Keywording 201 for SEO Prowess: Three Simple To-Dos to Improve SEO

A few weeks ago, I gave you the 411 on how to choose thematic keywords for your site.  And, now that y’all have researched your keywords on Google Adwords and Insights, honed your theme and come up with a strong list of 10-15 keywords (you did that, right?), you’re probably wondering what to do with said list.

Using keywords correctly is complicated.  Really complicated.  And to be honest, figuring out the algorithm takes rocket-scientist brainpower and the ability to focus on complicated things like numbers and graphs for long stretches of time (12 minutes at least).  And, since I’m guessing that doesn’t sound like something you want to do when you could be doing fun things like NaNoWriMoing, I’m going to make it really, really easy for you.  So easy, in fact, that even a busy NaNoWriMoing novelist with less than 4 minutes of free time between soccer drop-off and throwing dinner in the crock-pot can get it done.

Homework caveat:  Before you can complete this to-do list, you’ll need to come up with a list of 10-15 thematic keywords for your blog.  Refer to this post for instructions.

Three Simple To-Dos That Will Improve Your SEO

  1. Use at least ONE of your keywords in the TITLE of a blog post at least one time per week.  (Why?  Title or H1 tags—especially title tags on WordPress which is built for SEO—have a strong SEO value.  That means that when you use a word in the title, the Google crawlers will automatically assume the article has something to do thematically with that word.)
  2. Make a hyperlink to a different blog article on your site in each blog post you write.   BONUS:  If possible, make the word that’s hyperlinked be one of your keywords.   For example:  if your keyword is “women of faith”, try to link the words “women of faith” to a separate article on your site that’s about women of faith.   (Why?  Just like title tags, Google crawlers assume that when your article links to another article, it has strong relevancy to that theme.)
  3.   Try to use at least one of your keywords in every article you write.  (Why?  It’s the thematic relevancy thing again—the more you organically use your words, the more Google is going to assume you know what you’re talking about when it comes to those themes.)

That’s it!  Easy, peasy, right?

Question for you:  What is the hardest thing for you about SEO?

12 Replies to “Keywording 201 for SEO Prowess: Three Simple To-Dos to Improve SEO”

  1. Erin, I’m officially bequeathing to you the title of SEO Queen. Thanks so much for making a complicated (and oftentimes confusing) subject manageable for us. Now to actually do it… 🙂

  2. This is wonderful information, Erin. Thanks for sharing!

    I’d say the most difficult part of SEOs for me is twisting this right-brained, creative, non-linear-thinking brain I have into things like numbers, statistics, etc. But you have made the concept clear to me, which is no small feat! 🙂

    Have a wonderful Wednesday.

  3. So much to learn… so little time but your posts have been a great primer. Great job! Bookmarking them now….

  4. The most challenging thing for me about SEO? Taking a deep breath and thinking, “I can do this. I can do this. I can do this.” And then reading posts like yours (slowly) and doing it. (Although you make the SEO mish-mash sooooo understandable, Erin!)

  5. The most difficult thing about SEO is that in some ways, it feels stifling to creativity. Like I can’t even enjoy blogging, for example, without having to worry about the evil “M” word (marketing). It’s like being wound up tight 24/7–like you can never be free from marketing prison.

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