In Praise of Editors

facebook personPosting a comment online this morning made me suddenly hyperaware of the publicness of published writing. Publishing actually does mean, as I tell my students, making something public.

“Everything you write for a class, even if it’s disseminated no further than the classroom, even if I’m the only one reading it, is public writing,” I tell them. “Don’t tell me you just wrote it for yourself or attach a sticky note saying it’s just for me. Assume that whatever you hand in may be made public. That it’s already public. It was public the moment you printed it up and put it in my hand or clicked ‘attach’ and then ‘send.’”

copyedited manuscriptIt’s easy to forget that writing is public, though. Consider Facebook, where people often post sentiments best kept to themselves. However tempting it might be to rail or even to agree—by liking it—with someone else’s railing, I generally restrict myself to happy birthdays, comments about good-looking photos, and commiserations with others’ suffering.

Today I was doing just that: commiserating with a friend whose autistic child had just “had a huge meltdown . . . complete with yelling, food throwing, and tears running down his face” in front of, as she wrote, “almost everyone I know.”

It was a wonderful post, as those who’d already commented said, because it was so frank. So, as my students say, “relatable.”

“Most of the time I suck it up,” my friend wrote, the “meltdowns, 10+ accidents a day, the stares, rude questions, the incomprehension on the faces of people around me, but today it was all too much, so I walked to the car sobbing my heart out.” She confessed, “it felt, somehow, like it was my fault,” and I sobbed too. For her. For her son. For sufferers of autism and their parents. For parents in general. Is there a more agonizing feeling than the unavoidable conviction that it’s somehow our fault whenever anything goes wrong—even something we didn’t cause and couldn’t have stopped—with a daughter or son?

It’s hard to respond to someone else’s pain in a way that doesn’t compound it, though. I learned that when, in the aftermath of a sexual assault at gunpoint, friends commented, among other intended condolences, that I was “lucky not to be dead.” I didn’t feel lucky and wished I was dead. Being told the contrary merely intensified those feelings.

I was thinking about that as I commented and (hopefully) didn’t make that error. Not this time, anyway—thanks to my best editor, the Holy Spirit, who, I’m convinced, translates our groans not only to God but to everyone else and (with some effort, in my case) bleeps our stupidest words. After telling her I’d cried, I advised her not to blame herself: she was doing the best and only right thing to do—loving her son—and doing it perfectly. So far so good, I thought—or anyway, I didn’t feel that tug in the direction of the delete key at that point.

BloggingI did feel it moments later, though, when I helpfully passed on a reassuring comment from a pastor’s wife eons ago when I was in the throes of parental shame about a problem with one of my toddling daughters: “God chose you, precisely you, for your girls,” she said, “because he knew you’d be the best possible mom for them.”

Sounds safe enough, I thought. And I was mightily comforted by that woman’s words at the time. God chose me to parent my girls. I was the best possible mother they could have. Everything was going to be fine.

But, as I say, the Holy Spirit apparently didn’t think so. In the fraction of a moment before I pressed enter, stories of parental abuse and neglect poured into my brain. A friend whose mom once told her children she hated them. Did God choose those children’s parents, too? What child, grown now but surely still suffering that meanness, might be reading my post?

The public is a tricky sea to navigate alone. Our kindest intentions, our most heartfelt theologies, have as much potential to mislead and hurt as to inform and uplift. Thank God for editors.

The Art in Writing

Strange and wonderful things happen when we keep our eyes peeled, our ears sharp, our hearts welcoming, and our minds creative. This year, I met someone who at first glance was not an obvious fit with my writing life. But first glances are often wrong.

Mary Young Zog the DogI am a Christian non-fiction author. The woman I met at a local women’s expo is a children’s book author. She launched as a self-publisher via Pucky Huddle Books — I have chosen the traditional route as my foundation. I’m a business coach, she married a rock star. Literally.

But we both live in the same tiny county.

