Making Connections

Publishing is a funny beast. The author wears many hats – writer, editor, marketer, publicist, sometimes frazzled human being (all right, maybe it’s most of the time). There are moments when the load seems overwhelming and I feel incapable of wearing every hat with excellence.

Kariss' teamMarketing tends to be my weakest link. I’m passionate about my books, love to talk about them, enjoy sharing the story of God’s faithfulness. But when it comes to selling the idea of why others should read them, I prefer to let people determine the quality on their own.

I know. I know. I’m still learning how to do this well. But the key is that I’m learning. Guest posts, social media, contests, etc. are all great tools that I am adding to my belt, but the most powerful tool in my arsenal is my network. These people fall into multiple categories, and every group is important

  1. Close friends and family.
    You’ve got to love this group. They are your biggest fans and cheerleaders. Occasionally they may be more biased than constructive with their feedback, but enjoy the affirmation. They’ve watched the journey, battled the insecurities and joy with you, and want to celebrate the finished product.
  2. Fringe friends and acquaintances.
    These are the people familiar enough with you to ask about the book every time they see you. They are also the ones who bought the book out of curiosity and support and are excited to watch the journey from a distance. If they love the story, you better believe they will share with their friends and family.
  3. Unknown readers.
    These are the people whose constructive opinion you can count on most. If they love the book, then job well done. They hail from all over the country, sometimes out of the country, and their word of mouth is powerful. They don’t know you, but love the heart in your books and will shout it from the mountaintops and anxiously wait for the next book. I love networking with this group. Their excitement fuels my own.
  4. Critics and commentators.
    These are your influencers, bloggers, Amazon comment critics, etc. I don’t necessarily advocate taking their opinions as gospel. But often, they have a powerful voice in their particular online spheres. Learn what they love and what they don’t, filter it to see if there is truth, and build on these admonitions in your next book.
  5. The unreached.
    The good news is that with all these other groups on board, the unreached are now reachable. Diligently work to add this group to the fold. Build relationships with your readers. Write stories that people can’t ignore. And don’t grow discouraged. This is a journey, not a short-distance sprint. Growth happens over time, and it’s exciting to see.

Shadowed_AUG 1 (1)But there is one connection that is the most important. Talking to the Master Storyteller. He knows your story intimately, and He alone can weave your network into something beautiful.

Prayer is powerful. In moments of frustrated marketing, I’ve prayed that the Lord will get Shaken and Shadowed into the hands of people who need to read them, despite my best efforts.

And He has.

Some of my favorite interactions from readers come from those who never heard about the book but wandered into a bookstore, loved the story, laughed, cried, and found hope in Christ. Every time I read one of these messages, I praise the Master Marketer. In spite of my best efforts, He is still placing these books in strategic places.

More than spinning a great story and growing my craft, I want to make an impact. And that only comes through surrendering my ideas in marketing to the One who knows best. I figure with Him at the wheel, I’ll do what I can and let Him do the rest.

Is Multi-Genre Writing Right For You?

to do list (2)One of the ongoing debates in the writing world is about the wisdom of writing in more than one genre. The reality, I think, is that most writers want to write in several genres and, in fact, may be quite good at it. My first projects were poetry, and then I moved on to magazine articles. Think pieces followed, as did newspaper humor columns. My first published book was a small volume about practical Christian spirituality, but then I found my stride in humorous murder mysteries (#6 is out in September, with #7 currently taking shape on my laptop).

Last but not least, a few months ago, my first memoir was published.

So, for me, the big debate about writing in multiple genres is a no-brainer, because I already do.

My experience of doing so, however, has made me recast the debate from a writing perspective to a publishing perspective, and, as a writer who wants to build a career as a published author, I offer my own pluses and minuses of working in a multi-genre career.

