Stewarding Your Career and Your Agent

Good agents take the privilege of shepherding authors and projects very seriously. We’re hugely selective and typically only make a “yes” decision on a client if we love (not just like) their project, and then see them as a good potential relational fit.  Life is too short to work with people if they’re demanding or mean…no matter what the potential payoff.

But make no mistake, agents work FOR their authors, not the other way around. Yet with the lightning-fast changes in publishing still happening, nearly every agent I know is telling me, “It feels like I’m working harder than I ever have before, and still closing fewer—and smaller—deals.”

Welcome to the new normal in publishing.

What this means for the client/author is potentially less time interacting with their agent because the agent is trying to stay in business. What’s an author to do in this new normal to make sure their own projects still receive a high level of attention?

  1. Take more control of your career.  The path to finding readers has never been clearer—or more time-consuming. “Get involved with Facebook Fan Pages, blogging, tweeting, Google+, YouTube, Pinterest, and networking with other authors (such as this Water Cooler),” is the familiar mantra from publishers and agents alike.  In this new world where social media IS the most influential advertising resource,  if you’re not selling books and finding new readers, it’s no longer your publisher’s (or agent’s) fault.  If you don’t feel you can come to play in marketing your own creative blood, sweat and tears, don’t even ponder a career as a writer. Look in the mirror: You are your publisher’s best PR agent.
  2. Craft, craft, craft. I tell new novelists that I don’t want to see their manuscript until 5 to 10 “non friends and family” have read and critically appraised their work.  I’d rather authors take a full year to rewrite their manuscripts than almost anything else.  If you write nonfiction and you have a strong message and a good regional platform, then be relentless on making every paragraph zing. Don’ tell me “it picks up in chapter three.” It better engage me from paragraph one or you’ll be getting the dreaded “not for me” letter. If you’re a seasoned writer, be diligent in making your prose as professional and engaging as possible.   Constantly read books on writing craft; find a mentor or critique group. Be a lifelong learner on writing well and you’ll have a good chance at being a lifelong author.

Along with taking control of your own career and staying committed to the craft, here’s how to help your agent help you.

  1. Respect his or her time.  Since you want them to stay in business, bunch questions for a once-a-week email.  If possible, use clear bullet points with clear simple questions to make it easy for us to see and answer, rather than lots of loaded, dense text.  Mondays are good. If your questions are more complex, better to talk by phone than email.  But do set a phone appointment (by email) instead of calling with hope that we will answer.  The agent is there to serve you, very true, but time is the coin of the realm. Be judicious in how you spend their precious minutes and hours because ultimately you want us out there pitching your projects!
  2. Press the panic button. I spend a good portion of my week fighting fires for authors. Bad covers, wrong titles, heavy-handed editors, proposals that MUST be out the door this week, family or personal crisis…all of these and more are what I’m here for.  When you really need me to jump on something or lend an ear, this is absolutely what I want to do. Don’t hesitate to pick up the phone or send me a “call me ASAP” email.  You’re not “bothering me” (ever); I work for you and love (almost) every minute.
  3. Pray. It’s not trite, it’s essential. Really. If I’m distracted, off task, ill or in a personal crisis myself, what am I not doing? I’m not tending to the details of what I should be doing for you. The very thing I want to do most is often what the enemy doesn’t want me to accomplish. I need to stay spiritually sharp and steady for you to feel fully supported.  And I’m not bashful to say I need your help in doing it. I covet and appreciate your prayers for me, my work and family.  I also love to pray for you, so never hesitate to zip me a prayer request during a rough patch.
  4. Share the goodies!  I love hearing how your work has impacted others in the world, or a great opportunity that has come up for you to share your book.  Forward me one or two of your best notes from readers every month and any news that is exciting to you concerning the marketing of your project.  We love to hear how the end result, your book, is impacting the world.  It is why we do what we do.

What more can you do to serve your own career? How would you feel even more supported by your agent?

You’ve Got “Connections”

It’s a great privilege to connect with the world through our words and a greater privilege to connect with the Word about our worlds.

Connect with God about our writing

“God gave you this dream,” my pastor told me.  “You need to give it back to Him in prayer because He’s the only one who can make it count for eternity.”