Mary Young is married to Rusty Young of country rock group Poco fame. They still play for exclusive events, and tour around the country. But in their desire to escape the crazy life of frenzied fans and intense concert schedules, they built a beautiful cabin nestled about twenty minutes from where I live. On a serene hill overlooking the stunning Huzzah Creek, Rusty gets to relax with his music and Mary peacefully plays with her muse.

RC Woods What Lies BeneathDue to Mary’s prompting, she and I, along with local Indie author RC Woods, have pooled our talents. Recently, the Crawford County Author’s Group held our first event, called The Art in Writing. Three diverse but driven authors determined to learn from, promote, and support each other.

Until recently, in our small region, we each felt alone. Let’s face it, those of us who put pen to paper or fingers to a keyboard are a strange breed to normal folks — most people don’t get the weird ways our minds work. Or sometimes, the strange hours we keep.

When my brain fries, when my creative juices dry, when I’m too tired to think of new ways to market my books, a couple of hours with fellow writers revives my brainstorming abilities. The art in writing is not magical — it’s intentional. It’s not competitive — it’s cooperative. No matter how similarly or differently we write.

I have other author friends who equally stir my creative brew. They don’t live close, but because of twenty-first century technology, we can call, text, private message, Facetime, or Skype. We can schedule retreats with each other, (my favorite). We can compare marketing efforts, research, and new ideas.

Getting Through

Releasing, April, 2015 through Barbour Publishing

The WordServe Water Cooler is another way to stay in touch with those who get the crazy business of writing. Sharing and learning with folks like you keeps my energy up when it threatens to flag. I often write about difficult subjects, so I need an occasional boost.

No matter whether other writers live near or far, I’ve discovered I don’t do as well without them. For me, the real art in writing is community. A brother/sisterhood of folks who will pick you up when you feel down. An encouraging message, a timely quote, a pertinent fact, a social media shout-out, even insights to help you market like a rock star. The writing community is the magic behind my words.

What infuses the art in your writing?

Tips for Managing Time as a Writer

You’ve heard the age-old story: Creative individual decides to write a book. They sit down with paper and pen or keyboard, and painstakingly write that heart story. Sometimes it takes months. Sometimes it takes years. When talking with their friends, you often hear them say, “Something came up. It isn’t quite right yet. I just haven’t had the time.”

It’s pretty clear that time is precious. In fact, outside of my loved ones, my time is my most treasured possession. Since signing my first contract in January 2013, I have learned an important writing tip, probably the most important tip.

There is NEVER time, unless you choose to make it.

In fact, I’ve noticed one common trait among the published: They make time to finish. Once you sign that dotted line and make a commitment, “I didn’t have time” doesn’t fly with the publisher. Neither does “it’s just not ready yet.” You better make time and make it ready fast or risk losing your credibility.

After signing that contract, time to market becomes important. And time to edit. And time to promote. And time to interact with readers. Lots of time. So it’s important to figure out how to manage it.

My friends hear me say that I’m overwhelmed more than anything else. But I’m learning how to carve out time, discipline myself to finish, and not miss out on the world around me. We aren’t only writers. We are marketers, publicists, graphic designers, speakers, and more. So I’ve learned a few tricks to maximize my time in every area of this writing journey.

Kariss Lynch - timeCreate margin.

I am a night owl and can write and create relevant marketing content easier when my checklist for the day is accomplished. It clears my mind to be creative. Determine your best time of day to write or create, and maximize those short windows.

Set a timer.

Write every day. Set the timer on your phone for an hour, then put your phone on silent and put it on the other side of the room. Clear your mind and write. I found when I did this, I could easily write close to two thousand words if not more in an hour! When the timer goes off, I feel accomplished, satisfied, and ready to write even more.

Carve out marketing time for social media.

I work full time as a writer for my company, so in the middle of the day I am tired of writing. I’ve started taking thirty minutes of my lunch break or fifteen minutes in the morning or afternoon to create social media graphics that I then pre-schedule so I don’t have to think about them. Think about content that is relevant to your brand, then have fun with those designs.

Strategize for online interaction.

