A few weeks ago, I gave you the 411 on how to choose thematic keywords for your site. And, now that y’all have researched your keywords on Google Adwords and Insights, honed your theme and come up with a strong list of 10-15 keywords (you did that, right?), you’re probably wondering what to do with said list.
Using keywords correctly is complicated. Really complicated. And to be honest, figuring out the algorithm takes rocket-scientist brainpower and the ability to focus on complicated things like numbers and graphs for long stretches of time (12 minutes at least). And, since I’m guessing that doesn’t sound like something you want to do when you could be doing fun things like NaNoWriMoing, I’m going to make it really, really easy for you. So easy, in fact, that even a busy NaNoWriMoing novelist with less than 4 minutes of free time between soccer drop-off and throwing dinner in the crock-pot can get it done.
Homework caveat: Before you can complete this to-do list, you’ll need to come up with a list of 10-15 thematic keywords for your blog. Refer to this post for instructions.
Three Simple To-Dos That Will Improve Your SEO
- Use at least ONE of your keywords in the TITLE of a blog post at least one time per week. (Why? Title or H1 tags—especially title tags on WordPress which is built for SEO—have a strong SEO value. That means that when you use a word in the title, the Google crawlers will automatically assume the article has something to do thematically with that word.)
- Make a hyperlink to a different blog article on your site in each blog post you write. BONUS: If possible, make the word that’s hyperlinked be one of your keywords. For example: if your keyword is “women of faith”, try to link the words “women of faith” to a separate article on your site that’s about women of faith. (Why? Just like title tags, Google crawlers assume that when your article links to another article, it has strong relevancy to that theme.)
- Try to use at least one of your keywords in every article you write. (Why? It’s the thematic relevancy thing again—the more you organically use your words, the more Google is going to assume you know what you’re talking about when it comes to those themes.)
That’s it! Easy, peasy, right?
Question for you: What is the hardest thing for you about SEO?