WordServe News: April 2013

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

TestedArnie Cole and Michael Ross Tempted, Tested, True (Bethany House)

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ConfessoinsAmanda Jenkins Confessions of a Raging Perfectionist (Tyndale House)

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StressTestRichard Mabry Stress Test (Thomas Nelson)

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DiscipleshiftJim Putman with Marcus Brotherton Discipleshift (Zondervan)

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New WordServe Clients

Jennie Atkins signed with Sarah Freese. Excited to have her join our other wonderful WordServe authors!

New Contracts

Judy Morrow signed with Regal Publishing for her devotional titled Listenings.

Keith Robinson signed with Regal Publishing for his non-fiction book titled Is Anybody Out There? 

Rachel Moore signed an ebook contract with Cook Communications for her novel titled Language of Sparrows.

Barb Stoefen signed with Zondervan for her memoir titled A Very Fine House: A Mother’s Story of Love, Faith and Crystal Meth

Mike Yorkey signed with B&H Publishing to write the story of Tampa Bay Devil Ray infielder Ben Zobrist, along with his wife Julianne, who is a budding Christian singer.

Dr. Kara Powell from the Fuller Youth Institute signed with Zondervan to write The Sticky Faith Guide for Your Unique Family.

Michelle Griep signed an ebook contract with Cook Communications for her novel, A Heart Deceived.
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What We’re Celebrating!!

Julie Cantrell is a finalist in the “new author” category for this year’s Christy Awards for her debut novel Into the Free.

Jordyn Redwood for her debut novel Proof, which was a ForeWord Reviews finalist for religious adult fiction.

And Julie and Jordyn both made the Inspy Award Short List for their debut novels.

Maureen Lang’s book Bees in the Butterfly Garden hit the ECPA fiction list again, this time at #6.

A Higher Call by Adam Makos continues to stay on the New York Times hard cover nonfiction list, having made it in the top-15 every Sunday in April.

Thank you to Writer’s Digest magazine for naming the WordServe Water Cooler one of their 101 best websites for writers for 2013. We are honored!

What can we help you celebrate?

The Letter

Sometimes, I don’t think we as “Christian” authors give credit to how extraordinary our calling is. I’m speaking specifically to those writers who feel it is God’s will for them to write. We write because we feel burdened to do so. Not burdened like a chain around our necks but restless that if we don’t write then we are not fulfilling what we are here to do.

dark portraitSometimes that calling in light of our circumstances is hard to manage.

Long hours at the keyboard. Perhaps long hours banging your head against the wall when the words don’t seem to be flowing as they should. Managing two careers and likely a family. Wondering how long you can keep up the pace of working two jobs (yes, writing is very much a job) when one’s maybe not paying you as much as you thought it would. No, I haven’t gotten a James Patterson paycheck. Wondering when, if ever, we’ll hit it “big”. Wondering what “big” is?

I think, too, there is added pressure if we consider ourselves Christian authors. Now, there’s a whole other level of worrying/thinking. Is this what God wants me to write? Why did God take me down this path if I can’t survive on this income? Am I writing when God wants me to do something different? Am I still working my “real” (and paying) job when all God wants me to do is write?

LampPost

And so we look for God’s little lampposts along the path. Something—anything to affirm that this is the right, chosen path. That our typed words on a white screen would make a difference to someone, somewhere, in a Godly way. That someone’s faith would be affirmed—strengthened. That maybe our words would give sense to what Jesus did on the cross in a way that someone could then believe in that sacrificial offering for their own lives.

Now, after being on this journey for a couple of years, this is what I know. Sometimes these lampposts along the path are not what we think they will be. Maybe my affirmation is not in selling a gazillion copies of my book or hitting the bestseller lists.

But in a letter.

One of the smartest things I did as an author was leave an e-mail address in my published books and ask readers to e-mail when they finish with their thoughts. Some authors don’t do this for fear of spamming, privacy, etc. You can list your own reasons.

So far, I haven’t received any creepy/concerning e-mails. I have gotten over fifty letters from readers which is nice when you’re also getting one star reviews (particularly on Christmas Day—yes, that did happen!)

I’ve only sobbed over one letter—thus far.