One of my friends posted this on Facebook:  “I struggled with my writing for three hours, but after praying, I couldn’t stop the flow.  Why did I wait so long?”

When we’re not intentional about prayer, it falls by the wayside like everything else we’re not intentional about.

God wants to be our writing partner.  He says, “Let me have it!”

  • Lord, give me wisdom and direction today.
  • Inspire me and keep me focused.
  • Help me to persevere for your glory. 

“Commit everything you do to the LORD.  Trust him, and he will help you. ” Psalm 37:5

Connect with “the connected”

“You need prayer partners,” a well-known Christian author told me.  “Trustworthy, faith-filled people who will intercede on your behalf before God.”

Because we’re missionaries of words, the enemy stops at nothing to hinder us.  We need to call on our allies.

I took my friend’s advice and prayed for a little army of intercessors I could add to my email prayer list.  They encourage me to keep going, and I encourage them that they’re a key part of my ministry’s eternal reward.

“The man who plants and the man who waters have one purpose, and each will be rewarded according to his own labor.” 1 Corinthians 3:8

Connect with God about our readers

If we’re missionaries, our readers are the mission field.

I wrote the poems in A Friend in the Storm, with only one reader in mind, my friend Chantale who was dying of cancer.  I didn’t know my audience would grow from one to hundreds when she asked me to read them at her funeral.  I didn’t know my audience would grow from hundreds to thousands when Zondervan published them in a gift book.  I simply wanted to be a faithful friend.

“Whoever can be trusted with very little can also be trusted with much.”  Luke 16:10

Here’s how I pray for my readers:

  • Father, draw the right people to my book today.
  • Anoint my words to jump off the page into their hearts.
  • Please bring Holy Spirit peace and transformation.

Connect with God about your agent

If we’re going to pray about our God-given gift, we’re going to pray for our agents because they’re a big part of the gift!  Just as they represent us before editors, we’re privileged to represent them before the Father.

  • Lord, may she stay close to you, in the Word and in prayer.
  • Please help her be balanced and manage her time wisely.
  • Give her favor, Father.  Please open all the right doors for her today.

Connect with God about other writers

“The harvest is plentiful, but the workers are few.  Ask the Lord of the harvest, therefore, to send out workers into his harvest field.” Luke 10:2

We need to pray for other writers the way we would want them to pray for us.

Here are three great groups to remember in prayer:

  • Writers that feed us
  • Writers in our immediate circles
  • Writers we DO NOT want to pray for

Who are we currently reading?  Karen KingsburyMax LucadoKathi Macias?  We need to ask the Lord to continually inspire and bless them.

If we’re a part of a writer’s group or literary agency like WordServe that shares prayer requests, we have a community opportunity to practice true, selfless love.

Are we envious or jealous?  We need to pray!  God even calls us to pray for those writers who wronged us.  It happens.  And prayer changes us ever as much as it changes them!

“The prayer of a righteous person is powerful and effective.” James 5:16

I’m wondering, dear friends, what is your experience with the power of prayer?

The Create Space Experience

Many people gaze at online publishing as settlers must have viewed the wild, wild, west – with fear and awe. However, life on this frontier is not as lawless as one might think. It can be a useful accelerator on your path of obtaining or supplementing traditional publishing efforts. Take Create Space, for instance. Well-organized and structured, this tool can provide the positioning and leverage you need to take your creative efforts to the next level. Where you go from there is entirely up to you, and there are a myriad of options for you to ornament your work with whatever bells and whistles you want.

Even before you receive what is called an advanced reader copy (ARC) or a gallery (similar to an ARC), you can print out books for your readers and reviewers. In turn, they can begin your marketing buzz by word of mouth. With Create Space’s step-by-step application, the author is guided through all the necessary steps to correctly setting up their book. Setting up the title, creating the interior, and selecting cover art are parts of the process. You can upload interior files as a PDF to ensure formatting will not change. You can either create a cover with the website’s cover creator wizard or upload your own. In this case, be sure to follow their directions to the letter to ensure you don’t frustrate yourself by having the wrong size spine or files with poor resolution that will look shabby.  If you aren’t the type that can sustain the trial and error it will take to get this right, then recruit a patient friend to help you with the details.

