jandunlap

July 24, 2012July 24, 2012

Creative Venue Planning

If bookstores are the only place you’re signing and talking about your books, then you’re missing the boat.

Perhaps even literally.

In the last year, in addition to bookstores, I’ve talked and signed books at gift shops, diners, book club gatherings, Rotary Club breakfasts, libraries, senior community dinners, and summer festival booths. Since my novels are about a bird lover, I’ve also signed books at bird feeding supply stores and an annual birding meeting, not to mention an international owl festival, a regional hummingbird celebration, and the National Eagle Center. At every venue, I’ve sold more books than I have at any bookstore signing, not to mention the new readers I’ve found and the publicity such events generated.

So how do you pack your calendar with venues that will work hard for you? The answer is Creative Venue Planning, and here’s my three-step recipe:

Look past your story, and instead, brainstorm your book’s topics. Like trying to identify keywords or tags for a blog, pulling out the topics, and even specific characters, in your book can lead you to new audiences and venues. Since my protagonist began birding as a child, I give talks about the importance of nature education for kids at family-oriented programs. A restaurant I included in one book happily hosted a signing for me, and displays my books in a prominent place. HINT: Does one of your characters run a small business? Your local Rotary Club or Chamber of Commerce might be delighted to have you come speak to them about how that plays into your novel. Many groups are eager for new ideas and personalities to book for their meetings. Find a link between them and your work, and you’ve got a foot in the door.
Research opportunities. What groups in your community need speakers? My current goldmine is senior living communities who have busy activity calendars for their residents. Since many of my readers are older and enjoy birdwatching, speaking at these venues is a perfect fit for me. I’ve learned that many communities have on-site book clubs, too, and having an author (you!) available to join a gathering can mean a shortcut to your book being selected for reading. HINT: Would you be willing to talk to a high school class about something related to your book? Teachers are generally thrilled to have a guest speaker, and while you may not make any sales in the classroom, you can bet on word-of-mouth publicity (and perhaps a small fee from the school field trip budget!).
Pick up the phone. Nothing beats personal contact when it comes to booking events at creative venues. Find the right person to ask (research on the internet or by phone) and prepare a short, convincing, sales pitch as to how they’ll benefit from your visit. Offer to email your photo, a brief bio, and talk description for their use in promotion. Take your bookmarks to hand out, and books to sell and sign.

What’s on your creative venue plan?

July 2, 2012July 2, 2012

The ‘Real Stuff’ of Character Building

A few years ago, my sister gave me a t-shirt that reads, “Careful or you will end up in my novel.” She meant it as a joke, but the truth is that my t-shirt does not lie: for me, every person I meet is a potential character in my mystery series. Like every writer, my writing is informed by my experiences and that includes experiences of people.

That said, none of my fictional characters are ‘real.’ Though they may be inspired by someone I meet, I usually take my creative license very seriously and make my characters composites of traits that fit the needs of my story lines. For example, I met a charming World War II veteran at a dinner speaking engagement last fall. He kept everyone at the table laughing with his wisecracks and his stories of being an ordnance (explosives expert) officer during his military career. When he noted that he still had all ten original fingers, I knew I had to use that line in a novel, so I began to formulate the character of Vern Metternick in my upcoming release.

What was even more surprising to me – and especially delightful! – was that as I developed the character and his relationships with other characters in the book, I realized his explosives experience could lead to a key, and very funny, scene in the novel that I had not anticipated. So my chance dinner partner unknowingly not only gave me the kernel for a wonderful character, but also actually helped shape the plot of the book. It really is true that authors can create characters, but not always control them, and I say that’s a good thing! Especially when those characters can solve knotty plot problems and make the book even better than I had planned.

There is also a flip side to my t-shirt – on occasion, I do use real people in my mystery series. Since my books deal with current conservation issues, and I aim for strong local connections, I use real places in my books, and actual experts in the story. I always ask those folks for permission to write them into the novel and then thank them in my acknowledgments. To put them at ease, I promise not to make them murderers (unless they ask to be!), and I generally give them an overview of how they’ll fit into the story. So far, no one has turned me down, and I get a real-life connection out of it that my readers love…not to mention one more person who is almost as excited as I am when the book debuts!