It was written by a woman who had just finished Proof—my debut medical thriller. Proof, at its heart, is about Lilly Reeves, an ER doctor without faith and her journey to coming to know Christ through a trial- by-fire series of events.

In the novel, a physician friend tells Lilly the story of Lazarus. How Jesus waited three days to respond to his good friends’ cries for help. At first, this seems unusually cruel. But in the end, when Jesus raises Lazarus from the dead, Jesus does a miracle he’s never performed before and gives a prelude to his own forthcoming sacrificial offering.

The letter that brought me to tears was from a woman who was in the midst of her son being diagnosed with cancer. He’d just been through the surgery to retrieve lymph nodes and the surgeon was fairly certain of a lymphoma diagnosis—they were just waiting for the final biopsy results. She specifically mentions this passage of the book and what it meant to her at that moment – “. . .we are praying for healing for our son, but completely trust him to God’s plan, whatever that is . . .”

So humbling.

Remember, God communicated his presence to us in two ways. Through his creation and through his words.

Typed words on a page.

Consider this and the smaller lampposts along your path when you’re wondering exactly why you’re on this crazy writing journey. Maybe it’s not for a James Patterson type paycheck.

But simply for a letter like this . . . and the impact your words will have for one person.

Would this be enough for you to keep going if God has placed the call to write on your heart?

This post first appeared on Elaine Stock’s Everyone’s Story. Check her blog out.

Tweetables

Lately, I’ve been noticing this new trick amongst bloggers for fashioning “tweetables” in their blog posts. These are short, catchy phrases that let readers instantaneously click and tweet a hook about your post. Several tweetables are offered in hopes of getting that mouse clicker finger engaged.

Social media conceptSo I thought I’d go through the process of learning how to format one and take you on the ride with me. A shout out to Elaine Stocks for pointing me in the right direction. Check out this blog post at Blogging Bistro for instructions as well. I am hoping to simplify. We’ll see how that works.

Step 1: Go to http://clicktotweet.com/. Once you go there, format a phrase you want others to tweet about. It will generate a link for you, which you can add to your post. Here the first one I did.

Learn How to Format a Tweetable. Click to Tweet.

Step 2: Hit the preview button.
You can then click preview to see how it looks. And mine looks, well,  boring. It’s just the phrase and doesn’t point much to me or the Water Cooler. Let’s try again.

Know how to format a Tweetable? Not as hard as you might think. Click to Tweet.

This is how it will look when tweeted out:

Know how to format a Tweetable? Not as hard as you might think. @JordynRedwood @WordServeLit http://wp.me/p1H9QL-2zH

Step 3: Helpful tips.
Remember, with Twitter you only have 140 characters to work with. In WordPress you can automatically have it give you a shortlink for your post by hitting the button “Get Shortlink” at the top of your editing screen. When you do this, copy and paste that link into your Tweetable. It will save you precious character space to come up with a great Tweet.

However, Blogger doesn’t format shortlinks, though you can customize one for yourself. Blogger will give you a permalink (finally!) and what you can do to shorten it is copy and paste it into the publisher in Hootsuite. It really is not as hard as you might think. From the shortened Hootsuite link you can copy and paste it into the Click to Tweet format system.

Step 4: Format it into your post.

I agree with Blogging Bistro that Rachelle Gardner has a great way to format Tweetables and I’ve copied that style here. You can view her blog for that look or come up with your own crafty, creative way to entice people to tweet.

Why format tweetables? A couple of reasons. When you hit the tweet button at the bottom of a post using the social media sharing buttons, it basically tweets the title of your post which may or may not catch the eye of readers. Tweetables offer several different phrasings to try to get people to tweet that may be a way for them to capture their tribe.

What about you? Have you tried tweetables?

Writing a Trilogy

For those of you starting on your writing journey—there are two realms of publishing. The ABA (the American Booksellers Association) and the CBA (the Christian Booksellers Association.) The ABA publishes what would be considered secular novels and the CBA publishes Christian or “inspirational” books. Publishers generally fall under one of these two categories.

