About sarahjoyliteraryagent

Sarah Joy Freese is an associate literary agent with WordServe Literary. She loves reading through queries and attending writing conferences to meet new excellent writers. Sarah especially enjoys working with authors make their manuscripts even stronger. Sarah received her bachelor’s degree in English and communications from Cornerstone University in Grand Rapids, Michigan. She also has an MA (emphasis in creative writing) and an MLIS degree from the University of Wisconsin-Milwaukee. Sarah is married and is enjoying life with her husband and two birds, Brewster and Simon. When she is not working, Sarah enjoys crocheting, watching NCIS and Grey’s Anatomy, and playing Euchre.

How Writing a Proposal Is a Lot Like Teething

We’ve hit the teething stage at our house which means a lot of crying/whining (especially at 2:05 am), drooling, and biting. I still haven’t figured out how Baby Boy manages to fit almost his entire fist into his mouth. I have, however, made a lot of comparisons of teething to the writing process, specifically to proposal writing.

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1. It’s painful. Have you ever seen the show So You Think You Can Dance? Each week certain contestants who are in the bottom after the voting process have to dance for their life. They are allowed to dance in their style, but they must pour their heart and soul into their dance to prove to the judges that they still deserve to be in the competition. Similarly, think of your proposal as writing for your life. It is the first major part of your writing (after the initial query) that an agent sees. It is also what gets sent out to editors. If it is written well enough and an agent doesn’t have to do much editing, that enhances your chances of landing an agent. Therefore, writing a proposal should be painful. Pour your heart and soul into it. Create the best proposal possible. Razzle dazzle your audience–show them you can write.

2. Writing a proposal includes a lot of crying/whining (especially at 2:05 am). Agonize over the proposal. Research how to write a strong proposal. Don’t just find the first one that you like and copy it. View several of your favorites and compare them, looking to see what they all include. Spend time on the proposal. Just like you spent time writing and editing your manuscript, you should also spend time writing and editing your proposal.

3. Sometimes you have to bite (on chocolate) to help you through the pain. Use whatever inspires you to write a strong proposal. Get in the writing zone. Although a proposal isn’t as creative as novel writing, to write a good proposal, you need to be in the creative zone. An agent and an editor can tell a well-written proposal verses one that is written because you have to. So, go for a walk or a run to ‘shake your sillies out’, grab some chocolate and some coffee, and sit down to write. As an example, right now I am writing outside on my balcony viewing a beautiful moon–it has that ‘man in the moon’ look, and tonight it seems as if he is whistling. The neighbors are playing country music (which I love), and I can hear crickets and the wind brushing the leaves of the trees. I am in writing heaven. Now, if a bug flies in my hair, I am going back inside to my living room couch.

What exactly should you include in a proposal? Again, there are several blogs and websites out there that teach what to include in a good proposal, but here are just a few tips to remember.

1. Platform, platform, platform (even if you write novels). Have you hit a dry spell in your novel? Consider writing a short story and pitch it to literary journals (both in print or online). If you’re a non-fiction writer, write and pitch to magazines or journals that print your subject matter. Get your name out there. Any publication is something you can include on your proposal. Connect on social media. See if you can book speaking gigs, even if it is just ten people at a local Bible study. Connect widely, but also connect deeply, especially with influencers.

2. Pretty prose (but not purple). Engage your readers with your writing. What can you do to make your proposal stand out above the others? How can you add your own style and flare? Obviously there are certain sections that need to be pretty straightforward, but there are others that lend themselves for your own personality to shine through. Start with your biography. How can you show agents and editors who you are not just by listing your credentials?

3. Polished. Consider bringing your proposal to your critique group. Have an editor read through for grammar/mechanics errors. Edit, edit, edit. Don’t just edit it once, twice, or even three times. Edit it thirteen times. Or eighteen. And have your critique partners do the same.

