When Good Writers Go Bad

Recently I listened to a thought provoking sermon about how to tell when good leaders have gone bad. The lesson was universally applicable because we all have leadership opportunities at some point in our lives. Whether it is leading a major corporation, mentoring a student or babysitting, we are providing guidance. As writers, we have an incredible opportunity to lead others. Here is my spin on that lesson, exploring several traits that indicate a writer may have gone to the Dark Side:

A Big Ego

Being an author means creating a platform, and selling yourself and your product. At some point, you may begin to believe your own press. The praise feels great and after a while, you get used to it. Then, when it does not come readily, we wonder why. Although some of the most acclaimed writers of all time had healthy egos (Steinbeck, anyone?), focusing on how the writing might benefit others is much more inspiring to readers. Someone asked me this week, “Do you write to feel powerful and  make the characters do whatever you want?” I told her my writing stems from a desire to entertain. She looked baffled and said she would probably become addicted to the control over the story and other readers. It’s easy to see how authors could get wrapped up in the ‘power’ aspect of writing, if they were so inclined–but that’s not what inspires people.

Isolation

Alone time is a necessity for many writers who can’t focus with others anywhere in their vicinity. However, the more time we spend alone, the more we rely on our own judgement. The feedback from trusted advisors is invaluable, but if one is operating in a silo, that may not seem necessary. Excessive isolation can be dangerous, it keeps writers from being in touch with their audience, as well as with other writers with whom they might partner. Actor Jonah Hill has commented on how much easier it is to write with other comedians. Woody Allen has expressed that people are willing to help a writer in the creative process, as long as the author has put in the time to get a project close to being fully baked. Although there is nothing wrong with self-reliance, no person is an island. If you have it available to you, why not seek wise counsel?

Us/Them Mentality

When fellow authors enjoy success, we can either be happy for them or turn pea green with envy. We may console ourselves with the sentiments that so-and-so is only popular because they write scandalous material, or because they are friends with ‘the guy behind the guy’ at Google. Writing is a tough business to break into, and it’s understandable to feel jealous of our successful colleagues–but why not leverage them instead, and even adopt their principles for success? Author communities (i.e. WordServe Water Cooler) are committed to the prosperity of all. In this and similar organizations, writers help each other with social media support, comments on postings and general assistance in spreading the word around. It’s a huge relief when others help take up our causes. Disinterest in helping others only results in hurting oneself.

If you see yourself in any of these traits, don’t despair.  We’ve all been there at one point or another to some extent. The idea is to identify our symptoms and course correct to ensure we are keeping ourselves honest. As writers, we need to lead our followers somewhere worthwhile.

Have you ever experienced any of the above? How do you think the writing journey might change an author over time?

Antisocial Media

God bless the Internet.

It’s the great equalizer of our time. It has been a tour de force for introverts the world over who feel more confident and less prone to risk behind a laptop than a podium. Marketing no longer is the exclusive playground of handsome and highly articulate extroverts, people that really know how to connect with other people.  A website can have an infinite amount of charm – or at least charm enough not to require a spokesmodel.

How has this been possible? One reason is a fundamental shift in marketing itself and how society sees it. Marketing strategy has evolved from outbound to inbound. An outbound marketing strategy involves actively finding people and making them aware of your product and offerings.  An inbound marketing strategy is about being easy to find. It requires a high level of visibility. If you are invisible to Google, it’s not going to work.

This being said, I recently met with a visibility coach to discuss the next steps for how to continue building a writing platform. It seemed like many bases had been covered, and now I was stuck on how to proceed. After all, the infrastructure seemed to be coming along:

  • Website
  • Blog
  • Writing contest award site
  • Book reviews
  • Smashwords and Amazon purchase links
  • Facebook
  • LinkedIn
  • Pinterest board
  • YouTube radio interview
  • Google Adwords, Google+

I reviewed all of these facets of the marketing platform with the visibility coach. She was glad that some visibility had already been created, but there was still a lot to do. She said that the aforementioned social media sites are tools. Such tools are only part of a marketing strategy’s infrastructure and did not constitute its entirety.

