What’s YOUR Holiday Plan?

balloons-25737_150Do you know what today is?

It’s National Black Dog Day! Roll out the carpet, crank up the tunes, and open the bags of doggy treats!

In celebration, I’m doing a radio interview, guest posting on several blogs, making a couple of store appearances, and managing a schedule of entertaining tweets, updates, and posts on my own social networks. It’s not only a nationally-named observance, but it’s the perfect opportunity for promoting my very own black dog who stars in my humorous girl-meets-dog memoir, Saved by Gracie. Never mind that the book was released last April – today is the day to hit the spotlight again.cropped Jan and Gracie

In other words, I found a holiday tailor-made for my book, but without all the noise other holidays involve. I don’t have to compete with Halloween costumes or décor, Black Friday shopping madness, Santa, New Year’s Eve bashes, romantic getaways, or fireworks displays. As a black dog owner, I have the stage all to myself!

How about you? Have you found your tailor-made holiday for book promotion yet?

As every author knows, timing is one of the best assets you can find in publicity. Sure, we all wish for something of national importance or interest to pique everyone’s interest in our books when they launch, but few of us have any control over those larger scenarios. The key to keeping your book release momentum, then, is to continue to find reasons that your book is timely. Here are a few suggestions for doing just that:

  1. Re-examine your book content for additional audience appeal you may have missed during the initial book launch. For instance, when my memoir came out, my publisher focused on Christian readers, since it’s a tail (I mean tale) of spiritual healing. After that first wave of publicity, I began to expand my reach into dog-lover territory by hooking up with animal rescue groups, veterinarians, and dog boutiques. I’m now moving into a third wave of audience strategy by networking with health and wellness groups. Handling all three markets would have been too overwhelming for me to manage at first, but by adding audiences incrementally, I’m better able to market and direct what I need to do next to continue sales.
  2. Pay attention to national news and trends, and see if you can’t jump on those trains. Whenever environmental topics (like wind power vrs. natural habitat) are hot, I try to build on those conversations with my own links and commenting, because my Birder Murder Mystery series deals with the same topics. The more I engage in the conversations, the better my visibility to my readers, which translates into continued sales, even for older books in my series.
  3. seafood fettuciniFind your perfect holiday. Does your hero cook Italian food? National Fettucini Alfredo Day is Feb. 7. Does your book discuss holding onto memories? National Scrapbooking Day is the first Saturday in May. If you write about it, I bet you can find a ‘holiday’ to connect with it.

What ‘holiday’ is in your future promotional plan?

 

To Write a Book Someday, Share Your Writing Now

8139708904_9a1d1783d4_bSome people will tell you the defining characteristic of a writer is that he or she is someone who writes. There is truth to that perspective, but it fails to offer a complete picture. It also gives many “aspiring writers” an excuse to be nothing more than journal keepers: diligently plucking away at Moleskine memoirs or first-novel manuscripts that have zero chance of getting published, ever.

The point here is not a matter of quality. It’s about privacy.

The reason why many written works-in-progress will never see the light of publishing day is that they are stowed, always and forever, in a drawer or on a hard drive where they have no risk of being evaluated by a second person. The writers of these works will never be writers because they will never have readers. They exist completely outside the writing market, and the only critical eye they allow to view their work is their own.

If you think that one day you’d like for people to read your writing, then you should begin by inviting people to read your writing now. Here are five ways readers can strengthen your writing and make it even more worth reading:

Readers help you get over yourself. It’s not uncommon for writers to feel uncertain or insecure about what they’ve written. Will this technique work here? Am I being clear? Am I using a marketable concept? Does anybody else care about the subject? Without readers to help confirm where and how a piece of writing is hitting its target (and where and how it’s missing its mark), these uncertainties and insecurities often grow and fester. But when you prioritize feedback, typically you get it. As a result you might find that your sinking suspicions will be confirmed. Some of your assumptions might be challenged. Maybe you’ll be pleasantly surprised by rave reviews. Whatever the case, you won’t be stuck wondering anymore, and that will help light a clear way forward.

Readers identify strengths in your work. Encouragement and affirmation give extra fuel when you’re trying to produce a manuscript. So ask your readers to note the places where they laugh out loud, hold their breath with anticipation, get caught by surprise, can’t stop turning pages, or are struck speechless. That paragraph you’re thinking about deleting? It might be your readers’ favorite part. Give them a chance to tell you so.

Readers identify weaknesses in your work. That poetic metaphor you’ve taken days and months to craft? It might be so complex that it’s confusing your readers. The story you’ve built a whole chapter around? Your readers might be bored out of their minds.

