Two Writers Walk Into This Bar . . .

Celebratory drinkWhat happens when two writers unexpectedly find themselves with a free evening together?

A nice dinner and a glass of wine? Laughter and bonding? Sharing experiences from both on and off the author trail?

Yes. All that, and new marketing ideas, too.

At least that was my experience two weeks ago when my agency colleague Anita Agers-Brooks made a short-notice trip my way and we were able to spend a few hours together – hours that had no agenda other than getting to know each other. And even though we write in different genres (Anita is a leadership guru, while I write humorous mysteries and memoir), we had much to offer each other in the way of marketing and business ideas. Here are a few nuggets from our impromptu party to spark your own ideas:

  1. Writing is a business. Do you treat it that way? Anita reminded me that I needed to file paperwork to become an LLC (limited liability company) as legal protection of my assets. We live in a litigious world, and a writer must be a good steward of her assets both spiritually and financially. As Anita pointed out, if you wait to protect your business till someone sues you (yes, it can happen!), you’re already too late. (And be sure to include Errors & Omissions insurance while you’re at it.)
  2. Goodreads.com is a publicity goldmine. Are you on it? For my new book release, 658 people entered my giveaway drawing for 3 free copies. That’s a lot of eyes on my book the day it released. And giveaways are just the tip of what you can accomplish on Goodreads. (Read this marketing tutorial on using Goodreads.)
  3. Pay attention to casual comments. After a pastor told Anita her book would be a good topic for a sermon, she found a template online for sermons. She plans to fill it out using her book and then share the template with pastors. She’ll get her message presented by pastors, and she won’t even have to be present! (Does that qualify as bilocation – being in two places at the same time?) I’m going to take her idea and see if I can make it work for me.
  4. Take ownership for your promotional campaign, because ultimately, the book is your baby. Both Anita and I have been surprised by the limitations even large publishers can have when it comes to marketing; our publishers can pull some big coups for us (Anita spoke to a filled college auditorium thanks to her publisher, and I’m getting phone-in radio interviews thanks to mine), but the local press and on-going events calendar that make up the bulk of your PR efforts remain in your own lap, not to mention getting your launch team recruited and equipped to spread the word.
  5. Learn from each other’s experiences. After spending an evening with a writer in the same phase of our careers, I feel like I may still be in the same boat. But now I know there are other boats traveling along beside me, happy to share their own tips and advice. In fact, maybe a small-group marketing retreat would be a good idea. Hmmm….

(FYI – I was kidding about the walking into a bar. Anita and I did walk around a golf course, however. The air was much fresher.)

Loved, Chosen, and Writing (for the Forseeable Future) at 5 a.m.—A Lesson from Anne Lamott

Anne-Lamott-2013-San-Francisco--Wikimedia Commons--ZboralskiI just returned from Calvin College’s Festival of Faith and Writing, featuring such diverse writers as Luci Shaw, Richard Foster, Rachel Held Evans, and Anne Lamott and offering sessions on everything from how to write a book proposal to self-publishing, writing about trauma to writing novels, writing children’s books to writing faithfully about sex. Some sessions were practical, others funny, some heady, some worshipful. All inspired and challenged me. Several offered strategies I’ve taken to heart and will pass on to my students.

The best advice, from Anne Lamott, was the simplest and hardly new or profound. She must have said it twenty times during a characteristically hilarious and solipsistic one-hour interview—which surged pell-mell in and out of her various addictions, the gift of desperation, her cellulite-pocked thighs, people she appreciates (those who give her even more cream for her coffee, for example) and those she avoids (e.g., those who claim you can’t have fear and faith simultaneously), her love of desserts and coffee with massive amounts of cream (Did I mention that already?), the interminably lost and sought jetliner on CNN in her hotel room, and the good news that we’re “loved and chosen” (a refrain I’m already aware of reiterated apropos to nothing that I could tell but nevertheless causing tears to start from my eyes each time)—and it was the same advice I’ve encountered whenever I’ve heard her talk or reread her wonderful book on writing, Bird by Bird. Still, like that loved and chosen refrain, it seized me anew each time she said it. It was this: All it takes to write is to sit down and do it.

