Marketing Magic for Authors and Speakers

“Marketing is a contest for people’s attention.” — Seth Godin

In June, at the Advanced Speakers and Writers Association National Conference, I shared the stage with a panel of writing greats. We spoke to this Christian group of women on increasing speaking opportunities in order to sell more books — or as I like to call it, Marketing Magic for Authors and Speakers.

The room was filled, and the audience leaned forward in rapt attention from the opening sentence. Heads were down as they scribbled to keep up with the flow of information. Hands popped in the air like jack-in-the-boxes to ask questions. Three things in particular spurred their interest.

Marketing Magic for Authors and Speakers Top Three:

  • Creating a marketing calendar — Strategizing timelines for posting on social media
  • Thinking outside the marketing box — Re-slanting your message(s) to reach groups you’ve never thought to target
  • Telling your marketing story — Compelling your audience to buy through a heart-felt message

Marketing is Not Selling“Excellence is doing ordinary things extraordinarily well.” With this statement, John W. Gardner simplifies the problem many of us have with marketing.  We make more out of it than what it is. In reality, if we don’t overcomplicate it, marketing is simply doing something ordinary, sharing something we’re passionate about, with like-minded people. We just need to find the most effective way to reach them. And that won’t look the same for everyone — we aren’t cookie cutters of each other.

If you need to create some marketing magic for your books, or need to increase speaking opportunities to help you reach a wider audience, I invite you to contact me. Email anita@anitabrooks.com for the handout from the AWSA seminar, and I’ll be happy to share. Not only will you find bullet-point tips, timeline suggestions, and examples of Press Releases and Marketing Maps, but links to the following:tell them your story

  • American Library Association
  • A listing for every national association in the U.S.
  • Christian radio stations
  • Christian television stations
  • Mega-churches

If you’d like to learn more information on another exciting way to improve your marketing strategies, follow me at anitabrooks.comMy heart is to help fellow authors and speakers reach more people — but not in the traditional way. Together, we can create marketing magic, when we offer each other a helping hand.

What unique ways do you use to sell more books? Want to see an example of a brilliant marketing piece? Watch this YouTube video for one of the best I’ve ever seen.

I Am A Writer

My brother got married a couple of months ago, and our family forever changed. I gained a new sister, a new twist on life, AND a bigger family. My dad performed the ceremony and I sat with him and my brother two nights before the wedding around our kitchen table listening to them go over the vows – vows to honor and cherish and grow old.

Vows carry a certain kind of weight. In the past few weeks, I’ve found it necessary to make a different kind of vow. Not a vow to another person, a job, task, or event. I am making a vow to myself.

Kariss - Shaken in storesI am a writer. Period. End of any wondering or questions. I have all the dreams and insecurities that come with the itch of fingers to grab a pen and hit the paper.

I am a writer, and within a week of beginning work with my editor on Shaken, I emailed my mentor and told her I thought I needed to start the whole book over. I felt like I need to somehow make it better. I did that with my second book, Shadowed, too. Now my goal is to make each book better than the last.

I am a writer. We can be our own worst enemies. We can also be our own greatest advocates because NO ONE can make me finish the job but myself.

I am a writer, and I type THE END for my own benefit. It will never be perfect. But it can be something I am proud of once I push past the insecurities and just finish.

I am a writer, and I notice people in a different way. This gives me the unique desire to figure out how God wired them, to value their quirks and struggles, and to cheer them on in their successes. I know the best kind of character is one who reflects what God has already created – people. So I’ve learned to value each person individually and love his or her uniqueness.

I am a writer. I can be introverted or extroverted, depending on the situation. I can be equally emotional and analytical, which can sometimes be confusing.

I am a writer. I know the power of words, the pain they can wield or the healing they can bring.

I am a writer. I can stand back and observe a scene, using words to paint a whimsical picture or one cloaked in shadows.

I am a writer, and from what I’ve heard, we subsist on coffee and chocolate. Of course, I can’t personally verify this.

