The Best Resource to Build Your Author Platform

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Are you so sick of the word platform you want to throw all wooden boxes into a huge bonfire?

Everywhere authors turn we hear about the importance of author platform. Many pre-published authors have no idea how to go about building a successful author platform. You just know that you need one.

Even seasoned authors know we need to keep adding planks to our platform, making it larger every day.

I was one of 100 people recently chosen to participate in the launch of Michael Hyatt’s new book, Platform: Get Noticed in A Noisy World.

This in itself was pure genius. Every one wants the invitation to the private party, we want the behind the scenes all access pass. To read the call out, here’s the link to Michael’s invite. Did you notice it’s not just about what you can do for him, but what it will do for you?

That is the number one lesson from this book. Everything you put in front of your readers, from blog posts to social media updates, must provide value to them!

Michael really knows how to take this to the next level. Here’s the link to his Platform book page. He breaks down the benefits his book provides to the reader. Many books, or book pages, fail to spell out what the purchaser will get from reading them.

This book doesn’t just tell you a few key points or things to do, it teaches you. Michael provides numerous links to extra info and also gives tons of examples. I’m a visual learner, so this is key for me.

God has been reminding me that it’s not about me. And the same is true in all aspects of our lives, as both authors and human beings. I ultimately write for God’s glory, and adding glory for Him is what’s all about. Remember to always add value, in everything we do.

What are ways you can add value to your book? How can you add value to the readers of your blog? How has an author added extra value for you?

Here’s an added value if you haven’t already read 7 Tips for Self-Editing Your Novel. Before we can create a platform, our content must be amazing.

Three Ways to Focus on Editing for the Web

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“Real writing begins with re-writing” (James A. Michener).

I began blogging in 2008, and I’ve visited many websites to determine the most effective way to communicate online. I developed a helpful web-editing checklist below from my research for a writing workshop using three photographic terms—the panoramic, macroscopic, and microscopic viewpoints.

Panoramic View. Begin the editing process by determining the overall, or broader view, of contents and evaluating your audience, purpose, context, and the design elements.

  • Read aloud from the reader’s perspective (not the writer’s).
  • Find main point and sub-points. Can you summarize your piece easily?
  • Examine benefits for reader (take-away value).
  • Use appropriate fonts (not fancy or distracting to your content).
  • Use subheading in boldface type to introduce more points.

Macroscopic View. Take a closer look at paragraphs, word usage, and tone.

  • Place main topics near beginning of each paragraph and sentence.
  • Limit each paragraph to one main idea.
  • Use shorter units of text with more breaks.
  • Use an introduction for a “teaser” paragraph (preview for content).
  • Avoid long texts that break content into several pages.
  • Provide a brief summary or table of contents hyperlinked to each section for text over 500 words. Use lists, hyperlinks, and extra white space for a long document to break up dense patterns of text.
  • Avoid slang, jargon, and inappropriate humor.
  • Use nondiscriminatory language (e.g., bias based on gender, race, ethnicity, religion, age, sexuality, disability).
  • Use common words (appropriate for target audience).
  • Avoid vague words.
  • Use key words to describe the site in the first 50 words of text.
  • Build verbal bridges to connect text (transition).
  • Use action verbs rather than passive.
  • Incorporate single links into content (embedded into the text).
  • Make short, bulleted lists of links.
  • Use “Find Out More” links, when details are needed.

Microscopic View. Zoom in on the elements of grammar, mechanics, and punctuation.

Self-editing should distance you from your piece, so you can examine it without the emotional attachment. You can see your actual words, rather than just intentions. Consider these final ideas to help you edit for the web.

  • Create style sheet/guide with some common problems, to avoid repetitive research of the editing rules (e.g., grammar, mechanics).
  • Find someone to read and edit your work (e.g., critique group, another writer).

Remember: “You write to discover what you want to say. You rewrite to discover what you have said and then rewrite to make it clear to other people” (Donald Murray).

Image(s): FreeDigitalPhotos.net

Related articles (wordservewatercooler.com)

Do you have any tips for editing for the web?

Goodreads

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Here is some Social Media just for authors and just for readers. You are probably thinking, “Am I dreaming?”

