November 4, 2011 was starred, circled, highlighted and otherwise bolded on my wall calendar, computer calendar, and represented in a countdown ticker on my desktop.
After receiving the call from Rachelle that launched me from an unpublished author into the publishing world, I envisioned hosting a book launch party to celebrate this dream-turned-reality with family and friends.
I set the date, searched online for book launch information, and came across articles by Deborah Vogts and Ava Pennington on the CAN site. Their articles are very informative, so if you’re in the planning stages, check out their great advice.
Following their leads, I created a budget, then enlisted family and friends to help. I chose to host the party at my church because it wouldn’t cost me anything and it would be a good marketing opportunity for our church.
Once I saw my cover, I decided to keep a simple, yet classic theme of leaves. What better symbolizes autumn?
As silly as it may sound, I compared myself to a bride-to-be preparing for her wedding day. If you’ve planned a wedding or helped with one, you know what I’m talking about—budgets, food, décor, and we can’t forget the dress.
I sent out almost 100 invitations to family and friends across the country. I wanted them to celebrate with me (and buy my book)!
I kept the menu simple–cinnamon roll mini pancakes to go with the breakfast theme in the book, apples & caramel dip, candy corn M & Ms, cake, cider, coffee and tea. We had plenty of food leftover so people don’t attend to eat.
The building anticipation created a roller coaster of emotions—would anyone show up, would I sell any books, would I run out of food, what if they hate the book? The day couldn’t arrive fast enough—the day was approaching too quickly. I still had too much to do! What was I thinking having a book launch party anyway?
The weekend of my party, my prayer partner and close friend Reba J. Hoffman flew up from Florida to attend. My friend Carolyn, who was one of the first to read Lakeside Reunion in its infancy ten years ago, drove up from Virginia to share in my special day. My family rallied around me. My Coffee Girls surprised me with a large keepsake box. What I pictured in my head was nothing compared to what played out on that gorgeous autumn afternoon.
Tears flowed. Cameras flashed. I laughed. I hugged. I signed. God used little ole me to write a story that touched hearts. One of my mother’s friends shared how Lindsey’s story helped her cope with her husband’s recent death. As family members and friends celebrated this milestone in my life, I gave God the glory. After all, had it not been for Him, none of that day would have been possible.
What about you? Did you have a book launch party? What special moment stood out to you? If you haven’t had one yet, are you planning one for your book? What expectations do you have?