Build Your Platform and Expand Your Reach… with FaithHappenings.com

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Building a platform is essential for writers today. Publishers are busier than ever, and they have less resources to devote to helping authors spread the word about their books, speaking events, and tours. Even more difficult, agents and publishers are often unwilling to take on new writers who don’t already have an established platform, social media presence, and dedicated followers. So what’s a writer to do?

FaithHappenings.com has the answer.

FaithHappenings.com is an online Christian resource with 454 local websites serving more than 31,000 cities and towns. It offers tailored, faith-enriching content for members. Along with a few dozen other benefits—both locally and nationally—it connects people of faith to information about books, blogs, speaking events, and other resources that interest them most. As a writer or speaker, it will allow you to connect with people specifically interested in your genre, subject, or brand!

Just what can FaithHappenings.com offer you?

On FaithHappenings.com You Can…

  1. List yourself as a speaker both locally and regionally, for free! FaithHappenings allows you to highlight your speaking in the local areas where you have upcoming events, targeting people who live there through requested emails. We also link to your author website, driving people back to your site.
  2. Announce upcoming book signings in your local area for free! Information about book signings and other author events are emailed out to members who have requested to be notified of new book releases and book signings near them. Emails go out weekly, and members will also find your events by going to their local FaithHappenings page and checking out the Events Calendar.
  3. List your books—both traditionally and self-published—in up to five genre categories. These book listings will then be promoted to members across the country who have requested to hear about new books in your genre.
  4. Announce special e-book promotions the day they happen. E-book promos are sent out to our members via email and listed on the site daily! The more people who hear about your e-book deal, the more sales you’re likely to see.
  5. Build your blog traffic by posting your blog on FaithHappenings.com. You can then be listed as a “Featured Blogger” on our Home Page.
  6. Post a Top-10 List from your book! If you can create it, FH Daily—our page of daily inspiration, humor, encouragement, and current events—will post the content and link to your book (and it stays on our site forever). Content is king when it comes to generating buzz for your book, and posts on FH Daily are easily shareable via Facebook, Twitter, Pinterest, and more.
  7. Be a highlighted “Author Interview.” FH Daily runs author interviews several times a week. Readers can learn more about you, and links will connect them to your website and your book’s buy page. Just email fhdaily@faithhappenings.com to see if you qualify.
  8. Create more awareness for your book with advertising! An ad on the global site or on FH Daily is affordable for any author.
  9. As a free member yourself, you can receive e-mail announcements for any book in more than 70 genres.

What are you waiting for? Get started today by signing up in your local area to become a member at www.faithhappenings.com.

For more information about the benefits of FaithHappenings.com for writers and speakers, click here.

 

20 Reasons Books Don’t Sell (Part 2)

stock-624712_640You can catch part one from Monday here on the Watercooler. Feeling discouraged yet? You’re not the only one trying to make a go of it in publishing and it’s a tough business, but my post isn’t over yet, and I hope you’ll find some room to breathe by the end of this post. Let’s jump right in, shall we?

10:The book is poorly written. You didn’t get a good edit. This is more common with independently-published authors who don’t pay for developmental or copy edits, but not unheard of in traditional publishing.

11: All we hear is crickets. The book never got word of mouth or enough great reviews (50+). There is no tangible buzz about you as an author or the book. Like a movie that no one talks about will sink after week two, the same is nearly true with books. Most books can sell 3,000 to 5,000 copies with little buzz. But if a book has sold more than 10,000 copies, it’s because people are talking.

12: Publisher oversight. The ebook didn’t release simultaneously—and in effect the marketing and PR upon the book’s initial release went to naught – without the e-product available “on the shelves” during the launch. Years ago, one marketing director I was dealing with didn’t know Facebook could be used to promote a book (luckily his PR person did). While gross incompetence is rare, mistakes happen out of the control of the author or agent.

13: A book was written and it should have been an article. We’ve all read books that were all but over after chapter 4. The story was predictable or the points over-used. Yes, there is nothing new under the sun, but try to make sure you’re conveying content that you can’t get in a few blogs.

14: One careless word. The book had a swear word in it so Lifeway wouldn’t carry it. This happens a fair amount of times because authors insist that profanity makes it more “real” (which it might) and they’d rather sacrifice sales than not be real. As Dr. Phil would say, “How’s that working out for you?” If you want to play in certain sandboxes, you have to play by the sandbox’s rules. Sorry.

15: Setting and storyline. If it’s fiction, having a setting outside of America, England or Ireland. “Because I love Russia (or Africa or Thailand)” just plain rarely sells well in America. Or having a storyline that is not entertaining—and very hard—to read (i.e. child abuse, sexual abuse, deaths of key characters).