The internet is a wonderful tool, but managing our online interaction can eat our time if not handled correctly. Block out thirty minutes every few days to catch up on emails. Take a few minutes to respond to every person who comments on social media (within reason of course). Know your brand, what you are passionate about, and have character and author interviews on hand for guest blog posts. Don’t overthink. Just do.

Know your audience and limits for speaking engagements.

My favorite interviews and speaking engagements are via Skype since it helps me conserve my time, but I’ve also enjoyed those in person speaking engagements with small groups or crowds. Determine your price (if you have one), the size of the group you are willing to speak for, if it is wise to travel or Skype in (this is great for book clubs and classes that may not be close). Bottom line, know your options and then plan accordingly. Don’t forget you still need to write and market and live life, so carefully plan the weekends you will be gone.

Managing time is as much mental as it is physical. At the end of the day, be satisfied with what you accomplished and leave the rest for tomorrow. What tips have you found effective in managing your time?

Adventures into the Unknown through Writing

Writers are dreamers. We capture daydreams in paragraphs on pages. We are also planners. We sacrifice hours now for hopes of communicating to future readers. We work in the present and have faith for the future.

winter happy girl 3

Dreaming, hoping, and planning are good activities. Yet, as a Christian who writes, my dreams belong to Someone greater than I am. The wise and practical words of James give me the perspective to keep my feet on the ground and remember my human limits, even as my hopes soar in faith.

“Now listen, you who say, ‘Today or tomorrow we will go to this city or that city, spend a year there, carry on business and make money.’ Why, you do not even know what will happen tomorrow. What is your life? You are a mist that appears for a little while and then vanishes. Instead, you ought to say, ‘If it is the Lord’s will, we will live and do this or that'” (James 4:13-15).

Even with our best plans and the wisest advisers, we do not know what the future holds. Businesses can come and go, altering the landscape of opportunities for us. The publishing industry is constantly changing. Our favorite bookstore may go out of business before our next book ships from the warehouse. Future events may change how people view our writing. We may become the voice that speaks to current needs, or our relevance may fade.

Such thoughts should not put a damper on our joy as writers. Whatever the dimensions of our window of opportunity, writing is a tremendous privilege. Our books can travel to places we have never visited. We can instruct, entertain, and comfort people who may remain unknown to us. They will know us through our words. As a Christian who writes, my words reflect God’s love for people and His message of hope. The chance to become a vehicle to carry that message, however imperfectly, is a priceless gift.

And so, on any given day, I plan. I keep writing. I dream of reaching more people. I stack books on bookshelves in far-flung bookstores in my faith-filled imagination. I bundle up and head outside into the unknown for an adventure. I do my best and expect the best of everyone working alongside me. But I know the outcome belongs to God. His will and His plans will prevail. And that’s good news for me and for everyone else!

What helps you face the unknowns of life as a writer?

Marketing: To Do and Not To Do

Light a Fire with Your Marketing Plan

“It isn’t there. I looked,” I told my mother so many times I lost count.

I also lost count of how many times she looked in the same place I did and said to me, with frustration in her voice, “Shelley, it’s right here!”

Ugh. I hated when that happened. I felt stupid, embarrassed, and defective.

Why could SHE see it, but I couldn’t?

It took a few years, but finally, by the time I was 10 or 11 years old, I learned to instead say, whenever I couldn’t find whatever she said to look for or retrieve for her, “I don’t see it.” I’m 40 years old now, and I still use those same words in that situation.

What does this have to do with marketing? I’m certainly no expert in this field, but I have learned this: just because folks don’t see our books, products, services, or goods, it doesn’t mean they aren’t there. It also doesn’t mean they don’t have value. It just means that sometimes people need help to see the good stuff right in front of them.

So, how do we do this in an already saturated market where everyone (and sometimes their pets!) are on social media, have a blog, and publish their work? (I kid you not about pets, either.)

I asked around, and want to share with you what other authors shared with me. I am confident these tips will help you (and me!) in the challenging world of marketing our writing in addition to creating the content we’re trying to market.