Q4U: How can you make your current proposal even stronger? What tips have you heard for how to make a proposal great? Has anyone ever offered you positive comments or constructive feedback on a proposal?

What I Want on my Pizza

…or in my queries.

The hubby and I have been eating a lot of pizza lately. Namely because it is rather okay to eat when cold, and new babies often necessitate cold-food eating. My favorite pizza is Hawaiian–Canadian bacon and pineapple. Yum! Although, I won’t turn my nose up at pepperoni or mushroom and black olive. Still, even the thought of a Hawaiian pizza makes me drool a little bit.

Similarly, while a well-written query letter is edible, there are certain queries that make me pay a bit more attention, that make me email the author back asking for a partial, a proposal, or even a full manuscript.

I have had several conversations with authors about what stands out to me when I am reading through the slush pile. Sometimes it’s a certain spark–something in the tone of the actual letter. Or sometimes it is in the fantastic writing, itself–the story, a certain character, the beautiful language. However, there are also a few tangible things that really impress me, as well.

1. Numbers Both online and in person. In other words, platform. An author needs to be connecting online via Facebook, Twitter, Pinterest, Instagram, his website, his blog, his online newsletter, etc. If all of those overwhelm you, pick two or three that you can grow consistently. Start with ten minutes a day. He also needs to be speaking (and keeping track of how many people attended each event) as well as writing for print publications. If the author is a nonfiction writer, then he needs to focus on non-fiction articles. If he is a novelist, then aim for literary journals.

2. Names I often request a partial or a full if the author mentions that a certain celebrity or high profile person is willing to endorse her book. If that person has the endorsement included in the email, then I am even more impressed. Obviously, most of the endorsements come after the book already has a publishing house, but it never hurts to have those connections ahead of time.

3. kNowledge :) When authors mentions things I like, information gleaned from my biography, I take a closer look at their query letter. I don’t mean that you should be a creepy stalker for the agent you are interested in (that would probably have the opposite effect), but you should research the agent. Know what she wants to read; know what interests her.

4. Names Oh, I mentioned that one before? Spell the agent’s name correctly in the query letter. My name has an ‘h’ at the end. I have rejected authors because they spelled my name incorrectly. All right, I am not that cruel–I did read through the query letter before rejecting, but it did nothing to gain brownie points, and speaking of brownies…

5. Nuts I don’t like nuts in my brownies, but I do like chocolate chips. So, you know, if you really want me to take a look at your query, be sure send me some. I’m kidding. Kind of.

Just like most people will eat any kind of pizza, every person has his/her favorite. Each agent has certain things that he looks for in query letters, but building your platform, connecting with high profile people, and doing your research about that particular agent will definitely help your query letter stand out among the hundreds in the slush pile.

Questions: What tips/tricks have you learned to help your query letter shine? Did they work? What hasn’t worked for you?

 

Layer Your Cakes

Lately, God has been speaking to me quite clearly. He keeps repeating the word “miracles”. As I am currently dealing with some tough life stuff, this word is especially meaningful. Obviously, God speaks to each person differently, and He reveals truth in many ways; although, His truth always remains the same. One way that God speaks to me is by repeating a particular word, idea, or theme. In this particular instance, the word “miracle” has come through several different people, one email, and the book of Matthew which I am currently reading through for my devotions.

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As I read through new manuscripts, something that always makes me take another look is a tightly layered story. For example, let’s say that you are writing a story about a family provider. In what ways could you show that character as a provider? Perhaps you could give him/her the last name of “Baker”. You would definitely show that character actually providing for the family: buying groceries, cooking meals, earning money. You might highlight the antagonist doing something in direct opposition to your main character, so he or she, instead of providing, would take away: steal money, ruin a relationship, work as a tax collector (no offense to any tax collectors out there).

Beyond emphasizing a particular character, you also want to pay attention to the language that you use. Perhaps choose a word or two, or an idea, to repeat throughout your story. Trace that word/idea over the course of your story during significant moments that will move your manuscript forward.

