Facebook: Friend or Enemy?

Facebook. So what IS it about marketing on Facebook that makes us all cringe? I know I’m not the only one who wants to forget about it and get to work writing my next book!

But after a couple of valuable appointments with marketing gurus at the ACFW conference in September, and after reading last month’s post by Casey Herringshaw, I started looking at Facebook a little differently. It is part of our lives, and it can be a valuable asset to our writing careers.

Here are some things I’ve learned:

  • Treat both your author page and your personal page the same. Both of them are seen by your readers and potential readers. Once you’re a published author, you don’t have a private life on the internet. If you aren’t published yet, act as if you are!
  • Stick to your brand. I write historical romance books. Most of them are Amish, with a foray into a western being published by Love Inspired next year. On my sepia horse and buggyFacebook author page, I share Amish tidbits plus a fun picture of cowboys once in a while. That’s what my readers expect, and I try not to disappoint them! And yes, when I have news about one of my books, I’ll post about that, too. But that kind of post is rare.
  • Post regularly. Some authors use a service like Hootsuite to schedule their Facebook posts, but I’ve found that I like to fly by the seat of my pants when posting on my author page. I try to post at least once a day, only because that drives up traffic. Regularity is a key to reaching larger numbers of my readers.
  • Understand that even if you aren’t a public figure now, you will be. (At least 040that’s the goal, right?) As you’re sharing all about your dogs, grandchildren or passion for hang-gliding, don’t forget to insert a layer of protection between you and your reading public. Certain things need to be kept private. You can give your readers quite a bit of information about your life – and let them feel like they know you – without divulging every detail.
  • Be friendly. Whether on your personal Facebook page or your professional one, the personal distance you need to maintain shouldn’t keep you from giving your readers9780373282777_p0_v1_s260x420 a genuine smile of welcome when they drop by. Let your voice shine through. Be inviting. Make them want to spend time with you in your books.
  • Be professional. Facebook is not the place to air dirty laundry, complain about or celebrate political events, or argue theological differences. Never, ever complain about your spouse, children, in-laws, bosses, or co-workers. And never, never, never (can’t say enough nevers!) complain about or divulge information about editors, agents, or anyone else in the writing business. What appears on the internet has a horribly tenacious way of sticking around.
  • Be a good neighbor. Don’t you love when your peers share your latest status with all of their friends? Especially when you’re trying to pull readers to your latest blog post or publicize the sale price on one of your books? Do the same for them.

Sometimes I think of Facebook as a necessary evil, one of the many things we need to negotiate in order to be successful in this modern life. It won’t last forever, but as long as it’s around, we should use it to our advantage. And meanwhile, enjoy it!

It’s a Heart Wide Open Christmas, and You’re Invited!

Raise your hand if you’re ready to experience Christmas instead of trying to survive it.

Awesome! Me, too.

And yet, I’m acutely aware of how the over-hyped commercialism of the season will threaten to obscure the sacred story, once again.

Immanuel, God with us.

Christmas, God help us.

I want to do it differently this year, don’t you? I want to ignore the madness and listen for the holy. Have you said that as often as I have in years past?

We can, you know. We can dismiss the marketing, the magazines, and the endless social media pins urging us to do it bigger and better. For the love of Jesus, we really can quit doing Christmas long enough to live it– just not on the steam of our own good intentions. We’re tried that, haven’t we?

If we’re going to worship Jesus well this Advent season, we’ll need His strength and His grace. We’ll need His abiding Presence.

This is not a challenge. That would defeat us before we begin. This is an invitation to walk through the twenty-five days of Advent together. Our goal will be to keep our eyes on Jesus—and if we start getting steamrolled by our gift list and party schedule, we won’t berate ourselves. We’ll simply train our grateful gaze back on Jesus and begin again for the joy set before us. Immanuel, God with us.

HWO_ChristmasHeader_postcardI’ve prepared twenty-five prompts, one for each day of Advent, beginning on Sunday, November 30 and taking us through Wednesday, December 24. Each day has a Scripture passage, a brief thought, and a suggested action.

It gets better! I’m super excited to have four awesome author friends joining us for this sweet journey, Tricia Goyer, Dr. Joneal Kirby (The Heart Mom), Mary Snyder, and Marybeth Whalen. I’ll be kicking off Day One on my own blog and then my buddies will each take a turn hosting five days of A Heart Wide Open Christmas in a lovely blog hop that will culminate back at my blog!

For consistency, the day’s image will always be found on my blog, and I’ll be shooting it out first thing each morning via my social media platforms to remind those who are participating. That image will be conveniently linked to the week’s hostess where you can engage with the full content however best suits your schedule.

Whether you choose to read your brief devotion, print out your ornament, enjoy community conversation, or all of the above, you are cordially invited to join us for A Heart Wide Open Christmas!