As a result, I assure my friends who see my shirt that their secrets are safe with me. Besides, they can always take comfort in that lovely disclaimer that prefaces fiction: “Any resemblance to actual events, locales, or persons, living or dead, is coincidental.”

And if you believe that, I have some ocean-front property in Arizona I’d be happy to sell you.

Where do your characters come from?

June 20, 2012June 19, 2012

Memories Are Made of…This?

star-wars-pet-costume — linkchronicle.blogspot.com

Four years ago, after my first mystery novel hit the bookstores, I acquired a new job title: Doer of Whatever It Takes to Get This Book in Front of the Public So It Will Sell. Most of the time, it was a pretty cool job. I researched marketing possibilities, called up bookstore owners, scheduled book signing dates, talked to media contacts, went to book signings, drank bottled water, chatted with readers, and, in general, had fun.

Sometimes, though, it was less fun than other days.

Sometimes, it was almost depressing, as in “what in the world am I doing here being a struggling author when I could be home getting the laundry done and feeling like a productive member of the human race?”

Thankfully, most of those days are behind me now, but to reassure new authors that we all have bad days, I’d like to share two of my less-than-bright moments.

Scene: Bookstore signing

I spend an hour and a half at a table in a mall outside a bookstore. The place is mobbed – not with readers frantic to buy my book, but with adults and kids participating in a fun run to benefit the children’s hospital in town. At my table, I get lots of attention, though. The two most frequent questions I get are: “Where is a bathroom?” and “Is there some place around here where we can get something to drink?” Being the helpful person I am, I point people in the direction of the former and offer the others some of my bottled water.

Okay, so it’s not my most glamorous moment as an author.

Scene: At the local television studio before my appearance on the morning show:

“You’re not allergic to dogs, are you?” a nice young intern asks me before he opens the door to the green room, where I’ll wait for my turn on the show.

“How big are the dogs?” I ask, since I don’t do well with big dogs in open spaces, let alone big dogs in small windowless rooms where they can slobber all over you while you cringe in abject misery on a hard plastic chair.

“They’re little,” he says.

“No, I’m not allergic,” I tell him, and he ushers me into the room.

The intern is right, the dogs are little. Really little. They are also dressed up in Halloween costumes. One is a shark, one is a pumpkin, a Chihuahua is wearing a blonde wig and red dress, and another tiny dog has on Snow White’s signature blue vest and yellow skirt.

“Who’s the Chihuahua?” I ask.

“Marilyn Monroe,” the handler answers.

I give myself a mental head slap. Of course it’s Marilyn Monroe. What was I thinking?

I’ll tell you what I’m thinking. I’m thinking I’m waiting to be interviewed about my novel with a bunch of dogs dressed up for Halloween. I’m thinking I’m going to fire my publicist, except that I’m my publicist.

Some moments really are better as memories…

Care to share some of your moments (bright or not)?

~”Only a loser, and this is the VERY first rule of novel writing, wears what they wear on their author photo on the back of the book to their very first book signing” (Brad Meltzer).~

June 1, 2012June 1, 2012

On Becoming an Artist

Red boathouse at sunset-sm (2) — “Red boathouse at sunset” by Karen L. Macek

Last year, I realized something that changed the way I look at myself and my writing.

I am an artist.

Over the course of my writing career, I’ve called myself many things: journalist, essayist, columnist, editor, reporter, researcher. (I’ve also called myself other names at times, like stubborn, stupid, crazy, and masochist – especially when I’ve struggled to meet writing deadlines.) When I began writing fiction a few years ago, I added the descriptors of novelist, author, plot architect, and starry-eyed dreamer.

But artist?

Not in a million years.

For me, ‘art’ always referred to visual or performance genres. Art is the domain of my sister when she paints beautiful marsh landscapes in oils on canvas. Art is my daughter bringing a character to life on the stage, or playing haunting melodies on a flute or piano, or throwing clay on a wheel to transform it into a smoothly shaped bowl. Art is the creation of something new and tangible, and though I produced countless pages of words, I just never felt it rated as ‘art.’ I didn’t use paints, or clay, or costumes or musical instruments; my tool was a word processor, and my product was all in my head. And, with any luck, the heads of my readers.

