Creative Marketing Ideas

The WordServe Water Cooler would like to welcome guest blogger Charise Olson sharing some of her unique marketing ideas for her novel.

Welcome, Charise!

LC_TheRoaringRedwoods_compressedOne Saturday over two decades ago, I straggled into a church clutching my Diet Coke because it was way too early to do such a thing on a Saturday and I didn’t drink coffee yet. I was there for a marketing workshop. The audience members were all folks like me— working in social services and non profits, needing to promote our services.

Marketing isn’t what I went to school for and I saw it as something that had to be done, rather than a true essential part of my real work.

Sound familiar?

But that workshop all those years ago, gave me a great foundation to further serve my clients and now, as a writer, my readers.

The presenters talked about creativity and making natural connections—more than worrying about strategy or manipulation. They talked about using your passion for your cause as a launching point for your campaign. Here are two key points and some specific applications to our books:

Focus on Adding Value: Try to think about what you can offer, as opposed to what you hope to receive.

Application:

1.  I approached a local historical museum and suggested we cosponsor a book event for The Roaring Redwoods (my historical fiction set in the area). This appealed to them because it was no cost/work for them and offered something different on their calendar. This appealed to me because my event would get out to their extensive mailing list.

2. I belong to a Facebook group celebrating the time period of my project (1920s). These are all people who love my time period. Instead of posting links (“buy my book!”), I have posted pictures from my research to share. For Christmas, at my fictional Riverwood Lodge, I invited group members to suggest menu items. My project got “out there,” but in a way that was engaging and fun for the whole group. Bonus: one of the group members provided invaluable help with a plot line involving race cars.

3. Newspapers now have fewer reporters, shorter deadlines, and a need for more content. However, many are cutting their book columns. When I contact a paper, I have an article ready for print. I write the article as a feature, not an ad. Find the unique angle (local author, clever research, entrepreneur spirit) and help make their job easier.

Go to Where Your Target Audience Goes: The example from the workshop was for a group finding it impossible to reach people about good nutrition. The suggestion was to go to Farmer’s Markets and Food Banks to find people already seeking food and then share the nutritional project info.

Application:

1. Any time I see readers, I spend time trying to find a way I could market my writing in that venue. I noticed that a local coffee shop chain displays art work by local artists on a rotating basis. I asked how artists are selected, and the process was easy. I suggested that I and other local authors use our covers as an exhibit. It was then suggested we could have a reception or related event at the shop, too. Um, okay, if you insist . . .

2. My book’s setting is near a high tourist area, and what do we do on vacation? Read. So, in seeking those reading vacationers, I am placing business cards and, where possible, copies for sale at gift shops and hotel lobbies.

While these ideas may not work precisely for you and your books, I hope they illustrate how we can use our creativity and powers of observation to find new and interesting opportunities to share our work with readers. All in a way that might not feel like quite so much work for us.

What have you learned about marketing that made it easier? What unique/creative efforts have you tried? Anything you’ve wanted to try, but haven’t yet?

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Olsen-Image-56Charise Olson writes California fiction. It’s a lot like Southern Fiction, but without all the humidity. Her historical fiction is published under the pen name Leo Colson. The Roaring Redwoods* is now available in episodes. A collection of the first five episodes will be released March 2015. It is set in 1920s California with an ensemble of characters. Love, Honor, Money…and the laws we break to keep all three.

Olson’s contemporary fiction (under her own name) will release in Spring 2015. More info and her blog Prayers and Cocktails can be found at chariseolson.com

*The Roaring Redwoods is written for the general market and does contain strong language and adult situations.

Let’s Get Serious About Serials

The WordServe Water Cooler is pleased to host guest blogger Becky Doughty.

Welcome, Becky!

When I finally decided to “get serious” about my writing, I quickly discovered I had to have a platform. As so many new authors learn, platforms are hard to build, especially with fiction.

I created a website and started a blog. I found a small circle of authors who opened their ranks and let me squeeze in. We traded guest posts and gained a few more followers from each other. I blogged about my family, about my writing. I blogged about my past sins—you know, the good stuff, like witchcraft and broken marriages. That should have brought them flocking, right? I blogged about gardening and chickens and making bread and home schooling and prayer and whether or not one should blog….

EC-Collection-Cover1I created a Facebook Author page and set up my blog to automatically post there. I linked everything to Twitter, too, and created Pinterest pages with images of what my characters might look and dress like, where they might live and work.