She put forth several ancillary recommendations. That you can’t wait for your toddlers to start school or your teens to leave home. That you don’t need an office, just a door that closes. That you have to say no, nicely, to the dogs, cats, and kids at that door, who are attracted like heat-seeking missiles to your lap (or thighs or cellulite, I can’t remember). That all one needs—not only in writing but in everything (“Anything I know about anything,” she observed, “applies to everything else.”) is structure and discipline. That, for the past four years, she’s turned off her cellphone and written every day, at the same exact time (9 a.m.), no matter what.

“Give me an hour!” she kept demanding—as if she were our mom and we her teenage wastrels—and pointing out all the junk we waste our time on each day. Though I’ve written and revised and published five books, I still need this reminder, this goad to get after it.

“You’ve got an hour! Give me that hour!” she yelled, as though we would be writing just for her.

And truly, inspired as I was by that simple call to quit dallying, I really feel as though I’m writing, right now, for Anne alone.

Farmland_and_Airbus_Beluga_near_Cop_House_Farm_-_geograph_org_uk_-_446678I planned out that hour—or maybe two, since, as she said, you’ll really only get forty usable minutes out of an hour, only an hour and twenty minutes out of two—all the way back to Oklahoma. In the seats at my gate, on the tarmac waiting in vain to take off, back in those airport seats after deplaning because of weather in Chicago (Who knew you couldn’t take off on a runway perpendicular to the wind direction?), through the murky clouds over Illinois and Missouri and Arkansas, in the car snailing the empty roads at midnight with my cautious husband.

“I’m gonna write as soon as I get up,” I told him. “Before I run. Before I do any grading or reading. Get me up at five, when you get up, but don’t talk to me. Just give me my coffee and let me write.”

Don’t worry: I’m a morning person. And with our dogs living outdoors and daughters away at college, I can write in my non-office—the living room—without even the closeable door Lamott requires. If my gaze strays from my computer screen, I’ll see the sun turn the horizon pink. Every single day. At this rate, I’ll get my novel drafted before summer’s end and revised and sent off sometime before moving on, loved and chosen, to a heaven of no distractions from what I should be doing.

Nine Images of Resurrection from Writers

images-1How do we describe an event that is beyond words?  Here ten writers share images of resurrection.  Enjoy!

“They looked round. There, shining in the sunrise, larger than they had seen him before, shaking his mane (for it had apparently grown again) stood Aslan himself.” C.S. Lewis, The Lion, The Witch and the Wardrobe

“It always amazes me to look at the little, wrinkled brown seeds and think of the rainbows in ‘em,” said Captain Jim. “You couldn’t hardly believe there was life in them tiny things, some no bigger than grains of dust, let alone colour and scent, if you hadn’t seen the miracle, could you?” L.M. Montgomery, Anne’s House of Dreams

“Death is not a wall, but a door.” Peter Marshall

“Nations, like stars, are entitled to eclipse. All is well, provided the light returns and the eclipse does not become endless night. Dawn and resurrection are synonymous. The reappearance of the light is the same as the survival of the soul.” Victor Hugo

“You can only come to the morning through the shadows.” J.R.R. Tolkien

“We’re all fallen people in a fallen world. Where does a man find healing amid so many broken places? How does he find love in the ruins and vine-wrapped shattered pieces of his own soul? Because love’s springing up through the rocks.” Charles Martin, Wrapped in Rain

“What people don’t realize is how much religion costs. They think faith is a big electric blanket, when of course it is the cross.” Flannery O’Connor, The Habit of Being: Letters of Flannery O’Connor

“It was as if her life was a huge kaleidoscope, and the kaleidoscope had been turned and now everything was changed. The same stones shaken, no longer made the same design.” Betsy Byars, The Summer Of The Swans

“It was no accident, no coincidence, that the seasons came round and round year after year. It was the Lord speaking to us all and showing us over and over again the birth, life, death, and resurrection of his only begotten Son, our Savior, Jesus Christ, our Lord. It was like a best-loved story being told day after day with each sunrise and sunset, year after year with the seasons, down through the ages since time began.” Francine Rivers, The Last Sin Eater

Happy Easter! Write something beautiful today!

Betsy and Laurie

http://www.WritingSisters.com

Why Should I Go to a Writer’s Conference?

