Tag Archives: writing tools

Three Ways to Focus on Editing for the Web

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“Real writing begins with re-writing” (James A. Michener).

I began blogging in 2008, and I’ve visited many websites to determine the most effective way to communicate online. I developed a helpful web-editing checklist below from my research for a writing workshop using three photographic terms—the panoramic, macroscopic, and microscopic viewpoints.

Panoramic View. Begin the editing process by determining the overall, or broader view, of contents and evaluating your audience, purpose, context, and the design elements.

  • Read aloud from the reader’s perspective (not the writer’s).
  • Find main point and sub-points. Can you summarize your piece easily?
  • Examine benefits for reader (take-away value).
  • Use appropriate fonts (not fancy or distracting to your content).
  • Use subheading in boldface type to introduce more points.

Macroscopic View. Take a closer look at paragraphs, word usage, and tone.

  • Place main topics near beginning of each paragraph and sentence.
  • Limit each paragraph to one main idea.
  • Use shorter units of text with more breaks.
  • Use an introduction for a “teaser” paragraph (preview for content).
  • Avoid long texts that break content into several pages.
  • Provide a brief summary or table of contents hyperlinked to each section for text over 500 words. Use lists, hyperlinks, and extra white space for a long document to break up dense patterns of text.
  • Avoid slang, jargon, and inappropriate humor.
  • Use nondiscriminatory language (e.g., bias based on gender, race, ethnicity, religion, age, sexuality, disability).
  • Use common words (appropriate for target audience).
  • Avoid vague words.
  • Use key words to describe the site in the first 50 words of text.
  • Build verbal bridges to connect text (transition).
  • Use action verbs rather than passive.
  • Incorporate single links into content (embedded into the text).
  • Make short, bulleted lists of links.
  • Use “Find Out More” links, when details are needed.

Microscopic View. Zoom in on the elements of grammar, mechanics, and punctuation.

Self-editing should distance you from your piece, so you can examine it without the emotional attachment. You can see your actual words, rather than just intentions. Consider these final ideas to help you edit for the web.

  • Create style sheet/guide with some common problems, to avoid repetitive research of the editing rules (e.g., grammar, mechanics).
  • Find someone to read and edit your work (e.g., critique group, another writer).

Remember: “You write to discover what you want to say. You rewrite to discover what you have said and then rewrite to make it clear to other people” (Donald Murray).

Image(s): FreeDigitalPhotos.net

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Do you have any tips for editing for the web?

Making Dialogue Work

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Dialogue is one of the hardest working tools we have because we ask it to do so much. It has to convey information, develop and move the plot, increase tension and conflict all while sounding natural.

Perhaps most importantly, dialogue must engage the reader through revealing our characters. It brings them to life and shows their personalities, their quirks, their goals, and their fears.

The most effective and real dialogue comes when we know our characters as intimately as possible. Whether our story is plot-driven or character-driven, we have to invest the time in writing biographies, character analyses, Meyers-Briggs assessment, journals, interviewing them, and experimenting with how they speak, act, think, and feel. And they’ll still surprise us.

In my first novel, Journey to Riverbend, I had a problem with the story arc of my female protagonist, Rachel. She was a former prostitute who received Jesus. She was also striving to open a dress-making business in a town where many were hostile to her because of her past. It wasn’t until I interviewed her that I learned Rachel was a feisty, determined young woman with numerous questions about her new-found faith, anxieties about her future, and wondering if love could ever be part of her life.

And I discovered her voice changed depending on her situation. She had a business voice she used with customers and an almost child-like awe when she talked about her faith. At times her prostitute “don’t mess with me” voice came into play. When the mayor attempted to get too familiar, Rachel stopped him cold with the whispered line, “I’m making dresses for your wife. I can make her look like a laughing stock while convincing her she looks like Queen Victoria.”

With these new insights, Rachel’s dialogue became stronger, more connected to her emotions at the moment, more realistic. It revealed more of her personality, her dreams, her fears.

Rachel came to life through her dialogue.

Make the time to know your characters. They’ll reward you with stronger personalities and become people that readers will keep turning pages for.

How has dialogue allowed you to develop your characters even further? What have you learned about your characters through dialogue that surprised you?