But because I had no books published at that point, I was essentially inviting people to my fancy new restaurant and handing them menus of what they could expect to order on some ambiguous day in the future…. Then I wondered why they didn’t come back every time I announced a new dish being added to the menu.

I needed a way for my visitors to actually “sample” my wares. A serial novel.

For one year, around the 10th of each month, I blogged a 10,000 word episode of my serial novel, Elderberry Croft. Readers could “taste” my fiction for free, with a promise of more to come every time they visited.

Well, Elderberry Croft has turned out to be more than just a sampler platter on my website. It has remained one of my bestselling series and books (it now comes in a complete collection and there’s a holiday sequel, Elderberry Days) since I began publishing the episodes. It’s been my most productive method to building an eager and faithful readership.

Six Suggestions for Serious Serialists:

  1. A serial novel is not simply a novel broken up into parts. That often frustrates readers. A serial novel should be written like television episodes, each episode essentially a short story with a beginning and an end, but linked to the other episodes by a foundational storyline told over the duration of the serial, one that culminates in the final episode.
  2. Your serial novel should be the same genre in which you primarily write. It’s an excellent way to gain readers, but if you usually write historical romance and your serial novel is a dystopian sci-fi thriller, you’re going to have some disgruntled readers who come looking for more Katniss and only find Sir Liam Drake and the White Rose of Kilarney County.
  3. Write ahead. I did not always do this. Translate: There were many months I lost sleep and suffered great anguish over how I was going to pull it off.
  4. Create memorable characters and storylines, especially the main characters whose stories link the episodes. If your readers don’t care about the foundational story, one “off” episode will send them running.
  5. Post a few “extras” in between episodes to keep readers happy. In Elderberry Croft, Willow Goodhope has a thing for elderberries (imagine that!). I posted elderberry recipes and home remedies, elderberry body care products, crafts, and elderberry lore.
  6. Listen to your readers’ comments. I’m of the mindset that authors should steer clear of reviews. Reviews typically tell us more about the reader than they do about the author’s work. However, in the case of serial novels, this is a perfect opportunity to get to know what your readers like, what they want to read about, and then adjust your story accordingly!

This is a great way to publish a book. When you’ve written the final episode, gather them all up and release them in one complete collection. Voila! You have a full-length novel!

And don’t forget to take a break from “serious” now and then, and simply enjoy the journey!

What are your thoughts on serial novels? Have you ever tried to write one?

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becky-doughty-author1 Becky Doughty is the author of the best-selling Elderberry Croft series, the controversial Waters Fall, and the voice behind BraveHeart Audiobooks. Raised on the mission field among the indigenous tribes of West Papua, Indonesia, Becky’s ministry is through the written word. Her heart is for people living on the edge–that fine line where grace becomes truly amazing. Married to her champion of more than 25 years, they have three children, two of whom are starting families of their own, and they all live within a few miles of each other in Southern California. You can connect with Becky via her website, Facebook, Twitter and Pinterest.

 

Dig it Up

Dig it outThere is a verse in the Psalms that expresses this priceless bit of wisdom and truth. It says, “I praise you because I am fearfully and wonderfully made, your works are wonderful, I know that full well.” (Psalm 139:14) If you study the Hebrew here in this verse, the word for wonderfully carries with it an undertone of “separated” or “distinct.” In other words, this can be read as, “I am wonderfully different, separated, distinct, set apart.” Or another way of saying this: “God, I praise you, because I was made to wonderfully not blend in – you made me to stand out.”

The word fearfully means your uniqueness was designed so well it could produce fear or reverence or awe. Think about this. Think about a time when you saw something so amazing that it scared you. I think of times when I’ve been on a wild ocean, or rafting in white water through the Grand Canyon, or on looking over the edge at the top of Half Dome, or being caught in a blinding snow storm…So what this word “fearfully” means is that you were made in such a way that it should inspire awe and wonder.

The point is, when you choose to blend in, you are robbing us from the wonder and awe we would get from seeing a unique you. Imagine the Mona Lisa being put in a closet forever because she didn’t have the same smile as everyone else. Or like a Beethoven Symphony being thrown away because there was too much passion in it. The truth is that when you to try to blend in, trying to be someone you’re not, that is far weirder than to be who God created you to be.

