WordServe News: October 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Caesar Kalinowski released, with Zondervan publishers, his second book: Small is 9780310517016_p0_v1_s300xBig, Slow is Fast.

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Ema McKinley with Cheryl Ricker released her debut nonfiction, Rush of Heaven. A 9780310338901_p0_v1_s300xtrue accounting of her miraculous healing. Zondervan publishers.

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Tracie Miles of Proverbs 31 Ministries released her second book, Your Life Still 9780764211997_p0_v2_s300xCounts, with Bethany House Publishers.

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Christina M. H. Powell released her debut nonfiction title with IVP,Questioning Your 9780830836789_p0_v2_s300xDoubts.

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Stephanie Reed released her latest Amish fiction novel The Bachelor with Kregel 9780825442162_p0_v1_s300xpublishers.

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Tami Weissert released Off the Pages & Into Your Life with Authentic publishers.781167

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Bob Welch released a devotional with Thomas Nelson: 52 Little Lessons from Les 9781400206667_p0_v1_s300xMiserables.

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Joe Wheeler released the 23rd book in his Christmas in My Heart collection with Pacific Press.

New WordServe Clients

Emmanuel and Veronica Chan signed with Alice Crider.

Judy Joy Jones signed with Greg Johnson.

New Contracts

Steve Addison signed a contract with IVP for his next book Movement Pioneers. Greg Johnson, agent of record.

Dena Dyer signed a contract with Barbour Publishing for a Christmas devotional called “25 Christmas Blessings”. Greg Johnson, agent of record.

Linda Kuhar signed with Leafwood for her nonfiction book tentatively titled Worthy of a Miracle. Alice Crider, agent of record.

Melissa K. Norris signed a contract with Harvest House publishers for a nonfiction book to release next year. Sarah Freese, agent of record.

What We’re Celebrating!!

Julie Cantrell won the ACFW Carol Award in the Historical category for When Mountains Move!

Barbara Stoefen was interviewed by her local news station in Bend, Oregon regarding her debut nonfiction release A Very Fine House. Watch the interview here. 

Marketing: Sharing the Treasure You Discovered

Sharing the Treasure

Sharing the Treasure

In a charming café tucked in the corner of an eclectic bookstore not far from the center of town, you stare into your latte, mesmerized by the heart-shaped swirls of steamed milk. This peaceful instance of solitude is so perfect you decide to share it on Instagram.

After venting the domed lid of your new Big Green Egg backyard cooker, you reach for tongs to lift ribs dripping in a tangy barbeque sauce onto your plate. Your friend, sensing the momentous nature of this occasion, captures the moment for Facebook with her smartphone.

You weren’t trying to market a bookstore or a cooker. You simply found a treasure and you were sharing it with friends.

Draw A Treasure Map
As I prepare for the launch of my first book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith, I am learning how to assist in the marketing process. Buried treasure helps no one. A book cannot fulfill its purpose unless readers find it. So I have begun to view marketing as the process of drawing a treasure map to help potential readers locate my book.

Everyone draws a map unique to a particular treasure, but here are some ideas:

  • Have your social media bio mention your book and link to your website.
  • On your website, include links to a variety of online retailers and bookstore websites that are selling your book. Use a pull down menu of retailers if the list is long.
  • Mention your book in bylines to articles you write.
  • Blog and guest blog, mentioning your book in your post or your bio.

Supply the Digging Tools

Once the map leads you to the buried treasure, you need tools to dig it out so you can enjoy the treasure and share it with your friends. In the same way, marketing involves not only drawing a treasure map for potential readers, but also supplying the digging tools so others can unearth the treasure and share it with others. Here is a list of a few tools I am using to help others spread the word about my book:

  • Bookmarks
  • Flyers (both paper and PDF format for sharing by email)
  • Publicity photos
  • Link to discussion guide for book
  • Social media page for each book

Prepare to Celebrate!

What are some things you’ve found helpful for marketing your books?

Leadership Insights for Writers

When you think of a leader, you may envision the executive of a large corporation swiveling in a luxurious leather chair behind a large mahogany desk, or a speaker delivering a keynote address behind a podium. Perhaps you think of a coach motivating a football team to persevere after a tough first half of the game or an inventor changing lives through technology. You probably won’t think of the writer quietly typing words in an unseen office early in the morning or late at night. But maybe you need to think again.