Galley material, yes, but gallery worthy?

Not even close.

As far as I was concerned, writing was simple information management – collecting information, fitting it together (coherently, hopefully), and passing it on to readers. Whether it was just reporting the facts or organizing disparate information into a mystery novel, it was all about language skills and communication. Not Art with a capital “A.”

But then one day I was helping my daughter fill out a personality inventory, and I came across a section that listed occupations. I looked for the usual category of ‘Writer,’ but couldn’t find it in any of the traditional places I expected to see it. Instead, it was lumped under the category of “Art.”

The longer I thought about that label, the more I realized that what I do when I write truly is Art. Like any painter or musician or sculptor or actor, I look at the world around me and then translate my own experience of it into a new form, a personal, one-of-a-kind articulation of what is, or might be. I have a vision of life that ‘colors’ my representation and allows me to penetrate the surface of what I see to get at the heart of what lies beneath. Maybe my lens of choice is humor, or inspiration, or romance, or fantasy, but whatever it is, it helps me bring a freshness to my subject that is the essence of artistic endeavor.

I create with words, and not only is it my calling, but my sacred trust.

And now that I understand it that way, I guess I shouldn’t be surprised that I’m an artist. After all, my Father is too, you know.

Do you consider yourself an artist?

May 22, 2012May 22, 2012

With Us Here Tonight

Shortly after my first book was published, I gave a book talk at our local library.

Then I gave another talk at another library. And then a third library.

Then a Rotary Club called me. A few months later, I found myself the featured speaker at a Shriners dinner. Last month I presented a talk at the National Eagle Center. Birding festivals, book conferences, annual meetings, schools, service organizations–I’ve addressed them all.

Wait a minute. I thought I was a writer, not a speaker.

Guess what? Book authors get to do both!

The fact is, you NEED to do both if you’re going to successfully build your readership and market your writing. That means you should work on your public speaking skills, and the best way to do that is to take every opportunity you find for a speaking engagement. Develop the following five types of speeches, and you’ll be ready for anyone!

The Sound Bite is the one you will use a bazillion times. It’s the one-liner you’ll utter every time someone asks you what your book is about. It’s also one of the hardest to compose because you need to distill your book and its value down to one sentence. My sound bite for my series is “The Birder Murders is a humorous series about a really nice guy who happens to find bodies when he’s out birding.”

The Book Talk is the speech that focuses on your book’s content. If it’s nonfiction, you can give a general review of the topic itself, or focus on just one chapter’s point and why it’s important. If it’s fiction, you discuss characters, their relationships, the plot, how you came up with all of it, what you want to accomplish with it. This works best with audiences who have already read your book because they will have questions about what they’ve learned and/or enjoyed from reading it.

The Business Talk is about your experience with the publishing business of being an author. The changes we’ve seen in publishing, including the growth of e-books and marketing paradigms, is a topic that appeals to audiences composed of business people or future authors.

The Writing Talk is about your own process of writing a book. Do you do research? Conduct interviews? Journal or set word goals? The beauty of a Writing Talk is that it is appropriate for a variety of groups, and depending on the slant you give it for the group you’re addressing, it works equally well as a classroom talk, a keynote address for a gathering of library supporters, an awards speech, a writers conference, a book club… you name it.

The Topic Talk is the newest talk in my own arsenal of speeches. Because my books are about nature, I’ve started giving talks about nature education and conservation issues. If it is mentioned in my books, it’s fair game for a talk and a great way to use extra research.

Here is a great resource to help you to continue to develop your public speaking skills.

What talks could you present for your book? Do you have any ideas for talks that I have not mentioned?

May 9, 2012May 8, 2012

Fame and Fortune

Twenty-three years ago, when I first began writing a humor column for our local newspaper, my editor told me that I could expect local fame, but no fortune.

Today, I know he was right.

And wrong.

He was right because within a few months of my byline’s first appearance, I had a stranger come up to me at the local ice skating rink and tell me how much he enjoyed my column. Even bundled up in my parka and stumbling around on the ice with my children, he recognized me, thanks to the photo that accompanied my column. I thanked him for reading and promised myself to never leave the house again until I’d at least applied some mascara.