Book #1 Bloodline Trilogy

Book #1 Bloodline Trilogy

CBA publishers like trilogies. And there is good reason for this. If you can hook a reader on one, they’ll likely buy the rest. There is an inherent marketing value to producing a series. I’ve not quite seen this trilogy trend in the ABA though there are beloved characters (James Patterson’s Alex Cross, Lee Child’s Jack Reacher, and Sue Grafton’s Kinsey Millhone to name a few) that monopolize more than a few books but are not quite designed as self-enclosed three-book sets.

When Proof was first contracted, it was proposed as a trilogy. The publisher didn’t like the first proposed sequels and asked for different plot lines in the subsequent titles, which I provided. Even after that, they still contracted only the first. In a twist and turn of God fingerprinted events, they ended up contracting the trilogy a few months after the initial offer.

Book #2 Bloodline Trilogy

Book #2 Bloodline Trilogy

However, having not ever written a trilogy, there are a few things I would do now when planning a series that I thought could benefit future trilogy authors.

  1. Each book stands alone but should be connected to the others: It’s nice for readers if they don’t have to read one book to understand the others but is also nice if certain characters/themes carry through all the books for those sticking with you. This can be challenging because a little information will have to be given (in a creative way) to readers to both clue them in to the previous story(ies) and also serve as a nice reminder to those picking up the next book who may have read the others—considering books release six to twelve months apart.
  2. Book #3 Bloodline Trilogy

    Book #3 Bloodline Trilogy

    Timelines are important: I know—this should have been uber-obvious to me, right? But consider some things that can seriously mess up your timeline—like characters getting pregnant. You have to then backtrack to the time of conception and make sure all story plots support it. Add to that a hostage story (Poison) that deals with younger children that then need to be aged seven years, and a teen pregnancy (yes, I did all of this!) and it can be challenging to make sure all events line up. Graphing out the timeline is a seriously good idea. And then keep it to refer back to until the book is actually in print.

  3. Avoid absolute characterizations: In Proofone character commented that another one never sweats (and it was a blazing hot day and he was in SWAT gear.) It was more to relay how calm the man was under pressure. Well, in Poison, my editor reminded me how often this character was now sweating and how I said in book #1 that he never did. It’s just like a test—never, all, and always are not good picks or preludes to character traits.
  4. Provide a circular moment for the reader: What is a circular moment? It’s something (an event, an emotion) that happens in the beginning that is revisited at the end of the novel that shows how the character has changed. For instance, in Proof, the lead detective, Nathan Long, carries a list of “unforgivables”—acts that he literally writes out that he can’t get over emotionally. There is some forgiveness for Nathan at the end of the first book but it ultimately doesn’t fully happen until the end of Peril, the third book in the series. So each book needs a moment like this as well as the series.

What about you? Do you have tips for planning a trilogy?

Goals?!?

NewYearDayIt’s that time of year where we set goals to make up for the mistakes we made the previous year grow as people. Isn’t that really what New Year’s resolutions are all about? Giving up some of those vices (like eating too much chocolate) for better health or starting down a path toward a dream we’ve held maybe too privately close because speaking it out load would actually mean we would need to do something about it.

Hmm . . .

I have to confess . . . I do make New Year’s resolutions every year. I can’t say that I’m all that good working on them but I still try. Maybe less than doing a New Year’s resolution, I believe in goal setting. I think it keeps us active in this life to be shooting for something . . . whatever it might be in your world. But I’ve learned some things along the way about setting goals that might help you achieve your goal(s) this coming year.

1. Have an overall dream (I’m going to finish my novel!) but then set smaller goals along the path.

For YEARS, I said I was going to finish my book but until I sat down and divided up that elephant into smaller achievable steps, it didn’t happen. What would get you there? Sometimes it’s hard to know HOW to actually do the work of finishing a novel so here’s what I’ve found and I’m not a super-speedy novelist.

Writing 1,000 words a day (when I’m not doing a 12 hour nursing shift) is fairly easy. Writing 2,000 words a day is my general maximum before my brain starts to meltdown. This word count should happen in about three hours (if you stay off social media and generally know what you’re going to write about.) Aim to write 20,000 words/month. Really, that’s just 10 days staying completely on task and getting 2,000 words on the page. Four months of JUST doing 10 days of 2,000 word counts and you have a first draft! Don’t edit yourself. Just get the words on the page. You can’t edit an empty page. And now you have an 80,000 word NYT Bestseller document that will need a lot of work–but you DID IT!