  1. Minus: If you think it’s demanding to build one platform, try building several at once. I’m not saying it can’t be done, but in my experience, it can’t happen simultaneously (unless you have clones of yourself ready to go – and in that case, please drop me a note at my website, because I could use a couple of clones these days). To launch a book, you have to be single-minded to make the best of marketing opportunities: appearances, talks, media, book clubs, etc. Your new book/baby needs attention 24/7, and if you leave it for a day or two to nurse along another genre, you find yourself playing catch-up when you get back to the newborn. I’m guessing it’s like having twins-one person can’t really hold two babies equally well, so there’s always some juggling going on. Same thing with two genres: you end up feeling like you haven’t been as successful as you could have been with just one book. At the very least, you don’t sleep much, because you’re trying to do the work of two marketing departments in one body.
  2. Plus: Working in two genres is exhilarating! You get to double the people you meet and the interests you cultivate. Your horizons expand and life is so rich with new experiences, it takes your breath away. It’s wonderful to be a writer!
  3. Minus: Publishers are very hesitant to take a chance on you in a new genre. The more you’ve established yourself in one genre, the less a publisher wants to take the risk of launching you in a different direction. Publishing is a business, and publishers have to respect the bottom line.
  4. Plus: If your genres share something in common (mine share humor and a love of nature), your fans of one genre are more likely to follow you into new territory, giving you a base readership on which to build and a headstart on creating a new platform.

Have you had any experience in multi-genre writing? Any insights to share?

A Broken Heart— Repaired

Hi, readers of WordServe Water Cooler! Thank you for having me! I’m Martha Ramirez and though I write for young adults, I have a few children’s stories that have tugged at my heartstrings.

BrokenHeartBroken Heart, my new picture book, was inspired by my own heart journey and having to stay strong and pray for the best.

In 2014, I underwent open-heart surgery to correct a congenital heart defect we never knew I had. Broken Heart is about a brave girl who learns doctors have to mend her broken heart. Seven-year-old Julia goes on an unforgettable heart journey and takes her twin sister along for the ride. Like Julia, my heart defect was not discovered at birth. Unlike Julia, it was discovered many, many years later.

I knew the moment I lay in my hospital bed that I had to write a book about a girl with a broken heart. I also kept a journal, planning to rewrite the memoir I recently finished (super-excited!).

Photo by L.I.L.A. Images

Photo by L.I.L.A. Images

With Broken Heart, inspiration came at me with full force. I couldn’t stop writing until I got to the end. I was so content with the way the story unfolded, it was as if an angel whispered the words to me. When my good friend Mary Jo Prado offered to illustrate the story, I was ecstatic! She’s a talented illustrator and super creative. Without a doubt, I knew she could bring the story to life. I was even more thrilled when she added small but significant touches, such as the actual double doors from the hospital I stayed in.

One of the things I felt strongly about when writing this story was to write from the heart and not to worry so much about how it would turn out. I’m a plotter. An organizer. I always set up my stories beforehand and I always know my GMCs (goals, motivations, and conflict), but not this time. This time it was okay to write like the wind and not worry about the details. Of course, I took the time to go back and make certain all my writing goals were accounted for. But I learned there really isn’t a wrong way to write as long as you follow your heart.

Sean Connery in Finding Forrester says it the best, “You must write your first draft with your heart. You rewrite with your head. The first key to writing is . . .  to write, not to think!”

I sincerely hope Broken Heart touches others as it touched me. It’s truly an honor to be here.

What children’s book has touched your heart?

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In addition to writing, Martha Ramirez is a 2012 Genesis Semi-Finalist, a member of ACFW (American Christian Fiction Writers), YALITCHAT.ORG, the Muse Conference Board, CataNetwork Writers, and American Author’s Association. Her articles have appeared in various places including the Hot Moms Club and For Her Information (FHI) magazine. In 2012, her blog was nominated website of the week by Writer’s Digest. She looks forward to expanding her career and is hard at work on her next young adult novel. She currently resides in Northern California where she enjoys gardening and kickboxing (not simultaneously). Visit her blog at: Martzbookz.blogspot.com

Sing it, Lamb Chop!

projects.latimes.com

projects.latimes.com

This is the song that doesn’t end. Yes, it goes on and on, my friend.”

If you never watched the fabulous Shari Lewis perform with her puppet Lamb Chop, you might not know this delightful ditty from her Emmy-winning show that ran on PBS from 1992-1997. My youngest daughter enjoyed watching it as a toddler, and since I got to join her in front of the television, this song found its way into my permanent recall bank.