Hugs, Shellie

It’s totally not necessary for you to let us know that you’re participating but, for the sake of community, we would sure love it if you did!

Marketing Magic for Authors and Speakers

“Marketing is a contest for people’s attention.” — Seth Godin

In June, at the Advanced Speakers and Writers Association National Conference, I shared the stage with a panel of writing greats. We spoke to this Christian group of women on increasing speaking opportunities in order to sell more books — or as I like to call it, Marketing Magic for Authors and Speakers.

The room was filled, and the audience leaned forward in rapt attention from the opening sentence. Heads were down as they scribbled to keep up with the flow of information. Hands popped in the air like jack-in-the-boxes to ask questions. Three things in particular spurred their interest.

Marketing Magic for Authors and Speakers Top Three:

  • Creating a marketing calendar — Strategizing timelines for posting on social media
  • Thinking outside the marketing box — Re-slanting your message(s) to reach groups you’ve never thought to target
  • Telling your marketing story — Compelling your audience to buy through a heart-felt message

Marketing is Not Selling“Excellence is doing ordinary things extraordinarily well.” With this statement, John W. Gardner simplifies the problem many of us have with marketing.  We make more out of it than what it is. In reality, if we don’t overcomplicate it, marketing is simply doing something ordinary, sharing something we’re passionate about, with like-minded people. We just need to find the most effective way to reach them. And that won’t look the same for everyone — we aren’t cookie cutters of each other.

If you need to create some marketing magic for your books, or need to increase speaking opportunities to help you reach a wider audience, I invite you to contact me. Email anita@anitabrooks.com for the handout from the AWSA seminar, and I’ll be happy to share. Not only will you find bullet-point tips, timeline suggestions, and examples of Press Releases and Marketing Maps, but links to the following:tell them your story

  • American Library Association
  • A listing for every national association in the U.S.
  • Christian radio stations
  • Christian television stations
  • Mega-churches

If you’d like to learn more information on another exciting way to improve your marketing strategies, follow me at anitabrooks.comMy heart is to help fellow authors and speakers reach more people — but not in the traditional way. Together, we can create marketing magic, when we offer each other a helping hand.

What unique ways do you use to sell more books? Want to see an example of a brilliant marketing piece? Watch this YouTube video for one of the best I’ve ever seen.

12 Reasons for Writers to Love Facebook

facebook

True Confession: For me, Facebook was love at first post.

Apparently I am not alone. Facebook reigns as Social Media King, with 750 million active users. Here are a dozen reasons why Facebook is this writer’s Social Networking BFF.

1. Cure for Isolation: I am a relational gal and it is no secret that writing can be an isolating business. Facebook is a 24 Hour Kitchen Table “Come and Go” Conversation that never ends. I can connect to other writers who are also trapped at home on a deadline. In fact, Facebook is a virtual water cooler for thousands who work at home in their PJs but enjoy a little human connection with their coffee break.

2. Primes My Writing Pump: I read Facebook the way some read the morning paper (before newspapers all but disappeared). I like to peruse my friends’ thoughts while I sip my coffee. Writing a comment here, a question there, gets my writer’s juices flowing. Before long I fill in my status, which is much less daunting than writing a first sentence on an empty page. Interacting on Facebook eases me into a writing frame of mind.

3. Testing Material: Since I write humor, Facebook is a great place to test comedic material. If I get lots of good comments, I cut and past the post into a “Humor File” to use later in a blog or book.

4. Finding Topics that Hit a Nerve: Recently my daughter wrote a FB status about the pros and cons of when to share news of a pregnancy. More than 300 passionate responses from readers later, Rachel knew she’d stumbled upon a hot topic for her blog (www.thenourishedmama.com).

5. Easy Daily Journal: Everyone knows writers should journal daily. But what with all the social media we are now required to do to build our platform, who has time to journal, too? It’s a comfort to me that I have recorded the highlights of my experiences in a brief (publicly read) journal over the last 5 years… on Facebook. Romance novelist Eloisa James wrote an entire memoir (Paris in Love) based on a year of Facebook posts! Because the posts were so well-written, to my surprise, the book was hard to put down.

6. Gathering Ideas from Readers: In her bestselling book The Happiness Project, Gretchen Rubin sprinkles short tips and thoughts from her blog readers’ comments throughout the book. This added interest and variety to her book, especially when presented in bullet-point format.

7. Finding Original Quotes, Quips, and Anecdotes From Others: I wrote a couple of Facebook posts during a vacation when my husband and I both caught the flu. An author friend, writing a book on marriage, asked if she could use my posts as anecdotal material. I was happy to share; and she was gracious to attribute the quotes to me and mention my latest books as a reference in her book. A win-win!

