A Broken Heart— Repaired

Hi, readers of WordServe Water Cooler! Thank you for having me! I’m Martha Ramirez and though I write for young adults, I have a few children’s stories that have tugged at my heartstrings.

BrokenHeartBroken Heart, my new picture book, was inspired by my own heart journey and having to stay strong and pray for the best.

In 2014, I underwent open-heart surgery to correct a congenital heart defect we never knew I had. Broken Heart is about a brave girl who learns doctors have to mend her broken heart. Seven-year-old Julia goes on an unforgettable heart journey and takes her twin sister along for the ride. Like Julia, my heart defect was not discovered at birth. Unlike Julia, it was discovered many, many years later.

I knew the moment I lay in my hospital bed that I had to write a book about a girl with a broken heart. I also kept a journal, planning to rewrite the memoir I recently finished (super-excited!).

Photo by L.I.L.A. Images
Photo by L.I.L.A. Images

With Broken Heart, inspiration came at me with full force. I couldn’t stop writing until I got to the end. I was so content with the way the story unfolded, it was as if an angel whispered the words to me. When my good friend Mary Jo Prado offered to illustrate the story, I was ecstatic! She’s a talented illustrator and super creative. Without a doubt, I knew she could bring the story to life. I was even more thrilled when she added small but significant touches, such as the actual double doors from the hospital I stayed in.

One of the things I felt strongly about when writing this story was to write from the heart and not to worry so much about how it would turn out. I’m a plotter. An organizer. I always set up my stories beforehand and I always know my GMCs (goals, motivations, and conflict), but not this time. This time it was okay to write like the wind and not worry about the details. Of course, I took the time to go back and make certain all my writing goals were accounted for. But I learned there really isn’t a wrong way to write as long as you follow your heart.

Sean Connery in Finding Forrester says it the best, “You must write your first draft with your heart. You rewrite with your head. The first key to writing is . . .  to write, not to think!”

I sincerely hope Broken Heart touches others as it touched me. It’s truly an honor to be here.

What children’s book has touched your heart?

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In addition to writing, Martha Ramirez is a 2012 Genesis Semi-Finalist, a member of ACFW (American Christian Fiction Writers), YALITCHAT.ORG, the Muse Conference Board, CataNetwork Writers, and American Author’s Association. Her articles have appeared in various places including the Hot Moms Club and For Her Information (FHI) magazine. In 2012, her blog was nominated website of the week by Writer’s Digest. She looks forward to expanding her career and is hard at work on her next young adult novel. She currently resides in Northern California where she enjoys gardening and kickboxing (not simultaneously). Visit her blog at: Martzbookz.blogspot.com

Writing Inspiration from Anne Rice

Sometimes, what you need is a little inspiration from those that have braved the path before you. That’s really what this blog was designed to be– a way to help those who are a bit behind on the publishing path. To offer knowledge, encouragement . . . a helping hand.

Regardless of what you think of Anne Rice, she has “been there, done that.” I came across this interview on You Tube and found the information pretty interesting.

Hope it inspires you today.

What authors inspire you to keep perfecting your writing craft? What words of advice have kept you going?

WordServe News: June 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Debora Coty with Barbour publishing, released the 15 month day planner for 2015, Too 9781628368574_p0_v1_s260x420Blessed to be Stressed. 

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Mary Davis’s previously released title The Captain’s Wife was361943 included in a historical romance collection released by Barbour: Beaches and Brides. 

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Jody Hedlund released Captured by Love with Bethany House Publishers

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MaryLu Tyndall released Abandoned Memoriesthe third and final book in her Escape to9781616265984_p0_v1_s260x420 Paradise series with Barbour.

 

 

 

 

 

 

 

New WordServe Clients

Kimberlee Morgan signed with Sarah Freese.

New Contracts

Jan Drexler signed a three book deal with Revell. First book tentatively titled Here Lies My Heart. Sarah Freese agent of record.

What We’re Celebrating!!

Deb Coty’s Fear, Faith and a Fistful of Chocolate won a Selah Book Award in nonfiction!

Deb DeArmond will be writing a monthly column called “Do What Matters” for Lifeway Magazine Mature Living.