Even before your book is actually for sale, you can choose to have sample chapters viewable to your social media networks through Create Space / Amazon, even if you don’t have your own website. You will have a way for people all over the world to familiarize themselves with your book. Create Space also has very good deals and is a low cost vehicle for having copies on hand for your book signings and giveaways.

The flexibility for authors is also remarkable. There are no minimum print runs with Create Space. You can order as few as one at a time. For perfectionists who want to make sure everything is just right before committing to a large press run, this is an unprecedented luxury. I ask readers to write Amazon book reviews, which are better than gold, and send out those links via Twitter. Perhaps best of all, actual customer service people answer the phones and they do so 24 hours a day.

Thanks to Create Space and other emerging platforms, there are more options than ever for authors to distribute their work. Technology has opened up an ocean of opportunity, and the new world looks brighter than ever.

Have you ever utilized non-traditional publishing methods to support your traditional publishing dreams? If so, how? How might a tool like Create Space help your marketing platform?

Embracing Sacred Moments

Lake Cortez at dawn

Have you ever wanted to hold on to a moment in time and savor the amazing experience a little longer?

The radiant fog bank settled just above Lake Cortez at dawn, a stark contrast to the winter landscape surrounding my home. I tried to focus on my writing deadline, but I halted my work to observe the breath-taking view.

The glowing mist at sunrise brought a familiar Bible verse to mind, encouraging me to embrace the moment. “How do you know what your life will be like tomorrow? Your life is like the morning fog—it’s here a little while, then it’s gone” (James 4:14 NLT).

Such memorable experiences happen when I least expect them, and they vanish without warning. But I always want to hold on to those special moments longer than possible.

The first time I heard my child’s heartbeat, I tuned out everything else, as I wondered about the new life inside me. Etched on the tablet of my heart, I recall those firsts—feeling him move, seeing his face, and holding him in my arms.

Those rare occurrences happen in my writing life, too. When I received my first contract to write an article for a well-respected publication, I held the envelope close to my heart a long time before opening it. Then, I unfolded the letter with great care and examined every word to be sure I didn’t skip any details.

Another momentous occasion occurred in December, as I shopped for Christmas gifts with my grandson Miles. “Wait, wait,” I drew a deep breath and raised my right hand to stop our conversation, so I could read the e-mail on my iPhone.

Confused by the interruption, Miles offered me a wrinkled brow.

“Seriously—wait,” I exhaled. “I’ve got to hold on to this moment.”

I read the message again, basking in the power of the encouraging words. “They like my proposal! And she wants to discuss signing me as a client!” I couldn’t restrain myself from expressing my thanksgiving and praise. “What a great Christmas gift!”

Later that week, my heart raced again when the agent called to confirm her offer. I found it hard to suppress my enthusiasm and joy, so I could listen to her instructions and tell her about my writing goals and dreams.

When my husband, Dan, asked about the details of my phone call, I still couldn’t gather my thoughts because of my excitement. “Maybe I should have taken notes,” I admitted.

So how can we embrace our sacred moments? We know such blessings vanish as fast as they appear, just as morning fog dissipates when exposed to the first rays of sunlight.

We can capture the essence of our experiences with descriptive words and well-chosen phrases in our narratives. And through this writing process, others will also be encouraged to tell the stories that matter most to them.

Photo/KarenJordan

Did my story remind you of a sacred moment in your life? Write that story!

Does the World Really Need Your Story?

This week snow fell–again, about a foot, on top of already knee-deep layers. I strapped on skis and went off into a spruce forest near my house, my tracks the first marks on the page of the world.

Starting a new writing project, a book or an article, even a blog post, feels much like this. I see something falling outside my window–an idea, a passion, a glimpse of something true and maybe beautiful. I eagerly strap on metaphorical skis and go out, wondrously lost in a world made strange again. I am confident that I belong here, that I will apprehend something of value and meaning. But the going gets hard. The surface of the snow changes. The skis get stuck. I fall. I discover dozens of tracks before me on the trail, most more graceful than my own. Why am I here?

Doubts track me down no matter where I am. I have learned not to dismiss them. They force me to consider and reconsider. Does the world really need one more story?

Today, I give three responses: two from others, one my own.