Also, integrating key setting elements is important. You might focus in on a particular building, almost making it a character. Then, destruction could come to that building during the climax of your story. Or the building could undergo a transformation, again, highlighting the character of it.

And layering plot throughout story is important as well. Create scenes that build on each other and move the reader forward in exciting ways.

Finally, when you have done several revisions on your story, then the layering part becomes fun. Include your audience! If you are in a critique group, pay attention to their likes and dislikes: reference their favorite TV show, name a character after one of their children, reference something from their current WIP. Doing this last part really only speaks to one or two people, but I have always found it to be the most enjoyable part of story writing. Plus, it will make certain readers think that you are only writing for them which is one of the amazing wonders of story writing.

When you have worked through so many drafts, however, there comes a time when you must stop layering. Yes, it is fun to trace a theme throughout your novel, read it from start to finish, and come to the end and think, “Wow, I am good!” However, you don’t want to overemphasize a particular theme. Your readers are smart. Encourage them to dig for the themes within your story.

Layered cake tastes good as long as their is only so much frosting separating the layers. Don’t make it too sweet.

Question for you: What layers do you currently have in your WIP? Are there others that you could add?

Thankfulness

Have you all recovered from eating too much turkey, stuffing, mashed potatoes, and pie? Or are you still stuffing your face with the leftovers? I am going to go with the latter and use the excuse that I am eating for two. :)

This year I have a lot to be thankful for. I know Thanksgiving Day is over, and you have probably offered up your thankfulness list as a part of your Facebook posts these past few weeks, but I wanted to share with you a few things that I am thankful for because it is important to continue to reflect on all of the good that God has given us (and even some of the not so good).

1. Our WordServe Authors Seriously, you all make my job wonderful. I love hearing from you, seeing what God is doing in your lives, celebrating your successes, and mourning with you in your losses. God is so good to bring us all together for this season in our lives, and I love being able to share and grow with you. Thank you for all that you do and all that you are!

2. My Amazing Family Right now, I have a wonderful husband, and soon, I will have a beautiful baby boy to hold in my arms and love on and teach. I am excited to read to him, and as he gets older, I hope that he falls in love with words just as much as I have.

3. The Weather in Colorado Normally, I struggle a bit in the winter because it is dark so much of the time (usually when I get up and definitely well before I start making dinner). The weather here has been quite lovely recently, and even though I thoroughly enjoy snow, I am thankful that I have been able to take a lot of walks outside these past few days. God is good!

Side note: When it does snow, this is what I plan on doing with my husband (can anyone name this movie?) “First we’ll make snow angels for two hours, then we’ll go ice skating, then we’ll eat a whole roll of Tollhouse cookie dough as fast as we can, and then, to finish, we’ll snuggle.”

4. The WordServe Team Greg, Alice, Jason, Ingrid–you all are wonderful, and I am so thankful that God has brought you into my life. :)

5. My Fantastic Church I love being able to hear truth preached and feel loved on every Sunday, and I really appreciate being able to give back to everyone in our church. I feel so close with all of you, and I am grateful that God has given us the ability to get to know each other and grow with each other through the hard stuff as well as through the fun times. You all make me a better person and make me want to keep on learning about my identity in Christ. Thank you!

I Thessalonians 5:18 “In everything give thanks; for this is God’s will for you in Christ Jesus” (NASB)

As we move forward into what can be a stressful holiday season, keep a list in your mind of things that you can thank Jesus for. Even if you don’t want to, have at least three things (or more!) in your life that you can focus on that are good gifts from God. Think about those things when you are doing your last minute shopping, or cleaning up your house for out-of-town guests, or sewing a dress for your daughter’s wedding while having pink eye (love you, Mom!)

So, what are you thankful for?