Dena Dyer and Tina Sampless book Wounded Women of the Bible is a finalist in the Non-Fiction book of the Year Golden Scroll Awards!

Adam Makos’s A Higher Call continues to stay on the bestseller lists for the 23rd week!

MaryLu Tyndall’s novel Forsaken Dreams wins cover contest!

Julie Cantrell and Rachel Phifer are finalists in the ACFW Carol Awards, Historical and Contemporary categories respectively!!

What can we help you celebrate?

Spiritual Marketing: Martha Carr

There are now endless marketing tips and tools available to everyone with every kind of budget. It has gotten much harder to know when to stay strong and push on through a marketing plan that’s not quite working and when to let go and see what happens. It’s a blessing and a curse for a writer.

TheKeeperI’ve been writing and publishing for a few years and I’ve been fortunate enough to get the chance to be traditionally published and to self-publish. I’ve had the chance to have no money for marketing and a healthy budget. The lessons I learned from the experiences have proved to be invaluable to my life as a writer but not in the way I expected, especially when it comes to marketing.

What I discovered has felt like an obvious answer and has given me back my love of writing. Years of frustration over marketing had slowly taken that from me till I wondered if I wanted to write anymore. That’s when I paused and started listening from within and finally got an answer.

First, remember that when it comes to the actual writing, we all have a calling, an urge to write in one style or another and it’s pretty difficult to get us to stray from it. Mine is to write a series of thrillers, the Wallis Jones series, that include big conspiracies and average families searching for a way to deal with it all. For some, the answer is God, while others keep searching, hoping for a different answer.

No matter how many times I went and tried another style of writing, I eventually came back to that mix.

Marketing, however, is altogether different, especially in a quickly-changing world full of experts who say they can help sell your book. I’ve tried quite a few of them and with both good and bad results. In the end, it was all a lot simpler than I was trying to make it.

The answer was to live life on life’s terms. In other words, if there’s enough in my budget to do some marketing, then consult with the experts, weigh the options and set out with a plan. Keep the focus on the one plan and invite God into the entire process.

Instead of focusing on how many books were selling, my attention shifted back to what motivated me in the first place. I wanted to write because I had something to say. The fun returned because it was no longer about the outcome. So much of marketing can be about outcome if you let it.

That’s where I’ve started using spiritual marketing as my guide and letting go of the results. My part is to just do the piece of marketing that’s due today and then stop. I find myself sitting down to write without gritting my teeth or thinking about who might want to read it. I’d still like to sell a lot of books but my stomach doesn’t lurch when someone asks me how many have sold and I don’t feel compelled to hunt down opportunities.

I’ve got a plan in place for The Keeper that is reasonable and in line with my current budget for time and money. Outcome is out of my hands and I turn it over daily to the one place I know will be able to do something with it. I do my part in all of it but I’m not making sure everyone else is also doing their job. Until I adopted the idea that God would need to be part of the marketing as well, it was never enough. But for me, spiritual marketing means God can get me wherever He wants me to be so I can be assured this is my journey and relax into it.

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MarthaCarrMartha Carr is a journalist and author of five books, including the Wallis Jones series. The 2nd thriller in the series, The Keeper has just been released. http://www.wallisjonesseries.com/.

 

WordServe News: May 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Rebecca DeMarino released her debut novel A Place in His Heart with Revell publishers.9780800722180_p0_v2_s260x420

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Doug Fields released 7 Ways to Be Her Hero with Thomas Nelson publishers. 920563

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Kathi Lipp released I Need Some Help Here! with Revell publishers.9780800720780_p0_v3_s260x420

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Jonathan McKee released Get Your Teenager Talking with Bethany Hou9780764211850_p0_v3_s260x420se Publishers.

 

 

 

 

 

 

 

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Spencer Moses released his suspense thriller with Revell publishers, Network of Deception.9780800722562_p0_v3_s260x420

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Gilbert Morris released the third book in his Western Justice series with Barbour 9781616267605_p0_v2_s260x420books, Raina’s Choice

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Dr. Arnie Cole and Michael Ross released Worry Free Living with Authentic.9781780782263_p0_v1_s260x420

 

 

 

 

 

 

 

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Karen Witemeyer released Full Steam Ahead with Bethany House Publishers. 9780764209673_p0_v2_s260x420

 

 

 

 

 

 

 

 

 

New WordServe Clients

Mark Atteberry, pastor and multi-published author, signed with agent Alice Crider.

