Marketing a New Novel

Thanks to the WordServe Water Cooler for the opportunity to post about marketing efforts. I’ll touch on group marketing. My caveat to the readers: how you promote is highly personal. I was a psychologist for 25 years and many business professional principles apply to writing, e.g., you must do excellent work to continue to get referrals, or purchases in this case.

fruitcake-challenge-cover-jpgThis post is tailored to budget conscious, hybrid, and newer authors with a few releases already out. One of the advantages of having recently Indie published my novella, The Fruitcake Challenge, was that I got to see what seemed to work for me and what didn’t.

I recently posted on ACFW’s blog about cross promotional marketing and why that’s a good idea. Cross promoting should be built into your own marketing efforts. For instance, in a group publishing effort, include links to the other authors’ books in the series.

I’ve also posted about marketing for three different types of ventures including group.

Set up blog tours: Why I believe this is important (and I’d direct you to read the recent RWA RWR article about promotion.)

  1. You want to create a buzz.
  2. Readers will see if their favorite bloggers are picking up your book to read.
  3. Keeps your name in front of potential readers.
  4. May help you get on the Hot New Releases list for Amazon, which can be important.

    Blog tours also let your reading audience ENGAGE with you, which can be important. So suit up, show up, promote, and respond to commenters! If you have your own blogs  (I’m blessed to have two group blogs OvercomingwithGod.com and www.ColonialQuills.org) don’t overschedule yourself when your book launches. One to two blog visits a week works for me, for three to four months and tapering off after that. Giveaways usually help drive traffic so be prepared to give away a copy at each blog stop.

Set up a promo group: This has been the most beneficial thing I’ve been blessed with. But you have to have engaged with enough wonderful readers, reviewers, and influencers that they’d want to participate. Writing is often a lonely life. The benefits of these groups go WELL beyond any promotional efforts. These people believe in your writing and want to help you continue to do God’s work. How wonderful and humbling is that? I’ve been a member of such groups in the past for different authors and I’m grateful to now have my own bunch of pals supporting my writing efforts. Cautionary note for groups: Be fair to your fellow participants and be sure to bring in your own reader/reviewers to the group promotional page. Also, if you use Facebook, be sure to set controls so only you can approve new members.

Facebook Parties: These are a lot of FUN and help you engage with readers. You may not get you an immediate bunch of sales, but could. Don’t do this unless you can get into the spirit of things!

Radio interviews: I’m not keen on this. I can’t ever be sure, with my arthritis, how I’ll be feeling at a particular time. But if you’re able to get some spots, radio allows readers to hear your voice and your personality.

Book Signings: Another thing I dread for same reason as radio. Multi-author events do better. I do two a year—one near Christmas and another in the summer.  Paired with an event at your book’s location, this can be a blast! Last summer, I was able to do a signing at Tahquamenon Lumber Museum’s Lumberjack Festival. My “Snowed In” story in Guidepost Books, A Cup of Christmas Cheer (2013), was set in my great-grandparents log cabin, located at the museum!

Set up a private Facebook Page for the group authors. This way things that your influencers don’t really need to be bothered with are posted there.

Newsletters: These can be highly effective and reach your own primary readers to inform them of your new releases. I think a multi-author newsletter release could be amazing. Coordinating it might be a nightmare, though!

Ads: Spirit Filled Kindle is very affordable and good to use for early promotion. Book Bub is the one most hybrid authors like to use because they have an excellent rate of return, in general, but you have to do a sale in order to get the lowest price possible for their promotion. Ereader News Today is another great place for advertising with a good return on investment and with multiple options for ads.

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Carrie pro headshot B&W pm Carrie Fancett Pagels, Ph.D. served as a psychologist for twenty-five years. She is the author of the forthcoming publications Saving the Marquise’s Granddaughter (White Rose, 2015) and The Lumberjack Ball (April, 2015). Carrie was the 2014 Family Fiction winner for short story in the Historical Genre. The Quilting Contest is now published in an anthology. The Fruitcake Challenge and Return to Shirley Plantation: A Civil War Romance were Amazon bestselling novels. Carrie also authored the short story “Snowed In” (Guidepost Books, 2013) in A Cup of Christmas Cheer. God’s Provision in Tough Times (Lighthouse of the Carolinas, July 2013) was a Selah award finalist. Carrie gives back to the writing community by serving as blog administrator for www.OvercomingWithGod.com and www.ColonialQuills.com. You can connect with Carrie via her website at www.carriefancettpagels.com.