8. Practicing “Writing Tight”: Today’s internet-skimming readers don’t have patience for long, meandering prose. Writing short FB posts is terrific practice in the art of writing tight. Today’s writers must know how to nutshell and extract worthwhile thoughts with as few words as possible. This past week I experienced two incredibly fun hours at a birthday party with four of my grandsons. Rather than bore my friends with a blow-by-blow account of my adorable grandchildren, I posted: “I went to a birthday party at a skating rink today and did the hokey pokey with four of my grandsons. And that’s what it’s all about.”

9. Facebook Friends are Faithful Fans: I’ve discovered Facebook friends to be faithful supporters of my blogs and books, generous in helping get the word out by re-posting press releases, book sales, and good reviews.

10. Networking: You never know how a Facebook relationship can lead to opportunities for writing or marketing your book. My daughter struck up a friendship with another prolific blogger who asked Rachel to guest post for a popular teacher’s blog. Rachel did so well that she was offered a paying gig to write regularly for http://www.weareteachers.com. We’ve also landed radio, podcast, and other web interviews because someone in media saw and liked our posts, blogs, or book topic on Facebook.

11. Random Polls: In our upcoming book Nourished: A Search for Health, Happiness and a Full Night’s Sleep (Zondervan, January 2015), my daughter (and co-author) wanted to address the Top 10 Everyday Stressors Women Face. So I posted the question, “What are the daily things that slow you down, trip you up, and steal your peace?” We gathered dozens of replies and categorized them into 10 areas that formed the basis for an entire book.

12. A Word for the Weary: How often have I received the perfect word of encouragement, comfort, or advice from someone on Facebook, exactly when I needed it? I’ve also had the privilege of regularly encouraging others via Facebook. For those who welcome it, Facebook connections can be a true ministry of words, whether or not you are professionally published.

How have you used Facebook to reach your readers?

What’s YOUR Holiday Plan?

balloons-25737_150Do you know what today is?

It’s National Black Dog Day! Roll out the carpet, crank up the tunes, and open the bags of doggy treats!

In celebration, I’m doing a radio interview, guest posting on several blogs, making a couple of store appearances, and managing a schedule of entertaining tweets, updates, and posts on my own social networks. It’s not only a nationally-named observance, but it’s the perfect opportunity for promoting my very own black dog who stars in my humorous girl-meets-dog memoir, Saved by Gracie. Never mind that the book was released last April – today is the day to hit the spotlight again.cropped Jan and Gracie

In other words, I found a holiday tailor-made for my book, but without all the noise other holidays involve. I don’t have to compete with Halloween costumes or décor, Black Friday shopping madness, Santa, New Year’s Eve bashes, romantic getaways, or fireworks displays. As a black dog owner, I have the stage all to myself!

How about you? Have you found your tailor-made holiday for book promotion yet?

As every author knows, timing is one of the best assets you can find in publicity. Sure, we all wish for something of national importance or interest to pique everyone’s interest in our books when they launch, but few of us have any control over those larger scenarios. The key to keeping your book release momentum, then, is to continue to find reasons that your book is timely. Here are a few suggestions for doing just that:

  1. Re-examine your book content for additional audience appeal you may have missed during the initial book launch. For instance, when my memoir came out, my publisher focused on Christian readers, since it’s a tail (I mean tale) of spiritual healing. After that first wave of publicity, I began to expand my reach into dog-lover territory by hooking up with animal rescue groups, veterinarians, and dog boutiques. I’m now moving into a third wave of audience strategy by networking with health and wellness groups. Handling all three markets would have been too overwhelming for me to manage at first, but by adding audiences incrementally, I’m better able to market and direct what I need to do next to continue sales.
  2. Pay attention to national news and trends, and see if you can’t jump on those trains. Whenever environmental topics (like wind power vrs. natural habitat) are hot, I try to build on those conversations with my own links and commenting, because my Birder Murder Mystery series deals with the same topics. The more I engage in the conversations, the better my visibility to my readers, which translates into continued sales, even for older books in my series.
  3. seafood fettuciniFind your perfect holiday. Does your hero cook Italian food? National Fettucini Alfredo Day is Feb. 7. Does your book discuss holding onto memories? National Scrapbooking Day is the first Saturday in May. If you write about it, I bet you can find a ‘holiday’ to connect with it.

What ‘holiday’ is in your future promotional plan?

 

Can We Talk? Joan Rivers, Marketing Genius

Joan Rivers

Image via Wikipedia

Lately, it’s been a tough run of celebrity deaths. Robin Williams, Lauren Bacall, Richard Attenborough, and Phillip Seymour Hoffman, to name a few. The news media uses these events as a life review. Joan Rivers, the acerbic comedian, who recently died as the result of complications during a medical procedure, is one that has had a few “news specials” about her life.