16: Changing reading habits. People don’t read as much as they used to. Or if they do, it’s blogs and articles that are free on the web. More true with nonfiction readers. The attention span of today’s internet-soaked reader has shortened radically.

17: Cheap buyers. People are waiting around for the free or cheap ebook that comes out a year later instead of spending $10 to $20 on a new book they know they will get eventually and pay less (or nothing) for. Also, the proliferation of self-pub’d books that have a lower price tag has put a dent in a traditional author’s sales.

18: Life happened. Something happened in the author’s life so that all of their well-laid plans to launch and promote their book flew out the window. Or it happened to the in-house PR person’s life. Or the outside PR person’s life. Or the agent’s life. Or their famous author friends’ lives. “Life happens” all the time, and I’ve seen more than a few books sink because cancer or a death occurred in the family of some key person trying to make the book a success.

19: Book retail has gone bye-bye. If you’re a Christian writer, the lack of stores to sell into can certainly be one place to put the blame. When I first started as an agent 21 years ago, there were 6,500 Christian bookstores. Now there are about 1,000. So . . . “no one walks into Christian bookstores anymore” is fairly true.

20: The industry. Frankly, publishing is hard. Every publishing house is working harder for less money. Every editor, marketing and PR person, sales person . . . is overloaded with work because margins are thin. If there is a “new normal” that will get us back to center in publishing, it hasn’t happened yet.

These 20 reasons, and likely a few others, would all not count a twit if people could just find out about the new books they want to read. Agents and editors are still finding great stories, fabulous writers and motivated publishers. The problem? Creating awareness for these great books! Retail continues to shrink, magazines are all but gone, and with over 100,000 new bloggers (on WordPress alone) starting blogs every day, it’s only a matter of time before most of us are tuning out all of the content coming into our inbox (if we haven’t already). How will people start finding out about all of these good books?

The newest and biggest elephant in the publishing room is this:  How, with the demise of print media and bookstores, do we find and target regular book-buying readers who are interested in a particular genre and book topic?

Faithhappenings.com was created to help answer this question. FaithHappenings offers the following unique benefits to authors, publishers and reader-consumers:

  • When a member checks specific boxes on their preferences, it will send readers an email when a new book comes out in any genre they enjoy and buy.
  • FaithHappenings also lists music and videos, independently published books and music, local events of every type, scripture, blogs, devotionals and much more… and all a member has to do is check a box to find out about them. It only takes three minutes to fill out a profile, and it is free to do so.

Check out www.faithhappenings.com. There are 454 local websites that carry local and national info, with a big emphasis on books!

A New Resource for Your Platform

My right pointer finger was getting sore. Why? I had smashed the delete button on my computer to that “not for us” email from another editor on a book proposal they said they wanted, and one I really believed in.

And my thumb had a bruise. I had pressed “end call” on another kind phone rejection for a project everyone had said they were really excited about.

Yelling from my office to my at-the-time assistant Jason, “If I hear, ‘the author doesn’t have enough Facebook friends’ again I’m going to scream. Really?! Mark Zuckerburg is determining what Christian publishers publish now? Is that what this industry has come to?”

It’s not that I didn’t know social networking results weren’t the first questions out of editor’s mouths (yes, before passion, craft and story). I’d been hearing it for a few years. And my authors were working it! Dozens of authors trying to build their platform with Fan pages, Twitter, blogs, guest blogging, guest Tweeting, personal messages, Pinterest posting.

Noise, noise and more noise.

Yes, it was working for a few superstars who hit the blogging thing at the right moment with the right content. But now there was just the tsunami of words in everyone’s inbox. I kept thinking, Certainly we’re getting close to a tipping point where most people are just going to delete everything that comes in.

I felt bad for my authors; felt bad for the editors and marketing directors who couldn’t buy a book anymore just because they loved it. And I felt like something had to be done to help my authors out with their platforms. Perhaps there is something I could do…

 

Be Careful What You Wish For

FH Logo - approved 0714That was about 18 months ago. And my life has totally changed.

What once was a staid but exciting “work from home” literary agency has turned into a literary agency AND this huge potential of a marketing vehicle called www.faithhappenings.com. I now have 454 local websites with national content populated everywhere and local content being slowly added week-by week.

What I hoped would help my authors get the word out on their great books to people who aren’t walking into Christian bookstores anymore, has turned into something a bit larger.

YOUR COMPLETE, TAILORED, FAITH RESOURCE.

I felt a broadly-based Christian website that served people locally would not only help readers bump into books, bloggers, and speakers quite a bit more, but might also make a dent for the Kingdom in ways no website has before. I wanted the site to be able to hold anything and everything—locally and nationally–that was “soul-enriching,” “marriage-enriching,” “family-enriching,” and “church-enriching.”