2. Make the goal realistic for you and your life.

I’ve been working out with a personal trainer for a couple of years. I needed to lose some weight (a lot!) and knew I needed the accountability of another person to help me do it. I am almost to my goal and my trainer would like a much faster process than me. He set a CRAZY weight loss goal for December (hello, Christmas cookies) and in my mind I said, it’s not going to happen. And so, it didn’t happen. I did, though, achieve the smaller goal I set for myself. If what I outlined above makes your eyeballs glaze over, cut it in half or one quarter but just get started.

3. Have an accountability person.

It really does help. I’m not talking about a critique partner though those are good, too. What you need is just someone in your corner (thanks, Casey!) who will keep tabs on you and your goal. Send you an e-mail to ask if you’re making progress. Celebrate your victories by posting lots of these (!!!!!!!!!!!!!!) on Facebook.

4. Don’t give up.

I was a person who used to give up easily. If I ate bad one day, the whole month could be shot. Everyone has bad days and doesn’t meet their goals. My trainer confessed to me just today about eating handfuls of chocolate covered raisins, pizza AND french fries which made me a little too joyful inside BUT he’s already back in the gym. When you fall off the path . . . the next day . . . sit back down and get back to it. Life happens but don’t let it run you over.

5. CELEBRATE!

As you’re traveling down whatever goal path you’ve set for 2013, celebrate the small achievements (making that monthly word count goal) and the big achievement (Yes, I DID finish that novel!) with lots of chocolate and responsible drinking exercise and then do it again.

Set another goal.

So, what about you? What’s one goal, writing or otherwise, that you have for 2013? How are you going to achieve it?

WordServe News: December 2012

Exciting things have been happening at WordServe Literary!

As the year comes to a close, we’re so very grateful that WordServe Authors released 83 books in 2012, and signed 80 book contracts for nearly 119 books to release off in the future.

IntotheFreeJulie Cantrell had the agency’s first New York Times Bestseller in many years with her book Into the Free. It also garnered a starred review in Publisher’s Weekly. A rarity.

We had several books climb over the 100,000 copy mark:

* The Secret Holocaust Diaries of Nonna Bannister, written by Denise George and Carolyn Tomlin (Tyndale)

* The Devil in Pew Seven by Rebecca Alonzo, with James Pence (Tyndale)

* My Flight to Heaven by Dale Black (Bethany)

* Edge of Apocalypse by Tim LaHaye and Craig Parshall (Zondervan)

* Linspired (adult and YA book together) by Mike Yorkey (Zondervan)

And we’ve had several authors show up on national shows:

* Rebecca Alonzo on Dr. Phil (twice)

* Lauren Scruggs appeared on several shows in November at the launch of her book, Still Lolo.

These WordServe authors signed their FIRST BOOK CONTRACT in 2012:

* Anita Agers-Brooks (Leafwood)
* Leigh Ann Bryant (Authentic)
* Deb DeArmond (Leafwood)
* Rebecca DiMarino (Revell)
* Jan Drexler (Love Inspired)
* Michael Hidalgo (IVP)
* Heather James (Kregel)
* Amanda Jenkins (Tyndale)
* Caesar Kalinowski (Zondervan)
* Heather Larson, with David and Claudia Arp (Bethany)
* Tracie Miles (Leafwood)
* Jerry and Caroly Parr (Tyndale)
* Christina Powell (IVP)
* Rachel Randolph, with Becky Johnson (Zondervan)
* Tina Samples (Kregel)
* Lauren Scruggs (Tyndale)
* Amy Sorrels (David C. Cook)
* Mandy Stewarad (David C. Cook)
* Janalyn Voigt (Harbourlight)
* Jeremy & Jennifer Williams (Thomas Nelson)
* Tricia Williford (WaterBrook)

These WordServe authors had their FIRST BOOKS published through a traditional publishing house:

* Julie Cantrell, Into the Free (David C. Cook)
* Arnie Cole, Unstuck (Bethany)
* Katie Ganshert, Wildflowers from Winter (WaterBrook)
* Adam Makos, A Higher Call (Berkley Caliber)
* Jay Pathak/Dave Runyon, The Art of Neighboring (Baker)
* Zeke Pipher, Man on the Run (Howard)
* Lauren Scrubbs, Still Lolo (Tyndale)
* Helen Shores and Barbara Shores Lee, The Gentle Giant of Dynamite Hill (Zondervan)
* Jordyn Redwood, Proof (Kregel)

So all in all, we had lots to celebrate!