As the writer of a work, you will undoubtedly feel more attached to it than your readers will. Because of your heightened emotional attachment, you’ll probably miss seeing some of your writing’s flaws. You might even be blind to enormous holes in the work. Let your readers open your eyes to the problems you don’t see, so you can take the opportunity to fix them.

Readers expand your perspective. You are only one person, so your outlook on the world is limited and skewed. You have strange views about certain things, and some of your views simply haven’t been challenged in a way that forces you to clarify them well or charitably. Readers can help you identify the odd little points in a draft, the ones that either are or seem arrogant, stingy, dismissive, hyper-emotional, you name it. Points like these will jut out in unseemly ways, always subtracting and distracting from good work, unless someone will be so kind as to call your attention to them, so you can know to improve them.

Readers make the process realistic. If your writing aspirations are real, then you’re going to have to accept the reality of readers at some point. Get used to feedback now, and critiques won’t make you crazy later. Write with readers in mind now, and it won’t feel strange when they’re a part of the process later. Start learning what readers are interested in now, and then when your defining moments as a writer come, you’ll be prepared to deliver for your readers.


YOUR TURN: Respond in the comments: How have readers helped your writing? What kind of readers give the best feedback? What keeps you from pursuing readers?


Photo credit: cogdogblog cc

Staying on Course

Photo/KarenJordan

I failed to consider the length of the trail when I started walking it.

Temptations and expectations. I had hoped that a two-mile, brisk walk along a wooded path overlooking a beautiful golf course near my home would clear the cobweb of worry from my mind. 

Instead, my impulsive, adventuresome nature ignored the signpost, describing this four-mile loop through the challenging hills and valleys in Central Arkansas.

I knew the path would eventually lead me back to the trailhead. So, when I noticed the third mile marker, I decided to press on. I assumed that going forward would be faster than turning around and returning to where I started. Plus, after investing so much energy, I wanted to finish the course.

Confusion and distractions. I tried to determine my location on my cell phone’s GPS. But I couldn’t locate the trail on my screen, and the diverging paths confused me. So, I just kept walking.

I stopped from time to time to shoot a few pictures. These gave me some short breaks  from the summertime heat and rest for my throbbing feet, as I avoided the pesky bugs, spider webs, and poison ivy sprigs at the edge of the forest.

Photo/KarenJordanElation. By the end of the trail, my worries had  abandoned me, and the strain of the long walk through the woods subsided. Refreshed, I paused by the lake and enjoyed a bottle of cold water.

I also experienced a surge of self-confidence when I reached my destination. I knew that I wouldn’t have attempted such a feat in the summer heat if I’d known the length and difficulty of the trail.

Looking back on the experience, I realize that I’ve learned this lesson in other areas of my life—marriage, parenting, academics, and writing for publication.

I’m not saying that I have this all together, that I have it made … By no means do I count myself an expert in all of this, but I’ve got my eye on the goal, where God is beckoning us onward—to Jesus. I’m off and running, and I’m not turning back … So let’s keep focused on that goal, those of us who want everything God has for us. (Phil. 3:12-15 MSG)

Are you tempted to quit right now!? I challenge you to focus on God and allow Him to guide you with His promises.

Let the peace of Christ rule in your hearts … And be thankful. Let the message of Christ dwell among you richly … And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him. (Col. 3:15-17 MSG).

What helps you stay on track when you’re tempted to get off course?

YouTube/YamahaBill (Disney’s Hercules – “Go the Distance”)
Photos/KarenJordan

Is Multi-Genre Writing Right For You?

to do list (2)One of the ongoing debates in the writing world is about the wisdom of writing in more than one genre. The reality, I think, is that most writers want to write in several genres and, in fact, may be quite good at it. My first projects were poetry, and then I moved on to magazine articles. Think pieces followed, as did newspaper humor columns. My first published book was a small volume about practical Christian spirituality, but then I found my stride in humorous murder mysteries (#6 is out in September, with #7 currently taking shape on my laptop).

Last but not least, a few months ago, my first memoir was published.

So, for me, the big debate about writing in multiple genres is a no-brainer, because I already do.

My experience of doing so, however, has made me recast the debate from a writing perspective to a publishing perspective, and, as a writer who wants to build a career as a published author, I offer my own pluses and minuses of working in a multi-genre career.