I believe there are three compelling reasons to go to a writer’s conference and as many, or more, conference “genres” to choose from.

Mount Hermon Azalea

Mount Hermon Azalea

  • You will dwell with a community of writers. The benefit is not only the chance to meet other people who think like you, but you will gain affirmation, encouragement and support. Perhaps you will meet a Facebook friend or an online writer’s loop member face to face for the first time and a lasting friendship blossoms. Or you might sit next to someone at dinner   who writes in your genre or lives nearby and a friend and/or critique partner is found. “A generous man will prosper, he who refreshes others will himself be refreshed.” Proverbs 11:25.
  • There is no better place to learn the writing craft. Most conferences will have an ???????????????????????????????array of workshops and tracks for every level of writer, whether you only have a vague idea about what you want to write or you have a whole drawer full of manuscripts. You can learn specifics about the publishing world from editors and agents and gain insight to what each is looking for. And you can learn from authors who have found success and are generous in sharing what they have learned along the way. “For wisdom will come into your heart, and knowledge will be pleasant to your soul, discretion will watch over you, understanding will guard you.” Proverbs 2:10-11
  • You will have the opportunity to make an appointment with an agent, editor or mentoring author. Beyond learning, building relationships is really the core and the blessing of writer’s conferences. Editors and agents are very interested in finding excellent writers who they enjoy on a personal level as well. The ability to work together is almost as important as your ability to write. If the thought of sitting down
    A meeting waiting to happen.

    A meeting waiting to happen.

    and chatting with an industry professional fills you with anxiety, say a prayer, take a breath, and know that the person you are talking to is interested in what you have to say and wants you to succeed. One of the biggest blessings I have found at conferences of any size, is that those who are there to instruct have a big heart for what they do, and are glad you are there. “Be strong and courageous. Do not fear or be in dread of them, for it is the Lord your God who goes with you. He will not leave you or forsake you.” Deuteronomy 31:6

There are many conferences to choose from, Christian and secular. And there are many good secular conferences so don’t be afraid to attend and be a light to the world. But if you desire to write for the Christian market, you really need to also attend Christian conferences. I like to break them down by size, and each has its benefits. I’ve attended the Romance Writers of America conference (this July it’s in San Antonio!) and a plus is meeting with the Faith, Hope and Love Chapter.

  • The small, weekend workshop. You can usually find one of these close to where you live, and they often are the best place to dip your toe in the water, or your pen into
    Beachside 2011      The Weight of Words

    Beachside 2011 The Weight of Words

    the ink. Especially great for newbie writers. and also those who write because they love to, but don’t necessarily aspire to be traditionally published. Choose one that is lakeside, beachside, or mountaintop for an extra dose of inspiration! My favorite is Bob Welch’s Beachside Writers with Jane Kirkpatrick. They are a dynamic duo and the weekend offers a unique blend of learning the craft and practicing your writing skills. It’s on the Oregon coast in Yachats, and I try to go as often as possible.

  • Regional conferences. Once again, most likely you won’t have to travel far to find a writer’s conference that is still small but offers much to the writer who wants the chance to meet editors from publishing houses and magazines, agents, librarians, freelance editors, and multi-published authors who enjoy “giving back” and sharing techniques or writing methods they’ve learned along their journey. Most likely there will be an amazing keynote speaker. I have just returned from the Mount Hermon
    Mount Hermon Check-In

    Mount Hermon Check-In

    Christian Writer’s Conference in Santa Cruz, CA. Author and speaker Glenna Salsbury was the inspiring keynoter this year and next year Author Robin Gunn will be speaking. The campus is in the redwoods, with dogwood and azalea in bloom, and I can’t imagine a more beautiful spot to be inspired to write. The sense of being among a community of writers is awesome, and as you drink in the beauty and tranquility you can’t help but experience God’s presence. And  the Oregon Christian Writer’s Conference has fantastic conferences ranging from one-day to a full four-day conference in Portland with keynote speakers such as Author Jane Kirkpatrick, Allen Arnold of Ransomed Heart Ministries and Author Dan Walsh.