 

WordServe News: December 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Deb DeArmond released her second book, I Choose You Today with 9781426787966_p0_v4_s260x420Abingdon Press.

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Becky Johnson and Rachel Randolph released their second book together, Nourished with Zondervan publishers.

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Kyle Idleman with agency client, Jeremy Jones released 40 Days to Lasting Change with9780781412681_p0_v2_s260x420 David C. Cook publishers.

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Rick Lawrence with Kregel publications, released his latest book, Skin in the Game. 9780825443596_p0_v1_s260x420

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Roger and Kathi Lipp  re-released with Harvest House publishers Happ9780736955737_p0_v2_s260x420y Habits for Every Couple. Previously titled The Marriage Project. 

 

 

 

 

 

 

 

New Contracts

Deb Coty Deb’s signed a contract for a cookbook with Barbour Publishing as a companion to her book, Too Blessed to Be Stressed. Greg Johnson, agent of record.

Sara Davison signed a three book contract for a fiction series with Ashberry Lane. Alice Crider, agent of record.

Paul Kent signed with Worthy Publishing Group for a Star Wars devotional, due out at the same time as the 7th Star Wars film next December. Greg Johnson, agent of record.

Amy Sorrells signed a two book contract for two new fiction titles with Tyndale Publishers. Sarah Freese, agent of record.

New Wordserve Clients!

Husband and wife duo, Jim and Lynne Jackson signed with Alice Crider.

What We’re Celebrating!!

Jan Dunlap’s memoir Saved by Gracie, and her Birder Murder Mystery titled Swift Justice, have been nominated for the 2014 Minnesota Book Awards in two different categories: Saved by Gracie in the Memoir/Creative Nonfiction category, and Swift Justice in the mystery genre.

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WordServe News: October 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Caesar Kalinowski released, with Zondervan publishers, his second book: Small is 9780310517016_p0_v1_s300xBig, Slow is Fast.

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Ema McKinley with Cheryl Ricker released her debut nonfiction, Rush of Heaven. A 9780310338901_p0_v1_s300xtrue accounting of her miraculous healing. Zondervan publishers.

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Tracie Miles of Proverbs 31 Ministries released her second book, Your Life Still 9780764211997_p0_v2_s300xCounts, with Bethany House Publishers.

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Christina M. H. Powell released her debut nonfiction title with IVP,Questioning Your 9780830836789_p0_v2_s300xDoubts.

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Stephanie Reed released her latest Amish fiction novel The Bachelor with Kregel 9780825442162_p0_v1_s300xpublishers.

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Tami Weissert released Off the Pages & Into Your Life with Authentic publishers.781167

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Bob Welch released a devotional with Thomas Nelson: 52 Little Lessons from Les 9781400206667_p0_v1_s300xMiserables.

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Joe Wheeler released the 23rd book in his Christmas in My Heart collection with Pacific Press.

New WordServe Clients

Emmanuel and Veronica Chan signed with Alice Crider.

Judy Joy Jones signed with Greg Johnson.

New Contracts

Steve Addison signed a contract with IVP for his next book Movement Pioneers. Greg Johnson, agent of record.

Dena Dyer signed a contract with Barbour Publishing for a Christmas devotional called “25 Christmas Blessings”. Greg Johnson, agent of record.

Linda Kuhar signed with Leafwood for her nonfiction book tentatively titled Worthy of a Miracle. Alice Crider, agent of record.

Melissa K. Norris signed a contract with Harvest House publishers for a nonfiction book to release next year. Sarah Freese, agent of record.

What We’re Celebrating!!

Julie Cantrell won the ACFW Carol Award in the Historical category for When Mountains Move!

Barbara Stoefen was interviewed by her local news station in Bend, Oregon regarding her debut nonfiction release A Very Fine House. Watch the interview here. 

WordServe News: September 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Deb Coty’s popular devotional Too Blessed to be Stressed with Barbour publishing 9781628369670_p0_v1_s260x420released a companion journal. Also released this month is Deb’s new devotional Too Loved to be Lost. 9781628369694_p0_v1_s300x

 

 

 

 

 

 

 

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Barbara Cofer Stoefen released her debut nonfiction title with Zondervan Publishers. A Very Fine House is now available. 9780310344414_p0_v2_s300x

 

 

 

 

 

 

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New WordServe Clients

Sue Detweiler signed with literary agent Alice Crider.

