Early in my wanting-to-pursue-publication journey, I heard a woman give a talk about maximizing your time. She said, “Nothing you do should go to waste. If I see a movie, I’ll figure out a way to use it in my writing. I’ll write something about it.”
Now, I might have changed my opinion on that somewhat.
Marketing is hard work. Author Richard Mabry once said to me, “It’s a marathon, not a sprint.” And this is the truth. When your book releases, there is usually a flurry of activity to launch your baby. But, there comes a time when you need to begin to focus on the next book while still keeping your other marketing activities going. This may be less about your book and more about growing your platform and social media presence.
Consider all your activities: can they aid in growing your social media? Can they give you a blog topic? Can something you do for fun give you a possible return on your time investment?
I recently read the book Fear Nothing, by Lisa Gardner. I wanted to read this book. Lisa is a favorite author of mine so I put most other books aside to enjoy her new releases.
On the marketing side, this is how I used my leisure time to help my social media.
1. I wrote a Goodreads review on the novel. This is good for authors. It gives people an example of your writing style and can help readers find you. After all, you likely write what you like to read.
2. I pinned it to Pinterest. Some readers/followers are more visual and I do find people repinning books from my boards.
3. I blogged about it– in two different places. My main blog is Redwood’s Medical Edge and it deals with medical accuracy in fiction. Fear Nothing had a character with congenital insensitivity to pain so not only did I blog about this particular medical disorder but I also did a post that was a review of the novel and some of its medical aspects. And now, I’m here blogging about how to use one activity to foster multiple marketing efforts. So, I guess that’s three blog posts.
Your activities should become the ultimate wardrobe, where all pieces can be mixed with one another. Ultimately, a book I read for fun ended up being used to build my platform (a medical nerd who writes suspense novels) and, hopefully, keep up interest in my social media.
What about you? In what ways have you used fun activities to maximize marketing efforts?