New January Releases

WhatJesusSteve Addison, What Jesus Started.

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UnholyHungerHeather James, Unholy Hunger, her debut novel!

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RadicalDr. Rita Hancock, Radical Well Being

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AHigherCallAdam Makos, A Higher Call

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JustWhatDoctorRick Marschall, Just What the Doctor Disordered

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TheRiverGilbert Morris, The River Palace

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DilemmaOlivia Newport, The Dilemma of Charlotte Farrow

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GreatStoriesJoe Wheeler, Great Stories Remembered #1, audio (eChristian)

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StinkyJoe Wheeler, Stinky: The Skunk Who Wouldn’t Leave (Pacific Press)

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New WordServe Clients

Several new clients have joined the WordServe stable with Alice Crider as their point person, but we’ll report more on that next month.

New Contracts

Christina Powell signed with Intervarsity Press (IVP) for her first book. The book is tentatively titled Question your Doubts. It explores the many roots of doubt experienced by both believers and nonbelievers, providing a corresponding response of faith from the rare perspective of a Harvard-trained research scientist who is also an ordained minister. (SF)

What can we help you celebrate?

One Hundred Thirty-Eight Points and Bestseller Lists

Have you, like me, been intrigued by the story of Jack Taylor, the Grinnell College basketball player that scored one hundred thirty-eight points in one game? It was so striking that it even caught the attention of some NBA players . . . Kobe Bryant being one.

However, upon looking closer, one realizes that perhaps the performance wasn’t so stellar after all. The team supported his effort to complete this task by letting him rest during defense and setting him up for most of the shots. Evidently, the coach of this team has a “system” designed to get a few of his players record-breaking scoring runs. If you read the link, please forgive the two swear words in the first paragraph, but it was the most detailed analysis of this particular basketball game and why Jack Taylor prehaps broke the record.

Does a coordinated team effort take away Jack’s achievement or not? Hmm….

Jack’s effort (and that of his teammates to get him recognized in that fashion) reminded me of a current marketing strategy that some authors are using to get their titles on the bestseller lists and that basically is composed of narrowing your tribe’s purchases to one week so that the spike in sales causes it to rise on said lists. I have known several authors to employ this strategy–usually coupled with giving away a lot of free stuff. The most notable would be Michael Hyatt, former CEO of Thomas Nelson Publishing.

My question for you fellow wordsmith journeyers: does this make a true bestseller?

First, what makes a novel a bestseller? In my research, these things were mentioned.
1. Good Book
2. Favorable Press (Oprah helps . . . just a little.)
3. Word of Mouth (The purpose of your tribe.)
4. The Subject Matter
5. The Title
6. Marketing Campaign
7. Power of the Internet

But, as this article (though long, it is well worth the read) also outlines, a bestseller happens basically two ways:
1. Selling many copies in a week
2. Selling steadily over months and years though maybe not ending up on any lists

So I wonder, will people begin to scoff at claims of bestseller status from an author employing this strategy? What if their book hits a bestseller list for one week but rapidly falls off and is never seen there again? Or, is it merely good business sense? Here is one blog post that outlines a similar strategy using the Kindle Direct Publishing system and offering the book for free.

My guess is, we’ll begin to take a look at how long the book was on the list. Being briefly on an Amazon top 100 list may become meaningless. Some already say that rising on an Amazon list (particularly the 100 free list) does not a bestseller make even if the author claims that status.

If the buying habits of your tribe can be manipulated strictly for the purpose of tightening sales into a one week period . . . is the novel really a bestseller? And let me claim here and now that I’m not saying I may never try this.

I’m curious to hear your thoughts. What do you think of this marketing strategy? Does it make a novel a true bestseller?

