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The Best Advice I (finally!) ‘Got’

I always hated it when writing instructors told me to 1) write what you know, and 2) follow a formula.  How, I wondered, could I write what I knew when I didn’t know anything interesting, and when the only formulas I remembered were from high school math class? I was pretty sure that wasn’t going to be much help in writing anything other than a final math exam.

Now, having finally decoded those two pieces of cryptic advice in the course of my own writing career development, I have only two words to share with would-be novelists: read and outline.

Read books (all kinds!), but also read everything you can get your hands on: newspapers, magazines, the backs of cereal boxes, newsletters, church bulletins. I even read vanity license plates, which inspired me to give one of my series characters distinctive car plates that have played into more than one mystery plot!

The purpose of all that reading is twofold: 1) you accumulate a storehouse of information about the world; and 2) you never know what word, image, or idea will catch fire in your writing process.  Reading feeds you with new material – like ongoing brainstorming.

As for reading books in all genres, I find it’s a great way to broaden my experience. I may not be an expert on scuba-diving or anti-matter research, or know one end of a knitting needle from the other, but if I’ve read about it, I at least have some familiarity with it. And if it might fit into something I’m writing, I can go back for more reading or research.

It wasn’t until I figured this out – that I didn’t have to be an expert about something to write it into a story – that I finally really understood why my teachers insisted you had to ‘write what you know.’ Write what you know – not necessarily what you yourself have experienced. What a relief to know I didn’t have to commit a murder to write about one!

The most important thing I ever did when I was writing my first novel, however, was to outline. And I’m not referring to the outline of my book, either (though I do work from a rough outline when I write). The outline that I found most helpful was the outline I made of my favorite author’s best-seller.

Yes, you read that right – I outlined a book by my favorite author.

It was a tedious task, to be sure, but by the time I finished that chapter-by-chapter outline, I knew more about pacing and plot development than I had ever learned from any teacher or class. My secret was to use a different color marker for each subplot, so that by the end, I had a notebook in which I could visually trace how story threads flowed together and how the notorious ‘red herrings’ of successful plots operated. Deconstructing a best-selling novel taught me how to write my own ‘formula.’

What are you reading/outlining today?

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WordServe News: October 2012

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

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A Year of Biblical Womanhood, by Rachel Held Evans (Thomas Nelson)

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Finding God in the Hunger Games, by Ken Gire (eChristian)

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In the Twilight, In the Evening, by Lynn Morris (Hendrickson)

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Still Lolo, by Lauren Scruggs, with Marcus Brotherton (Tyndale)

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A Bride Sews with Love in Needles, California, Erica Vetsch (Barbour)

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Resolve, by Bob Welch (Berkley-Caliber)

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Christmas in My Heart #21, by Joe Wheeler (Pacific Press)

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New WordServe Clients

Christy Johnson: www.christyjohnson.org working on women’s non-fiction, spiritual growth

Angela Strong: http://angelaruthstrong.blogspot.com/ working on romantic suspense fiction

Dr. Wintley Phipps http://www.christianlifemediacenter.com/wintleyphipps.html working on Christian Living non-fiction, Spiritual Growth

Laurie Myers and Betsy Duffey, affectionately known as “The Writing Sisters.” Together they’ve written 30 children’s books in the general market that have sold 1.2 million copies. They’re writing both children’s works for the Christian market and Women’s Fiction. http://www.writingsisters.com/WritingSisters/Welcome.html

Cristobal Krusen, a film maker, screenwriter, novelist and collabortor. Recently had a starred review in Publisher’s Weekly for writing Undaunted, Josh McDowell’s memoirs. http://www.33hope.com/team/crist%C3%B3bal-krusen  and http://www.messengerfilms.com/

New Contracts

Wayne Cordeiro signed with Zondervan Publishing House to write and edit the NASB Leadership Bible. (GJ)

Deb DeArmond signed with Kregel Publishers for a book titled Related by Chance, Family by Choice. A book for moms and the daughters-in-law they love. (BS)

Jo Ann Fore signed with Leafwood Publishing House for her first book of nonfiction called When a Woman Finds Her Voice: God’s Healing for the Women Who Have Been Wounded, Controlled, Abandoned, and Silenced. (GJ)