No! It does exist, and it is an amazing place to devote time and energy. This little heaven for authors is called Goodreads. Goodreads has approximately 4.6 million users. While it may not seem to be as grand as Facebook’s 800 million users, these 4.6 million users are just on Goodreads as readers!

Goodreads is a place people go to only to think about reading. What an awesome concept. There are no random pictures of kids, like on Facebook, pictures of things you can’t afford like on Pinterest. Instead, there are readers, some virtual books shelves, and people talking about BOOKS!  Think about this as Facebook just for authors and their audience.

What are some of the things that you can do on Goodreads?  You can create an author page that “fans” can share with others.  Within Goodreads, you can also start pages specifically for your book. ( I do not encourage people to start book pages on Facebook, just fan pages.  But on Goodreads, you can have both, and they link back to your author page.)  It’s designed just for you, the author. You can easily chat with your readers, add video clips, and link it to your Facebook and/or Twitter pages.

I recommend to authors that they spend money on Facebook, programming a page with their books, so it directs them to buy the author’s books. If you are an author with many books, start a store on your fan page. Goodreads does this for you! (Score!) If your book is on Amazon or Barnes and Noble, it is automatically connected to Goodreads.

Goodreads is super user friendly and very intuitive.  When you sign in, there are tips and tricks that are posted on their pages everyday.  It will give you more ideas and walk you through the site.  This makes it very easy to learn and be more adept in controlling the site. Have fun with this site, and don’t just put your books on it, but really get involved. Dialogue with friends, readers, and other authors.

These were my three tips from Goodreads when I signed in today.

My personal favorite thing on Goodreads is their quote section.  You can add quotes from your book or quotes from your favorite author. I love to search the quotes by words and topics. There are no ads with these quotes, and it is such a great resource for writing. Quotes are also a good way to promote yourself!

Goodreads is definitely a top social networking site for authors.

Go here to start your adventure as a Goodreads author. Also, here is some great information about how to effectively utilize all that Goodreads has to offer: Using Goodreads to Promote Your Books

Have you been using Goodreads to promote your writing? How so?

How to Plot by the Numbers

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Plotting By the NumbersShow, don’t tell. Watch your participial phrases. Don’t head hop. Whatever you do, stay within manuscript length recommendations. For a writer scrambling to keep up with all the dos and don’ts, the writing profession can seem full of arbitrary rules. And when someone breaks said rules and goes on to win awards, it’s tempting to follow suit. One standard you shouldn’t buck, however, is a publishing house’s word-length requirements.
Why? Shouldn’t you let your story tell itself without regard for its length?

If you will be the one footing the bill, you’re free to make your manuscript whatever length you prefer.  But if you hope a publisher will pay to produce your book, it’s important to understand that additional pages cost extra money, and not just in terms of paper and ink. It takes several editors (who are on the payroll) to review and guide you in polishing a manuscript. Proofreaders don’t work for free either. If your last name is Tolstoy or Michener you might get away with submitting a beefy manuscript. The rest of us need to keep the bottom line in mind.

Book stores base the number of copies of a particular title to order on standard widths. If a publisher fails to adhere to these widths, it throws off a bookstore’s shelving efforts. Besides this, writing your novel shorter or longer than genre readers expect can negatively influence their buying decisions.

Aren’t these considerations crass? What about your inner artist?

Your inner artist will recover, and you’ll even grow as a writer from keeping to practical guidelines.

But how on earth can you tell how long a novel will be until you’ve written it?

You can’t know entirely, but I’ve developed a method that helps me write to a specific length. Even if you’re a seat-of-the-pants writer and allergic to plotting, my technique may help you. Here’s a screen shot of one of my working calendars. CS stands for my current novel, and the number represents the scene I’ll write that day. (I number them in my plot outline.) I find it helps to include upcoming deadlines and events as well. The DS represents DawnSinger, the first novel in my epic fantasy series, Tales of Faeraven. The Renewal mentioned was a conference I attended.

Sample Scene Calendar

1. Estimate your desired word count. If you don’t know what that might be, read publishers’ submission guidelines at their sites. As a starting point, here’s an agent-maintained list of word count guidelines. Find the happy middle ground in a given range. That way you can guard against running too-short or too-long.