  • Pay attention to social media: Don’t discount the value of sharing some freebies with folks right where they are. Find out where your audience hangs out most on social media and focus the majority of your social media time and attention there. For example, my readers tend to be on Facebook more than Twitter, so while I am in both places, I don’t kill myself in the Twitterverse when more engagement happens on Facebook (and increasingly on Instagram and Pinterest).

Remember, as you engage in today’s world of technology, these words from Marketing guru Rob Eagar:

“In a fast-paced world where Facebook, Twitter, and the 24/7 news media allow everyone to have a voice, it’s more important than ever to cut through all the noise. Use power-bites to punch through the cacophony, gain people’s attention, and spread your message like wildfire.” – See more good stuff from Rob here!

And this, from marketing expert Lori Twichell:

“The key to good marketing is making a connection with your audience. It’s got to be genuine. People can see through selfish motives. If you are only there to promote your book or product, people can sense that.” The more you get to know your audience and really make that honest contact, the more you’ll end up with a loyal audience that will follow not just this book, but future endeavors as well. That’s a key part of social media that is lacking in so many. We all love making new friends and connections, but no one wants to be spammed!

  • Newsletters: Emailing your subscribers is the best way to get content in front of your readers on a consistent basis. When they subscribe or give you their contact info, they’ve invited you to connect with them. Make sure to add value to your subscribers’ lives, inviting them to open, read, and engage—be aware of what can feel “spammy” to your subscribers. In other words, don’t just send emails to send emails. And make sure you give more than you request.

Here’s another tip from Lori Twichell: “Tuesday, Wednesday, and Thursday are the best days to send newsletters. On Fridays people are eager to go home and clean out their inbox more quickly and on Mondays, they’re buried in the weekend’s email pile up.” (Connect with Lori for more good stuff at http://www.beyondthebuzzmarketing.com)

  • Giveaways: Take advantage of what God has made available to you. What message has He entrusted to you to share with others? Offer some freebies along the way that build your credibility as one to listen and learn from in this over-saturated market.

As writers, we long to have readers find value in what we have to say, right? It can be so difficult to balance the discipline of learning and expressing with the necessity to also market what we write. Ultimately God is our greatest promoter. If we can remember that our social media numbers, our book sales, and our greatest accomplishments do not come close to God’s power to promote us in due season, we’ll remain at peace and loving life on the way to where we’re going.

Have you discovered a marketing to-do or not to-do?

Stretch

For the last several years, I’ve worked an assignment that has stretched me as a writer as much as anything has in a long, long time.

WritingI’ve never sat down with the intentions of putting a fictional story to paper, but some of the sports I’ve covered for NCAA.COM are just about as close as I will ever get. NASCAR, I know. I worked that circus full time for nearly ten years. I’ve loved baseball since I was a child. I played football in high school.

Technically, I didn’t exactly play high-school football. I was on the team. I had a uniform and everything, but to actually play, you have to see time on the field. I was such a stellar athlete, I rode the bench for a team that went 0-10.

Seriously.

I still loved football, and knew it well. But men’s gymnastics? Lacrosse? Track and field? Swimming and diving? My very first exposures to those sports were the days I sat down in the press box … or tent … or grandstands … to work their national championships.

I had a decision to make, and I had to make it quickly. I could treat these sports as some sort of quirky and obscure sideshow attractions, or I could handle them the way I eventually did. These coaches and student-athletes were absolutely as passionate about their respective endeavors as any involved in more well-known sports like football, basketball, and baseball.

How could I treat them with anything less than the utmost respect? I had to learn, and I had to do so fast. Admitting ignorance can be a wonderful thing sometimes, as I learned from the NCAA committee member who patiently explained the difference between a game, set, and match in tennis. I understood completely, I think.

As a result, I’ve come away with some of the most memorable stories of my career. There was Mo Imel, the women’s lacrosse star who gave up a Division I scholarship to move to a Division II school closer to her cancer-stricken sister. After her sister passed away, Mo and her parents attended the funeral in Maryland and then made the spur-of-the-moment decision to drive overnight to Mo’s lacrosse match the next afternoon in Florida.

Mo scored two goals that day, including the game winner.