Creating art wallpaper

Writers can lead with ideas, and history provides examples. Science fiction writers have shown us the future long before engineers drew the designs and filed the patents. Nonfiction writers have changed how we do business, emphasizing the importance of trust and emotional intelligence. As a writer, even if you do not see yourself as a leader, you can benefit from applying leadership insights to your work. Consider using the following three concepts to improve your writing:

Know Your Mission

Successful leaders know why they are doing the job they do. They know their mission and communicate it effectively to their followers.

In the writing world, every book carries a theme. Whether you are writing a guide to preparing salads from locally-sourced ingredients or a historical novel describing life in rural America in the mid-nineteenth century, your book has the opportunity to fulfill a mission based on its theme. Even books written primarily to entertain teach life lessons through the way the plot unfolds.

As you work your way through the chapters of the book you are writing, keep the mission of your book foremost in mind. Ask yourself how the passage you are writing today furthers that mission. Arm yourself with a red pen so you can edit out material that detracts from the central theme of your book.

Create the Necessary Structures

Leaders who build companies from small start-ups to large, stable corporations understand the value of creating structures. They find the best ways to do something and embed those methods into the company culture. Perhaps they teach employees specific phrases to use when interacting with customers. Maybe they develop a certain philosophy that guides corporate policies, such as the importance of giving back to the local community. Without the necessary structures, the leader’s ideas will become diluted and diffuse as a company grows, with employees far from the leader on the organizational chart losing sight of the vision.

Writers who hope to influence others through their writing need certain structures as well. One way to maintain a consistent message throughout a book is to break the book into parts, with each part developing the theme in a certain way. Fiction writers might want to consider how plot development furthers or detracts from the main theme.

Writers need structures in place for marketing once the writing phase is finished. By strengthening relationships with key people who will understand and promote the message in your book, you are creating structures that will expand your influence as a writer. A column in a magazine related to your book, a web presence through a blog or social media, interactions with local bookstores, and a network of places to speak all serve as necessary structures for the writer who wants to make a difference by leading with ideas.

Paint an Image of the Future

One of the key tasks on the to-do list of all leaders is sharing their vision. People like to follow individuals who can paint an attractive image of the future. We buy products that we feel will improve our lives and make tomorrow a little easier than today. Even if you are writing a book set in the past, provide your readers with life lessons that will move them forward into a better future. Help them imagine how the world will be better if more people invested in the theme expounded in your book. Throughout my book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith, I invite people to imagine a world where individuals take the time to build bridges to one another instead of dismissing the insights of those unlike themselves. I apply the theme to faith and reason, feeling and thinking, and theology and science. However, the overall theme works beyond the scope of the book. My hope is to persuade people to improve the way they relate to others, leading them to live more fulfilling lives. I want my words to make a practical difference for my readers, bettering their everyday lives.

In what ways do you hope to influence people through your writing?

The Season of Harvest Will Come

A seed. Faith starts with a seed. So does any harvest.

Jesus himself promised his disciples that if they had faith as small as a mustard seed they could uproot a mulberry tree (Luke 17:6) or move a mountain (Matthew 17:21).

You need faith and a seed to grow a tree as well as uproot one. Woman picking applesOne of my favorite September activities is picking apples. I love visiting an orchard on a crisp fall day with clear blue skies when the sun still provides enough warmth that you can leave your jacket behind in the car. I enjoy the experience of reaching up through the branches to select the perfectly ripe apple as much as I enjoy eating the apple later.

Of course, the welcoming orchard laden with fruit at my favorite local farm is the end product of many years of work for the farmers, including labor throughout the growing season to ensure a bountiful harvest in September. Some years the blossoms freeze and then are scorched in the sun, limiting the fruit yield for the entire season. Other years, insects threaten the crop, creating extra work for the farmer. However, with proper care and patience, a harvest will come most years.

Writing and Sowing

Those of us who write books know that our labor of love is truly a process of sowing. We are planting ideas, and casting spiritual seeds on what we pray will be fertile ground. Like germination, which usually occurs hidden in the depths of the soil, writing happens in quiet, hidden places, away from the clamor of the crowds. We can envision our intended audience and select words and sentence structure with them in mind, but only God truly knows who needs to read our words. If we are fortunate, our words may touch a heart that hasn’t started to beat yet. Unlike speakers who can receive immediate feedback by looking into the eyes of the listeners in the room, writers may never meet many of their readers. The time and place when a writer’s words will have their impact is not the writer’s to know. A writer must create by faith and trust the outcome to God.

