Most of you have heard the arguments for and against offering your book for free to increase sales. I did something a little different by offering a free bonus gift for people who purchased my book, Pioneering Today, for a limited time.
I ran the promotion for two weeks. Because I started the promotion on the launch day of my book, it’s hard to know what my sales would have been without it. I did have several people take me up on the offer. I also had sales where people didn’t request the bonus material.
It made me wonder if they didn’t want the material or they purchased without seeing the offer. (Amazon allows you to see the sales of both Kindle and Paperback to help track.)
I did have the most amount of requests for bonus material on the last day of the promotion. This confirms my belief that you need a time limit on any promotion and shorter may be better. In fact, I had two readers send me the proof of purchase an hour before midnight on the last day.
I’ll definitely offer bonus materials again. I do think for ease of delivery and time-saving, that I’ll make sure all materials are electronic only. Trips to the post office, cost of delivery, cost of the cards, and mainly the time to address material helped me make this decision.
By far the single most driving force of sales has been not the bonus material or free things offered, but the readers. After reading the book, I’ve had numerous people purchase copies (some up to ten) as gifts.
The take away from all this: the best promotional tool you have is your book. Make sure it’s the best it can be. It will speak for itself.
What promotion has prompted you to buy a book? Authors, what marketing or bonus gifts have worked the best for you?