Denver pastor and missional thought leader Hugh Halter signed for two books with David C. Cook. The first titled Flesh, a book that shows how to allow Jesus to live His life through you in daily living, the second untitled. (GJ)

Henry McLaughlin signed with Gateway Church to write a book on stewardship for one of their pastors. (SF)

Joe Wheeler signed with Howard Books for Great Christmas Love Stories. In every Christmas in My Heart book (21 straight years), Joe writes his own heartwarming Christmas story. This book will have the best of these love stories around Christmas. (GJ)

What We’re Celebrating!!

Excited for Rachel Held Evans, whose book A Year of Biblcal Womanhood has been getting some nice PR. She’s already done “TheToday Show,” “The View,” and will do “Inside Edition.” People magazine confirmed they’ll review it.

What can we help you celebrate?

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A Brief History of E-Publishing, Part 6: Logjam 2.0

E-book reader - © Anton Maltsev - Fotolia.comI came very close to producing my first novel as a POD book, but I’m really glad I didn’t.

When the POD boom came along, I had just completed work on a suspense-thriller novel titled The Osmosis Project. I’d submitted The Osmosis Project to an agent with high hopes that I was on my way to being a published author. Unfortunately, the agent was not as excited about my novel as I was. Now I had another novel sitting on the shelf and no one to publish it.

So, I reasoned, why not do the same thing that I did with Friendly Revenge?

I didn’t want my novel to be sitting around doing nobody any good. And with POD, I could actually produce a paperback version of my book. Instead of having to relegate myself to disc signings, I could have a “real” book to sell. Better yet, I could be my own publisher and not worry ever again about having to do what I call “the publishing courtship dance” (i.e. queries, proposals, and so on).

And, because the big three POD publishers were eager to attract business, they were offering some really great deals. In fact, when Xlibris came out with a free publishing option, I almost jumped on the bandwagon.

However, before I could get started with the process, something happened that changed my mind.

It’s a long story, but on a whim I sent a query to several computer book companies for a book idea on how to write Web pages, written “by a non-techie for nontechies.” I didn’t really expect anything to come of it, but to my surprise Osborne/McGraw-Hill was very interested in the idea. In fact they were so interested that they gave me a contract to write “How to Do Everything with HTML.”

With a book contract in hand, I found it very easy to get a literary agent to take me on.

And that was when I decided to keep The Osmosis Project on the shelf a little while longer. I reasoned that my new agent might eventually be interested in looking at my novel.

Which brings me to why I’m glad I didn’t decide to produce The Osmosis Project as a POD book.

As word about POD publishing spread among writers, the market was flooded with manuscripts. At that time there were only a handful of publishers offering POD, and they were quickly overwhelmed with writers wanting to self-publish with the new technology.

As with the first e-publishing logjam, quality took a nosedive.

The POD publishers were swamped and in an effort to keep up while still looking for longdistancemovingcompanies.co cheap long distance moving companies, often produced poorly-edited, poorly-designed, and poorly-proofed books. Plus, the turn-around time from submission to release went downhill, often taking months longer than promised.

E-publishing history was repeating itself.

Logjam 2.0 had arrived.

However, unlike the e-book logjam (see my Sept. 14 post), this one cleared up as more POD publishers came online. And with those publishers came the first major turning point in the e-publishing revolution.

For all practical purposes, it appeared as if the electronic book had died, replaced by physical books produced through Print on Demand.

But in only a few years the world of e-publishing would again be turned upside down when a company named Amazon decided not only to enter the e-publishing market, but to produce their own dedicated e-reader.

Oh, and that novel of mine? The other reason I’m glad I didn’t release it myself is because my agent did decide to represent it and in 2003 Tyndale released it as “Blind Sight.”

Sometimes, it’s better to wait.

[Check back on November16, for part 7 of “A Brief History of E-Publishing.”]