Waiting and Growing

All writers take a hurry up and wait journey, especially those who choose the traditional publishing route. This journey also is an expression of faith. Like the farmer who tends the apple orchard, the harvest of a writer means intense times of labor alternating with stretches of simply waiting on the process. The owner of the orchard waits for the apples to grow, and no one can rush this process without damaging the quality of the crop. The publishing process helps grow the manuscript and the writer should respect the process. The input of editors, reviewers, marketing team members, and designers makes for a higher quality book. Team efforts take time. This time may cause the writer’s friends and supporters to wonder whatever happened to the book. Tell your friends that your book needs to grow for a season before the harvest comes.

Publishing and Harvesting

The work in the orchard on cool spring days and hot summer ones leads to trees filled with apples at harvest time. For the writer, the solitude of writing and the patience required by the review process eventually lead to publication and the beginning of the harvest. Soon the initial reviewers will provide feedback, much like the farmer sampling a few test apples. Then the pre-ordered books will ship to the first wave of readers. I am in the process of early harvest for my first book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith. Recently, a pastor shared with me his vision of a tree laden with fruit, providing nourishment for many people. That image captures my hope for my book.

What do you envision in your own season of harvest?

Organizing Ideas into an Outline

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The bridge between brainstorming great ideas to fill the blank pages of your book and coherent writing that communicates your message to readers is a detailed chapter-by-chapter outline.

But how do you begin to organize all the puzzle pieces of ideas?

Organizing Ideas

Organizing Ideas

Write down your random ideas

Like someone preparing to solve a jigsaw puzzle, you need to gather your ideas without worrying how they fit together. Collect your thoughts on a piece of paper or type them down the page of a Word document. If you must, scribble on a napkin as creativity strikes. Decorate your desk with post-it notes. Just capture the ideas and spread them out like puzzle pieces on a table.

When writing my first book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith, I thought of illustrations and concepts that helped to communicate the main concepts in a certain chapter. I knew those ideas would shape the paragraphs yet to be written, but I needed more time to figure out how to make those ideas flow together. My first step was to capture those ideas and polish them into gemstones in their own isolated and random paragraphs. The process of stringing the gemstones together to make jewelry would come later.

Look for relationships between ideas

How do you begin to work a section of a jigsaw puzzle? I usually start by grouping together the pieces with similar colors or the pieces that have complementary shapes. Like a jeweler preparing to make a bracelet out of polished gemstones, I think about patterns. Before writing an outline for a book, I consider the relationships between the ideas in the chapter. Do I need to present the ideas in a chronological order? Should I arrange concepts next to each other in a way that creates contrast between different ideas? Should I build reader interest by adding a little suspense into the chapter, carefully delineating the problem before sharing the solution?

This grouping process helps me begin to write sections of an outline and start to order the sections of the chapter. If I have created paragraphs in the chapter itself, I cut and paste my ideas and write a few transitional sentences. I am on my way to filling those blank pages.

Make the central idea the focal point

The key to ordering the puzzle pieces correctly often involves finding that one central piece that helps you place all the others in the right place. In making jewelry, a jeweler will often select one gemstone as the focal point. When I write an outline, I ask myself what idea is the most important for the message I want to convey? Depending on my organizational pattern, that idea may need to come first, last, or even in the middle of the chapter. Placement of that idea is not about position so much as focus. Every other idea in my chapter will drive attention to that one main concept. Once I choose my central idea, the chapter outline falls into place. Writing the chapter is now as easy as filling in the blanks underneath each section of the outline with supporting details.

For non-fiction writers, a chapter-by-chapter outline is an essential component of the book proposal you will send to publishers. Deep into the publishing process, that outline may help you make structural changes to your book in order to sharpen your message. However important the outline may be to editors, think of that outline as a gift to you. It is your map through the thick forest of your ideas, keeping you from wandering off the path, and safely leading you to your destination. It will help you meet your deadlines on time and keep the ink flowing onto those blank pages. The time you spend writing your outline is an investment. So, go ahead, open the box, dump the puzzle pieces onto your desk, and outline your next book!

What method do you use to organize your writing?

Capturing a Moment from the Past

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When writing my first nonfiction book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith (InterVarsity Press, 2014), I added illustrations from my family’s history going back several generations. My challenge as a writer was to capture a moment from the past for my readers in a way that enhanced the nonfiction content. Here are the steps I took to make the past come alive first in my memory and then in my manuscript:

20140424-195706.jpg1. Find an object or photo.