The bigger tragedy of losing who you truly are is that your heart starts to feel numb, and your life feels less and less alive because you’ve buried the uniqueness that God made you to be—and that is a soul-killer. So, if I may do a little digging around, even a little prying into your soul—what do you think you’ve buried in terms of the amazing person that you are? What talents, desires, dreams, passions, interests or pursuits have you given up on because someone discouraged you, or said you couldn’t do that, or be that? Or how have you decided that conforming and blending in is better than being true to your unique God-fashioned self?

For Reflection: In what way has your passion for life been reduced to a mundane routine of conformity that you hate more than you love? What needs to be dug up, woken from its slumber, and come alive in you again?

Previously published on John Merritt’s blog: this day

Writing Off The Leash

11021249_10205885141785471_6207685168227967330_nToday was the first day above 32 degrees Indiana has seen in forever, so I went gallivanting with my gaggle of golden retrievers. They haven’t had a real walk since the extreme cold came around, so they were giddy. The oldest one (the darkest brown) literally skipped down the street and back. They held their noses high and curled their tails and could hardly keep from tearing themselves from their leashes and running free.

Prior to the walk I’d been at my women’s Bible Study where we talked about 1 Thessalonians 2 and how Paul, Silas and Timothy had to press on with their mission and message despite often overwhelming suffering and odds. In verse 2:2 Paul writes, “Yet our God gave us the courage to declare his Good News to you boldly, in spite of great opposition.”

While not necessarily a Paul-worthy struggle, writing novels does not come easy to me. I write, delete, and rewrite several times over before I get a scene–let alone a plot–to come out right. I question my calling, my ability, my gumption. I call my agent and freak out. I call my husband and freak out. I freak out to my friends on Facebook. But the longer I write, the more I realize that often what hinders me are my own doubts and hang-ups and attempts to write something perfect instead of just…

…writing.

Ray Bradbury, in his book, Zen and the Art of Writing, says as writers, “What we are trying to do is find a way to release the truth that lies in all of us.”

Truth is hard to find. We have to dig for it in the places of our hearts which would rather be left alone. We have to hack through icy corridors of our soul which would rather remain frozen shut. We have to distance, if not remove ourselves, from a world which begs us to tidy up, straighten up, and shut up. Because we can’t release truth into our writing unless we allow ourselves the permission to write poorly, the wisdom to write something wrong, the unencumbered freedom to write the worst thing the world has ever seen.

Beautiful writing, like truth, only emerges when we allow words to roam unhindered across our screens, when we throw off the baggage of perfection and tune out the voices which tell us we are not capable of the task before us.

If you’re called to write, you probably already know the process is a battle, and that you have to be prepared to stay the course despite the worst of odds, the cynicism of the marketplace, and the opposition–whether self-inflicted doubt or another rejection.

My challenge to you is to write off the leash.

Don’t give up.

Spring is coming.

And the words will, too.

Marketing a New Novel

Thanks to the WordServe Water Cooler for the opportunity to post about marketing efforts. I’ll touch on group marketing. My caveat to the readers: how you promote is highly personal. I was a psychologist for 25 years and many business professional principles apply to writing, e.g., you must do excellent work to continue to get referrals, or purchases in this case.

fruitcake-challenge-cover-jpgThis post is tailored to budget conscious, hybrid, and newer authors with a few releases already out. One of the advantages of having recently Indie published my novella, The Fruitcake Challenge, was that I got to see what seemed to work for me and what didn’t.

I recently posted on ACFW’s blog about cross promotional marketing and why that’s a good idea. Cross promoting should be built into your own marketing efforts. For instance, in a group publishing effort, include links to the other authors’ books in the series.

I’ve also posted about marketing for three different types of ventures including group.

Set up blog tours: Why I believe this is important (and I’d direct you to read the recent RWA RWR article about promotion.)

  1. You want to create a buzz.
  2. Readers will see if their favorite bloggers are picking up your book to read.
  3. Keeps your name in front of potential readers.
  4. May help you get on the Hot New Releases list for Amazon, which can be important.

    Blog tours also let your reading audience ENGAGE with you, which can be important. So suit up, show up, promote, and respond to commenters! If you have your own blogs  (I’m blessed to have two group blogs OvercomingwithGod.com and www.ColonialQuills.org) don’t overschedule yourself when your book launches. One to two blog visits a week works for me, for three to four months and tapering off after that. Giveaways usually help drive traffic so be prepared to give away a copy at each blog stop.

