Whether you participate or not, odds are you’ve heard of Black Friday and Cyber Monday. For bargain shoppers across the globe, they’ve become the holy grail of all shopping days. If you haven’t experienced it for yourself, then you might think, no big deal.
But you would be wrong. Women and men, all over America, rise earlier than the roosters to snatch discounted gifts — sometimes directly from the hands of an unfocused shopper right next to them. This is serious business.
See for yourself:
Here are ways we as professional writers can use the tips offered in the Hip2Save YouTube video for our marketing.
1. Be prepared. Make a list. Do your research. Check the layout.
What this means for writers: Study your target audience. What interests them? When do they have time to read? Where are they going for fun? How do they handle tough challenges? Who do they turn to for help?
2. Know the best times to target your audience.
What this means for writers: All times slots are not made alike. Is there a particular season, celebration, or time of day that will heighten their interest in the message you have to offer? When will they have the least interest in what you have to offer?
3. Gas up beforehand to save time when the minutes count.
What this means for writers: Take care of everything you can ahead of time. Don’t wait to cover the fine details until the final moments before you launch a marketing strategy. Make a list and check it twice.
4. Prepare to stick it out for the long haul.
What this means for writers: Marketing books is not for wimps. Know in advance this is a long-term commitment, not a short-term hobby.
5. Buddy up to save time, energy, and money.
What this means for writers: Partner efforts with your peers. No two of us write exactly alike, so there’s no reason to fight for customers. Cooperate, don’t compete. You can save much time, energy, and money when you pool resources with those who truly understand what you need to accomplish.
6. Don’t give up if you don’t get the results you want the first time.
What this means for writers: We’ll all try some things that won’t work, but with persistence and tenacity, we’ll learn along with way, and become leaner and meaner marketing machines.
7. Ask yourself if the deals that work for others will really work for you.
What this means for writers: Don’t try to mimic everything you see or hear. Look for good marketing fits for your personality and message. Trying to force yourself to be someone you aren’t will water down your efforts.
8. Keep good financial records so you can measure the effectiveness of what you spend, and potentially save wasted money in the future.
What this means for writers: Let’s face it, you’ll have to invest money in your marketing, but you don’t have to break the bank. And one way to ensure it doesn’t happen is to monitor your spending, so you can make informed decisions when future marketing opportunities come along.
9. Promote your books/products to the growing number of buyers who are skipping Black Friday and waiting for Cyber Monday deals.
What this means for writers: For decades, books have made great gifts. But how people get them has changed drastically. Instead of fighting the technology tide, why not jump in? Create your own Black Friday/Cyber Monday sales events. Better yet, partner up with several of your writing peers, and create a wave of your own.
We live in a culture driven by perceived value. This is a vital piece of information for those of us who have something to sell. We should always create good content with lasting impact, but sometimes we have to prove it to the world. When it’s all said and done, that’s what strong marketing does.
Happy Holy Days and Merry Christmas!