  • National conferences. This is where you will find a compendium of knowledge about all aspects of the writing world. It’s most likely located at a conference hotel and
    Enjoying friends at ACFW

    Enjoying friends at ACFW

    maybe only occasionally near you. But it’s worth the time and effort to attend. The pace might seem hectic and you will literally fall into bed each night, but you will come home filled with enthusiasm to finish the book or start the next one! My favorite one is the American Christian Fiction Writer’s Conference, held this year in beautiful St. Louis, MO, with keynote speaker, Author Lauraine Snelling. The conference dates this year are September 25 – 27th. And remember, if you feel overwhelmed, there is always a chapel or prayer room arranged at ACFW with Brandilyn Collins and volunteers there to pray with you and/or beside you.

I’d love to know if you have attended a conference or if you are planning on attending one in the future. Which are your personal favorites? Why? If you’re attending one for the first time what do you look forward to the most? What do you fear?

When to Consult a Medical Expert

female doctor in ICUAlthough I’ve always helped authors along the way with medical questions, it’s been one of my primary focuses for the last three years since the invention of Redwood’s Medical Edge—my medical blog for authors.

The reason for creating my blog was the multitude of published works I read that were loaded with medical inaccuracies. Not just a few here and there. Time after time, errors caught my eye.

In a pod-cast interview, the interviewer asked if these medical mistakes would be enough for the average reader to pick up. To be honest, I’m probably more sensitive to these errors after spending 20 years in nursing but some are mind-numbingly obvious. Such as saying the spleen is on the right side. Such as calling a collar bone a shoulder blade. You don’t have to have a medical degree in anything to pick up on these missed anatomy issues.

Writers, I think, are confused as to when it’s beneficial to consider consulting a medical expert. And I actually mean more than asking Uncle Joe who has worked as a dentist when you need information about delivering an infant.

Not the best option.

An author who is also a medical expert is your best bet. They know what will overload the reader, they know what is too medically complex for a non-medical author to pull off, and can help you with the nuances (the language and the interactions) since they’ve worked in the field.

But when is it best to consider plucking down a few hard earned dollars to work with a medical consultant?

Here are my thoughts.

  1. You need a medical condition that fits a certain set of symptoms. I often get queries from authors along these lines and perhaps they’ve tried to find something on their own but just cannot decipher the medical language to know, for certain, if it fits: “I need a fatal condition for a child that won’t be immediately obvious but could put the child in peril around three months of age.” Believe it or not, a metabolic disorder fits this criteria.
  2. You have a medical scenario in mind but aren’t sure if it’s reasonable. This happens frequently and is probably the most dangerous position to work from. Let’s take a look at the following example: “My character has been in a car accident. The car has rolled three times. The injured character was not wearing a seat belt and was thrown 100 yards into a swift moving river, where he almost drowned. He was rescued and required only a minute of CPR to revive him. I need him home from the hospital that night.” Or the opposite is true. “I have a character that fell down the stairs and I need him to be in the ICU for three days.”

Both of these situations set up implausible medical scenarios. The car accident victim is going to be too injured to go home that day. Someone who requires CPR after nearly drowning is going to be watched, at a minimum, overnight. In order to get admitted into the ICU a patient has to be pretty sick so the simple fall down the stairs is likely not going to injure the character sufficiently.

  1. Come with an open mind but with a needed result for your character. What I prefer to know is your end game with an open mind to the medical scenario. “I need a character to suffer an injury from a fall that would land them in the hospital for a few days in the ICU and I’m fine with a few extra days in the hospital but I don’t want them to have any residual injuries.” For you, I would pick an epidural hematoma.
  2. You have a pivotal medical scene. I consulted once for an author who had a child in the Pediatric ICU, dying from leukemia. This is something you want to flow nicely for the reader. If at any moment they pause, look away from the page, and think about the accuracy of what you’ve written, you’ve taken them out of the story bubble and perhaps their trust in you has fallen. Perhaps you’ve even lost a reader.

I once read a review from a fan of historical fiction that skewered an author for writing a completely inaccurate historical scenario in the third book of the series. This reader then doubted the previous two books and swore off reading anything else from the author.

Don’t let this happen to you. Consult a medical expert if you find yourself writing these scenarios. It’s likely not as expensive as you think.

What about you? Any medical inaccuracies you’ve found in a novel?