Larry Dugger, pastor and Christian counselor, signed with agent Alice Crider

John Merritt, founding pastor of CrossWinds Church in Dublin, California, signed with Alice Crider

Bill Sanders, award-winning journalist, signed an agency agreement to be represented by Alice Crider.

New Contracts

Jan Drexler signed with Love Inspired to release A Home in Deadwood. Sarah Freese, agent of record.

Anita Agers-Brooks signed with Barbour for her non-fiction book, Getting Over What You Can’t Get Through. Alice Crider, agent of record.

Angela Strong signed with Ashberry Lane for her YA novel, The Water Fight Professional. Alice Crider, agent of record.

What We’re Celebrating!!

Jennie Atkins is a semi-finalist in the Romance category of the ACFW Genesis contest for unpublished authors!

Carol Barnier made the awards list in both humor and evangelism for two of her articles for the 2014 EPA Higher Goal Awards!

Debora Coty (Fear, Faith and a Fistful of Chocolate), Jo Ann Fore (When a Woman Finds Her Voice) and Jordyn Redwood (Poison) all made the shortlist for the 2014 Selah Awards!

Wounded Women of the Bible by Dena Dyer and Tina Samples is a finalist in the AWSA Golden Scroll Awards!

Leslie Leyland Fields was featured on Christianity Today as the cover story. You can read it here!

Adam Makos’ A Higher Call hit the New York Times, Publisher’s Weekly, and Washington Post bestseller lists!

Jordyn Redwood’s Poison and Julie Cantrell’s When Mountains Move are on the short list of Inspy finalists!!

Kimberly Smith wrote an article for Time magazine. Read the full story here!

What can we help you celebrate?

Setting and Straying from your Brand

BrandBranding is even more about defining the essence of a writer than it is defining the niche or genre. We all leave an imprint on others—some of us do this in a strategic way while others leave a message without meaning to. So why not be intentional?

How is it some can write different types of books and be consistent to their brand and others seem to be disloyal to their readers by branching out? It all depends on voice. Does the voice match the brand?

For example: Liz Curtis Higgs. I once talked with her at the International Christian Retail Show (ICRS) and told her, “I use you as an example in my marketing classes. When I teach branding, I explain that writers don’t have to declare a niche but they have to be true to their writing essence. Even though you write fiction, nonfiction, Bible Studies, humor and children’s books, your voice is consistent in each work. I see and hear Liz Curtis Higgs in every piece I read by you. You have no idea what a relief that is to writers who are so confused by the industry push to get branded into just one little box.” We had a good discussion about this topic. Then I told her, “When you are true to your voice, that’s the best brand of all, because it’s the imprint God wants you to leave.”

But then there’s John Grisham. His readers expect legal suspense. And he’s good at it. Made his money with this point of view. Any time he veers from this identity, some of his loyal readers feel betrayed. They don’t get what they are looking for in between the covers. They find a confused voice. Others have loved it. Is it worth it to take the risk? He can get away with it because if only 25% of his loyal readers buy his books when he strays from his brand, that’s still a big seller, but can a regular writer afford to only sell 25% of their normal book sales if they depart from their brand?

My advice to writers setting up a brand is to create a think tank or wisdom team and conduct a survey. Make sure it’s a variety of people who know you well (in the publishing industry, in ministry, from your target audience, family and friends). Ask them to give you some key words that best describe your essence (as a person, in your writing, in your speaking, in your ministry, etc.). Pay attention to the words that pop up on several lists. Try to capture those descriptors in your brand, and also make sure it has a “deliverable” quality to it. Those paying attention to your brand have a WII-FM mentality (What’s In It For Me).

For me, the words “light” and “shine” kept popping up. So I created my taglines and brand around that impression. This way, people know my voice, and know what I bring to the table when they connect with me.