1. Your story can bring “healing and illumination” to others.

Katherine Paterson, prolific Newbery award-winning author, says with genuine humility, “I know my gift is limited. I know I cannot stand toe-to-toe with philosophers and theologians and solve for myself or anyone else the problem of evil . . .”  But here’s what we can do, she says, “we who are writers can tell a story or write a poem, and where rational argument will always fail, somehow, miraculously, in metaphor and simile and image, in simple narrative, there are, in the words of Barry Lopez, both ‘healing and illumination.’ Here I see a word of hope and possibility.”

2. Writing your story can preserve your life.

When Madeleine L’Engle’s husband says of her new work, “It’s been said better before,” she responds,  “Of course, it has. It’s all been said better before. If I thought I had to say it better than anybody else, I’d never start. Better or worse is immaterial. The thing is that it has to be said, by me, ontologically. We each have to say it, to say it our own way. Not of our own will, but as it comes out through us. Good or bad, great or little: that isn’t what human creation is about. It is that we have to try, to put it down in pigment, or words, or musical notations, or we die.”

3.  Writing can move us toward the city of God.

If we pursue our stories, honestly and truly, they will send us on a pilgrimage that takes us, like Abraham, from one land to another, from a land of unknowing and darkness, through, of course, wastelands, where the promise of a promised land appears invisible and impossible . . . but the writing inexorably, day by day moves us closer to clarity, to wisdom, to the very city of God, if we allow it.

Don’t waste your doubts. Use them to move you forward into that forest, into the pages of that story that you must write—for yourself, for God and for others.


What Disney Knew That Your Teacher Didn’t: You CAN Do It!

Find me one published author who never received a single “not the right fit” letter, and I’ll show you a fish with feathery wings. Whether at the educational stage, the agent stage, or the publishing stage, most have been told their work is not worthy.

I was lucky when it came to agents and publishers, but my rejection came earlier in life, when a high school teacher read my papers aloud ridiculing me in front of my peers. She teased me relentlessly (today it would be called bullying), and on the last day of my senior year in high school, she said to me, “I hope you don’t waste your scholarship to study writing. You may be able to write a greeting card, but that’s about as far as you’ll ever go.”

I made a mistake that day. I believed her. I put down my pen for nearly a decade and let way too many stories go untold.

That’s why, twenty years later, as Publishers Weekly gives me a starred review for my debut novel, I feel such tremendous excitement. Whether Into the Free sells two copies or two-hundred thousand doesn’t matter one bit to me. I now know one important thing: she was wrong.

Here’s what she didn’t teach us: God gives us each special talents, gifts, and dreams. Who are we, if we are not of God? What are our abilities, if not God-given?

I am a teacher, and I spend every bit of my energy trying to teach my children one lesson: You can do it!

I am tired of teachers telling us who we are and what we will or will not achieve. I am weary of labels and bell curves and standardized tests. I weep for this generation of children who are told you need x, y, z medications to fit into our box. And I mourn the countless souls who believed the people who said, “You’ll never…” or “You can’t…” or “You aren’t good enough…”

I say to you, today. You can. You are good enough. You were born for a purpose, and only YOU know what that is. Don’t let anyone discourage you from living YOUR life to its fullest potential. And if you fail, you’re only one step closer to succeeding.

Watch this little video clip I found on YouTube, and you’ll see…all great minds have a few things in common: failure, rejection, and a willingness to risk it all anyway.

Has anyone ever told you “you can’t”? What one piece of criticism has made you a better, stronger writer? 

Crawling Into a Writer’s Cave

Light at the Mouth of the Cave
Light At the End of My Tunnel

My phone rang for the fifth time in two hours. I looked at the caller ID and groaned. Not because of the person, I love her, but she represented one in a string of many interruptions.

“I heard you were home. Wanna go shopping?”

“Can’t. I’m writing today.”

“Oh. You want to grab a cup of coffee then?”

I swallowed down frustration. But then, I remembered a policy from my day job.

I said, “Would you mind if we scheduled? I haven’t really treated writing with the professionalism it deserves.”

At work, when I’m involved in a big project, I sometimes tell everyone not to disturb me unless it’s important enough to call me out of a meeting five hundred miles away. I haven’t given writing the same care. I think I’ll turn my home office into a Writer’s Cave. Once I crawl inside and shut the door, I’ll turn off my phone. If you see a post on my social media that says “I’m in the cave,” you’ll know what it means. At home, the closed door will signal my family. Does that make sense?”