Fame makes so many demands on a writer.

My editor was wrong, however, when it came to the fortune part. True, I received a mere $5 a week for the short column I labored over for days, and no New York book agent or Hollywood scriptwriter came knocking at my door offering me any contracts. My net income from writing is abysmal, I’m still clipping coupons for groceries, and my husband politely refrains from laughing each year when he prepares to file my taxes.

But my fortune has steadily grown over the years and sometimes even surprises me with dividends I didn’t know I’d earned.

My fortune lies in every reader I have reached and in every life I have touched, whether I know about it or not.

This realization came to me especially powerfully a few months ago. I had an email on my author website from a woman I’d never met, asking me if I would give her permission to use my poem in an online anthology she was preparing for young mothers. When she told me the name of the poem – “A Mother’s Midnight Prayer” – I was stunned, since I’d written it 17 years ago, and it had appeared in a monthly magazine to which I occasionally contributed. The woman told me someone had given her my poem to read, and that it had inspired her in the course of many long nights with her own children. She also told me that my poem appeared on several websites for moms, and lo and behold, when I searched for my own poem, I did, indeed, find it on the web, always with my name attached, and often accompanied by reader comments noting how meaningful they found my poem. One reader even reported that she’d had my poem on her refrigerator door for years, reminding her to cherish the fleeting days of her children’s early years.

To connect with others in our humanity and love – this is why I write, and it’s worth more than any material fortune could hold.

What unexpected dividends have you experienced in your writing life?

April 5, 2012April 4, 2012

In Praise of Small Publishers

Like every writer, I dream of signing a contract with a big publishing house that will bring all its resources to launch my book onto the bestseller lists.

So far, it’s still a dream.

The reality I’m enjoying, however, is being published by a small regional press, which is giving me many of the satisfactions of being a published author without the pressure of big-time publishing. In fact, I regard my association with my current publisher as not only a great way to continue to develop as a writer, but also as a hands-on business apprenticeship which is preparing me for that future leap into the big leagues. Yes, working as a small press author means the royalties are slim, but for me, the benefits are huge.

If you haven’t considered finding a small press for your work, here are some things I’ve learned that you might find interesting and appealing about working with a smaller publisher:

Small presses have very specific audiences and categories. That means you have to really define your own audience as you write your book. The benefit to this task is that your writing will be tighter and more focused, which will do three things for you: 1) improve your book; 2) target a publisher who wants this kind of book (thereby improving your chances of landing a contract!); and 3) give you a clear idea of who the readers are to whom you’ll be marketing the book upon publication.
Small presses have limited resources to help you market. While this was initially a negative for me, I am now grateful that I assume primary responsibility for this very important piece of the publishing journey. I’ve learned to develop publicity contact lists, explore marketing opportunities, and pursue networking to land speaking engagements, which is a key to success for authors. Another plus here is that as a one-person marketing machine, I can react quickly to opportunities with an immediate ‘yes!’
Timelines can be shorter with a small press. I can phone my publisher and talk directly to her, getting the answers I need or the extension of a deadline. I get the editing comments back, make revisions as needed, and see a final proof shortly thereafter; I can finish my book in June and have the launch party in September (not that I recommend such a tight schedule, but it has happened!). That means no long waits to see my books in print and get reader response.
I work closely with the book designer, so I’m always happy with my book’s front and back covers. I’ve heard from many authors with big publishers that they have little to no input on what their book will look like; I love having a voice in those decisions!

The bottom line is that publishing with a small house can keep you closer to the publishing process in each of its stages, providing you with an education and experience that can only benefit your future career success.

Are any of you working with small presses? Care to share the joys of doing so?

March 20, 2012March 19, 2012

Stealth Marketing

Like many writers, I have issues with shameless self-promotion: I really hate blowing my own horn because isn’t that exactly what Christian humility tells us NOT to do? Like every writer, though, I have to get myself into the marketplace to not only make sales and gain a readership, but also to spread the word that God has given me to share.

What’s a humble Christian to do?