Brand combines voice, style, audience, content, tagline, logo, style, colors, and more. It’s that overall impression you make (strategic) or leave (accidental).

The industry does want your brand—your voice—to speak to certain groups. It’s easier to sell to niche markets than to general markets. It’s better to categorize yourself as a certain type of writer, and then set yourself up as a go-to-writer in those genres or categories. Once you are established, and you think you can be true to your voice, then you can branch out. Let your brand be your filter so you know what projects are a good fit, and which ones to pass up.

What impression are you leaving?

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KathyWillisKathy Carlton Willis spins many plates as writer, speaker, editor, and platform coach. She writes and speaks with a balance of funny and faith—whimsy and wisdom. Kathy discusses the key issues that hold believers back and shines the light on their paths to freedom. Kathy’s passionate about helping audiences have lightbulb moments. All told, nearly a thousand of Kathy’s articles have been published online and in print publications. Speaker to Speaker: The Essential Speaker’s Companion (OakTara) and Grin with Grace (AMG) are set to release in 2014. She serves alongside her pastor husband, Russ Willis, in local church ministry.

WordServe News: April 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Sandra Bricker released her second contemporary fairy tale with Moody, Rise and Shine.9780802406309_p0_v2_s260x420

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Roberta Kells Dorr with River North released a repackaged edition of The9780802409591_p0_v1_s260x420 Sons of Isaac.

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9781624169908_p0_v2_s260x420Jonathan McKee released Guy’s Guide to God, Girls, and the Phone inYour Pocket with Barbour publishing.

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Lynn Morris released The Baron’s Honourable Daughter with FaithWords.9781455575596_p0_v1_s260x420

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HeartWideOpenShellie Rushing Tomlinson with Waterbrook/Multnomah released a companion DVD to the nonfiction title Heart Wide Open.

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Susie Shellenberger with Kristin Weber 9781624167607_p0_v2_s260x420released Smart Girl’s Guide to God, Guys and the Galaxy with Barbour publishing.

 

 

 

 

 

 

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Chuck Tatum with Tantor Media released an audio version of his book Red Blood, Black 532b40be79a3e.imageSand. 

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MaryLu Tyndall with Barbour publishing, released a compilation of her Surrender to 9781624167560_p0_v2_s260x420Destiny series in a book by the same name.

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Joe Wheeler released two titles with eChristian: Only God Can Make a Dad and A 9781618433381_p0_v1_s260x420 9781618433435_p0_v1_s260x420Mother’s Face is Her Child’s First Heaven

 

 

 

 

 

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Mike Yorkey’s recent title with Ben & Julianna Zobrist, Double Play, was released on 9781433683312_p0_v3_s260x420audio book.

 

 

 

 

 

 

 

 

 

New WordServe Clients

Pam Cable, fiction author, signed with agent Sarah Freese.

New Contracts

Marcus Brotherton signed a deal with Thomas Nelson publishers as a collaborator with Robert Morris for the forthcoming title Free Indeed. Greg Johnson, agent of record.

Michelle Griep signed a contract with Barbour publishers for her novel, Brentwood’s Ward. Sarah Freese, agent of record.

Robert Wise signed a contract with Barbour publishers for his book Bible Lands: An Illustrated Guide to Scriptural Places. Greg Johnson, agent of record.

What We’re Celebrating!!

Long-time client Robert Wise was granted a private audience with Pope Francis in Rome. Read the full post here.

WD2014The Wordserve Water Cooler was named, once again, as one of Writer’s Digest’s BEST 101 Websites for writers!!

WordServe News: March 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Debora M. Coty released The Bible Promise Book: Too Blessed to be Stressed Edition 9781624169885_p0_v2_s260x420with Barbour, a collection of selections from the original Too Blessed to be Stressed book.

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9780802409577_p0_v1_s260x420Roberta Kells Dorr released Abraham and Sarah with River North.

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SavedbyGracieJan Dunlap released Saved by Gracie with Authentic.

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Ken Gire released At Peace in the Storm with Bethany House Publishers.9780764208843_p0_v2_s260x420

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9781624168581_p0_v2_s260x420Paul Kent released Playing with Purpose: Baseball Devotions with Barbour.