Some of the things I had been putting off on my to-do list started coming back to mind:

  • Determine how many prospective customers would be interested in your product
  • Define that group – Who are they? How old are they? What is their demographic data?
  • Create a buzz among that target profile
  • Identify their buying behavior
  • Develop a message that speaks to that group
  • Become highly visible to that customer group
  • Learn their communication style and preferred methods of contact

The coach said, “I think we need to get you some REAL fans and not just virtual ones.” She kind of laughed a little bit, and I hadn’t realized until then that it was kind of funny. All my supporters are either friends or ones I’ve garnered online.  “Virtual fans are all well and good, but you need to meet and connect with some REAL people, some actual people now. We’re going to move forward with a press release and creating some events.”

The coach could probably tell that I was a little uneasy about the whole ‘events’ thing.  It’s awkward enough pumping up a site with one’s name and picture on it in cyberspace. How could I look people in the eye and do it for real? I would know if they didn’t really want to meet me.  What if someone told me to get lost? What if they said they had already read my book and they thought I was destroying literature or something? Besides, I had never met any of the authors I had always admired. Was that really necessary? Talking about my work with strangers… ugh. It seemed like the worst kind of vanity.

But the visibility coach pointed out something enlightening. When positioning the book and other works to the audience, there is no reason to focus on the author. The focus is on the characters in the book. She said to become the cheerleader of my main characters and pump them up constantly – and to take myself out of the equation. That resonated with my introverted nature, and I breathed a little easier.

Marketing is about telling a story. Who better to market, then, than us storytellers?

The ancient concept of the group storyteller conjures up images of tribes fixated on a speaker, basking in the orange glow of a campfire.  That kind of storytelling is interactive. Actors are storytellers, but of a different sort. They tell stories with their physical beings-not with words.

Writing, as a form of storytelling, can’t be purely antisocial because life and the human experience aren’t antisocial. That’s the whole point. People are trying to connect and feel something.  The Internet has made it very easy to forget that – but people go to the movies and read books for a reason. They are looking to connect. And as uncomfortable as it may be at times, connections just do not belong in the realm of the antisocial.

In what ways have you RECENTLY connected with your non-virtual reader fans? How might you reach out to them, specifically, this week?

Social Media and Your Book Release

Often, authors ask me what they can do to put their book in the social media limelight. While it is not difficult to accomplish, as we have discussed before, there are a few important steps that you can take to ensure that your book receives the attention it deserves. Here are a few ideas that scratch the surface…

1. Start Immediately I had a client named Dan (all names have been changed to protect the innocent).  Dan had a wonderful book coming out in about six months.  He was so excited, I am sure he felt like he was going to give birth to a baby, or as close as guys get to this feeling (besides kidney stones).  Dan wanted to wait until his book came out to get all social media going.  Although waiting can still be effective, I don’t advise this or think it is best. Make sure you are lined up with all of your social media accounts now. Do you have Twitter, Facebook, Pintrest, and maybe even Google Plus?  Make them look pretty. Get your friends and family on board and let them know what you are doing, so they can be your biggest cheerleaders.  Don’t wait. Start today.
2. Start Blogging and Guest Blogging  Here are my three simple rules for having a successful blog:

* Be consistent. Same time, same day.

* Don’t be too wordy or too simple.  500 -700 words is a good mark. Don’t over blog. Sadly, I just unsubscribed to one of my favorite blogs because I would receive two or three updates from that person a day. Save the poetry you like for your Facebook page.

* Be consistent. Oh, I said that? But it is valuable. I want my blogs in my inbox the same time every week.

Guest blogs need to be done strategically.  Pair up with friends who blog as well. Showcase yourself.  It can be a win – win for both of you. Promote it well,  and you both will end the day with a bigger audience.

3. Create A Data Base. Compile an email list and blast it out to all your friends and family.  I use Mail Chimp: it’s easy, it’s free and it does a great job managing a database.  There are some other ones that people have told me about,  author Lucille Zimmerman said that AWeber is great.  Celebrate great reviews, talk about new projects, and keep people on the inside of your circle, making them feel valuable.
4. Give Away Books. When your book is going to come out, encourage your friends and family to buy a copy.  Sure if you are REALLY close to them, you can give them a copy for free, but still get them to buy one and give it to a friend.  (Ever heard of Guerilla Marketing?) If your publisher gives you books to give to your friends and family, tell them they can only have one if they agree to write a review on Amazon after reading it. If your book is about the church, give it to church leaders ask them to help promote your masterpiece.