Kariss - Courage quoteI am a writer, and with that comes the necessity to be uniquely myself while God continues to mold me in the process. But when I fail to be who God made me to be, I miss out on being part of the story He is weaving in and through me. When the insecurities or the pride creep in, I vow to fight and write, because no one can write a story exactly like I can.

No one can reach my audience quite like I can.

No one can speak or create or brainstorm or think quite like I can.

I am a writer, but I am only one part of a whole community. Together, we reach a wide audience. Individually, we touch specific hearts, those that are, for one reason or another, particularly attracted to the stories placed on our hearts. When I fail to be unapologetically myself, my readers and those in my life miss out. I miss out.

So this is my writer’s vow. I vow to be unapologetically myself, to be the person, the writer, that God made me to be. I vow to grow in this craft, knowing I will fail and knowing I will succeed. I am a writer, and I want to be part of this beautiful story God is writing with my life, not just an unwilling participant.

What lessons have you learned as you grow to be the best writer YOU can be?

The Best Resolutions

Are you planning to make resolutions this New Year’s?

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Why not base them on some of the declarations that are recorded in Scripture?

Check out these biblical resolutions.

Resolve to inquire of the Lord. King Jehoshaphat was told that a vast army was coming to make war against him and his country of Judah. But before he ever rallied his troops or formulated a battle plan, “Jehoshaphat resolved to inquire of the Lord, and he proclaimed a fast for all Judah” (2 Chronicles 20:3). The people gathered together and Jehoshaphat prayed earnestly before the entire group. He ended his prayer by declaring to the Lord, “We do not know what to do, but our eyes are upon you” (2 Chronicles 20:12).

Undoubtedly the year ahead will, for many of us, bring about situations for which we have no answers. Regardless of what struggles lay ahead, we can take comfort in the fact that our God sees our need (Genesis 16:13), hears our cries (1 John 5:14), and knows us intimately (Psalm 139:1). He is never caught by surprise or left without a plan. When we don’t know what to do or where to step, we can resolve to inquire of the Lord and fix our eyes upon him as Jehoshaphat did.

Resolve to guard my mouth from sin. This second resolution is a challenging one. In Psalm 17:3, King David resolved that his mouth would not sin. Can you think of any words that you said this past year that you wish you could take back? Paul wrote in Ephesians 4:29: “Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.” It’s a lofty goal, but even if we fail from time to time, just imagine the impact we can have on the people around us if we’ll choose to say only those words that build or benefit others.

Resolve to guard my purity. The Old Testament prophet Daniel resolved to keep himself pure. When Daniel made that resolution, he was surrounded by a culture that was replete with idol worship and completely opposed to the standards of the God of Israel. “But Daniel resolved not to defile himself” (Daniel 1:8).

Sadly, our society is growing more and more opposed to the standards outlined in God’s Word. We’re bombarded by images on our televisions or movie screens that threaten to desensitize us to evil, immorality, and violence. But Paul warned us in Romans 12:2 not to “conform any longer to the pattern of this world, but be transformed by the renewing of your mind.” We’re to be distinctive and committed to purity. We can’t always control our culture, but like Daniel, we don’t have to allow our culture to control us.

Resolve to keep Jesus as my primary focus. The final resolution is my favorite. The Apostle Paul resolved to keep his focus on Jesus. As Paul reflected upon his ministry in the city of Corinth, he said, “For I resolve to know nothing (to be acquainted with nothing, to make a display of the knowledge of nothing, and to be conscious of nothing) among you except Jesus Christ (the Messiah) and Him crucified” (1 Corinthians 2:2 AMP). It was Paul’s passion to wholeheartedly keep his focus on being acquainted with, displaying the knowledge of, and being conscious of our glorious Savior. What greater resolution could there be?

So I challenge you to join me in making these four New Year’s resolutions. Display them where you will see them often. Pray daily and confess when you fail. It is my prayer that you have a blessed and resolute new year.