My friend connected with the practicality of my situation, and we scheduled a later visit.

So I took the leap and crossed into other relationships.

I sat my family down and told them about the Writer’s Cave. “When I close the door, let me burrow in my work. If you’re tempted to disturb me, ask yourself these questions:

  1.    Can it wait?
  2.    Would I interrupt her if she were five hundred miles away?
  3.    Would I call her out of an important meeting to tell or ask her this?

They agreed, and in return, I promised regular hibernation breaks so we could have fun and catch up. My husband and I scheduled weekly dates.

Next, I told my co-workers. As a manager, employees often assume they can call any time, day or night, working or not. I don’t mind true emergencies, but often, my phone rings over petty questions. I asked everyone, including the president of our company, to respect The Cave as they would a project at the office.

I said, “If you’d call me out of a meeting five hundred miles away, then contact me; otherwise, please wait until my return.”

It worked.

Then, I spoke with my other friends, explained the Writer’s Cave philosophy, and found they supported the decision. Every single person respected my new resolve to schedule.

Since adopting this policy, my concentration improved, my word count increased, and I’ve completed more projects. I’m a better time manager. But more than anything, by proactively guarding my time and alerting the world in advance, I’ve prevented most unnecessary interruptions without offense.

Now, people ask, “Are you in The Cave tomorrow?”

Crawling into a Writer’s Cave helped me move past unproductive habits. By speaking up, I shed light on a dark problem.

How do you maintain focus? Or, what does your Writer’s Cave look like? What are three essential items that you must take with you into the Writer’s Cave? 

Write With Realistic Expectations

Aspiring or first-time authors sometimes hold the misconception that they will hit it big with their first book. Visions of bestsellers dance in their heads.

It’s time for a reality check from The Agent’s Desk. One of our jobs is to manage your expectations through every stage of this long process called publishing.

The statistics have not changed much in the years that I’ve been involved in the book industry. In the entire Kingdom of Books, which includes every title sold in every category—not just Christian—only ten percent of authors make a living solely by writing books.

The authors you meet at conferences may still have day jobs, or if they freelance, they edit manuscripts, ghostwrite books, or conduct their own writing workshops. Or they still have day jobs. They work all day and then come home and write their novels at night. Or if they’re early birds like me, they hop out of bed at 4 a.m. and sit down at the keyboard before rushing out the door to make it to work on time. Some pound out two or three pages every day while riding a commuter train.

Another group of writers may be blessed with a spouse who is the sole breadwinner of the family. Mothers who are writers take care of the kids and write during nap time. I’ve known stay-at-home writer dads as well. The whole family tightens the purse strings and lives on a budget.

Of course, a few authors inherited their fortunes and live on Fantasy Island.

Here’s the reality. The average Christian novel sells about 5,000 copies. Some sell less; some sell more. You notice I didn’t say that the first-time author only sells about 5,000 copies. No, that includes experienced and newbie authors as well. Do the math.

A smaller percentage may sell 10,000 to 15,000 books each time. This is our hope for you because it will assure you a place at the table and a long-term career. Now we enter more rarefied air.

A much smaller group sells 20,000 or 25,000 books, but those are usually long-time authors or a new author who happens to write a book that hits a nerve with readers. We hope you are the exception and will publish books in this range.

Only a handful of authors sell in the 50,000 to 100,000 or more range consistently. You know their names. They live on the bestseller lists. You see their names month after month and year after year on the CBA or ECPA bestseller lists.

Then, once in awhile, an author catches lightning in a bottle, and you have a series such as Left Behind or a single book title like The Shack.

So please, if you are a newcomer to publishing, adjust your expectations, and if you knock it out of the ballpark, you’ll be as ecstatic as your agent and your publisher. We pray for bestsellers!

Image: Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net

Agent versus Agency

If your agent leaves an agency, several issues may crop up that, as an author, you may find surprising. If you follow Christian publishing circles, recently an agent made a change between agencies, and several authors had to make a decision about what to do.

Stay with the agent or the agency.