For better or worse, the tune takes over my head every time I have a task that seems never-ending.

Which is my way of introducing my topic today: platform building.

You see, platform building for a writer doesn’t end when your book is published. Instead of thinking of platform building as the first step toward publication, I now see it as the task that underlies the entire creative, marketing, and career development process. As long as you write, it doesn’t end.

But instead of looking at that task as an overwhelming, time-consuming responsibility, I’ve chosen to see it as the lifeblood of what I do.

My platform is my path to accomplishing the work that gives my life meaning. In my case, I want to bring people into closer communion with God’s creation, and I do that through the written word, telling entertaining stories about nature, and in particular, about birding and dogs.

Using this perspective motivates me to continue, and expand, my platform-building. Here’s a quick snapshot of what that looks like for me.

My first book – a small treatise about finding meaning in life – led me to discover my own passion: writing about engagement with nature. To market that first book, I gave retreats and workshops about identifying what you love and what God calls you to; as a result, I added speaking opportunities to my platform. Then I began writing my Birder Murder Mysteries, a light-hearted series about a birder who finds bodies (incorporating my own passion for birding and mystery). To sell books, I began reaching out to birders around the country (and the world!), connecting with them online, attending birding events, sharing information and becoming interested in conservation issues. That influenced additional books in the series, and led to more interaction with like-minded nature-lovers, which has both enriched my writing and my life with speaking/marketing opportunities and new friends. Six years after my first Birder Murder was published, I now have plenty of ideas for future books and venues to market them, as well as a list of birding hotspots to add to my bucket list of personal adventure.

My memoir about my dog is building a new addition to my original platform, giving me more places to talk about nature and to sell all of my books. I’ve begun volunteering with my local Humane Society because of it, and I now see all my writing as advocacy work for improving the human-nature connection. Yes, I know that my platform building doesn’t end, but neither do the rewards I’m finding when it comes to new experiences, learning interesting things, and contributing to my world.

What joys are you finding in the never-ending task of platform building?

Concrete Tips on Book Writing: It’s Like Working a Puzzle

Jigsaw 3 bits out

Just how does one go about writing a book?

Have you ever had that thought?

I am a published author and most days, I still struggle with that question. There’s so much involved in writing a book: craft, connections, moxie, perseverance.

And then there’s this, too: writing is vulnerable. Edna St. Vincent Millay said “a person who publishes a book willfully appears before the populace with his pants down.”

But what else can we do? We must write. And sometimes our efforts turn into a book.

I am in the process of writing my second book, which has pretty much eclipsed everything else in my life. With my first book, I took years writing the whole manuscript before finding an agent and a publishing house. This time, my agent sold the book on proposal with a deadline. I was given eleven months to write and submit it. Yikes.

But how do you actually do it?

I’ve decided that, either way, whether you are on deadline or on your own agenda, writing a book is like doing a puzzle.

I write creative nonfiction. My puzzle pieces are anecdotes and stories from my life. I lurch around in the darkness of my writing cove, type words, peel back memories and scenes from the past, and try to find something salvageable to get down on paper. I try pieces in different places, and attempt to trust that the piece has a place, and that at some point the puzzle will be complete.

Yeah, but, can you answer the question?

Oh, right, I’m supposed to give you a few concrete tips on writing a book.

Let’s assume you are a writer. Here are skills you already possess: you read a lot, you write, you have taken classes or participated in a writing workshop that critiqued your work. Let’s assume you are ready to write a book, and you are looking for a few quick, concrete tips regarding the process.

OK, I can help with that.

-I prepare. I read a chapter from a book I love. I pray about my writing. I block common distractions (i.e. if the kids are home, it is off to the coffee shop I go). I look at my calendar on Google and plan writing time. It is as official as doctor appointments and school functions.

-I write. I can’t tell you how many people have talked to me about writing. “How much of the story do you have down?” I ask. “Oh, I haven’t started writing yet. It’s all up here.” (points to head). Yeah, no, that’s not going to work. I try to find several hours to write. I shoot for 1000 words or two hours editing. I spend time looking off into space, though, too.