So we launched June 6th, and now have this membership-free-to-everyone national website that has completely automated your ability to find out about:

  • Events in your area (concerts, speakers, conferences, fundraisers, author events)
  • Products that release from publishers, self-published authors, music, indie music, audiobooks, videos—in 80 different categories. Simply check a box on what you want to hear about when it releases, and you get an email once a week. Never miss a new release in your favorite genre again!
  • Daily Scripture, devotional content (including video), blogs, personality profiles, “resource specials of the day” and much, much more.

If you’re an author, speaker or blogger, the site is made for you. If you’re doing an author event for free, my space is free. You just fill out this quick-and-easy template.

If you want to get the word out on your blog, we can do that.

If you want to speak more in your local area and the areas surrounding you, our site can advertise you as a speaker, but also any and all local speaking events open to the public.

If you have a self-published book and wonder how people will find out about it beyond your social media universe, we can help.

And if you want to offer your product as a special of the day to create awareness about it, we have a daily “Resources of the Day” (25/day max) to help get the word out.

Throw in about two dozen other local and national features and you have a site with the potential to make it so you never have to Google anything local and faith-based again. It will all be there in one website. Your Complete, Tailored, Faith Resource.

So I invite you to go to www.faithhappenings.com, sign up in your local area, and then look around.

And if you like the site and feel like you could perhaps help us out, we’re looking for a few thousand people for paid and commission-based sales positions:

  1. Affiliate Partners: Are you an author/blogger/speaker who has worked hard at building a platform? Then instead of just asking you to do us a favor by spreading the word, we’ve created a way for you to make money by helping us find members and vendors.
  2. Lead Community Associates: We need about 400 people to take the lead in populating their local site with local content.
  3. Community Associate: Someone who has between 5-15 hours/week to spread the word about FaithHappenings to their networks (and who wants to make between $200 and $1000/month), and then also to meet in their neighborhoods with churches and potential vendors about being a free or paid lister on the site. A CA works independently, but also as a team member with a Lead CA or other CA’s to canvass a community with the benefits of this one-stop resource.
  4. Area Coordinators: This person has between 25-35 hours a week to recruit, train and supervise other CA’s within a larger area. Generously commissioned-based, but a huge income potential for those who can wait to build a strong local foundation.

To learn more about any of these jobs/needs, please email us at workforus@faithhappenings.com. Let us know which job description you’d like to see and which area you are interested in serving.

A View From the Assistant’s Desk

alphabet-15461_640Working for a highly respected literary agency is not quite all it’s expected to be.

Some things I wasn’t fully expecting:

It’s a lot of emails. A lot.

It’s a lot of report filing.

Spreadsheet documents and, oh, spreadsheet documentation.

I am far from bored since I started working for Wordserve Literary and frankly, I wouldn’t want it any other way!

So what do I see from my small desk in the publishing world?

  • Self-help books are really in. True, our agency has a felt-need and a niche in this market to pitch to the nonfiction sector, but it still surprises me how many marriage, parenting, general life/encouragement/devotional books continue to come through our office doors.
  • Book deals really aren’t that awesome. While this didn’t surprise me, as a writer myself, I’ve always wanted to know what dollar amount writers were forever bemoaning. Makes me that much more grateful for the novels I consume on a regular basis and the authors who continue to write them.
  • Social media is huge. Something I already knew, but a platform is so incredibly vital to a writer. It’s the main reason Greg Johnson started FaithHappenings.com. Writers with a great story and no platform are getting passed right on by without that audience to market to.
  • Self-publishing is becoming more and more the norm. Writers who can’t get a deal for their great new book, or who don’t want to wait a year or longer for readers to have their next content, are pushing the “send now” button into the great wide world of indie publishing. It’s not the same as it used to be years ago. Indie is becoming a good opportunity to take advantage of with new cover options, quality printing companies, and more opportunities out there to publish a good product. Self-publishing is walking away, though slowly, from the stigma of poor quality material.

Publishing is a swiftly changing monster. But I don’t need to tell you this. Even if you are not published, the reality is that you can’t be a book lover and not notice that things are always changing. Publishers are trying to find new ways to get their books to capture your attention—and are buying less content. Authors are pounding the pavement harder. Literary agents are pitching the right book to the right house and still hearing no, for seemingly no reason other than “it’s not the right fit for our house.”

Does that make publishing a discouraging business to be in? Well, maybe, if you only look at the negatives of the business. But with changes come opportunities to rise to the occasion and come out on top with a great idea. A great book. The opportunity to impact lives with your words on the page. Because whether publishers are buying or not, a great book is still a great book. And passion for story can’t quell that. Ever.

The gift of a literary agency is the team behind you, believing in your product. It’s not just you. It never has to be just you. So even when the wait seems long and the emails slow in coming, we are behind you. Fighting for this book.

Keep on writing.