What is “Good Enough”?

just got back from the American Christian Fiction Writers (ACFW) conference in Dallas. This is an annual event and is the largest gathering of Christian fiction writers anywhere. Close to seven hundred (that’s right– a reverse 007!) writers attended. I know because my good friend’s name ends with a Zw, and she was 688/688.

Amazing.

While there, I attended a talk given by a MAJOR Christian publisher about a relatively large survey they did on Christian fiction readers. Don’t quote me, but the survey included over 200,000 participants and focus groups were conducted in three large cities. Just to say a lot of people participated–not just me and Grandpa Joe.

Since many of you may be salivating over some of those results, I’ll share a few here. The largest categories selling are: #1 Amish (shouldn’t be a surprise, just look at any CBD catalog and they are leading by 5-10 pages), #2 Mystery/Suspense/Thriller (my eyes glazed over with excitement right here!) ,and #3 Historical Romance. The romance categories were split among three genres: Contemporary Romance, Historical Romance, and Romantic Suspense so if all three were lumped together, the romance category may have had a higher overall percentage.

They asked “what would you like to see more of in Christian Fiction?” and the intriguing answer there was gritty is okay. Not everything needs to be wrapped up in a pretty bow at the end. Dangling questions are okay.

What surprised me was when one of the presenters said, “Should we move away from highly curated content to just good enough content?”

To be honest that floored me–in a bad way.

What is the purpose of a traditional publishing house? Some say they are gatekeepers. I like to view them more as museum curators. What is the benefit of having a museum curator? It’s so that my seven-year-old’s finger art isn’t next to Rembrandt. That when you pay your money, in the form of a museum ticket or as a book on the shelf, you know someone somewhere who gets exposed to LOTS of art and books picked the very best ones. And you’ll be getting your money’s worth.

Are there some self-published authors who are putting out high quality novels? Yes, absolutely. Are they the majority? No. If we are honest, they are not.

Can you buy a horrible, traditionally published novel? Yes, but it should be edited to near perfection. That’s the other part you pay for.

Proof, my debut medical thriller, went through four rounds of edits. Are there typos–yes. But I can guarantee there are fewer in the whole novel than in the first chapter of a few self-published novels I’ve started to read.

What disturbs me is when a curator/publisher says perhaps we don’t need as many editing runs. Perhaps “good enough” is okay for the masses. They won’t notice the difference anyway. Those are my words–not hers.

But isn’t that the implication? There are so many “so-so” things out there that we really don’t need to be consumed with quality anymore?

To me the quality of the editing is the one thing differentiating traditional and self-published books in many cases. So, if that’s gone, the strive to put the best product out there–what will be the difference then?

Will traditional publishers actually place the last nail in their own coffin if they adopt such an attitude?

What do you think? If you’re published, do you think there are too many editing rounds? Would fewer be better? How should traditional publishers continue to offer value in ways other than editing?

Guest Blogging and Guest Hosting

Marketing Your Debut Novel Part IV

I’ve been doing a series on marketing your debut novel. You can find Part I, Part II and Part III here by clicking the links.

Briefly, Part I focused on growing your tribe/social media, Part II was about the comparable books section of your book proposal, and Part III was about the audience section of the book proposal. These all focused on one particular area of the writer’s life–the pre-contract phase.

Let’s depart that phase and begin concentrating on the next phase– the contract submission phase. I’m going to define this part of the writer’s life as the time you or your agent are submitting your book proposal but haven’t yet signed a contract.

You may think…there’s marketing to be done during this phase? Yes, absolutely. For me, this phase lasted from December 2009 to April 2011–almost 18 months! Definitely too much time to be sitting idle.

One thing you can be doing during this phase is hosting other authors/experts on your blog and guest blogging on others’ blogs that support your brand. This will lend to your credibility and should also help internet search engines highlight sites with your name. The more sites, the more opportunities for people to find you and the more exposure you have to people who may not have discovered you yet.

My primary blog, Redwood’s Medical Edge, deals with writing medically authentic fiction. This supports my overall suspense brand because I discuss ways to injure, maim, and kill fictional characters.

To help grow my blog and support my brand (therefore exposing Proof to more potential buyers), I began looking for opportunities to guest blog and looked for other authors to host.