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Finding Rest in a Storm

For you are my hiding place; you protect me from trouble. You surround me with songs of victory. (Psalm 32:7 NLT)

As the autumn winds whispered through our oak trees, dropping the leaves across our yard, my husband Dan mentioned that we probably wouldn’t see any squirrels playing in the trees that day. “In fact, if the wind is blowing when you want to go squirrel hunting in our area, you might as well stay home,” he said. “A squirrel will not move far from his nest on windy days, so you’ll have a hard time bagging any.”

Squirrels. A squirrel knows when he needs to be still and rest—not because he’s tired, but because that is when he is most vulnerable to predators. When the wind is blowing, a squirrel can’t hear the other sounds around him—his instincts are blurred by the wind-tossed branches and leaves rustling.

Dan said the same rule applies to deer hunting in our part of the state. Deer tend to not move around much when they cannot use their God-given senses to protect them from predators.

Storms. I continue to learn spiritual lessons like this one from nature. When a storm is blowing all around me, I need to be still and wait. It can be dangerous to sail into a storm.

I’ve lived in Texas and Arkansas all my life, and we’ve survived many storms—tornados and hurricanes. It’s difficult to prepare for any kind of storm. I’ve run away from hurricanes, and I’ve hidden in our “safe place” during a tornado. But I’ve learned that I can’t stop storms from coming my way.

Shelter. How can I apply this truth to my writing life? I hope to remember this truth the next time that I face serious setbacks, paralyzing problems, chaotic confusion, or even aggravating attitudes. I can’t stop them. But I can choose to find a safe hiding place.

Learning to find a place of rest in the storms of life isn’t always easy. I’m tempted to keep trying to protect myself. But once again, God reminds me that He is my true refuge during the storms of life. And I’ve found His Shelter to be a great place to rest.

Where do you find shelter on a stormy day?

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Don’t Sabotage Your Writing/Speaking Career

WordServe Water Cooler is pleased to host this excellent article by James N. Watkins.

Welcome, James!

I’ve been editing professionally since 1972. (Of course, I started when I was five!) I’ve seen just about everything: Cover letters that said, “God dictated this article to me. I don’t even know what it means.” Submissions from aliens: the extraterrestrial kind. Envelopes spray-painted gold, which I assume was intended to make them stand out from all the plain old white envelopes. Hand-written submissions on lined paper. And now in the age of word-processing with 400 fonts, submissions that look like ransom notes.

So, here are some ways to avoid sabotaging your writing/speaking career—in no particular order.

1. UNPROFESSIONAL EMAIL ADDRESS

If you’re going to be a professional writer/speaker, you need a professional-sounding email address. Two of the worst I’ve seen: snugglebunny77@yahoo.com and—I’m not making this up—wordwhore@hotmail.com. Even yahoo.com, gmail.com, and hotmail.com strike this grumpy old editor as a bit unprofessional. Get a domain name and a host that will allow you to use that as your email address. For example, jim @ jameswatkins.com actually goes to my yahoo account, but it’s masked so all you see is the domain name.

2. UNPROFESSIONAL FACEBOOK AND TWITTER POSTS

You’ll probably want a Facebook account for only your family and close friends and then one separate for your professional presence.

Your followers don’t want to know what you’re fixing for dinner unless you’re writing gourmet cook books. And unless your brand is “Cat Whisperer,” I don’t want to see pictures of your adorable kitties. (And having more than five cats qualifies you as “crazy cat lady.”) Make sure every post provides value to your readers and fits with your “brand” (See point 5).

3. NO WEB PRESENCE, UNPROFESSIONAL WEB PRESENCE

When your book proposal comes before the pub board, the first thing the editors and marketing minions do—who are surgically attached to their laptops and smart phones—is go to google.com and type in your name. If you don’t show up, you don’t exist! And if you don’t exist, you don’t get a contract. It is absolutely necessary that you have a Web site, blog, Facebook and Twitter accounts online.

But having no presence may be better than having an unprofessional presence! With WordPress.com and Blogger.com anyone can have a free blog (Web log). The bad news is many of templates offered don’t appear to this grumpy old editor as professional: animated .gifs, cutesy art work, kitties, etc. etc.

Your Web presence is a determining factor in whether a publisher will give your proposal further consideration or a conference director will consider you as a speaker. Spend—no INVEST—in professional help in creating a professional-looking site. And make sure you have a professional edit the copy.

