The Art in Writing

Strange and wonderful things happen when we keep our eyes peeled, our ears sharp, our hearts welcoming, and our minds creative. This year, I met someone who at first glance was not an obvious fit with my writing life. But first glances are often wrong.

Mary Young Zog the DogI am a Christian non-fiction author. The woman I met at a local women’s expo is a children’s book author. She launched as a self-publisher via Pucky Huddle Books — I have chosen the traditional route as my foundation. I’m a business coach, she married a rock star. Literally.

But we both live in the same tiny county.

Mary Young is married to Rusty Young of country rock group Poco fame. They still play for exclusive events, and tour around the country. But in their desire to escape the crazy life of frenzied fans and intense concert schedules, they built a beautiful cabin nestled about twenty minutes from where I live. On a serene hill overlooking the stunning Huzzah Creek, Rusty gets to relax with his music and Mary peacefully plays with her muse.

RC Woods What Lies BeneathDue to Mary’s prompting, she and I, along with local Indie author RC Woods, have pooled our talents. Recently, the Crawford County Author’s Group held our first event, called The Art in Writing. Three diverse but driven authors determined to learn from, promote, and support each other.

Until recently, in our small region, we each felt alone. Let’s face it, those of us who put pen to paper or fingers to a keyboard are a strange breed to normal folks — most people don’t get the weird ways our minds work. Or sometimes, the strange hours we keep.

When my brain fries, when my creative juices dry, when I’m too tired to think of new ways to market my books, a couple of hours with fellow writers revives my brainstorming abilities. The art in writing is not magical — it’s intentional. It’s not competitive — it’s cooperative. No matter how similarly or differently we write.

I have other author friends who equally stir my creative brew. They don’t live close, but because of twenty-first century technology, we can call, text, private message, Facetime, or Skype. We can schedule retreats with each other, (my favorite). We can compare marketing efforts, research, and new ideas.

Getting Through

Releasing, April, 2015 through Barbour Publishing

The WordServe Water Cooler is another way to stay in touch with those who get the crazy business of writing. Sharing and learning with folks like you keeps my energy up when it threatens to flag. I often write about difficult subjects, so I need an occasional boost.

No matter whether other writers live near or far, I’ve discovered I don’t do as well without them. For me, the real art in writing is community. A brother/sisterhood of folks who will pick you up when you feel down. An encouraging message, a timely quote, a pertinent fact, a social media shout-out, even insights to help you market like a rock star. The writing community is the magic behind my words.

What infuses the art in your writing?

Screenwriting for Fun and Energy

As this posts, I’m stretching my writing muscles. Doing something I’ve never attempted before. Writing a screenplay for a contest.

It’s not something I’d ever put thought into. After all, I’m a non-fiction author, although my work is story-rich. But I do have these fascinating plot thoughts that simply won’t go away. So what’s a writer to do with them?

According to a Hollywood screenwriter I met at a recent conference, “Enter a contest and have fun.”

Getting Through

Releasing, April, 2015 through Barbour Publishing

And the timing is right. I just finished writing a book I’m very passionate about called Getting Through What You Can’t Get Over, releasing through Barbour Publishing in April, 2015. I’m totally jazzed about Getting Through, but I’m also drained. It takes a lot to wade into soul-deep true stories of people who’ve experienced unwanted tragedy — many of them my own.

And as I prepare to work on my next non-fiction project, another soul-wrenching work speaking life into hurting people, I need a mental boost. So I’m challenging myself in an out-of-the-box way. I’m screenwriting for seven days in the 168 Film Project, Write of Passage contest.

But right before I started, something very interesting happened. And I wondered if God had hinted at all of this in the past, although I’d forgotten.

It was October, 2010, and I was in South Carolina on the cusp of discovering a life-changing secret about my identity. Though DNA tests wouldn’t confirm it for several days, I would soon learn my dad isn’t my biological father. At forty-six, the news blindsided me from left field.

On this particular day, I was getting ready to visit my dad (the only father I’d ever known), and as I neared his house, I thought my heart might explode from its pounding. I needed to catch my breath before I faced my fears.

It was Sunday evening, and I pulled into a plaza parking lot only two blocks from my dad’s house. The place was deserted, except for one vehicle.