-I realize that it takes a lot of work. It took me years to write the first draft of Sun Shine Down. And just so you know, nobody writes wonderful first drafts (if they do, I am going to avoid them and refuse to read their work on principle). Rewriting is key. I hired a professional editor, printed out her suggestions, sat down to the blank page, and re-typed the whole thing.

-I look for tools that will help. I purchased Scrivener, a word processing program specifically for writers. I can pop in and out of chapters easily and I love the cork board feature that helps me see the big picture of my book. I also found an app in Google Chrome based on the Pomodoro Technique. It blocks social media for 25 minutes and then gives me 5 minutes to check email or get up before returning to work. Keep your eye out for tips and tools that will help you and then go a step farther, and utilize them.

-I try to ignore negativity. Beware. Throughout the process you will assume you can’t do it. After, God willing, your book publishes, you still won’t believe you did it or that you could do it again. One of the best ways I know to ignore negativity is to keep writing. I also talk to other writers and attend a monthly writing group.

The second half of Millay’s quote is “If it is a good book nothing can hurt him. If it is a bad book nothing can help him.”

So, here’s to good books! Here’s to puzzle pieces in place, and here’s to us in our writing pursuits!

The Story of My Life

whisperingOne of my favorite parts of speaking to audiences is telling them the true stories behind the stories.

When I talk about my murder mysteries, I talk about the incidents in my own life that inspire plot lines and settings. While I haven’t personally murdered anyone (nor do I plan to), my fictional characters’ motives and subterfuges stem from simple human traits we all share. Who hasn’t experienced confusion, envy, jealousy, greed, the desire for revenge? Just because the extent of my envy might be a girlfriend’s new hair cut doesn’t mean I can’t extrapolate that feeling into the murderous intent of a killer, right?

Okay, that might be quite a bit of extrapolation, but you get my drift.

Where the real fun comes in, however, is sharing with readers the snippets of my experience that I insert right into my novels. For instance, in my third Birder Murder Mystery, my protagonist goes on a weekend birding trip to Fillmore County in Minnesota, which is based on an actual birding trip I took to that county many years ago. Spending time with other birders not only gave me a chance to add to my own life list of birds, but it provided some snappy, funny conversation that I then used in my book. I’ve found more than once that real life makes for the best fiction.

Another example: in my fourth Birder Murder, my characters are in Flagstaff, Arizona on the campus of Northern Arizona University. The setting was inspired by a trip I took with my middle daughter to tour the NAU campus when she was making college plans; the hair-raising flight into the city, the conversation with an old hippie cab driver, and the fact that NAU is surrounded on three sides by graveyards, all come directly from my trip. As a mystery writer, how could I NOT set a murder mystery where everyone KNOWS where the bodies are buried?

The most transparent example of how my writing chronicles my own life is, of course, my new memoir about how my dog helped me overcome anxiety, including a fear of dogs. Yet even since the book was published in April, I continue to find nuggets of meaning in my own story that I didn’t recognize while I was writing it: we adopted Gracie on the day before Easter – the eve of Resurrection. So now I tell audiences that my dog not only helped me experience my own spiritual and physical renewal, but the book about her is also changing my career in unimagined ways. Too bad I didn’t know that part already, because it would have been a nice epilogue…gee, maybe that’s the next book.

When I share my real stories with groups, I realize that the writing advice I first heard as a child is true: write what you know. I just didn’t understand how I could make my own experiences book-worthy…until I threw in the imagination to make my own stories part of someone else’s.

In what ways does your writing chronicle your life?

 

Writing Inspiration from Anne Rice

Sometimes, what you need is a little inspiration from those that have braved the path before you. That’s really what this blog was designed to be– a way to help those who are a bit behind on the publishing path. To offer knowledge, encouragement . . . a helping hand.

Regardless of what you think of Anne Rice, she has “been there, done that.” I came across this interview on You Tube and found the information pretty interesting.

Hope it inspires you today.

What authors inspire you to keep perfecting your writing craft? What words of advice have kept you going?