Marketing In and Out of the Box for Authors and Speakers

“It’s getting harder to find places to sell books.”

Anita Brooks Conference Speaker

Find an Audience and Speak to their Needs

Public speaking is still the most effective sales tool for book authors according to many professionals. But with conference attendances lowering, and some closing down, the opportunities are dwindling.

And without a strong marketing plan, you often can’t get a publisher to bite on a proposal anyway.

So what’s an author to do?

You’ve probably heard “think outside the box” when it comes to marketing, but what does that mean?

Don’t lose hope, there are still effective things you can do to strengthen your marketing strategy through speaking. For instance, re-slant your messages to fit groups you might not normally speak to, or have never thought of speaking to.

Conference Speaker

Every Celebration & Educational Event Needs a Speaker

  • If you speak on marriage, have you targeted business groups and associations where couples may work together, or have employees who do?
  • If parenting is your theme, have you contacted day-care centers who often spend more waking hours with children than parents?
  • If grief or trauma is your message, what about speaking to Chambers of Commerce, or association conferences about how their members can help the hurting, promote good will, and further their mission as a result?
  • Is there an awards banquet you can connect a presentation to?

When contacting churches and ministry organizations, ask yourself questions like these:

  • What are the biggest problems I see in society today?
  • What are my greatest pet peeves?
  • What do I hear people complain about most often?
  • What do people say they are lacking?

Those are the areas you can target to reach audiences in a relevant way. Many ministries are looking for speakers who can address concerns of a younger crowd growing more jaded, more “accepting,” and more in need of spiritual wisdom than ever. But wrapped in practical twenty-first century applications.

The Whole Earth Needs Hope

People All Over the Earth Need Hope

The fact is, human beings all over the planet are drawn to messages of hope and encouragement, and like-minded people flock together. The key is to develop a strategic marketing plan, do your homework, study potential audiences, make consistent contacts, and follow up on a regular basis. Over time you will begin to get a feel for what works and what doesn’t. Set goals and stick to them.

To help you get started, here’s a link that offers info on associations of all kinds.

Finally, I must mention the most important thing of all. Partnering with God through prayer, trust, AND practical action.

Here’s my real secret to any marketing success. Based on the Parable of the Talents in Matthew 25, I ask God who the bankers are that He wants me to invest my talents with, and then I look and listen. I’m often surprised at the opportunities available; it simply takes looking at things through fresh eyes. Sometimes in the box, and sometimes by stepping out.

Have you discovered any unique ways to market books or sign more speaking events?

Hearing What You Can’t Read

woman listeningI am always fascinated by our five senses—touch, smell, sight, taste, and hearing. I love the warmth of my husband’s hand when he clasps mine, the fragrant scent of a rose caught up on the morning breeze, or the tart pucker of a Granny Smith apple.

As writers, we know that adding the senses into our books makes the world our characters live in more real to the reader. But that’s not where I’m going with this post. My question to you is, when was the last time you listened to a book? I don’t mean just for pleasure, but to get into the depth of the story by using more than your eyes.

I have a Kindle that offers a “text to speech” option, which I’ve found to be available on many books. (I believe this is up to the author and/or publisher if they offer this choice and I’m sure it’s available on other readers as well.) It has a computer generated voice, which for me is fine, but you can go through this exercise with an audio book as well.

The trick is to listen to the words, but not become caught up in the story. It’s amazing what you can hear.

Rhythm: Did you know words and sentences have rhythm? When you listen to a story you can hear it. A good writer will create a steady beat with their words to slow the pace of the story. Or, speed it up to raise the tension as needed.

Choice of words: I’m a big proponent of not using the same word over and over again. I’m not advocating pulling out a thesaurus and running the gamut of possible choices, but just having an acute awareness of word choices. It makes the work more appealing. Fresh. You can “hear” the repeated words more than “read” them.

Story world: Has the author “painted” the world the character is in vividly enough that when you close your eyes while listening to a scene you can almost imagine yourself right in the middle? This aspect is hard to do when you need your eyes to read!

Emotions: Much like the story world, can you picture the characters’ actions? Feel their pain? Or laugh with them? This follows the line of showing instead of telling. When you listen to a book, you can “see” their reaction, like a movie screen playing on the backside of your eyelids.