4. UNPROFESSIONAL BUSINESS CARDS

Just because you’re a Christian writer doesn’t mean your business cards and Web site must have a cross, dove, empty tomb or—if you’re Charismatic—tongues of fire. Remember the KISS principle. Keep it simple, saints!

And including “Professional Writer” makes me suspect. Would you go to a “Professional Brain Surgeon”?! I don’t think so! (What is he or she trying to prove?)

5. NOT BEING “BRANDED”

Ouch! That sounds painful, but “branding” is a buzz word in the business and publishing world.

Basically, branding is what readers and audiences expect when they see your name on a book cover or on a conference brochure. You can’t be all things to all people, so do some soul-searching and discover your unique role in the writing/speaking arena.

My brand—for articles, books, Web site, speaking engagements, convenience store grand openings—is “Hope and Humor.” (www.hopeandhumor.org). So whether I’m writing, speaking or blogging, people expect hope and humor. (So writing bloody murder mysteries would totally massacre—pun intended—my brand.)

What does your audience (or “tribe”) expect? Be specific and then deliver on your brand.

6. “FREE” PUBLISHING THAT COSTS YOU

Services, like www.lulu.com and www.createspace.com, offer free e-book and print-on-demand publishing services. (Everyone loves free!) You simply upload your Word document and post your homemade cover and you can have your book as an e-book on amazon in a few hours and your paperback or hardcover book on your doorstep within the week. And you only pay for the actual wholesale price of the books. What a deal. It is a deal IF and ONLY IF . . .

. . . you have it professionally edited (and not by your English teacher cousin). If your online or in-print presence is filled with errors, it can ruin your writing career.

. . . you have your cover professionally designed (and not by your sister-in-law who happens to own Adobe Illustrator—unless she’s working with it professionally.) An amateurish cover, again, can ruin your writing career—or at least book sales.

Please. Please. Please, take this warning to heart. I see so many “self-published” books that just scream AMATEUR! That free service can cost you your reputation.

And if you’re investing your hard-earned money in one of the hundreds of self-publishers out there, please read these additional warnings. (There are hundreds of self-publishers who are amateurs at best and scam artists at worst.)

7. HAVING A “REPUTATION”

Christian publishing is a relative small club. Editors meet regularly at conferences and professional meetings, and we talk about writers and speakers. Believe me, we know who the people are who committing professional suicide by being unprofessional, “high maintenance,” telling off editors who don’t appreciate their brilliant talent, missing deadlines and burning “bridges.” And speakers with “prima donna” complexes by demanding special treatment also can sink under the weight of their bad reputations.

There are many more such as playing the God card: “God told me to write this.” But seven sounds like a biblical number. And by being aware of these, you’ll protect your good name as a writer/speaker.

To find out more about James, please visit the links. (c) 2012 James Watkins (www.jameswatkins.com) for American Christian Writers (www.acwriters.com).

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How to Stage An Online Blitz

After spending five days eating, drinking, and sleeping (well, maybe not so much sleeping as lying awake with the brain on overload) the promotion of my free Kindle download last week, I’ve come up with what I call ‘Jan’s TIP’ for any writer planning a similar online marketing blitz.

T is for Timing.

Choose your campaign dates carefully. My book, A Murder of Crows, takes place in October and opens with a scarecrow display; picking an October date for the promotion was an easy choice. It also afforded me lots of tie-in opportunities: I could mention the book in response to any blog, Facebook or Pinterest item that was about Halloween or scarecrows. Think seasonally!

Timing is also about when you post on social networks. I read blogs on Social Media Examiner and subscribe to Rob Eager’s marketing posts, and I’ve learned the best days and times to post to get the most fan engagement: Wednesday through Sunday. I kicked off my promotion with announcements on Sunday and pushed hard with posts Thursday and Friday.

Finally, timing is about you, and how much time you can devote to managing your promotional campaign. I spent at least four to five hours a day online posting, emailing, commenting on blogs, updating lists of contacts and prospecting for new ones. I spent two more hours each day strategizing what to do the next day, exploring new markets and tracking sales/download data. If you want to run a successful campaign, it’s a full-time job!