Get your books in the hands of “tastemakers.”  What is a tastemaker, you ask? Acoording to Urban Dictionary, “Tastemaker: An individual who’s determination of what’s stylish influences a significant quantity or quality of people resulting in a supportive trend.”  A tastemaker is someone who is savvy and all-knowing. It could be your best friend or your coffee shop barista. You want your tastemaker friends to talk about your book; people listen to tastemakers.
What is your best tip to be socially media savvy? 

Ingrid Schneider is WordServe’s resident Marketing Maven. With a specialty in social media, Ingrid loves helping authors find and manage an online tribe of readers. After spending the last 15 years managing and marketing restaurants, people, and businesses, Ingrid knew that helping people market themselves via social media and online platforms was a passion and something at which she excelled. Now doing social media marketing for some great-named authors, Ingrid also loves to imagine that she is a secret agent, because she can’t disclose with whom she is working. (Believe us when we tell you that Ingrid handles some big names, but for anonymity’s sake, we can’t disclose this TOP SECRET information.)  Imagination and creativity is something Ingrid is serious about and loves to incorporate into her work with her clients.

The Joy of Research

What’s black and white and red all over?

Or is it “read” all over?

No matter.

The answer is: The desk of a writer.

Covered in words and, yes, sometimes blood, my writing nooks are piled high with books, inch-thick binder clips full of internet printouts, magazines, journals, sticky notes and more. Commonly known as research, this is what the necessary, most rewarding (and fun!) part of the novel-writing process looks like.

Many novels are character-driven, so some folks might not think research plays much of a role in writing a solid story, especially if you’re following the old adage, “write what you know.” However, for characters to have depth, you have to know them. Really know them. You have to know their hobbies, their likes, and their dislikes. You need to know what it felt like to grow up in their hometown and region. You need to know what it feels like to live in the current story setting as well.

So, if you’re new to the writing process, I thought I’d share three research tips with you today.

Research tip #1: Libraries are not dead.

When I’m in all-out research mode, you can find me at my local library at least twice a week, if not more. I live in a relatively small town, so sometimes the strange call numbers I need are not represented on the shelves. But thanks to an amazing, free system called Evergreen Indiana, I can (and do) check out books from all over my state. In fact, Evergreen offers over 2.6 million bibliographic records and provides access to over 6.2 million items. (I think I’ve checked out 1.2 million so far!)

The internet cannot replace the richness of photography and history found in books. Also, books make me feel hot on a story trail like a blood hound after a fox, especially when references at the back of one book open up a wealth of resources and other books I never considered.

The other great (and possibly the best) thing about libraries: there’s no dust or laundry vying for my attention.

Research tip #2: The internet rocks.

If you’re as old as me, you might remember when the go-to resources for current event research were microfilm reels, aperture cards and microfiche. Only after thumbing through phone book-thick books of references could one find relatively current articles on a research topic. Then, there was no guarantee the library carried that journal or magazine. And if it did, squinting through the microscope-like lenses to try to find the information led to headaches and frustration.

Thank goodness for the internet. A few key strokes and you’ve got a gold mine of information to cull through. Here are a few of internet research sites I find especially helpful:

Research tip #3: Master the art of conversation (or listening, rather).

I’m lucky to be a nurse as well as a writer. Not just because it allows me to have enough money to eat, but also because it offers me so many chances to talk to and learn from folks I’d otherwise never meet. My favorite patients are octo- and nonagenarians, because I can pick their wise and nimble brains for topics like what it really felt like to live through the depression and what really makes a marriage work for 60+ years.

But you don’t have to be a nurse (or a patient, for that matter) to enhance a story. For one of my novels, I spent an afternoon talking to a local bar owner five states away, just to hear what he had to say about local lore and life.

Take time to listen to people,  and you’ll gather interesting story ideas otherwise never imagined.

What about you? What are your favorite research tools? Websites? Resources?