I go through this exercise with many of my favorite authors. I take the time to learn from their writing style by listening to it. Then try to apply the concepts to my own writing.

So what do I do then? I always listen to what I’ve written. I email the Word doc to Amazon and it goes right to my Kindle. Then I go through the same exercise. Have I set the proper rhythm for the scene? Do I have words repeating that should be changed? Have I created a memorable scene mixed with real-life emotions?

Try it some time. You might be surprised what you hear that your eyes would have never seen.

The Hard, Beautiful Work of Surrender

In-Gods-economy-ourThe angel of the Lord found Hagar by a well of water in the desert on the way to Shur. He said, ‘Hagar, you who serve Sarai, where have you come from and where are you going?’ And she said, ‘I am running away from Sarai, the one I serve.’ Then the angel of the Lord said to her, ‘Return to your boss. Put yourself under her power.’ The angel of the Lord said to her, ‘I will give you so many people in your family through the years that they will be too many to number.’…So Hagar gave this name to the Lord Who spoke to her, ‘You are a God Who sees.’” (Genesis 16:7-10, 13 NLV)

Did you know: Hagar was the very first person–and the only woman–in the scriptures to “name” God? In the desert, she saw Him for who He really was, and called Him “El Roi” (the God who sees me). In the midst of a dry, barren wilderness, her wounded place became a ministry space.

Experiencing Him gave her the strength to go back to Sarah, who had been mistreating her, even though such a task must have frightened Hagar. From her desperate encounter, she received a sense of God’s provision and protection. And God ultimately blessed her obedience, just as He will bless us when we obey.

However, it’s not easy to trust God when He’s leading us to do something more difficult than we could ever imagine. In order to change our character and heighten our dependence on Him, He may ask us to surrender our long-cherished dreams, ideas, or habits.

Why? Well, God knows when our plans, goals, and rituals have turned into idols. He sees us relying on other things and people for comfort and relief, and He wants to guide us to a place of freedom instead of bondage. So He whispers to us: Trust me. Open your palm and release what you’re grasping tightly. I promise that I will hold onto you, if you will just give me everything.

What difficult thing is God asking you to do:
• Believe Him for the impossible?
• Forgive someone who abused you?
• Turn over your children’s future to Him?
• Persist in your calling, when you see no fruit?

I urge you to trust Him…no matter what. In God’s economy, your wounded place can become a ministry space. You may not understand why He’s asking you to obey, and you may be unsure how long you’ll have to stay in a difficult situation. But whatever you go through, He promises to sustain you. He will never leave you to fend for yourself.

Perhaps your obedience is for someone else’s benefit. He may want to teach your children, friends, co-workers, or spouse about His character.

Unfortunately, if we don’t surrender the first time God asks us to, He changes tactics…using other people, circumstances, and even pain to get our attention. Does that sound harsh? It’s all for our good. Our Maker, who knows the future and created us to find our ultimate fulfillment in His arms, longs to save us from ourselves. He knows that because of our limited view and human frailties, our desires—if left unchecked–will lead us to destruction.

II Corinthians 3:18 says, “And we all, who with unveiled faces reflect the Lord’s glory, are being transformed into his image with ever-increasing glory, which comes from the Lord, who is the Spirit.”

This transformation takes place not by our own efforts, but by the Holy Spirit’s work in our lives. As we die to our plans, God changes us to be more like Jesus.

And that, my friends, is a beautiful thing.

Post adapted from Wounded Women of the Bible: Finding Hope When Life Hurts by Dena Dyer and Tina Samples (Kregel, 2013). 

The Mountain Crumbling Power of Persistence

There isn’t anything much more intimidating to a writer than a blank page.

An empty file.Untitled

A blinking cursor.

And a deadline.

Somehow, in the next three or six months you have to pull eighty to ninety thousand words out of your head and throw them into some semblance of order.

And do it well.

 What is the one key thing that will get you to that goal?

Some people depend on speed to get them through to the finish line. They can pour words on the page in writing spurts that make my head spin. They can write an entire novella in a week. Or a novel in a month.

Other people depend on their muse – writing only when it strikes. They may write for four hours one day, and not again until three days later when they find the idea for the next scene.