I is for Images.

Research has shown that images are the keys to social network sharing. To keep posts fresh and continually attention-grabbing, you need to switch up the images you post. I developed six images to use during my five days of promotion, and changed the images I posted every day, with different short text messages. By the end of the week, I’d seen all six images reposted on different networks. It kept my message alive in the universe of Facebook and Pinterest, where the typical ‘life’ of a post is only three hours.

P is for Preparation.

I spent weeks – years, actually – preparing. I made solid contacts in my target audiences over the last few years and asked for book reviews and assistance in promoting my free Kindle deal. I put together a team of fans, reviewers, bloggers, and key influencers to help me focus on getting the word out the week of the promotion, and supplied them with my prepared images and text to use on their own networks. My list of websites and FB pages to contact during my promotion week numbered over 100 (and in the course of the week, it continued to grow as I stumbled on new connections – which are now part of my data base for future book promotion).

So that’s ‘Jan’s TIP.’ Take it for what it’s worth. For me, it was worth around 4000 Kindle downloads in five days…and a bump in the sales of other books in my series.

Do you have a tip for free ebook promotions?

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10 Kooky Tips On How To Write A Book

My writing nook at home. Don’t be fooled, it looks Pier One, but really, it’s a hodgepodge of thrift store and Craigslist.

I receive emails from people asking how to write a book.

I have written a book but I haven’t actually published it (yet, God give me patience and faith).

So when I am asked, it feels a bit like someone asking a person coloring a picture in a Strawberry Shortcake coloring book how to paint a still life.

Here are 10 kooky tips that popped into my head about writing a book if you absolutely don’t know how to start:

1) Start with a dangerously low self-esteem

This is vital. If you don’t, you may not be able to handle getting knocked off the height of your perch daily from rejection. It’s much easier to begin writing from the depths of despair.

2) If you have kids, get a lock for your bedroom door

My reasoning is two-fold: 1) my bedroom is where I write, and 2) my bedroom is where I cry when I am convinced that I cannot write, and it seems to upset the children when I cry uncontrollably.

3) YOU PROBABLY NEED TO ACTUALLY ENJOY WRITING

Or at least be able to stomach it, if you want to embark on a long project. Seriously, in order to write a book, you have to spend countless hours writing, which may stop you right there. Luckily for me, I love to write and see where it takes me. I also love to sit!

4) Make sure your writing desk has an economy size box of Kleenex.

I cry when I write. I cry over a beautiful sentence (both other people’s and my own). I cry over the fact that I can’t spell. I cry about God’s work in my life rendered on the page.

5) Listen to Papa Hemingway

I talk about Hemingway often, but I believe the goal is one true sentence.

Sometimes sentences string together perfectly and send shivers up my spine. One true sentence is the payback for locking yourself in your room to write.

6) Read books

Readers usually make good writers. Some of my favorite books include “To Kill a Mockingbird” by Harper Lee, “Les Misérables” by Victor Hugo, “Traveling Mercies” by Anne Lamott, and “Twilight” by Stephanie Meyer. (I’m just kidding about Twilight. Sorry, not a teen vampire fan.)

Read books on craft. For memoir, I love Vivian Gornick’s “The Situation and the Story” and Anne Lamott’s “Bird by Bird.”

7) Join a writing class

Most writing classes will require submissions and offer critique. This forces you to write. For years, I attended a memoir workshop in Chicago.

8) Buy business cards on-line and slap “writer” under your name

Call yourself a writer.

Even if you don’t have anything published, if you write, you are a writer. You may not be an author until you are published, but by golly, you are a writer. Put it out there! (And if you buy 250 business cards and have no one to give them to, the kids love to make up card games with them.)

9) Call or text or email people who love you, often

Writing is solitary. You show up and put words on paper and wonder if you actually have anything of value to offer the world. Call your mom, or your best friend, or Joe, the creepy guy at Starbucks who saw you writing one day and gave you his business card. Call anyone who loves you (OK, maybe not Joe) and ask for encouragement. You need cheerleaders. Buy pompoms and pass them out to friends.