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Tim LaHaye and Craig Parshall released Mark of Evil with Zondervan.

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Ben & Julianna Zobrist with Mike Yorkey released Double Play with B&H Publishers.

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9781624166181_p0_v2_s260x420Mike Yorkey released Playing with Purpose: Racing with Barbour.

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New WordServe Clients

Shelley Hendricks signed with Alice Crider.

Leticia Yuzefpolsky signed with Greg Johnson.

Linda Znachko signed with Alice Crider.

New Contracts

Anita Agers-Brooks signed a contract with Barbour for her non-fiction project titled, Getting Through What You Can’t Get Over. Alice Crider, agent of record.

What We’re Celebrating!!

The Brotherhood Conspiracy by Terry Brennan is a finalist for Foreword Review’s 2013 Book of the Year Award, in the category of Action & Adventure (Adult Fiction). Foreword Reviews, the only review magazine solely dedicated to discovering new indie books, announced the finalists for its 16th Annual Book of the Year Awards. The winners will be determined within the next two months. The final announcement will be made Friday, June 27, in Las Vegas, during the American Library Association Annual Conference. There are awards in over 60 categories and cash prizes for the best in fiction and nonfiction. Here is the complete list of finalists and the listing for The Brotherhood Conspiracy can be found here.

Amy Sorrells’ debut novel How Sweet the Sound received a fantastic review from USA Today!

Set in the late 1970s and early 1980s, a time when the topic of sexual abuse was not a thing “talked about” in the media and for which victims were still too often treated as “deserving” of the crimes committed against them, this novel refuses to nicey-nice over tough and ugly realities. This story is, throughout, raw — but yet penned with a sweetness of prose that makes you want to keep reading, even when you know it would be easier to curl into a ball and weep for the brokenness of the characters therein.

Poignant switches of point-of-view between Anniston and her aunt, Comfort, show the reach of abuse within generations of the same family and stretch a reader’s heart to its limits. Simply put, it hurts to read this novel. It hurts to watch the characters go through what they do. It hurts to see family secrets exposed, revealing pain upon pain. It hurts to see them abandon true love and it hurts when they are seemingly abandoned by it — but how beautiful the pain when an ending so lovely and right redefines and redeems several futures at once.

This book will turn your emotions inside out and grip your heart with a clawed fist before pouring acid — and then balm — over the wounds. You have been warned. Now, by all means, go buy this unusually edgy and entirely moving inspirational novel and read it for yourself.

What are you celebrating on this writing journey?

WordServe News: February 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

RoadUnknownBarbara Cameron released A Road Unknown (part of the Amish Road Series) with Abingdon.

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Shepherd SongBetsy Duffey and Laurie Myers release The Shepherd’s Song, their debut novel with Howard Publishers.

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UnlostMichael Hidalgo released Unlost: Being Found by the ONE We Are Looking For, with IVP.

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TransformedCaesar Kalinowski released Transformed: A New Way of Being a Christian with Zondervan Publishing House.

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How SweetAmy Sorrells released How Sweet the Sound, her debut novel, with David C. Cook.

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NotWhoIImaginedMargot Starbuck released Not Who I Imagined: Surprised by a Loving God with Baker Books.

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HeartWideOpenShellie Tomlinson released Heart Wide Open: Trading Mundane Faith for an Exuberant Life with Jesus, with WaterBrook Press.

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TenaciousJeremy and Jennifer Williams released the DVD and audio of their book Tenacious through Brilliance Audio.

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New WordServe Clients

Bill Myers, longtime CBA novelist and filmmaker.

Kathy Carlton Willis, platform coach, editor, and member/trainer with Advanced Writers and Speakers Association and CLASSeminars, signed with Alice Crider.

Cassandra Soars, narrative non-fiction writer and cofounder of iheartus, a new social media website for couples, signed with Alice Crider.

New Contracts

Robert Wise signed with Barbour to write Bible Lands: An Illustrated Guide to Scriptural Places.

Back to the Bible signed a 13 book agreement with Barbour Publishers to write short, felt-need books that will be distributed directly to churches through a back of the church spinner rack (as well as in all other outlets).