First Appeared in Today’s Christian Woman: http://www.todayschristianwoman.com/articles/2010/january/thebestnewyearsresolutions.html

And Proverbs 31 Ministries Every Day Life: http://p31everydaylife.blogspot.com/2010/01/biblical-resolutions.html

Miles to Go and Promises to Keep

Photo/KarenJordan

“But I have promises to keep,
And miles to go before I sleep …” (Robert Frost).

Many years ago, I sensed the Lord’s direction to begin writing a very personal story from my family’s life. So I began to record my thoughts even while we were still embroiled in the middle of the crisis.

Roadblocks. Yet every time I would attempt to complete a book proposal for this particular project, something thwarted my efforts.

I don’t just mean a little bump in the road. I’m referring to situations that seemed impossible to get through—like my mother’s fatal illness, my daughter’s three orthopedic surgeries and difficult pregnancies, my daughter-in-law’s seven miscarriages and two miraculous births, and my father-in-law’s lengthy terminal illness.

And that’s not counting all the roadblocks in my journey to publication. Oh, my! Where do I begin with that one?

Red flags. So as I approached this long-drawn-out project again—this time working on it with my daughter Tara—red flags waved all around me. Again, it looked hopeless. And to be honest, when I returned home from our last brainstorming session, discouragement covered me like a heavy cloak. And my emotions tempted me to return this story to my “What was I thinking?” pile once again.

Reminders. Then, I remembered my “40-day Challenge: Telling the Stories That Matter Most.”

I also began a study the life of Moses. And I thought my mission looked impossible!

Moses faced the unimaginable tasks of his calling with great fear. He knew he didn’t have the strength or the abilities that he would need to complete the undertakings God had asked of him. He was aware of his weaknesses and limitations; yet, he wanted to embrace God’s promises. But at each step, he faced his own inabilities in light of God’s plans.

As I study more about Moses, I’m reminded once again of God’s steadfast commitment to keep His promises. Even my unbelief, fear, and doubt will not divert God’s plans. I may get sidetracked and distracted, but God remains faithful to His Word.

God also promises to provide all I need to complete the work that He began in me.

“There has never been the slightest doubt in my mind that the God who started this great work in (me) would keep at it and bring it to a flourishing finish …” (Phil. 1:6 MSG).

Reflection. I’m grateful that God continues to invite me to join Him in His work. And I don’t sense that He has given up on me like I’ve often done with Him. He will forgive my complaining about my circumstances and blaming others for my failures.

So I’m holding on to God’s promises now, even as I write this confession of faith. And I pray if you are struggling with a similar issue, you will revisit His promises to you, too.

Are you facing an impossible project now? What lessons are you learning in the process?

I Didn’t Sign Up For This!!!

Babies CryingSometimes I wonder if I’m a masochist, because a writing career is a mixed bag of blessings and curses.

The blessings are many. You finally get to hold in your hands your words published in a book (yes, electronic versions count!). You have the satisfaction of knowing others are reading your work. You get your name in the local paper for doing a booksigning, or you’re a guest author at a local book club. You might even get paid to speak to an audience!

And then there are the curses. A reviewer hates your book. You knock on the doors of the local media till your knuckles are sore, but no one answers. Your great idea for marketing falls flat. You check your Amazon.com sales numbers on your author central page, and it’s like getting slapped in the face with the wet towel of reality. (“What? I’ve only sold 17 copies of my book in the last six months? That CAN’T be right!”)

The fact is that for us writers, who pour our heart and soul into our writing, all those negative responses drip, drip, drip onto the rock of our confidence, until the sharp edges of our desire and motivations (those things that enabled us to set out on the road of writing in the first place) become worn down, replaced by recesses of self-doubt and exhaustion. It takes a lot more energy and perseverance to repair that accumulating damage than it does to bask in the sunshine of the blessings we experience.

This, then, is why a writer needs a talent to forget.

As Philippians 3:13-14 instructs us, “Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.”