Set up a promo group: This has been the most beneficial thing I’ve been blessed with. But you have to have engaged with enough wonderful readers, reviewers, and influencers that they’d want to participate. Writing is often a lonely life. The benefits of these groups go WELL beyond any promotional efforts. These people believe in your writing and want to help you continue to do God’s work. How wonderful and humbling is that? I’ve been a member of such groups in the past for different authors and I’m grateful to now have my own bunch of pals supporting my writing efforts. Cautionary note for groups: Be fair to your fellow participants and be sure to bring in your own reader/reviewers to the group promotional page. Also, if you use Facebook, be sure to set controls so only you can approve new members.

Facebook Parties: These are a lot of FUN and help you engage with readers. You may not get you an immediate bunch of sales, but could. Don’t do this unless you can get into the spirit of things!

Radio interviews: I’m not keen on this. I can’t ever be sure, with my arthritis, how I’ll be feeling at a particular time. But if you’re able to get some spots, radio allows readers to hear your voice and your personality.

Book Signings: Another thing I dread for same reason as radio. Multi-author events do better. I do two a year—one near Christmas and another in the summer.  Paired with an event at your book’s location, this can be a blast! Last summer, I was able to do a signing at Tahquamenon Lumber Museum’s Lumberjack Festival. My “Snowed In” story in Guidepost Books, A Cup of Christmas Cheer (2013), was set in my great-grandparents log cabin, located at the museum!

Set up a private Facebook Page for the group authors. This way things that your influencers don’t really need to be bothered with are posted there.

Newsletters: These can be highly effective and reach your own primary readers to inform them of your new releases. I think a multi-author newsletter release could be amazing. Coordinating it might be a nightmare, though!

Ads: Spirit Filled Kindle is very affordable and good to use for early promotion. Book Bub is the one most hybrid authors like to use because they have an excellent rate of return, in general, but you have to do a sale in order to get the lowest price possible for their promotion. Ereader News Today is another great place for advertising with a good return on investment and with multiple options for ads.

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Carrie pro headshot B&W pm Carrie Fancett Pagels, Ph.D. served as a psychologist for twenty-five years. She is the author of the forthcoming publications Saving the Marquise’s Granddaughter (White Rose, 2015) and The Lumberjack Ball (April, 2015). Carrie was the 2014 Family Fiction winner for short story in the Historical Genre. The Quilting Contest is now published in an anthology. The Fruitcake Challenge and Return to Shirley Plantation: A Civil War Romance were Amazon bestselling novels. Carrie also authored the short story “Snowed In” (Guidepost Books, 2013) in A Cup of Christmas Cheer. God’s Provision in Tough Times (Lighthouse of the Carolinas, July 2013) was a Selah award finalist. Carrie gives back to the writing community by serving as blog administrator for www.OvercomingWithGod.com and www.ColonialQuills.com. You can connect with Carrie via her website at www.carriefancettpagels.com.

 

All. Those. Books.

Princess in a Bubble: Sander van der Wel from Netherlands
Princess in a Bubble: Sander van der Wel from Netherlands

Recently I totted up that, of the eighty or so college students I’ve taught this year (only about a half of whom were creative-writing-emphasis English majors), a good dozen have written novels. That’s a fifteen percent. They’ve completed novels, they tell me. A couple of them have written more than one.

I haven’t read any of these novels, so I can’t say if they’re any good. Judging from the student-novelists’ writing in other contexts, they’re probably not much worse than a lot of what gets published these days, but they’re probably not masterpieces.

Whether their novels are good or not, though, it seems important that there’s all this fiction-writing going on these days beside and beneath and perhaps instead of all the assignments and tests and papers and other writing that comprise a college education. I certainly wasn’t completing novels—not even short stories—back when I was their age, and I can’t think of a single classmate who was. I’ve been speculating what all these budding—nay, blossoming—young writers might mean for the state of literature in our time and for the writing community at large.

One thing that occurs to me right off is that young people these days must feel more invited and encouraged and empowered to write and publish novels than I ever was. That’s perhaps to be expected of the self-esteem building curriculum promoted in the generations between mine and theirs. I once had my seventh grade teacher’s Little Brown Handbook thrown across the room at me for chewing gum. They, on the other hand, were told they could do pretty much anything they wanted. Consequently, not a few of them went ahead and did that—which is sort of exciting, when you think about it.