New Contracts

Sam Metcalf signed a contract with Intervarsity Press (IVP) for a project tentatively titled Unleashing Apostolic Movements: Missionality Beyond the Local Church. Greg Johnson, agent of record.

Bill Myers signed a contract with Barbour publishing for a nonfiction title tentatively titled Jesus Experience. Greg Johnson, agent of record.

What We’re Celebrating!!

Leslie Haskin and her 9/11 memoir Between Heaven and Ground Zero hit the New York Times bestseller list!

Rachel Phifer is a finalist in the 2014 ACFW Carol Awards along with Wordserve author Julie Cantrell. Winners were announced September 27th at the national conference in St. Louis. A list of the winners can be found here.

Sarah Varland’s Tundra Threat with Love Inspired Suspense has been printed in Large Print!

A New Resource for Your Platform

My right pointer finger was getting sore. Why? I had smashed the delete button on my computer to that “not for us” email from another editor on a book proposal they said they wanted, and one I really believed in.

And my thumb had a bruise. I had pressed “end call” on another kind phone rejection for a project everyone had said they were really excited about.

Yelling from my office to my at-the-time assistant Jason, “If I hear, ‘the author doesn’t have enough Facebook friends’ again I’m going to scream. Really?! Mark Zuckerburg is determining what Christian publishers publish now? Is that what this industry has come to?”

It’s not that I didn’t know social networking results weren’t the first questions out of editor’s mouths (yes, before passion, craft and story). I’d been hearing it for a few years. And my authors were working it! Dozens of authors trying to build their platform with Fan pages, Twitter, blogs, guest blogging, guest Tweeting, personal messages, Pinterest posting.

Noise, noise and more noise.

Yes, it was working for a few superstars who hit the blogging thing at the right moment with the right content. But now there was just the tsunami of words in everyone’s inbox. I kept thinking, Certainly we’re getting close to a tipping point where most people are just going to delete everything that comes in.

I felt bad for my authors; felt bad for the editors and marketing directors who couldn’t buy a book anymore just because they loved it. And I felt like something had to be done to help my authors out with their platforms. Perhaps there is something I could do…

 

Be Careful What You Wish For

FH Logo - approved 0714That was about 18 months ago. And my life has totally changed.

What once was a staid but exciting “work from home” literary agency has turned into a literary agency AND this huge potential of a marketing vehicle called www.faithhappenings.com. I now have 454 local websites with national content populated everywhere and local content being slowly added week-by week.

What I hoped would help my authors get the word out on their great books to people who aren’t walking into Christian bookstores anymore, has turned into something a bit larger.

YOUR COMPLETE, TAILORED, FAITH RESOURCE.

I felt a broadly-based Christian website that served people locally would not only help readers bump into books, bloggers, and speakers quite a bit more, but might also make a dent for the Kingdom in ways no website has before. I wanted the site to be able to hold anything and everything—locally and nationally–that was “soul-enriching,” “marriage-enriching,” “family-enriching,” and “church-enriching.”

So we launched June 6th, and now have this membership-free-to-everyone national website that has completely automated your ability to find out about:

  • Events in your area (concerts, speakers, conferences, fundraisers, author events)
  • Products that release from publishers, self-published authors, music, indie music, audiobooks, videos—in 80 different categories. Simply check a box on what you want to hear about when it releases, and you get an email once a week. Never miss a new release in your favorite genre again!
  • Daily Scripture, devotional content (including video), blogs, personality profiles, “resource specials of the day” and much, much more.

If you’re an author, speaker or blogger, the site is made for you. If you’re doing an author event for free, my space is free. You just fill out this quick-and-easy template.

If you want to get the word out on your blog, we can do that.

If you want to speak more in your local area and the areas surrounding you, our site can advertise you as a speaker, but also any and all local speaking events open to the public.

If you have a self-published book and wonder how people will find out about it beyond your social media universe, we can help.

And if you want to offer your product as a special of the day to create awareness about it, we have a daily “Resources of the Day” (25/day max) to help get the word out.

Throw in about two dozen other local and national features and you have a site with the potential to make it so you never have to Google anything local and faith-based again. It will all be there in one website. Your Complete, Tailored, Faith Resource.

So I invite you to go to www.faithhappenings.com, sign up in your local area, and then look around.