For example, I wrote pieces for other blogs that dealt with strategies an author could use for medical research, common medical mistakes in fiction writing, and even offered real medical advice to parents over at Christian Mama’s Guide. Erin is a non-fiction author who published a guide on having a baby and although Erin’s blog is not a suspense blog at all, my guest blogging allowed me an opportunity to reach possible new readers and lent her blog credibility by having an expert post. A true win/win situation.

I also hosted authors like Richard Mabry, CJ Lyons, and Candace Calvert. I hoped to drive their readers, whose fiction is similar to mine, to my blog to learn more about me and possibly become future buyers of my fiction.

Though this isn’t specific to guest blogging/hosting, I did follow many on Twitter who mentioned they were authors. I sent one direct message to them telling them about my blog. From that, I’ve gotten several additional authors to guest blog for me. In return for guest blogging, I highlight them, their books, and their internet presence.

Some people argue that my strategy, primarily focusing on authors as my initial tribe, will not boost sales in the end. We’ll have to see if what they say is true but I know I’m an author and an avid book fan and have bought many more books because I’ve built relationships with these authors and grown to love them as friends.

Next post in this series, we’ll go over how to be a generous blog host and good guest blogger.

How about you? What are some strategies you’ve used to gain readership by hosting guests on your blog and/or guest blogging other places?

Who is My Reader?

Marketing Your Debut Novel Part III

I’ve been doing a series on marketing your debut novel. You can find Part I and Part II by clicking the links.

Briefly, Part I focused on growing your tribe/social media and Part II was about the comparable books section of your book proposal.

In this installment, I’m going to continue on the pre-contract phase of the writer’s life by focusing on another troublesome aspect of the book proposal–the AUDIENCE SECTION. (Cue your choice of scary music.) This section goes before the overall marketing plan that you will design to help the publisher get the word out about your book.

A publisher wants to see that you know who your potential reader is. Are you savvy enough to figure it out? This audience section will help your publisher know how to market your book and how to best reach the reader you’ve identified.

For instance, a novice book proposal writer would say something like: “Proof will be loved by ALL people ages 18-102.”

Really? Everyone? That’s not very discerning. You may not understand your potential readers very well and this will be troubling for the publisher.

EVERYONE is not going to like your book. That’s just fact. And you will waste time trying to market the book to everyone. Did you know the largest group of Christian fiction buyers is women, mostly between the ages of 30-50? In fact, this morsel of truth may translate to the general fiction market as well which are those books published by the ABA. You can watch this fascinating interview with CJ Lyons and Lee Child as they discuss that women purchase most books.

So, when you’re working on this section of your book proposal, think hard about who will be attracted to buying your book. Are they men or women? College educated? What age are they? What do they watch on TV? How popular are those TV shows?

What follows in quotes is my audience section in the book proposal for Proof. For those of you who are not aware, Proof is a medical thriller/police procedural. Equal parts of both. Some romance but not 50/50 romance like a true romantic suspense novel should be.

“Those likely to buy Proof are career men and women age 25-45 who are fans of medical/police procedural television shows and novels. ER ran for 15 seasons and during its first ten years was consistently a top ten show. House, currently in its seventh season, averages 10 million viewers. The DNA mystery in Proof will attract people who watch CSI, as well. CSI has three television shows in its franchise.

Suspense novels with a heavy medical edge do well in fiction markets. Mainstream writers like Robin Cook, Tess Gerritsen, Michael Palmer, and Kathy Reichs consistently hit the New York Times bestseller list. Furthermore, Lethal Harvest by Cutrer and Glahn was a Christy Award finalist. Candace Calvert’s Critical Care was a 2010 Carol Award Finalist. Proof will appeal to these readers.”

What’s been interesting in hindsight is that Library Journal suggested my novel to those who were fans of Robin Cook. Several reviews have specifically mentioned the show CSI as well as Law and Order SVU and Grey’s Anatomy. I carefully marketed the book to those I thought it would appeal to, and ultimately they are indeed the ones who’ve loved the book.

What do you think? Have you tried to write an audience section of a book proposal? How easy or hard was it? What advice helped you write this section?