Students these days are also very motivated to write. By what? one wonders. One incentive would surely be the myriad publishing opportunities available to writers these days. Several of my students have published their work online and two have paid to have their work published by what we used to call a vanity presses. Publishing has become something anyone can do, at any stage of life, often with little or no investment of resources beyond the time it took stole from a few games of online poker.

Due_sportelli_di_libreria_con_scaffali_di_libri_di_musicaAnother motivation could be the greater variety of subgenres popular with kids nowadays. When I was young, girls read Nancy Drew as tweens, then progressed directly to the classics (Austen, the Brontës, for me Defoe and Dickens); boys who read mostly read adventure or sci-fi then stopped; and everyone liked the odd fantasy stand out like J. R. R. Tolkien. Nowadays, bookstores and libraries have separate young adult sections with whole shelves of mystery/thrillers, even more shelves of fantasies, plus equally popular subgenres we never heard of in my day: apocalyptic, dystopian, historical fiction, alternative historical fiction, cyberpunk, steampunk, contemporary, Christian contemporary, romance, LGBT romance, Amish teen romance. . . The world of fiction these days is like a map of the brain: so much stuff going on, so much new vocabulary you need to even talk about it.

Then there are the novel-writing success stories: J. K. Rowling and her napkin, Christopher Paolini writing Eragon at fifteen, the almost immediate transformation of their and other books popular with young people into big screen movies. It looks so easy nowadays, writing a book. A flick of the pen and you’re there.

I guess the thing that fascinates me most about the novelists among my students is not their license and motivation to write or even the astounding investment of time involved but the enthusiasm they must bring to the fiction-writing enterprise: to prefer it over other more age-appropriate entertainments—such as, for me at their age, hanging out with friends, cooking, reading, learning aikido, making ceramic pots, scavenging my natural and suburban surroundings for sea urchins and kumquats, sewing.

(For them, playing video games, watching YouTube, poking their cellphones? Maybe it’s that. The screen-squinching narrowness of their entertainment alternatives. Writing has become their life before they’ve even had lives, I’m supposing. Although I’d have to read their books to know for sure.)

From everything I’ve heard in the news lately, reading’s on the wane, but writing sure isn’t. Either that or the students at Christian universities like mine are way different—more creative and prolific, harder working, more hip to the possibilities out there—than their secular peers. I’m guessing they’re not all that different, though. I’m guessing my anecdotal fifteen percent of kids these days—perhaps more!—are writing books in lieu of reading them (or maybe in addition to reading them, since somebody’s got to be reading all those cyberEpiscopalian dystopian romances) and will soon be filling the shelves and movie marquees with their opuses.

It’s becoming my new writerly nightmare. Used to, bookstores scared me. All. Those. Books! All that competition for readers. Now it’s them. My students. Our kids. Our kids’ kids.

This isn’t a very encouraging post, I fear, for fellow writers—especially those of a certain age—so let me just close with a little remediation in the self-esteem training some of us missed out on: Don’t. Give. Up. If they can do it, we can too!

Three Lessons From The Abyss

We hear people say that true faith stands regardless of circumstances. It’s easy to love God when life is going well, but what about sustained faith when life is hard? Really hard. What does faith look like when our child is out of control, a parent is dying, we receive a difficult medical diagnosis, or experience betrayal by someone we trust? How do we move forward?

When my daughter fell into active drug addiction, and lived on the streets of our community as a meth addict, I was furious with God. Everything I held dear, and had come to believe in, came into question. The daily uncertainty, not to mention gigantic hole in my heart, were almost more than I could bear.

It was a painful time, and this journey of suffering taught me more than I ever wanted to learn. I’d like to share three key discoveries that helped me cope: Image, woman on beach

1. Seeking God

Even though I was angry with God, I knew I was hopeless without him. James tells us to “draw nigh to God and he will draw nigh to you.” (James 4:8) My drawing nigh became angry, desperate wails in the garage. I all but dared God to account for himself! But I soon discovered he could take it… so I kept wailing.

In desperate times we often think, when is God gonna show up and handle this? We wait for this to happen. But maybe he’s already here and just waiting for us? I discovered that drawing nigh was about me showing up… wails and all.