  1. Minus: If you think it’s demanding to build one platform, try building several at once. I’m not saying it can’t be done, but in my experience, it can’t happen simultaneously (unless you have clones of yourself ready to go – and in that case, please drop me a note at my website, because I could use a couple of clones these days). To launch a book, you have to be single-minded to make the best of marketing opportunities: appearances, talks, media, book clubs, etc. Your new book/baby needs attention 24/7, and if you leave it for a day or two to nurse along another genre, you find yourself playing catch-up when you get back to the newborn. I’m guessing it’s like having twins-one person can’t really hold two babies equally well, so there’s always some juggling going on. Same thing with two genres: you end up feeling like you haven’t been as successful as you could have been with just one book. At the very least, you don’t sleep much, because you’re trying to do the work of two marketing departments in one body.
  2. Plus: Working in two genres is exhilarating! You get to double the people you meet and the interests you cultivate. Your horizons expand and life is so rich with new experiences, it takes your breath away. It’s wonderful to be a writer!
  3. Minus: Publishers are very hesitant to take a chance on you in a new genre. The more you’ve established yourself in one genre, the less a publisher wants to take the risk of launching you in a different direction. Publishing is a business, and publishers have to respect the bottom line.
  4. Plus: If your genres share something in common (mine share humor and a love of nature), your fans of one genre are more likely to follow you into new territory, giving you a base readership on which to build and a headstart on creating a new platform.

Have you had any experience in multi-genre writing? Any insights to share?

A Broken Heart— Repaired

Hi, readers of WordServe Water Cooler! Thank you for having me! I’m Martha Ramirez and though I write for young adults, I have a few children’s stories that have tugged at my heartstrings.

BrokenHeartBroken Heart, my new picture book, was inspired by my own heart journey and having to stay strong and pray for the best.

In 2014, I underwent open-heart surgery to correct a congenital heart defect we never knew I had. Broken Heart is about a brave girl who learns doctors have to mend her broken heart. Seven-year-old Julia goes on an unforgettable heart journey and takes her twin sister along for the ride. Like Julia, my heart defect was not discovered at birth. Unlike Julia, it was discovered many, many years later.

I knew the moment I lay in my hospital bed that I had to write a book about a girl with a broken heart. I also kept a journal, planning to rewrite the memoir I recently finished (super-excited!).

Photo by L.I.L.A. Images

Photo by L.I.L.A. Images

With Broken Heart, inspiration came at me with full force. I couldn’t stop writing until I got to the end. I was so content with the way the story unfolded, it was as if an angel whispered the words to me. When my good friend Mary Jo Prado offered to illustrate the story, I was ecstatic! She’s a talented illustrator and super creative. Without a doubt, I knew she could bring the story to life. I was even more thrilled when she added small but significant touches, such as the actual double doors from the hospital I stayed in.

One of the things I felt strongly about when writing this story was to write from the heart and not to worry so much about how it would turn out. I’m a plotter. An organizer. I always set up my stories beforehand and I always know my GMCs (goals, motivations, and conflict), but not this time. This time it was okay to write like the wind and not worry about the details. Of course, I took the time to go back and make certain all my writing goals were accounted for. But I learned there really isn’t a wrong way to write as long as you follow your heart.

Sean Connery in Finding Forrester says it the best, “You must write your first draft with your heart. You rewrite with your head. The first key to writing is . . .  to write, not to think!”

I sincerely hope Broken Heart touches others as it touched me. It’s truly an honor to be here.

What children’s book has touched your heart?

******************************************************************************************
In addition to writing, Martha Ramirez is a 2012 Genesis Semi-Finalist, a member of ACFW (American Christian Fiction Writers), YALITCHAT.ORG, the Muse Conference Board, CataNetwork Writers, and American Author’s Association. Her articles have appeared in various places including the Hot Moms Club and For Her Information (FHI) magazine. In 2012, her blog was nominated website of the week by Writer’s Digest. She looks forward to expanding her career and is hard at work on her next young adult novel. She currently resides in Northern California where she enjoys gardening and kickboxing (not simultaneously). Visit her blog at: Martzbookz.blogspot.com

Sing it, Lamb Chop!

projects.latimes.com

projects.latimes.com

This is the song that doesn’t end. Yes, it goes on and on, my friend.”

If you never watched the fabulous Shari Lewis perform with her puppet Lamb Chop, you might not know this delightful ditty from her Emmy-winning show that ran on PBS from 1992-1997. My youngest daughter enjoyed watching it as a toddler, and since I got to join her in front of the television, this song found its way into my permanent recall bank.

For better or worse, the tune takes over my head every time I have a task that seems never-ending.

Which is my way of introducing my topic today: platform building.

You see, platform building for a writer doesn’t end when your book is published. Instead of thinking of platform building as the first step toward publication, I now see it as the task that underlies the entire creative, marketing, and career development process. As long as you write, it doesn’t end.

But instead of looking at that task as an overwhelming, time-consuming responsibility, I’ve chosen to see it as the lifeblood of what I do.

My platform is my path to accomplishing the work that gives my life meaning. In my case, I want to bring people into closer communion with God’s creation, and I do that through the written word, telling entertaining stories about nature, and in particular, about birding and dogs.