One answer I’ve found is what I call ‘Stealth Marketing’ – marketing that doesn’t feel or look like traditional book selling yet still puts my name and book in front of new audiences I might not otherwise reach. Basically, I do non-profit events.

In particular, I donate books to silent auctions or hold a book signing to benefit a local charity. I’ve found that what I forfeit in cash revenue, I get back many times over in free publicity, good will, new readers, and a personal sense of contribution.

In the past year, I’ve donated books to local, regional, and national silent auction fundraisers. I started with the annual dinner auction at my children’s school, which is usually attended by some 300 people. I wrote up a brief sketch of the book and submitted it along with a photo to be used on the display card at the auction, as well as in the auction booklet. After the event, I had a call from another school parent who told me that she thought the books were such a great item idea, that she was going to buy a set of my books to donate to another group’s auction. I estimated that would double the exposure I’d just gotten from the first auction. Out of curiosity, I checked my website tracking to find that the number of hits clearly rose after the dinner. Good intentions and a book donation can go a long way, I realized.

Deciding I’d found a productive way to publicize my books and generate sales without the self-promotion I dreaded, I began to look for non-profit groups that corresponded with my target market – birdwatchers and mystery readers – to reach new audiences. In the past year, my books were listed in programs for a variety of fundraisers, including the Raptor Research Foundation’s annual (international) meeting, the national conference of MIA/POW families, a Savannah (GA) Rotary Club, and the International Festival of Owls. After each event, I’ve seen increased traffic to my website.

Closer to home, I really enjoyed the book signing hosted by my favorite local eatery. It was a success for all of us involved: I asked customers to bring items for the local food shelf, and I discounted each book they bought. We collected bags of food to restock the shelves just before the winter holidays, the diner had increased business that morning, and I got free publicity in the bulletins of area churches that support the food shelf, not to mention that warm feeling of doing something good for my community!

Do you practice stealth marketing?

March 6, 2012March 5, 2012

Taming the Marketing Monster

When my daughters were little, they were convinced that a scary monster was waiting in the bedroom closet at night. Our solution was an easy one: I gave them a small hammer to put under their pillow, so when the monster came out, they could conk it on the head. Oddly enough, the monster never showed up, and my daughters slept soundly through the nights.

Empowerment is a wonderful thing.

Now that I’ve become a published novelist, I’ve discovered that most authors have a similar problem: there’s a scary monster in our closets named Marketing, and it will come out of hiding even if you keep a hammer under your pillow. Not only that, but if you ignore it, Marketing will sneak out when you’re not looking to destroy all your hard work to become published.

On the other hand, if you learn to tame it, Marketing will become your faithful friend, bringing you exposure, opportunities, and book sales. So instead of the hammer, here are a few empowering ideas to stick under your pillow tonight to help you begin the taming of your marketing monster.

It’s YOUR monster. No one else is going to take responsibility for it, so you need to learn as much as possible about the feeding and care of it. Read blogs and books about book marketing. Create a list of media contacts in your area that includes radio stations, televisions, newspapers, magazines and even bulletin boards (find out who gives approval to use them!). Add the names of librarians, book store managers, and book club contacts. Make a roster of blogs that relate to your topic/novel where you can visit and leave comments. By creating your own database of ideas and contacts, the question of “what do I do?” becomes “where do I start?”
Feed your monster every day. Choose one marketing activity. Do it. Today. Write an announcement/press release of your book’s publication and email it to your contact list. Visit five blogs and mention your book. Donate a copy to the library. Get a Facebook page. Don’t worry about results at this point; just get the word out that you’ve got a book published. Tomorrow, choose another marketing task and do it. The next day, do the same thing. Feeding your monster a steady diet of small marketing activities will keep it content and much less scary. Over time, all those tidbits of publicity you’ve done will add up and begin to yield the bigger results you want: a growing readership.
Take your monster out to play on a regular basis. Meet other authors and network with them on marketing ideas and contacts. Plan joint events. Share experiences. Commiserate over the failures. Celebrate the triumphs. Laugh. Create your own marketing support group.

Most of all, don’t let Marketing scare you. All it really wants is your attention…and to get out of that closet. You just have to open the door.

What scares you the most about Marketing? Has your monster brought you unexpected gifts?