Every writer I know acknowledges that they have been called to write. The thing we don’t like to acknowledge is how hard it can be at times to do that very thing. None of us embraced our call to write with a joyful shout of “I can’t wait to experience frustration, misunderstanding, isolation, and a hundred painful book signings in almost deserted bookstores!”

At least, I know I didn’t.

And yet the promise remains for us as powerful as it did for St. Paul. We might not have to endure blindness, or imprisonment, or persecution like that famous evangelist, but we can still ‘strain toward what is ahead’ when we fix our eyes on the prize that is Christ Jesus, and not on the obstacles we have to surmount to get there. Like St. Paul, we need to consider ourselves ‘as yet to take hold of our goal,’ no matter how accomplished we might feel when our names are in the local events calendar, or someone contacts us to speak at a program.

Forget what is behind, then, and press on, because that mixed bag you’re holding is well worth the prize.

What is your favorite way to forget and then press on?

Screenwriting for Fun and Energy

As this posts, I’m stretching my writing muscles. Doing something I’ve never attempted before. Writing a screenplay for a contest.

It’s not something I’d ever put thought into. After all, I’m a non-fiction author, although my work is story-rich. But I do have these fascinating plot thoughts that simply won’t go away. So what’s a writer to do with them?

According to a Hollywood screenwriter I met at a recent conference, “Enter a contest and have fun.”

Getting Through

Releasing, April, 2015 through Barbour Publishing

And the timing is right. I just finished writing a book I’m very passionate about called Getting Through What You Can’t Get Over, releasing through Barbour Publishing in April, 2015. I’m totally jazzed about Getting Through, but I’m also drained. It takes a lot to wade into soul-deep true stories of people who’ve experienced unwanted tragedy — many of them my own.

And as I prepare to work on my next non-fiction project, another soul-wrenching work speaking life into hurting people, I need a mental boost. So I’m challenging myself in an out-of-the-box way. I’m screenwriting for seven days in the 168 Film Project, Write of Passage contest.

But right before I started, something very interesting happened. And I wondered if God had hinted at all of this in the past, although I’d forgotten.

It was October, 2010, and I was in South Carolina on the cusp of discovering a life-changing secret about my identity. Though DNA tests wouldn’t confirm it for several days, I would soon learn my dad isn’t my biological father. At forty-six, the news blindsided me from left field.

On this particular day, I was getting ready to visit my dad (the only father I’d ever known), and as I neared his house, I thought my heart might explode from its pounding. I needed to catch my breath before I faced my fears.

It was Sunday evening, and I pulled into a plaza parking lot only two blocks from my dad’s house. The place was deserted, except for one vehicle.

Writing Screenplays

Stretching a Different Set of Muscles Can Energize

I glanced up and the license plate immediately caught my eye. I have no good explanation as to why, but I took a picture. I thought the personalized plate was curious, and remember wondering if God was telling me something. But at the time, I hadn’t even signed with my literary agent, much less sold a book.

Besides, I had bigger things on my mind, so I saved the digital photo in a file, and promptly forgot about it. Until recently.

A few weeks ago, I ran across the picture while looking for something else. Then I realized I was getting ready to enter my first screenwriting contest. And I wondered….

Does it mean anything? Probably not. Could God have hinted to me all those years ago? Possibly so. Is it fun to consider? Absolutely yes.

Whether anything comes from screenwriting or not, this is what I’ve realized. In order to infuse your writing with fresh wind, sometimes you need to do something totally off the wall, very different from what you’ve gotten used to. For a short time.

So I’m not working on a screenplay because I hope to invent the next Hollywood blockbuster, I’m screenwriting for fun and energy. That way, when this contest is over, I’ll have new fodder to make my next book even better than the ones before. And maybe that’s what God had in mind all along.

How do you stimulate your writing in creative new ways?

Anita Fresh Faith

12 Reasons for Writers to Love Facebook

facebook

True Confession: For me, Facebook was love at first post.

Apparently I am not alone. Facebook reigns as Social Media King, with 750 million active users. Here are a dozen reasons why Facebook is this writer’s Social Networking BFF.