I wasn’t a huge Joan Rivers fan but the pitiful side of my character did enjoy her taking down a celebrity or two when they dressed in something expensive and awful that might have been more fitting to clean up dog vomit (there’s my toast to you, Joan!). What I found interesting in these biographies on her life is just what a brand/marketing genius she was. We writers could learn some valuable lessons from her.

1. She triumphed through dark times. When her husband committed suicide, Joan was now not only a single mother but she was reportedly also left with quite a bit of debt. Yet we know she didn’t die penniless. She was a wealthy woman. In writing, there are definite valleys. Will I make any money with this novel? Will I make any money ever in publishing (indie or traditional)? Sometimes, we can only answer these questions by pushing forward through the next day and taking the next step even when we can’t see the answer in the distance. If you don’t try, the answer will definitely be no.

2. She didn’t hold public grudges. One of the pervasive stories of her life was when Johnny Carson chose never to speak to her again when she left being his “permanent guest host” for her own talk show. I don’t know what she said in private, but publicly, even though their friendship ended over this perceived slight (which really was a business decision), she always spoke very positively and gave him great credit for giving her a start. We all need to keep in mind publishing is a small industry. If you say something bad about an editor or agent, it will likely get back to that person. Keep in the forefront of your mind that a “no” is about your work and its fit for a company–it’s not a personal slight against you as a person.

3. She had a brand. Whether or not you like Joan Rivers, you knew what she was about. She had a clearly defined brand.

4. She branched out. Joan didn’t make her money doing only stand-up comedy. She also sold fashion items on QVC. What else? Reality TV. She authored several books. What can you do in publishing that maintains your brand but gives you additional income? Can you do non-fiction? Can you write in your genre for another age group? Consider not having all your eggs in one basket.

5. She was willing to try anything. In one interview, she compared herself to, putting it nicely, a lady of the night. “I’ll try anything at least once.” In publishing, there are so many things you can do but fear may be holding you back. Reconsider and take a chance at learning something new. Marketing definitely means stepping out of your comfort zone. M

Thanks for the laughs, Joan. Rest in peace.

When the Bad Reviews Come {And They Will}

 

bad book reviews

“She needs to have more respect for the process . . . trying to claim that everyone should heal like her.”

The words pierced my heart.

Until then, I had enjoyed a couple good months of positive feedback, those heartwarming days after the release of my debut nonfiction book, When A Woman Finds Her Voice. The book hit #1 on Amazon’s Hot New Releases charts and then walked the Amazon {paid} bestseller list {in its genre} for a couple weeks in the top five. It also won some literary awards. But more importantly, my words were reaching the hearts of readers as comments like “inspiring,” “introspective,” “encouraging,” and even “life-changing” peppered online reviews.

That sort of feedback overwhelms a girl with God’s goodness, giving value to this shy writer’s words. To think He had somehow exchanged these primitive ramblings of one who simply longed to spread hope and had used them as encouragement for others, that’s humbling.

I’d finally felt the freedom to say it above a whisper: I am an author.

But then that two-star review hit my screen, attacking my sense of worth. It shouldn’t have, I know. Mentors warned me it was coming; they’d suggested I not even read it.

I didn’t listen.

I determined to mentally counter the negativity and then quickly return to my illusory sense of fulfillment. After all, I welcomed reviews—good or bad. Perpetual student that I am, I’m known to {relentlessly} solicit constructive criticism as an opportunity to learn. And here it sat, this chance for free education, this two-star review therapy.

But in a review-driven culture where we allow others to determine what we read, watch, eat, and even where we spend the night, how can we not be impacted when someone misunderstands our heart?

The judgement sliced soul deep, challenging insecurities I’d long ago buried.

This is the sort of vulnerability we open ourselves up to when we cast our words, our heart, into a public arena that holds potential for not just admiration and esteem but also misunderstanding.

You see, there’s nothing I’m more compassionate about than reaching the heart of a wounded woman and leading her to the restoring, redemptive feet of Jesus. But this particular reader didn’t know that, didn’t know me.

So how do we filter through these words when they come?

  1. We anchor. It’s crucial to anchor any negativity with perspective. We can’t allow disapproval to overtake our thoughts. For the one poor criticism, I had 49 positive reviews from folks who had been uplifted by my words. I worked hard to focus on those. {Very hard.}
  2. Bounce back. To feel defensive at first is natural, but if you find yourself wanting to respond negatively {as in hunt the person down on social media to blast them back}, walk away from the screen and refocus. Immediately.
  3. Consider truth. Ask yourself, “Is this true? Is the criticism valid? Did I somehow fall short?” If so, use this information in a positive manner and seek to write with excellence. However, if the negatives aren’t well-rounded and constructive, the point baseless, you simply have to let it go.

As word-weavers, this should become our default: in the face of bad reviews, let’s practice our ABCs to rebuild our confidence. Anchor. Bounce. Consider.

Okay, I’m curious now: How do you handle criticism?