And if you like the site and feel like you could perhaps help us out, we’re looking for a few thousand people for paid and commission-based sales positions:

  1. Affiliate Partners: Are you an author/blogger/speaker who has worked hard at building a platform? Then instead of just asking you to do us a favor by spreading the word, we’ve created a way for you to make money by helping us find members and vendors.
  2. Lead Community Associates: We need about 400 people to take the lead in populating their local site with local content.
  3. Community Associate: Someone who has between 5-15 hours/week to spread the word about FaithHappenings to their networks (and who wants to make between $200 and $1000/month), and then also to meet in their neighborhoods with churches and potential vendors about being a free or paid lister on the site. A CA works independently, but also as a team member with a Lead CA or other CA’s to canvass a community with the benefits of this one-stop resource.
  4. Area Coordinators: This person has between 25-35 hours a week to recruit, train and supervise other CA’s within a larger area. Generously commissioned-based, but a huge income potential for those who can wait to build a strong local foundation.

To learn more about any of these jobs/needs, please email us at workforus@faithhappenings.com. Let us know which job description you’d like to see and which area you are interested in serving.

The Summer of Success: Michael Ehret

Facing a crossroads at the moment—what step to take next and all that. I’m not all angsty over it, but I have been thinking a lot about the late Donna Summer, as a result.

DonnaSummerDonna Summer? The Queen of Disco?

First of all, thinking about Donna Summer is not new for me. I’ve had a long time interest in her career and in the singer, herself. I’ve even been known to be a defender of Summer (she’s so much more than disco), because I think her talent was far overshadowed by her persona and by the Super Storm known as Disco that came in and tried, unsuccessfully, to obliterate the Rock and Roll shoreline.

Variety defined her career

Still, I’m more interested in Summer’s genre-hopping than in her music, per se. For instance, did you know she was nominated for 17 Grammy Awards in eight different categories (sort of like fiction genres)? Further, did you know she won five times in four different categories—twice in Inspirational? That’s right, Inspirational. The singer of 1975’s 17-minute+ disco moan-fest, “Love To Love You, Baby,” won two Grammy Awards for Best Inspirational song (1984 and 1985).

Conventional wisdom is to not genre hop in the publishing world. There’s greater freedom in music (Linda Ronstadt also played the field, musically). But in publishing, writers are often advised that if they start in romance (or speculative or historical or suspense) then they should stay in romance (or speculative or historical or suspense).

But, I must have a little Donna Summer in me because I don’t want to be constrained in that way. Before we get all crazy, let’s remember that no one is knocking down my door for my next book—or, for that matter, my first book.

But—again—we can look to the diva for guidance. Because “conventional wisdom” isn’t called “conventional-sort-of-good-advice,” you know?

Summer made her mark in one genre—disco. It was the red-hot genre of the time and she rode that horse for all it was worth.

But when the horse started to get hobbled, she made the smart move of wrapping up that era with a Greatest Hits collection, changing record labels, and then came roaring back in 1980 with a rock-pop disc without even a whiff of disco, The Wanderer. And a song from that project earned her one of her Grammy nominations.

DiscoBallWhat are the lessons for a writer?

  1. Do your homework. Summer worked in Germany and Europe in various touring companies of shows like “Hair” and “Godspell” before connecting with Giorgio Moroder for her first major album, Love To Love You Baby.
  2. Establish yourself as an excellent writer of (choose one: romance, historical, suspense, other) and then, like Summer, work your butt off to make your mark. She released seven disco albums from 1975 to 1979—that’s four years. Three of them in a row were blockbuster double albums.
  3. Keep your nose to the ground and your face forward. If you pay attention to the market and publishing trends, you’ll know when it’s time to change genres. If you’re a big enough success, you’ll get your opportunity. When you do, show the same quality, perseverance, and dedication to craft that got you where you are.

That’s the way to build a Hall of Fame career (Summer was inducted into the Rock and Roll Hall of Fame in 2013) and do all the things you want to do.

Summer died May 17, 2012, at age 63. At her death (from cancer) she was working on two albums simultaneously—a collection of standards and a new dance music collection.

For the record, Summer’s Grammy wins were for:

  1. Best R&B Female Performance, 1979, for “Last Dance.”
  2. Best Rock Female Performance, 1980, for “Hot Stuff.”
  3. Best Inspirational Performance, 1984, for “He’s A Rebel.”
  4. Best Inspirational Performance, 1985, for “Forgive Me.”
  5. Best Dance Music Performance, 1998, for “Carry On.”