It was in my garage, at the end of myself and at the point of true surrender, when it became clear to me that God was already there. He spoke into my spirit and said, “Give her to me.” I frankly had to think about that for a while. I found surrender to God’s will a terrifying prospect. Yet it was freeing at the same time. Turning my daughter over to the will of God meant the outcome would not be up to me. But the truth of the matter is, it never was up to me.

2. Choosing joy

Joy is something we often think of as happening to us. You know, a passive event, some blissful occurrence or special blessing. We also sometimes think of joy, or happiness, as something we can attain when “x” happens. I’ll be happy when my child gets her act together, when my spouse shows me more attention, when the front door gets painted or that leaky faucet is fixed… when my book sales soar. I’ll be happy when.

In the darkest time of my life, I discovered I could actually choose joy. Joy came when I took my focus off of problems, off trying to change my daughter, and I set my sights on blessings. It came when I realized my life was so much bigger than any one problem in it. There is a Power, and a purpose, at work in the world that is greater than I am. It’s bigger than my pain, and bigger than my own wants and needs.

I may experience loss, grief, I may even experience suffering. But I always have God, which means I always have hope. For that I can choose joy.

3. Taking care of myself

My pastor’s wife shared not long ago in our women’s Bible study, that she has a wooden plaque in her kitchen which says, “I am here to serve with joy.” I jokingly screeched, “Get rid of that thing!”

Like I said earlier, I’m all for joy. And we are indeed called to serve. But what is often left out of the equation is self-care.

Women, especially Christian women, are notorious for poor self-care. And that was certainly true for me. We are the chief “fixer,” organizer and problem solver, prayer warrior, food preparer, and angel-to-others. Yet we often lose ourselves in the process. Therapist’s offices are filled with well-intentioned women like us who are simply overwhelmed trying to hold up the world.

Most mothers are codependent to at least some extent, and I was no exception. I was motivated by the belief that if I could just try hard enough, I could control everything and everyone, force outcomes, and then life would be ship-shape. I sometimes became so enmeshed in other people’s problems, and in “doing,” that I nearly lost myself.

I learned that self-care begins with solid boundaries, asking for help when needed, and allowing others to be responsible for their own stuff. It means saying “yes” when I want to, and probably saying “no” more often. It means my life is as important as the ones I serve.

Please share how you seek God, choose joy, and care for yourself during tough times.

Writing with a Hook

What will make your book fly off the shelves? A good story, high quality writing or a strong Fish-hookvoice won’t help you unless readers know your book exists.  And for that, you need such an interesting premise that readers around the country are chatting up your book. In other words, you need a hook.

Yes, the dreaded hook word. I’ve heard about for years, but it seemed rather elusive. But recently, I’ve been studying my bookshelves to find some broad categories of hooks, and it’s getting clearer. Here are a few concepts I’ve found.

  • Give beloved fairytales, historical figures, novels or paintings center or side stage. The Beekeeper’s Apprentice (Sherlock Holmes), While Beauty Slept (Sleeping Beauty), The Girl with a Pear Earring (Vermeer’s painting), Dear Mr. Knightley (a love for all things Jane Austen) and The Constant Princess (Henry VIII’s first wife) are all examples. Readers want to spend time with favorite characters and art.
  • Tie the story together with a hobby. Ordinary hobbies such as knitting and cooking can certainly draw in readers who enjoy knitting or cooking themselves, but if you can find a twist, this will make it stand out from the crowd. For example, in The Language of Flowers, two characters with a love of gardening send each other messages not with notes, but with flowers, each delivery carrying a symbolic meaning only they understood. Unique hobbies can give your story a little flash as well – i.e., custom shoe design or wild life rescue.
  • Allow readers to vicariously do something they’ve always wanted to do. I bought Forgotten because it was about a character who, after being stranded in Africa for several months, returns to find that her job, her romance and her apartment are all gone. She’ll have to recreate her life. Spoiler alert: the book did not live up to its promise of the heroine of getting a life makeover, but that promise is what made me buy it. What other deep seated desires will connect you to readers?
  • Create zinger beginnings or zinger twists. When an old man in the prologue of The Lost Wife tells a wedding guest she looks familiar, and at last figures out that she was his wife just before the Nazis invaded Prague, that certainly sent readers to Amazon’s checkout cart (me included). In Half Brother, a boy arrives home to find his mother holding a baby chimpanzee, and that’s interesting enough to catch a reader’s attention. Burying a zinger in the middle of the book is a harder sell, since it’s not something readers will see when they browse. But if it’s good enough, it can certainly get people talking about your book.
  • Start with vulnerable characters at risk. The little boy locked in the cupboard in Sarah’s Key is a great example of this. But even more ordinary risks – a teen without adult love or support (Dandelion Summer) or a Puritan woman being coerced to marry a man she doesn’t trust (Love’s Pursuit) are good draws. Readers only need to hear the concept to feel they need to see the character to safety.
  • Create a character the world depends on. High stakes Tom Clancy type novels where the character must stop nuclear bombs from detonating or bring an end to a plague outbreak, or fantasy novels where the hero/heroine holds the key to the coming war (Lord of the Rings, Blue Sword) are examples.
  • Begin the story with profound emotion readers can connect with. Remember, readers don’t know the story or the characters yet, so it must be something they can easily connect with. In Coldwater Revival, the heroine is apparently stillborn at birth, but begins to breathe with the loving attention she receives from her father. In If You Find me, a girl sees her father for the first time a decade after she was kidnapped.