10) Don’t write for attention

Believe me, an easier route for attention would be to hold up a Seven Eleven.

What’s your advice about writing a book?

 

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Before the Lord

Hezekiah is helpless. His nights have been sleepless; his days worried and stressed. And now this—an ugly letter full of threats and taunts from Sennacherib, King of Assyria. He has nowhere to turn, except to the Lord of Heaven’s Armies, the One who can do something about it.

He walks up to the temple, spreads the pages out before the Lord and bends low, hands spread out in petition.

“Hezekiah received the letter from the messengers and read it.

Then he went up to the temple of the LORD and spread it out before the LORD.

And Hezekiah prayed to the LORD: ‘O LORD, God of Israel, enthroned between the cherubim, you alone are God…deliver us from his [Sennacherib’s] hand so that all kingdoms on earth may know that you alone, O LORD, are God.’” II Kings 18:14,15,19

The powerful example of this story affected me profoundly. I have since followed King Hezekiah’s example with various things that overwhelm me. Things I know I cannot possibly handle on my own: the endlessly large parade of medical bills following my husband’s recent kidney transplant; a painful letter from someone; a letter from a reader who is hurting, sharing with me, and who wants my prayers and advice.

And for the past seven years, I’ve also applied this to my writing as well. I have prayed over rejection letters and hopeful queries. Before I submit a piece, a proposal, or publishable material – paper pieces of my heart – I spread the pages out (or place my hand on the computer screen) and petition God to guide these pages into the right hands.

I ask Him for the right eyes to read this work.

For my agent to have wisdom and discernment on where my writing would be best sent.

For both my agent and me to have diligence and determination without undue discouragement.

For readers’ hearts to be touched.

For me to write to His glory alone, every word committed to Him.

For me to honor God with my every written word, my every action, my every thought. After all, what I want more than anything is for my writing to help “all kingdoms on earth to know that He alone is God.”

And then, I hit send, or carefully slide the manuscript into an envelope and seal it, trusting God for the outcome.

How do you commit your writing to God?

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How To Prevent Carpal Tunnel Syndrome in Writers

As a board-certified musculoskeletal specialist physician, one of the more common conditions that I diagnose in keyboarders is called carpal tunnel syndrome (CTS). It’s a painful hand condition that is caused by pinching of a nerve (the median nerve) as it courses through a bony tunnel in the wrist. Since “carpus” is Latin for “wrist,” you can understand why the condition is called carpal tunnel syndrome. (I threw that FASCINATING bit of etymological trivia in there because this is a writer’s blog, and, well…..I was just trying lighten up the medical jargon and appeal to your fascination with words. Did it work?)

The symptoms of CTS include numbness, tingling, pain, and swelling, usually in the index, long, or ring fingers, but sometimes the symptoms extend into the thumb and up into the forearms and even the shoulder. Patients tend to say their hands go numb while fixing their hair, putting on make-up, or driving. They also say that the symptoms wake them from sleep at night and cause them to shake out their hands, and that the associated numbness causes them to drop small objects, like pens, spoons, and coffee cups.

Though these symptoms may be intermittent at first, eventually, if the condition is left untreated, the symptoms may become constant and/or severe.

Though CTS can occur in healthy individuals, it is even more likely to occur in those who are diabetic, hypothyroid, or heavy consumers of alcohol–especially if they keyboard excessively.

The main diagnostic test for CTS is called an electrodiagnostic study and is sometimes abbreviated as an “EMG.” I’ve personally performed many thousands of these tests and I can assure you it isn’t a fun test. In the first part of the EMG, I have to zap your nerves with electricity to see how well they conduct, and in the second part, I have to insert a fine wire through your skin and into your muscles to determine if the muscles are electrically unstable due to an underlying nerve problem.

Early treatment for CTS generally consists of wrist splinting at night along with non-steroidal anti-inflammatory medicines. Carpal tunnel steroid injections may be utilized for diagnostic purposes in some cases (like if the EMG is equivocal) but those injections don’t seem to fix things for long. In most cases, surgery is an excellent alternative–especially if it’s done by an experienced orthopedic sub-specialist hand surgeon or neurosurgeon.