Additionally, she was nominated four times for Best Pop Vocal, twice for Best R&B Vocal, twice for best Rock Vocal, once for Album of the Year, once for Best Disco Vocal, once for Best Inspirational, and once for Best Dance Music.

Not a bad career.

Your turn: So, do you have a little Donna Summer in you?
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MichaelMichael Ehret loves to play with words and as the editor of CHEFS Mix Blog for CHEFS Catalog he is enjoying his playground. Previous playgrounds include being the Managing Editor of the former ACFW Journal Magazine and the ezine Afictionado for seven years. He also plays with words as a freelance editor and has edited several nonfiction books, proofedited for Abingdon Press, worked in corporate communications, and reported for The Indianapolis Star. You can connect with Michael via his website, Facebook and Twitter.

WordServe News: August 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Marcus Brotherton released his first novel with River North, Feast for Thieves. Marcus also released, with Alec Rowlands, a collaboration project titled The Presence in 9781414387246_p0_v1_s260x420association with Tyndale Momentum. 9780802412133_p0_v2_s260x420

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Jim Burns and Doug Fields released Getting Ready for Marriage with David C. Cook 9781434708113_p0_v1_s260x420publishers.

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Mindy Ferguson released Moses with AMG Publishers. 9780899579108_p0_v2_s260x420

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Rick Johnson released, with Revell publishers, Becoming the Dad Your Da9780800723354_p0_v2_s260x420ughter Needs.

 

 

 

 

 

 

 

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Jeremy Jones, collaborator with Kyle Idleman, released Praying for Your Prodigal with 9781434707710_p0_v1_s260x420David C. Cook publishers.

 

 

 

 

 

 

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Jennifer Strickland, with Harvest House Publishers, released More Beautiful Than You Know. 9780736956321_p0_v4_s260x420

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Sarah Varland released a new romantic suspense with Love Inspired, Tundra Threat.9780373446285_p0_v1_s260x420

 

 

 

 

 

 

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New Contracts

Jeremy Jones signed a work for hire agreement with David C. Cook for 40 Days to Lasting Change: A Devotional (tentative title). Greg Johnson, agent of record.

Jonathan McKee signed a contract with Group Publishing for Foundations–Volunteers (tentative title). Greg Johnson, agent of record.

What We’re Celebrating!!

Krista Phillips released her first self-published novella, A Side of Faith! Get your copy here.

Laurie Short was interviewed on The Harvest Show. Watch the clip here!

Barbara Stoefen’s memoir,  A Very Fine House, got an awesome review in Publisher’s Weekly. Read it here!

How to Create Walk-On Characters Who Are Memorable (But Not Too Memorable)

The Water Cooler is pleased to host guest blogger K.M. Weiland.

Every character is the hero of his own story.

V8374c_JaneEyre.inddThat bit of popular advice is a marvelously evocative reminder to breathe life into even minor characters. However, chances are you’ve also had the sometimes-charming, sometimes-frustrating experience of a minor character who decides he’s not just the hero of his own story, but the hero of the story. He tries to take over, usually with mixed results.

So how can you go about hero-izing your minor characters into memorable and realistic personalities without letting them derail your story? Charlotte Brontë’s masterful novel Jane Eyre (which I analyze in-depth in my book Jane Eyre: The Writer’s Digest Annotated Classic) offers some excellent examples on how to deftly bring to life any type of character—without letting them run away with you.

The Four Types of Characters
First, take a moment to consider the various types of characters you might find in your story. Which category your character falls into will determine how he should be introduced.

1. Main Characters
Main characters are protagonists. They will be on stage in all or most of your scenes and will probably be given the primary point-of-view narration. Their goals and character arcs power the plot. Without them, there is no conflict and no story. To find Jane Eyre’s main character, we need look no further than the title.

2. Major Characters
Major characters are those who figure in the story almost as prominently as the protagonist. However, they act in roles that support the protagonist. They drive the story only in ancillary ways. Antagonists, sidekicks, love interests, and mentors are all examples of common major characters. In Jane Eyre, St. John Rivers acts as one of the antagonists, Helen Burns appears briefly as a sidekick, Edward Rochester is the love interest, and the housekeeper Mrs. Fairfax sometimes functions as a mentor.