Writing Screenplays

Stretching a Different Set of Muscles Can Energize

I glanced up and the license plate immediately caught my eye. I have no good explanation as to why, but I took a picture. I thought the personalized plate was curious, and remember wondering if God was telling me something. But at the time, I hadn’t even signed with my literary agent, much less sold a book.

Besides, I had bigger things on my mind, so I saved the digital photo in a file, and promptly forgot about it. Until recently.

A few weeks ago, I ran across the picture while looking for something else. Then I realized I was getting ready to enter my first screenwriting contest. And I wondered….

Does it mean anything? Probably not. Could God have hinted to me all those years ago? Possibly so. Is it fun to consider? Absolutely yes.

Whether anything comes from screenwriting or not, this is what I’ve realized. In order to infuse your writing with fresh wind, sometimes you need to do something totally off the wall, very different from what you’ve gotten used to. For a short time.

So I’m not working on a screenplay because I hope to invent the next Hollywood blockbuster, I’m screenwriting for fun and energy. That way, when this contest is over, I’ll have new fodder to make my next book even better than the ones before. And maybe that’s what God had in mind all along.

How do you stimulate your writing in creative new ways?

Anita Fresh Faith

The Juggling Act of Marketing While You Write

I learned a lot from the publication and release of my first bookInstead of dwelling on what I did wrong or inefficiently, I’m focusing on improving those areas when Getting Through What You Can’t Get Over releases in April, 2015 via Barbour Publishing.

Authors on Facebook

Mention Tiny Excerpts from Your Work in Progress

For instance, while writing my first release, if I had known then what I know now, I wouldn’t have held my enthusiasm back. I would have let my natural flow of excitement transfer into some of my Tweets, Facebook posts, LinkedIn shares, and Pinterest pins. I wouldn’t have sold to people, but would have offered a few teasers, a new sentence, a punchy line taken from my project, while I was writing it, getting people interested early. Word of mouth is still the best marketing vehicle around.

I would have blogged about the process more. (Something I just started doing on my Writing Wednesday posts.)

Authors on YouTube

Open Yourself Up to Your Audience with YouTube Videos

I would have posted a few videos on YouTube about struggles, victories, disappointments, encouragements, life interruptions, cave-dwellings, along with other writing downs and ups. Adding more visual author media to marketing efforts enhances the experience for readers. This allows audiences to read tone of voice, facial expressions, and body language, as well as words.

I would have listened to Michael Hyatt’s fantastic audio series, Get Published!, while I was writing, not shortly after my book released. Then I would have acted on many of his insider suggestions.

While I juggle writing, marketing my current book, pre-release marketing for my new one, family, friends, speaking, coaching, and the occasional unexpected crisis, I’m also celebrating a few things I did right on the first go around.

Michael Hyatt's Get Published

I Highly Suggest This Audio Series for Publishing and Marketing

I made new connections, and built some solid and life-long relationships with people who can benefit my writing career, but more importantly, are now my friends. We help each other, encourage, pray, and genuinely care about what happens to each other, more than we care about what happens with our careers.

I proved myself capable as a professional writer and marketer. Building credibility and practicing integrity at the foundation of your career provides a solid footing to propel you forward as you move ahead with new books, articles, and posts. I see myself as a slow and steady author, who will win the race through consistency and solid growth. I’d rather experience longevity, versus a fast start that sputters in a flash.

I made some marketing mistakes, but didn’t let them become catalysts for giving up. Instead, I evaluated where things fell apart, and used those insights to make informed decisions and new plans. Some things I need to cut out completely, but most only require a few tweaks, and my updated marketing plans will prove more profitable.

Believe GodBut the most powerful thing I did right the first time, and am continuing to do now, is this: I am not leaning on my own understanding. Instead, I am asking God where to invest my talents. Who are the readers? Where should I market? What is the best use of my energy? When should I time marketing efforts? How should I balance the juggling act of marketing while I write?

In the end, none of us knows the perfect marketing plan. But, those who succeed exhibit similar qualities. Guts, consistency, resolve, humility, a teachable spirit, listening ears, watching eyes, and a quitting-is-not-an-option determination. No matter how much juggling is required.

What do you know now that you didn’t know before about marketing?