Using this perspective motivates me to continue, and expand, my platform-building. Here’s a quick snapshot of what that looks like for me.

My first book – a small treatise about finding meaning in life – led me to discover my own passion: writing about engagement with nature. To market that first book, I gave retreats and workshops about identifying what you love and what God calls you to; as a result, I added speaking opportunities to my platform. Then I began writing my Birder Murder Mysteries, a light-hearted series about a birder who finds bodies (incorporating my own passion for birding and mystery). To sell books, I began reaching out to birders around the country (and the world!), connecting with them online, attending birding events, sharing information and becoming interested in conservation issues. That influenced additional books in the series, and led to more interaction with like-minded nature-lovers, which has both enriched my writing and my life with speaking/marketing opportunities and new friends. Six years after my first Birder Murder was published, I now have plenty of ideas for future books and venues to market them, as well as a list of birding hotspots to add to my bucket list of personal adventure.

My memoir about my dog is building a new addition to my original platform, giving me more places to talk about nature and to sell all of my books. I’ve begun volunteering with my local Humane Society because of it, and I now see all my writing as advocacy work for improving the human-nature connection. Yes, I know that my platform building doesn’t end, but neither do the rewards I’m finding when it comes to new experiences, learning interesting things, and contributing to my world.

What joys are you finding in the never-ending task of platform building?

Concrete Tips on Book Writing: It’s Like Working a Puzzle

Jigsaw 3 bits out

Just how does one go about writing a book?

Have you ever had that thought?

I am a published author and most days, I still struggle with that question. There’s so much involved in writing a book: craft, connections, moxie, perseverance.

And then there’s this, too: writing is vulnerable. Edna St. Vincent Millay said “a person who publishes a book willfully appears before the populace with his pants down.”

But what else can we do? We must write. And sometimes our efforts turn into a book.

I am in the process of writing my second book, which has pretty much eclipsed everything else in my life. With my first book, I took years writing the whole manuscript before finding an agent and a publishing house. This time, my agent sold the book on proposal with a deadline. I was given eleven months to write and submit it. Yikes.

But how do you actually do it?

I’ve decided that, either way, whether you are on deadline or on your own agenda, writing a book is like doing a puzzle.

I write creative nonfiction. My puzzle pieces are anecdotes and stories from my life. I lurch around in the darkness of my writing cove, type words, peel back memories and scenes from the past, and try to find something salvageable to get down on paper. I try pieces in different places, and attempt to trust that the piece has a place, and that at some point the puzzle will be complete.

Yeah, but, can you answer the question?

Oh, right, I’m supposed to give you a few concrete tips on writing a book.

Let’s assume you are a writer. Here are skills you already possess: you read a lot, you write, you have taken classes or participated in a writing workshop that critiqued your work. Let’s assume you are ready to write a book, and you are looking for a few quick, concrete tips regarding the process.

OK, I can help with that.

-I prepare. I read a chapter from a book I love. I pray about my writing. I block common distractions (i.e. if the kids are home, it is off to the coffee shop I go). I look at my calendar on Google and plan writing time. It is as official as doctor appointments and school functions.

-I write. I can’t tell you how many people have talked to me about writing. “How much of the story do you have down?” I ask. “Oh, I haven’t started writing yet. It’s all up here.” (points to head). Yeah, no, that’s not going to work. I try to find several hours to write. I shoot for 1000 words or two hours editing. I spend time looking off into space, though, too.

-I realize that it takes a lot of work. It took me years to write the first draft of Sun Shine Down. And just so you know, nobody writes wonderful first drafts (if they do, I am going to avoid them and refuse to read their work on principle). Rewriting is key. I hired a professional editor, printed out her suggestions, sat down to the blank page, and re-typed the whole thing.

-I look for tools that will help. I purchased Scrivener, a word processing program specifically for writers. I can pop in and out of chapters easily and I love the cork board feature that helps me see the big picture of my book. I also found an app in Google Chrome based on the Pomodoro Technique. It blocks social media for 25 minutes and then gives me 5 minutes to check email or get up before returning to work. Keep your eye out for tips and tools that will help you and then go a step farther, and utilize them.

-I try to ignore negativity. Beware. Throughout the process you will assume you can’t do it. After, God willing, your book publishes, you still won’t believe you did it or that you could do it again. One of the best ways I know to ignore negativity is to keep writing. I also talk to other writers and attend a monthly writing group.

The second half of Millay’s quote is “If it is a good book nothing can hurt him. If it is a bad book nothing can help him.”

So, here’s to good books! Here’s to puzzle pieces in place, and here’s to us in our writing pursuits!