EXAMPLE: A publisher gives the range of 80,000-100,000 words for a historical romance. The middle ground to aim for is 90,000 words.

2. If you already know the average number of words you write per scene, use that figure. If you don’t know this number, write the first 50 pages of your book, then estimate the average number of words per scene. You can also base your figures on 1,500 words per scene, but eventually, you’ll want to check your own average against this figure and make adjustments as needed. It’s okay to round your numbers.

EXAMPLE: Approximately 12,500 / about 8 scenes = 1,500 words per scene

3. Divide your average words per scene into your desired total word count. The answer is the number of scenes to brainstorm.

EXAMPLE: 90,000 / 1,500 = 60 SCENES

4. Develop your plot to include the number of scenes you should write for your desired total word count. Write just a few sentences to describe each scene. This keeps you from bogging down while plotting and gives you a flexible guideline you can easily adjust as you write.

What’s next?

To learn more about my system of plotting, read How to Plot a Novel in Three Acts at my Live Write Breathe site.

Are you more of a plotter or a seat-of-the pants writer?

How Input Affects Output

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I felt it sneak around the edges of my concentrated efforts. My lashes blinked faster. My lids now fought when I struggled to lift them off my eyes. A light sheet of brain-fog settled over my mind.

Afternoon fatigue had arrived. And it threatened to keep me from writing the scene on the screen before me. How would I finish without falling asleep?

Too often, I fight a common battle when I finally get a few snippets of time to write. But instead of grabbing a caffeine loaded, sugared up, fattened calf kind of snack, I’ve found a few quick solutions that allow me to treat my body with the respect it needs to function at optimal efficiency.

1) Eat nutritious vegetables or fruit. In particular, I’ve found the following have fabulous energy boosting properties for my body chemistry. Literally within seconds, I can feel a renewed focus and am able to write well. My faves include, red, orange, or yellow peppers, V-8 juice, grapefruit, oranges, watermelon, tomatoes, sweet potatoes, cucumbers in vinegar, cantaloupe, and celery.

Fruits & Veggies Energize Writers

Fresh Veggies and Fruit Energize

2) Get out in the sun. A few minutes of vitamin D rich sunlight is just the ticket to get my blood pumping and my thoughts racing.

Vitamin D Wakes Writers Up

Sunlight – Natural Inspiration

3) Drink water. When writing, we often don’t want to interrupt our thoughts, so dehydration is a big problem for many writers. Most people assume they need caffeine when exhaustion strikes — in reality, dehydration is often the culprit behind your fatigue. Science shows that water wakes us up.

Hydration Hydrates our Brain Cells

Water Wakes Writers Up

4) Take a nap. Though I fight it, sometimes a ten minute nap works miracles. A few moments of shut-eye gets me going again. (I find I need to set the alarm on my phone, so I can actually nod off. Otherwise, my fear of over-sleeping keeps me from getting the rejuvenating rest I need).

Naps Help Writers

Nap Time for Writers

5) Go for a walk. I plan this powerful method of staying alert into my writing schedule. It’s part of the formula I follow to get words on the page. Having an intended break gives me something to look forward to and pushes me past the humps. A good walk gets my blood flowing, my muscles heated, my cells active, and my thoughts fired up.

Walking Wakes Writers Up

Walking Stirs Creativity

6) Take prayer and Bible reading breaks. A few minutes spent with the Master Author infuses me with energy and inspiration. Nothing like purpose to light me into action.

Prayer and the Bible Inspires Writing

Pure Inspiration

Before fatigue wraps itself around me like a constricting serpent around its prey, I need a plan to fight back. I find the list above gives me exactly the input I need to affect my output in positive ways.

Here are some other great tips to help you battle afternoon fatigue.

What ways do you battle exhaustion when it threatens to hinder your writing?

Find Your Writing Passion

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Some writers try their wings to see if they can make it as writers. They give it a year, five years, maybe even ten, thinking if they aren’t published by this time they will give it up. Why waste your time, energy, and money on such a hard and often thankless occupation? If you can quit writing, DO IT NOW now, and put yourself out of your misery.