Sarah Varland signed with Love Inspired to write Tundra Threat, a romantic suspense novel.

Bryan Bishop signed with Baker Books to publish Boundless Jesus: Radical Faith from a Hidden Global Trend.

Kelli Gotthardt signed with Kregel to write her memoir, Unlikely Rebel.

Kate Hurley signed with Harvest House to publish a memoir about making sense of the unexpected single life.

Sarah Parshall Perry signed a two-book contract with Revell for her projects tentatively titled Sand in My Sandwich and Mommy Wants a Raise.

What We’re Celebrating!!

YouFoundMeKeith Robinson’s book, You Found Me, landed on three bestseller lists this month!

WordServe News: January 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

ScrapsBarbara Cameron released Scraps of Evidence (Abingdon Fiction).

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ForgivingLeslie Leyland Fields released Forgiving Our Fathers and Mothers (Thomas Nelson).

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WintersPromiseKen Gire released Winter’s Promise (Harvest House Publishers).

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FleshHugh Halter released Flesh (David C. Cook).

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HandsofDarknessHeather James’s Hands of Darkness (Kregel). This is book #2 in the Lure of the Serpent series.

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ShakenKariss Lynch’s debut novel, Shaken, releases February 4th (Charisma Media).

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The KnightTara McLary Reeves and Amanda Jenkins released The Knight and the Firefly (B&H Kids).

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YouFoundKeith Robinson released You Found Me (Regal Books). His first book!

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RethinkDave Stoop released Rethink How You Think (Revell).

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WayfarerJanalyn Voigt released WayFarer (Harbourlight Books). This is book #2 of the Tales of Faeraven series.

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LifeComesBackTricia Williford released And Life Comes Back with (WaterBrook Press). Her debut book!

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New WordServe Clients

Linda Kuhar, miraculous cancer survivor, Certified Christian Life Coach, and teacher on Proverbs 31 Ministries Online Bible Studies’ Executive Leadership Team signed with Alice Crider.

New Contracts

Arnie Cole and Michael Ross, in combination with Back to the Bible Ministries, have signed a 13 book contract with Barbour Publishers to launch a series of books in the “goTandem” line, primarily direct-to-church, in support of the goTandem Bible engagement app being launched May 1st of this year.

Tami Weissert signed with Authentic Publishers for a book with a working title of Off the Page (and into your heart), 12 stories of how women in different stages of life engage with God’s Word.

What We’re Celebrating!!

FlightCongratulations to Capt. Dale Black and Ken Gire. Their non-fiction book, Flight to Heaven, made the New York Times Best Seller List!

Wounded Women of the Bible co-author Dena Dyer was recently honored with two “Best Of” awards for her articles on The High Calling, an online magazine sponsored by The Foundations for Laity Renewal. The two articles, chosen out of hundreds which ran on the site in 2013, were Resting my Mind in the faith category and Confessions of a Homeschooling Mom in the family category.

Amy K. Sorrels, author of soon-to-be-released How Sweet the Sound, received a wonderful review in Publishers Weekly: “Debut inspirational novelist Sorrells opens her story powerfully, with a rape and double murder within the Harlan family, who grow pecans in Bay Spring, Ala. This strong stuff is Southern gothic, but it’s also biblical, a retelling of the story of Tamar, who is raped by her brother, a son of King David. The story of this event and its tangled consequences is narrated alternately by Anniston, who is 13 and has seen her father murdered, and her aunt Comfort, the rape victim. The family’s secrets emerge, even as healing, propelled by faith, begins. Sorrells’s ambitious work has beautiful elements, chief among them the strong voice of Anniston. Others need work: Princella, the Harlans’ matriarch, could use more development and subtlety, and so could the prose (“The haze of quiet sunlight floated into the room like a slow dance between dreaming and waking up”). Sorrells will likely move many readers of faith, and she’s worth watching. Agent: Sarah Freese, WordServe Literary Agency. (Mar.)”

Lucille Zimmerman got a guest post gig on Michael Hyatt’s blog. Here is the link to her thoughts on “The Placebo Effect.” How’d she get it? She asked. Great lesson, Lucille. Remember, the worst anyone can say is “no.”