Some people depend on catching what little time they can out of their busy schedule. Five minutes here, twenty minutes there….

Whatever your writing style, there is one key ingredient you need to have:

Persistence

Persistence is that drip, drip, drip of water

          seeping into solid granite.

                      One by one the words come.

                                    Relentlessly.

Persistence doesn’t let life interrupt the commitment.

If you have a life that likes to intrude on your writing (and who doesn’t?), make time when the little ones are asleep, or when everyone is out of the house, or when someone else can care for things at home for an hour while you grab solitude at the coffee shop.

Before my children graduated from our homeschool, I rose an hour earlier than they did and wrote. I would write seven hundred fifty to one thousand words a day while they slept.

Persistence protects the writing time.

Turn off the text and tweet messages. Don’t answer your phone. Close the internet browser. Don’t answer the door. Set a timer, and don’t do anything but write until that timer goes off.

I set my timer for twenty-five minutes. When it goes off, I change the laundry, or let the dog out, or check my email, and after five minutes, I set the timer again.

Persistence forms a habit.

If possible, write in the same place at the same time each day. Write for the same amount of time each day. Aim for the same word count each day. Day by day, day after day, builds habit.

Have you discovered the joy of habit? One thousand words a day, five days a week, will give you 250,000 words in a year.

Two hundred fifty thousand words in one year.

How many books is that? In my world of writing for Love Inspired Historical, that’s three books, and a bit more.

That’s the kind of output agents and editors love.

 Will you make persistence a key weapon in your writing arsenal?

39 Cathedral Spires

 It is the relentless power that can split boulders and crumble mountains.

Give ‘Em What They Want, Not What You THINK They Want

shop-vac-10-gallon-industrial-wet-dry-vacuum-925-40-100After fumbling around with social networking and reading every marketing article about it that I could get my hands on for the last year or so, I’ve distilled my promotional strategy down to a simple directive: give readers what they want.

I know that sounds obvious, but the tricky part is understanding the ‘what,’ especially once you realize that ‘what’ your readers want may not be the same ‘what’ that you THINK they want.  The key is taking ‘you’ out of the picture, so you can clearly see your reader without your own perspective distorting your vision.

It’s like reflective listening – you want to reflect back what the other person is saying without putting your own spin on his words, so you hear clearly what he said, and not what you think he said. Quick example of doing it wrong: my husband said he wished he’d taken music lessons when he was a kid, so I got him music lessons for Christmas. Two weeks into the lessons, he told me he didn’t want to continue.

“But you said you wished you’d taken lessons as a kid,” I reminded him.

“As a kid, yes,” he said. “But now I have other interests that I’d rather spend my time on. You interpreted my comment as a current wish, which it isn’t.”

Ouch. I should have gotten him the shop-vac he said he needed, which I thought was boring.

Same idea applies to your readers.

Pay careful attention to what they say, or in the case of social media, what they really like to see and with what they engage.

For instance, I thought that as an author, I should be posting on Facebook about my WIP or upcoming events. Those posts, I’ve found, get little notice.

But if I post a photo of me getting kissed by a French bulldog, or a goofy homemade video of me singing (badly) about the cold weather, I get comments galore. Clearly, on Facebook, at least, my writing news is not very interesting to my readers.

Writing news is appreciated very much, however, by my newsletter subscribers, so that’s where it now goes, along with on my website. As for LinkedIn, I post both events and business-related material, such as when my books get a rave review or included in an industry-recognized blogger’s post.

For Twitter, I post quick links to interesting material in my subject areas (birds, nature, dogs, humor) or retweet entertaining posts, because I’ve found that those kinds of communications are most appreciated by my followers. Because it’s a fast and short exposure, I tend to use Twitter more than any other social media platform as more of a shotgun approach – post and hope it spreads wide and far to get my name in front of a greater number of people, because that’s the first step to finding new readers.

My experience has convinced me that connecting with readers, followers, and networks is a necessary piece of expanding my readership, but once I’ve reached new folks, it’s time to shift gears and use social media to build relationships, not solicit sales.

That’s why it’s called social media, and not the shopping channel. Remembering to give the reader what they want is easy when it’s the same thing you want to give your friends.

How do you use the various social network platforms?