Others write because we must. Writing helps us think and remember information. Writing helps us generate ideas and organize our thoughts. We write to make sense of the world.

What is your passion?

What is something you alone can share?

A lesson from page 210 of Stein on Writing, used with permission from Sol Stein:

“I ask you to imagine yourself on a rooftop, the townspeople assembled below. You are allowed to shout down one last sentence. It is the sentence that the world will remember you by forever. If you say it loud enough, everyone in the world will hear you, no matter where they are. What one thing are you going to say?”

Is your sentence one that could have been said by any person you know? If so, revise it until you are convinced no one else could have said that sentence.

When you have reworked your original sentence, consider these additional questions:

Is your sentence outrageous? Could it be? Is your sentence a question? Would it be stronger as a question?

Would the crowd below cheer your sentence? Can you revise it to give them something they’d want to cheer?

Suppose the person you most love in all the world were to strongly disagree with your sentence. Can you answer his or her disagreement in a second sentence?

Has your second sentence weakened your first? It usually does. If so, make it stronger than the first.

You now have the option of choosing one of the other sentences. There may be value in combining and condensing them.

You look down and see only one person, your greatest enemy, who says, “I didn’t hear you. Would you repeat that?”

Can you alter your sentence so that your statement will be enemy-proof?

Suppose you found out that the only way to get your message across would be if you whispered your sentence. How would you revise it so that it would be suitable for whispering?

Look at all the versions of your sentence. Is there a prior version that is actually stronger than the last? Can the virtues of one be embodied in another? And most important, which sentence now strikes you as the most original, the one least likely to have been written by someone else?

This exercise will direct you to a theme or expression of a theme that is uniquely yours.

Q4U: Most writers are introverts. If this is true for you, what subject will prompt you to talk or write?

With Us Here Tonight

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Shortly after my first book was published, I gave a book talk at our local library.

Then I gave another talk at another library. And then a third library.

Then a Rotary Club called me. A few months later, I found myself the featured speaker at a Shriners dinner. Last month I presented a talk at the National Eagle Center. Birding festivals, book conferences, annual meetings, schools, service organizations–I’ve addressed them all.

Wait a minute. I thought I was a writer, not a speaker.

Guess what? Book authors get to do both!

The fact is, you NEED to do both if you’re going to successfully build your readership and market your writing. That means you should work on your public speaking skills, and the best way to do that is to take every opportunity you find for a speaking engagement. Develop the following five types of speeches, and you’ll be ready for anyone!

The Sound Bite is the one you will use a bazillion times. It’s the one-liner you’ll utter every time someone asks you what your book is about. It’s also one of the hardest to compose because you need to distill your book and its value down to one sentence. My sound bite for my series is “The Birder Murders is a humorous series about a really nice guy who happens to find bodies when he’s out birding.”

The Book Talk is the speech that focuses on your book’s content. If it’s nonfiction, you can give a general review of the topic itself, or focus on just one chapter’s point and why it’s important. If it’s fiction, you discuss characters, their relationships, the plot, how you came up with all of it, what you want to accomplish with it. This works best with audiences who have already read your book because they will have questions about what they’ve learned and/or enjoyed from reading it.

The Business Talk is about your experience with the publishing business of being an author. The changes we’ve seen in publishing, including the growth of e-books and marketing paradigms, is a topic that appeals to audiences composed of business people or future authors.

The Writing Talk is about your own process of writing a book. Do you do research? Conduct interviews? Journal or set word goals? The beauty of a Writing Talk is that it is appropriate for a variety of groups, and depending on the slant you give it for the group you’re addressing, it works equally well as a classroom talk, a keynote address for a gathering of library supporters, an awards speech, a writers conference, a book club… you name it.

The Topic Talk is the newest talk in my own arsenal of speeches. Because my books are about nature, I’ve started giving talks about nature education and conservation issues. If it is mentioned in my books, it’s fair game for a talk and a great way to use extra research.

Here is a great resource to help you to continue to develop your public speaking skills.

What talks could you present for your book? Do you have any ideas for talks that I have not mentioned?