Like with many other conditions, an ounce of prevention is worth a pound of cure. Optimize your chair and desk height so that your wrists remain in “neutral” position (i.e. straight) as you keyboard, maintain tight control of your blood sugar if you’re diabetic, minimize alcohol consumption, work with your physician to optimize your thyroid hormone levels, avoid bending your wrists at night by wearing wrist splints, and take frequent rest breaks from keyboarding—like I’m going to do right now!

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10 Strategies to Keep You Afloat in the Treacherous Social Media Waters

Image of a ship at seaWhat’s a writer to do? Publishers expect you to connect with readers online, but new networks spring up before you can learn what to do with the old ones. New invitations arrive daily in the various inboxes you don’t have time to check. You’re tweeted, emailed, and updated out, and never mind all the invitations you have no time to decline. It’s a slow-drip torture.

If the treacherous waters of social networking are swamping your ship, you’re not alone. A wise writer fights back with a strategy. Here are ten strategies to help you:

  1. Pick your battles. Decide where to focus your energy online. Although Facebook, Twitter, and LinkedIn have a greater share of traffic, your results may vary, depending on the audience you want to reach, your brand, and your particular style of networking. Pay attention to where your visitors come from, and you’ll be able to make an informed decision about where to focus your efforts.
  2. Set aside specific times or a time limit for social networking. Decide where and when and how you’ll interact online and stick to your guns. Failing to approach the Internet with this mindset makes it far too easy to lose track of time. If you have trouble adhering to a set time, use an egg timer or other alarm to warn you when your time is up.
  3. Manage your social networks from one dashboard. I use and recommend http://hootsuite.com for posting to and tracking my social sites. With Hootsuite, I can post the same update to more than one site simultaneously and pre-schedule or auto-schedule updates. Another popular option is Tweetdeck.
  4. Use browser extensions to shortcut social tasks. I favor Google Chrome because of the extensions I can add to my browser. I use Silver Bird to post to Twitter, check my tweet stream, follow search terms and hashtags, and for alerts when I’m mentioned on Twitter–all from my browser. I use Hootsuite’s Hootlet, Bitly (a link shortener that tracks stats), Google+ Facebook, LinkedIn, and Stumbleupon extensions as well. Pinterest’s Pin It button is a big time-saver. All of these tools operate from small icons embedded at the top of my browser. This cuts down my visits to the social sites themselves, saving a tremendous amount of time.
  5. Understand your brand and how it applies to your social networking efforts. If you don’t know who you are and what you have to offer, you won’t know what to build and can spend a lot of time investing in the wrong thing. Watch for my next post, which will be all about finding your brand. (If you want to make sure you don’t miss it, sign up in the sidebar to receive the blog’s email updates.)
  6. Know your audience. Understanding who you’re writing for and what they care about is an essential step in developing an effective social media strategy. Make the effort to discover and develop your target audience. If you’re not sure how to do that, this post for novelists can help nonfiction writers as well: How to Find an Audience for Your Novel.
  7. Develop tunnel-vision and wear blinders. When you log into a social site, distractions abound. Keep your focus. It can help to follow a simple list. Here’s an example for Facebook: respond to comments and post to my wall, post to three friends’ walls, upload a picture, check emails, accept or decline new friends, respond to event invitations, and log off (30 minutes).
  8. Adhere to a social media schedule. I’ve programmed Google Calendar to send me email reminders to pay more attention to one social site over others on a specific schedule. During these visits, which occur weekly, I do maintenance tasks like revamp my bio, check that my links are current, swap out my profile picture, upload videos, make sure my site adheres to my brand, and the like.
  9. Count the opportunity costs. Time spent on social sites is time not spent doing other things. It’s easy to get caught up by online friendships to the detriment of real-life relationships. Reminding yourself of your priorities helps you switch activities or power down the computer.
  10. Track yourself online. Install Rescue Time to track you online and send you productivity reports. If you lack discipline, this software can help you find it again. There are even options you can set to restrict your Internet access at certain times.

I rarely spend more than half an hour a day on social networking, and often considerably less, but for the most part I cover the bases. I hope you can glean from the strategies that have kept me sailing away on SS Social Media.