So, Tip Number One is to broaden your horizons as a writer. What’s that one subject you’ve always considered writing about, but haven’t gotten around to actually sitting down and tackling just yet? Go for it, and you might be surprised at how it turns out.

Then there’s the sheer volume of copy I’ve been called upon to file for NCAA.COM. My personal record for churning out stories — and I’m talking career-wise, not just for NCAA.COM — is thirty-seven 800-word stories in sixteen days. Producing such a massive amount of work in that short a timeframe was one of my toughest challenges in nearly a quarter of a century as a full-time writer.

Again, I had a decision to make. When filing that much copy, it would have been easy to “phone it in” on a story or two. In other words, I could’ve simply slapped a bunch of words up on my laptop screen and sent them in without really caring about the result.

Aside from the theological implications of not making the best use of your God-given abilities, there are a few problems with this approach. Turn in too many “clunker” stories, and the assignment may go to somebody else the next time around. And for a freelancer like me, that’s a bad thing. A very, very bad thing.

Also, that story might very well be the only one ever written about a given coach or student-athlete. It’ll probably be posted on their Facebook page, or maybe even printed out and placed in a scrapbook or on the family refrigerator. If it’s under your byline, you want it to be the best story it can be, regardless of how many came before or after it.

Tip Number Two is to give yourself plenty of time when writing, if at all possible. If your deadline is tight, don’t just pound the story out and file it. Do your best work, always.

Believe it or not, I’m actually headed to Louisville, Kentucky this week to cover an NCAA Division II championship sports festival. Six different sports in three days, and filing what I’m assuming will be multiple stories for each. Say a prayer for me!

WordServe News: November 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Arnie Cole and Michael Ross released with goTandem their firs9781630583675_p0_v1_s300xt 40 day devotional book, Growing in Christ

 

 

 

 

 

 

 

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Mary Davis released her latest novel with Heartsong Presents, Her Honorable Enemy.9780373487370_p0_v2_s300x (1)

 

 

 

 

 

 

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Angela Strong released her second book with Ashberry Lane, The Snowball Fight 9781941720134_p0_v1_s300xProfessional. 

 

 

 

 

 

 

 

New WordServe Clients

Barry Corey of Biola University signed with Greg Johnson.

Anne Love signed with Sarah Freese, a connection made at the ACFW National Conference.

Jim Putman signed with Greg Johnson.

New Contracts

Terry Brennan signed a contract for a new novel with Kregel publications to released in 2015, The Aleppo Code. Greg Johnson, agent of record.

Julie Cantrell, NYT Best-Selling author, signed a two-book contract with Thomas Nelson–first book to be released in Fall 2015. Greg Johnson, agent of record.

Michael Fechner signed a contract with Zondervan publishers for his nonfiction book, tentatively titled: Giving up the Good Life to Find the Real Life. Greg Johnson, agent of record.

Cheri Fuller signed a contract with Barbour publishing for her new nonfiction book, tentatively titled Dangerous Prayer. Greg Johnson, agent of record.

Denise George and Josh Aronson signed a contract with Penguin for a new nonfiction book tentatively titled Orchestra of Exiles. To be released in 2016. Greg Johnson, agent of record.

David Hettinga signed a new contract with Kregel for his book Closer Still. Tentative release for 2016. Greg Johnson, agent of record.

Linda Kuhar signed a contract with Leafwood publishers for her nonfiction book, Worthy of a Miracle. Set to release in 2016. Alice Crider, agent of record.

John Merritt signed a contract with Morgan James for his debut nonfiction book Don’t Blink. Alice Crider, agent of record.

Tina and Dave Samples signed a contract with Kregel for Messed-Up Men of the Bible. Alice Crider, agent of record.

Jonathan Sandys and Wallace Henley signed a contract with Tyndale House Publishers for their book God and Churchill. Sandys is the great-grandson of Winston Churchill. Greg Johnson, agent of record.

What We’re Celebrating!!

Angela Strong won the Idaho Top Author Award for her children’s novel, The Water Fight Professional! 

What can we help you celebrate?