Think about what made you pick up your last book, or even better, what had you chatting up the book to every reader you knew? Once you’ve found the quality that made it so compelling, you’ve probably found the hook.

Stupid Marketing Tips

stupidmarketingideasSo, here I was.

Sitting here, trying to think of a fabulous post about marketing books.

The thing is, the “m” word tends to bring up fabulous pictures in my head of those middle of the night moments when one of my children come to me, saying, “Mommy, my tummy hurts–” then proceeds to vomit all over my side of the bed and floor, at times giving me and my PJ’s a good dousing as well.

I, uh, am not the biggest fan of marketing, if you can’t tell.

I take that back. I LOVE the idea of marketing. I KNOW it is needed and I LOVE the bi-product of it: my books being known by people and being PURCHASED by people.

Maybe it just brings back bad middle school memories of trying to get people to like me when I was a pimple-faced, slightly overweight, 4-eyed and teeth-gapped teenager…. the thought of trying to get people to like my books (thereby, it feels like, ME) still creates that knee-jerk reaction to curl up on my bed with chocolate and a romance novel to take me to another place.

But enough about my traumatic teen years.

Marketing is hard for a LOT of writers. Maybe we can WRITE some fantastic marketing copy, but getting out there and trying to peddle books out of our comfort zone is HARD! (Those of you who find it super easy… feel free to market mine too. I won’t mind!)

But in putting ourselves out there, it’s also common to get tripped up by some really BAD marketing ideas, in an absence of good ones.

I remember when I first started researching publishing back in 2007 after I’d completed my first novel. I was searching online tips for getting an agent/editor to look at your book. One place touted the value of STANDING OUT in the slush pile. Print that proposal on colored paper! Use FUN fonts with lots of bolds and italics! Send goofy gifts that relate to your book in the mail to that editor. (one example was a baby shoe for a book about babies…??) Make them be like, WOW, this person is really SERIOUS about wanting to be published!

I laughed, then decided I would probably NEVER be published because no way, no how, would I ever sink that low to use silly gimmicks.

Then I found a few agent blogs that suggested that when they got those out-of-the-norm proposals, they were immediately trashed for their stupidity.

PHEW!

The same goes with marketing. Creativity is a MUST, but sometimes in the name of creativity, we stumble on ideas that can be counterproductive.

Here are just a few things I’ve seen over the past 8-ish years I’ve been on this journey–that have made me NOT want to read a book.

1.) THE WORLD IS ENDING! THIS BOOK IS YOUR ONLY SALVATION! Maybe not those words exactly, but scare tactics or broad, unsubstantiated claims does not a good marketing plan make. “THIS BOOK WILL CHANGE YOUR LIFE FOREVER.” (different than saying something a little more docile like life-changing fiction, etc) “GOD WANTS YOU TO READ THIS BOOK!” (let HIM tell me that, thank you!) Sure, you might get some saps to buy it, but you probably won’t find publishing success with this type of marketing for books.