1. Cure for Isolation: I am a relational gal and it is no secret that writing can be an isolating business. Facebook is a 24 Hour Kitchen Table “Come and Go” Conversation that never ends. I can connect to other writers who are also trapped at home on a deadline. In fact, Facebook is a virtual water cooler for thousands who work at home in their PJs but enjoy a little human connection with their coffee break.

2. Primes My Writing Pump: I read Facebook the way some read the morning paper (before newspapers all but disappeared). I like to peruse my friends’ thoughts while I sip my coffee. Writing a comment here, a question there, gets my writer’s juices flowing. Before long I fill in my status, which is much less daunting than writing a first sentence on an empty page. Interacting on Facebook eases me into a writing frame of mind.

3. Testing Material: Since I write humor, Facebook is a great place to test comedic material. If I get lots of good comments, I cut and past the post into a “Humor File” to use later in a blog or book.

4. Finding Topics that Hit a Nerve: Recently my daughter wrote a FB status about the pros and cons of when to share news of a pregnancy. More than 300 passionate responses from readers later, Rachel knew she’d stumbled upon a hot topic for her blog (www.thenourishedmama.com).

5. Easy Daily Journal: Everyone knows writers should journal daily. But what with all the social media we are now required to do to build our platform, who has time to journal, too? It’s a comfort to me that I have recorded the highlights of my experiences in a brief (publicly read) journal over the last 5 years… on Facebook. Romance novelist Eloisa James wrote an entire memoir (Paris in Love) based on a year of Facebook posts! Because the posts were so well-written, to my surprise, the book was hard to put down.

6. Gathering Ideas from Readers: In her bestselling book The Happiness Project, Gretchen Rubin sprinkles short tips and thoughts from her blog readers’ comments throughout the book. This added interest and variety to her book, especially when presented in bullet-point format.

7. Finding Original Quotes, Quips, and Anecdotes From Others: I wrote a couple of Facebook posts during a vacation when my husband and I both caught the flu. An author friend, writing a book on marriage, asked if she could use my posts as anecdotal material. I was happy to share; and she was gracious to attribute the quotes to me and mention my latest books as a reference in her book. A win-win!

8. Practicing “Writing Tight”: Today’s internet-skimming readers don’t have patience for long, meandering prose. Writing short FB posts is terrific practice in the art of writing tight. Today’s writers must know how to nutshell and extract worthwhile thoughts with as few words as possible. This past week I experienced two incredibly fun hours at a birthday party with four of my grandsons. Rather than bore my friends with a blow-by-blow account of my adorable grandchildren, I posted: “I went to a birthday party at a skating rink today and did the hokey pokey with four of my grandsons. And that’s what it’s all about.”

9. Facebook Friends are Faithful Fans: I’ve discovered Facebook friends to be faithful supporters of my blogs and books, generous in helping get the word out by re-posting press releases, book sales, and good reviews.

10. Networking: You never know how a Facebook relationship can lead to opportunities for writing or marketing your book. My daughter struck up a friendship with another prolific blogger who asked Rachel to guest post for a popular teacher’s blog. Rachel did so well that she was offered a paying gig to write regularly for http://www.weareteachers.com. We’ve also landed radio, podcast, and other web interviews because someone in media saw and liked our posts, blogs, or book topic on Facebook.

11. Random Polls: In our upcoming book Nourished: A Search for Health, Happiness and a Full Night’s Sleep (Zondervan, January 2015), my daughter (and co-author) wanted to address the Top 10 Everyday Stressors Women Face. So I posted the question, “What are the daily things that slow you down, trip you up, and steal your peace?” We gathered dozens of replies and categorized them into 10 areas that formed the basis for an entire book.

12. A Word for the Weary: How often have I received the perfect word of encouragement, comfort, or advice from someone on Facebook, exactly when I needed it? I’ve also had the privilege of regularly encouraging others via Facebook. For those who welcome it, Facebook connections can be a true ministry of words, whether or not you are professionally published.

How have you used Facebook to reach your readers?