Several details may play into your decision. What have you done for me lately? Perhaps you’re not on the best of terms with your current agent, and you want a fresh start. Staying with the agency may be a good choice. Or, you have a great working relationship with your agent and can’t imagine not moving forward with him or her. What’s the reputation of the new and old agency? Does it matter to you?

But the decision may not be as easy as just those questions.

Here are a few things I learned that surprised me.

1. You may not be able to leave. This sounds strange, so let me explain further. Your agent may not be able to take you away from the agency. This depends on the contract your agent signed with the agency when they developed their partnership. So, if you love your agent and never foresee parting ways, this may be an important piece of information for you to know. Personally, I never thought about asking this. Though, my agent is president of his agency, so he likely won’t leave himself.

2. Your contract will stay. Even if you leave the agency with your agent, the contract he/she negotiated will probably stay with the agency. This presents an interesting situation. It’s likely you’ll be working with both parties for the duration of the contract. The agency may handle some aspects, and your agent may handle others. Be sure you’re clear on these details.

3. You may have to reorganize. Perhaps your only social media presence was through your agency. Your picture was only on their web site. You blogged only through their outlets. This speaks to not having all of your eggs in one basket. Remember, your name is your brand. This should be developed separate from what your agency does. So, be blogging in multiple places. Have your own web site. The more internet presence you have, the less likely a change like this will affect your ability to get your message out.

What about you? Do you think you’d be more loyal to the agent or the agency?

When Mom and Dad Split Up

Getting an early morning call from your agent can lead to adrenaline induced heart arrhythmias. Working in the ER, I’m trained to assume and prepare for the worst case scenario. That’s the nurse in me. But, what do you do when you get a cryptic message from your agent?

Me—assume the worst. What could he be calling about? Is it an issue with my publisher? Is he dropping me? What could it possibly be?

Not only am I an ER nurse but a suspense author—so I may lean toward the dramatic.

Quick dial back.

The news was not anything I expected. An agent was leaving the fold as Greg mentioned in late December as part of the agency news. What did that mean? The reason for the call was to discuss what would happen to this agency blog when several contributors were leaving.

The WordServe Water Cooler started in the middle of last year as an agency blog with the focus of helping authors a little further back on their writing journey navigate the publishing road. Since it is an agency blog, professionally, it needed to be maintained as such. Those authors choosing to go with their agent to the other agency would not be able to participate.

Problem was—we had become a family along the way.

Initially, when the blog was set up, a Facebook group was started as a communication tool to facilitate signing up for posts. What it morphed into was a true community of authors supporting, encouraging, and praying for one another’s triumphs and difficulties.

Personally, I didn’t want to lose touch with those who were leaving. It felt like my family was splitting up. Greg had tasked me and another author to take over administrating the blog. We began a conversation with the current overseers about how to handle the change.

How this multi-author blogging group handled this agency change has been humbling and inspiring and I believe has some lessons that can be learned by all—both on a personal and professional level.

Here are a few I’d like to highlight.

1. Do not gossip. On our group Facebook page, there would have been ample opportunity to gossip about the situation. Who was leaving? Why were they leaving? What do you think of such and such agency? Agent? I can honestly say this did not happen. Everyone was professional and supportive and prayed over those having to make tough decisions and over those who were most affected by the change.

2. Your decision is personal. Whether or not you decide to stay with a particular agent/agency is a private matter—not a group discussion. Only a few trusted people should be privy to the reasons. This is handling it professionally. Airing grievances publicly, particularly on social media, will come back to bite you. The world of publishing is small, and people will remember how you acted.

3. Create a neutral meeting ground. To meet the need of maintaining those relationships that developed via the Facebook group—a new private group was created where those who left could still interact with those that stayed. Of course, I can’t tell you the name. It’s a secret.

4. Be open to new opportunities. Change is part of life. The choice you make is how you handle it. You may be presented with opportunities to grow and stretch. Don’t be shy about stepping up and learning new things. This month, you’ll see several new talented authors contributing to this blog—including superstar agents Greg Johnson and Barbara Scott. You’ll learn more about marketing and social media from publicity expert Ingrid Schneider. Ever wonder what it’s like to intern at a literary agency? Check out Sarah Freese’s posts.

Question for you—what’s been the biggest change related to publishing/writing you’ve had to deal with?