2.) BUY MY BOOK (five minutes later) BUY MY BOOK (five minutes later) BUY MY BOOK (repeating 100 times per day!) Over posting on social media is a hard one, because there is a fine line. We NEED to be bold and proud of our books and market them on social media, no doubt. However, tact is needed. When my Facebook newsfeed is filled with 6 different posts by the same author marketing the same book all in the same day? It’s a good way to get yourself unfriended or at least blocked. Your Facebook marketing should draw people in, not annoy them.

3.) I MEAN, YOU DID BUY MY BOOK, RIGHT? Guilting people into buying your book is uncool. We all have different budgets and different reading tastes. I’ll readily admit, there are some writing friends I have (who will remain nameless) that I haven’t purchased their books. Why? Partially because I’m a broke mom of 4 kids trying to make a living as a writer. HA HA! But also, I have my writing friends than I have time. The idea of marketing is to ENTICE them to read your book, not twist their arm.

4.) NOTHING. This is the stupidest idea of all. Just not doing anything because you’re afraid of it. It’s the one I’m most guilty of. Oh, I market, but I’ll get an idea and think, ‘Oh, no, that’d totally bomb” and move on. Just like in publishing, sometimes you have to fail a few (or a hundred…) times before you find that golden ticket/agent/editor/marketing scheme. But if you just sit back, cross your fingers and toes, and hope your books sell? Yeah. That is the WORST marketing idea of them all!

A Side of Faith - front only(putting a picture of my book of my most recent book release as well as a link to purchase it is an example of a not-as-stupid marketing idea… as is to mention that my next book, A Side of Hope, will be releasing later this month…. )

Finding the Fatal Flaw

It is the core of every struggle. The root cause of many reactions. It is a constant enemy lurking below the surface, waiting to rear its ugly head.

It’s the fatal flaw. Everyone has one. Every character has one, too.

I would argue that fatal flaws never completely go away. They just manifest in different ways as we grow and change and conquer certain circumstances. But what does this really look like?

Kariss Lynch Heart of a WarriorTake Superman. I would say his emotional fatal flaw, or one of them, is a deep desire to belong. It shapes his decisions and actions to blend in at the Daily Planet, settle down with Lois Lane, but still seek the true identity of his parents. We all know his physical flaw is kryptonite. Or Lois Lane, depending on how you look at it.

Choosing and shaping a fatal flaw proved an interesting challenge as I finished out my Heart of a Warrior series. I noticed there are multiple factors I need to account for as I select flaws for my characters.

Timeline

All three of my books take place over the course of fifteen months, which made it a challenge to have a fatal flaw that never disappears but consistently morphs. Kaylan, my main character, struggles with fear. Since our fatal flaws never really go away, I had to figure out how to cause this kryptonite to reemerge as she grew. In Shaken, she fears letting people close to her because of the loss of people she loved in the Haiti earthquake. In Shadowed, she has to learn to love a man she could lose at any second, Navy SEAL Nick Carmichael. In Surrendered, she will learn to accept Nick’s career and the constant danger, and not only accept it but thrive in his absences. The root of every one of her struggles is fear of losing a loved one, but as she accepts growth, the flaw manifests differently. Still always fear.

Complementing Characters

If you are writing romance, what fatal flaw will most threaten the relationship and will cause the characters to have to fight together to overcome? In Shadowed, Nick struggles with anger and detachment. This creates a challenge when Kaylan needs reassurance in her fear and Nick needs her to get over it and let him deploy in peace. Both characters grow as they learn what it looks like to merge two lives into one.

Plot and Theme

Shadowed_AUG 1 (1)Each book in this series, had to capture the overall theme: Anyone can develop the heart of a warrior if they are willing to have courage and commitment in the face of insurmountable obstacles. My fatal flaw for each character needed to threaten accomplishing this goal. Kaylan’s fear has the potential to stunt the relationship. Nick’s anger prohibits him from being a strong leader in his home and confident and in control in war. My villain’s flaw causes her to sabotage others in an effort to obtain what she secretly desires most but also never wants to have.

The fatal flaws is one of simplest yet most complex aspects of your character. Which flaws will create complicated conflict? How does that flaw force your character to respond? How will your character grow through the flaw?

One of my favorite ways to identify character growth and a consistent flaw is to follow a specific television series. Over time, you will notice a core struggle emerge. This helps me understand how to develop a character over the course of a book and over the course of a series. I’m still learning, but this is becoming one of my favorite parts of creating characters.

How do you identify your character’s fatal flaw?