3. Minor Characters
Minor characters fill out the rest of the cast. They are characters who recur throughout the story—sometimes only once or twice, sometimes frequently. They fill in the gaps in the story world, allowing readers to believe the setting is populated with the multitudinous faces we find in our own world. Minor characters may dramatically affect the plot, but only in comparatively small ways. They are not as integral as major characters. In Jane Eyre, her cousins the Reeds, the nasty Blanche Ingram, and St. John’s would-be wife Miss Oliver are all important, but decidedly minor characters.

4. Walk-On Characters
Walk-on characters are those who appear only once, fulfill a necessary role, and exit the story, probably never to be mentioned again. They are rarely named and exist only for background color or plot functionality. The many servants at Thornfield Hall and Jane’s fellow students at Lowood School are all walk-on characters.

Use Your Character’s Introduction to Signal His Importance (or Lack Thereof)

Identifying which group a character belongs in will help you understand how to introduce him. No matter his role, you want to bring him to life in your readers’ minds. You want them to clearly visualize him—and not just visualize him, but see him as a unique and vibrant human being.

This is where we sometimes get tripped up. We don’t want readers to dismiss our walk-on taxi driver as a cardboard cutout, or, worse, a cliché. So we spend several paragraphs describing his appearance, his accent, his personal tics, maybe even a little of his backstory. There! Now, he’s three-dimensional!

Problem is he’s also now giving readers the wrong signal. The more time you spend introducing a character, the more you foreshadow his importance within the story. A walk-on character who gets three paragraphs of intro, only to never show up again, will be at best a niggling loose end in readers’ minds. At worst, he’s a gaping plot hole.

Save your paragraphs of description for main and major characters. Weigh carefully how much attention you give to minor characters. The time you spend on them should never outweigh their roles in the story. As for walks-on, you’ve already guessed it: they deserve only a sentence or two of your attention.

How to Bring Characters to Life With No More Than Three Details

So riddle me this: If you’re not allowed to give walk-on characters (and some minor characters) more than a sentence or two, how in heaven’s name can you be expected to bring them to life?

Details are the key. Choose the right details, and you won’t need more than a few. Choose the perfect detail, and you might not even need more than one. Charlotte Brontë offers a fabulous example of this in her introduction of a walk-on postal lady early in the book.

The character appears only in this scene and affects the plot only because Jane needs to get her hands on that fateful letter from Thornfield Hall. Brontë expends just three sentences on the old lady, which introduce a sum total of three important characterizing details (see bold phrases below). But that’s more than enough to bring her to life without implying she plays a larger role in the story than she does.

“[The post office] was kept by an old dame, who wore horn spectacles on her nose, and black mittens on her hands…. She peered at me over her spectacles, and then she opened a drawer and fumbled among its contents for a long time, so long that my hopes began to falter. At last, having held a document before her glasses for nearly five minutes, she presented it across the counter, accompanying the act by another inquisitive and mistrustful glance….”

The next time you write a walk-on character, challenge yourself to come up with three—no more, no less—precise, pertinent, and enlivening details with which to describe him. Then evaluate the effect and see if your brief description hasn’t provided your story with an unobtrusively vivid new character.

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K.M. Weiland lives in make-believe worlds, talks to imaginary friends, and survives primarily on chocolate truffles and espresso. She is the IPPY and NIEA Award-winning and internationally published author of the Amazon bestsellers Outlining Your Novel and Structuring Your Novel. She writes historical and speculative fiction from her home in western Nebraska and mentors authors on her award-winning website Helping Writers Become Authors.

What is a Literary Publicist?

WomanwithBookA publicist is a professional who has both the know-how and the network in place to help bring your name to the public. In the literary world, a publicist is key to the marketing plan, to create consumer appetite for a book title, and to stimulate buzz for the author.

A literary publicist promotes the book title directly to consumers through niche markets with an interest in the storyline or subject matter of the book. The publicist also networks with media by pitching specific interview angles the author can provide—setting up the writer as an expert on certain subjects.

Sometimes publishing houses hire independent PR firms to manage specific book campaigns, or entire lines of books. Other times, they pay half toward an outside campaign, and the author matches that. The third option is for the author to pay all of the expense from their advance, believing that publicity and marketing is what will make or break the overall sales for the book. Publicists also assist with author branding for the career of the author, so the buzz extends beyond the life of one book.