In preparation for writing an illustration based on a scene from the past, I gathered an object or photo from that time period to help me step back into time. I found that holding a tangible object from the past refreshed my memory and triggered the creative writing skills needed for storytelling in the midst of nonfiction content. Old crafts, jewelry, certificates, clothing accessories, or desk items worked well for me. If I did not have an item from the past, a similar present-day object functioned as a stand-in.

2. Involve all five senses.

We capture memories with all five senses, so we will recall the past better if we involve multiple senses. Listening to music from a past era, tasting food from an old recipe, or smelling flowers can help you remember an old event. Have your favorite snack, put a vase of flowers on your desk, and play some music, and then start writing!

3. Take a field trip.

If possible, go back to visit a place similar to the one in your manuscript. If you are writing about an event, attend a similar present-day event. Notice the details and the differences between the present event and the past one. Attending a university graduation ceremony as an alumna helped me describe my own doctoral graduation ceremony in my manuscript. To shape a scene set in the past, walk away from your desk to relive the memories.

4. Describe a moment in time.

If you are adding narrative material to a nonfiction manuscript, consider sharing a moment in time with your readers instead of a lengthy story. In order to better relate to my intended audience, I often chose a moment representative of daily life in a certain time period instead of a dramatic event or major milestone. By picking moments many people experience, you increase the likelihood of your writing connecting with readers. I tried to tell stories that hold truths that span generations and remain timeless.

5. Enjoy the writing process!

Writing down a tiny bit of history for a future generation of readers is a wonderful privilege. Relish the opportunity for a little time travel as you type the words of your manuscript . If you find happiness in your craft of writing, you increase the chance your readers will discover joy in the pages of your book. Smile as you take a snapshot of the past!

 

The Journey from Idea to Bookstore

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Someday I’d like to write a book. 

Book on the beachHaving spent most of my adult life as a research scientist affiliated with Harvard University, I like to break down goals into doable steps and analyze the process needed to achieve a certain result. While the publishing process is more art than science, here are some basic steps you will need to take to move from dreaming about writing a book to holding the finished product in your hands.

What’s the big idea?

Your nonfiction book of tens of thousands of words starts with one sentence that captures the main idea, or theme, of your book. Ernest Hemingway talked about writing one true sentence, and this goal is your first task. While this sentence may never appear in the book itself, you will need it in the book proposal your literary agent will send to publishers. Crystallizing the big idea of your book also will help you write a working title.

For my first book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith (InterVarsity Press, 2014), I started the process by writing down a list of words and short phrases that captured the essence of my message. A cluster of these words became the working title. Once I had a working title, I was ready to write the outline for the book.

Who is the audience?

Books are for readers, not the writers. Publishers want books to sell, not collect dust on bookstore shelves. Accordingly, once you have your big idea, you need to determine who will desire to read the book. These readers are your audience. Perhaps your book is for a general audience, and you hope everyone will read it. However, publishers will require that you define your audience more clearly.

Is there an age group more likely to read your book? Will the book appeal to certain specialists or professionals, like pastors or counselors? What interests do your potential readers have that would make them likely to buy your book? Will your readers use the book in a group setting such as a Bible study or classroom, or will they tuck it into a carry-on bag for entertainment on an airplane ride or while soaking up the sun on a distant beach?

Think in terms of primary, secondary, and tertiary audiences. These categories will help you define who is most likely to buy the book as well as the wider audiences that may express interest. You will need to describe your audience in your nonfiction book proposal. Knowing your audience also will shape your writing style for the book. For example, a book for teens will use a different vocabulary than a book for seminary professors. A book useful for a specialist may need to include references and an index, while a book used in a church setting may benefit from a discussion guide.

 Why write this book?

The journey from idea to bookstore usually measures in years not months, so knowing why you are writing this book will fuel your motivation early in the morning or late at night as you face publication deadlines. The answer to this question will come in handy when family members and friends wonder why you are spending your free time in your office instead of having fun anywhere else.

Understanding what need your book will meet in the marketplace of ideas will provide direction as you decide what material you need to cover in your chapters and what falls outside the scope of this book. Ultimately, focusing on the purpose for writing this book will keep you connected to your calling as an author and the original dream that has moved from someday to today.