Most PR and communications firms offer a wide array of services. They come alongside of you at any stage in the writing game. They can help expand your platform, branding, and name recognition. Need some help making sure your website is selling you in the best possible light? Ask your publicist. Some will even edit your manuscripts and write your book proposals, query letters and marketing plans. Many customize plans to work with your goals, no matter where you are in the literary process.

After the book contract, your publicist will customize a plan for promoting you and your titles with the goal of maximizing exposure—with hopes that the promotion goes “viral.” This requires multiple reaches to the public, through traditional media presence, online spotlights, and waves of social networking.

Why Hire a Publicist?

1. A publicist has the media contacts and relationships needed to secure interviews/ reviews.
2. A publicist knows how to pitch your book to the media and how each journalist prefers to be contacted.
3. Most writers do not have the time to devote to a publicity campaign. It is a full-time job.
4. When an author pitches his own book to media or consumers, it is sometimes viewed as being too self-promotional. A publicist is seen as a third party. Others are more receptive to discussing book promotion with a publicist rather than the author.
5. When media, retailers, and consumers hear an author has a publicist, they seem to think the author has more “clout.” It legitimizes the expert-status of the author and elevates them to a higher professional standing.
6. An author with a publicity team has “peeps.” It’s that whole “I’ll have my people contact your people” approach.

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KathyWillisKathy Carlton Willis spins many plates as writer, speaker, editor, and platform coach. She writes and speaks with a balance of funny and faith—whimsy and wisdom. Kathy discusses the key issues that hold believers back and shines the light on their paths to freedom. Kathy’s passionate about helping audiences have lightbulb moments. All told, nearly a thousand of Kathy’s articles have been published online and in print publications. Speaker to Speaker: The Essential Speaker’s Companion (OakTara) and Grin with Grace (AMG) are set to release in 2014. She serves alongside her pastor husband, Russ Willis, in local church ministry.

WordServe News: July 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

David & Claudia Arp with Peter & Heather Larson released $10 Great Dates with 9780764211355_p0_v2_s260x420Bethany House.

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Barbara Cameron released her latest Amish Roads novel Crossroads with Abingdon.9781426740602_p0_v5_s260x420 (1)

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Jack Corrigan released his novel Night of Destiny with FaithHappenings Publishing.large

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Jan Drexler released A Mother for His Children with Love Inspired Historical.9780373282777_p0_v1_s260x420

 

 

 

 

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Tim Lahaye with Timothy Parker released The Book of Revelation Made Clear with 9781400206186_p0_v3_s260x420Thomas Nelson Publishers.

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Dr. Kara E. Powell released The Sticky Faith Guide for Your Family with Zondervan 9780310338970_p0_v1_s260x420publishers.

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Laurie Short released her debut book with Zondervan publishers, Finding Faith in the 9780310337119_p0_v3_s260x420Dark.

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Angela Strong released The Water Fight Professional with Ashberry Lane publishers.Water Fight Professional High Res

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Barbour Publishers released “Playing with Purpose” calender based off the book series 9781630581794_p0_v3_s260x420by Mike Yorkey. 

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Joe Wheeler released The Secrets of the Creeping Desert, a mys9781618433633_p0_v2_s260x420tery collection for boys, and The Talleyman Ghost, a mystery collection 9781618433589_p0_v2_s260x420for girls, with Mission Books publishers.

 

 

 

 

 

 

New WordServe Clients

Krista Phillips, author of Sandwich with a Side of Romance, signed with agent Sarah Freese.

New Contracts

Dianne Christner signed a contract with Barbour for an Amish novel tentatively titled Covered Bridge Charm. Greg Johnson agent of record.

Amanda Jenkins and Tara McClary Reeves received a contract for the translation of The Knight and the Firefly into Afrikaans. Alice Crider agent of record.

Dave and Tina Samples signed a contract with Kregel for their new title: Messed-Up Men of the Bible: And Women Who Love Men Just Like Them. Alice Crider agent of record.

What We’re Celebrating!!

Marcus Brotherton’s forthcoming novel, Feast for Thieves was reviewed in Publishers Weekly!

Dianne Christner has been on the ECPA fiction bestseller list, holding strong for three months running now! See the June fiction list here.

Dena Dyer and Tina Samples received The Golden Scroll Award for best nonfiction for their book Wounded Women of the Bible.