Rejections Aren’t That Scary

I have had some conversations with various WordServe authors about rejections over the past few weeks. They are so hard to receive, especially for agents who are rooting for you and your writing. We want publishers to accept your work just as much as you do!

I have shared my own rejections online before, and it is still humbling. Who likes to share with other writers the “no’s” that they have received? However, I have found that writers are often grateful to hear the personal responses. It helps to frame the context of rejections–no, they aren’t fun for anyone involved; however, they don’t come from mean agents or editors (well, maybe some of them are mean, but, as a rule, most of them don’t kick puppies during their free time).

When I was writing and receiving rejections, I usually had anywhere from three to five in my inbox per week. I was writing short stories, so the turn around was a lot quicker. Initially, they were difficult to read, but eventually, I became a bit desensitized to the process. I still cared about what the editors had to say, of course, but the rejections became a part of the job and not so much something to take personally.

Many of the rejections I received were humorous:

Thanks for sending your story along. The fiction department was torn on it. One of our editors is a big fan of mustard in fiction, but personally, I can’t stand dark chocolate and mint Milky Ways. It was a close call, but we’re going to pass on this one. Thanks for your patience, and please think of us again in the future.

Often, I was encouraged to send more writing:


I’ve read your story a half-dozen times now, and while there’s a lot to like here, it didn’t end up fitting with the issue I’m putting together. That said, I enjoy your sense of humor and your writing, and I hope you’ll send me something else to read soon.

And a lot of my writing received more than one glance:

Although I will not be accepting this submission, it received repeated attention well beyond a first reading.  I encourage you to submit again.

Finally, often my writing received even a first glance because of the writing communities in which I was involved. Although I was rejected, because of my submissions, blog posts, and comments on writing networking sites, my name became known enough for people to read my work, whether or not they accepted it.

I’ve read and enjoyed your pieces in other journals so did give your story a quick read anyway.

And, honestly, in the publishing world—whether literary or otherwise—getting someone to look at your writing can be considered, to utilize a lunar reference, one giant leap for mankind!

But, it is still important to know your market. Do your homework before submitting. Read books that the agent or editor has previously represented. Be able to clearly communicate how your story or book would fit into their publishing world.

Also, familiarize yourself with submission requirements. In a query, I want to see a strong query letter as well as the first ten pages of the manuscript in the email. I do not open attachments that are sent over in queries. If I ask for a partial, that means I want to see 50 pages of the manuscript. A full means I want to receive the whole manuscript. Both the partial and the full can be sent via email attachment.

Taking the time to familiarize yourself with the market in which you are interested, writing awesome stories, and researching, researching, researching, will allow you to feel confident with the material that you submit. When you do send your work out and receive your first rejection (because you will), now you can realize that they aren’t quite as scary as you initially perceived, and you can keep submitting your work.

But, again, please do your homework. You will keep getting rejections if you are only antagonistic toward the responses that you receive.

Anyone care to share some not-so-scary rejection letter stories?

Back to School

When I was a kid, summer was my favorite season: 4th of July, family barbeques and reunions, my birthday, catching fireflies, and participating in our county’s fair through various 4-H activities.

However, as I got older, and especially now that I am out of school, I appreciate fall more and more. About a month ago, lured in by the back to school displays at King Soopers, I made my husband buy me new pens and pencils, explaining that I would be more motivated to complete my to-do list if it were written in purple and green as compared to black and blue. Ultimately, I feel motivated by that fall feel—Pumpkin Spice Lattes, working at Starbucks with bright-eyed college students, and hunkering down in my house with manuscripts stored up on my Kindle.

Since many of you are probably parents and are, therefore, enjoying some extra writing time now that the kids are in school, I thought I would share some specific motivational tips that inspire me during the fall.

  1. Enjoy a hot beverage. Coffee, black, is my drink of choice, but I also like the occasional cup of tea or the more-than-occasional cup of hot chocolate. I also read somewhere that if you put the cup on your face, the warmth does something to your endorphins to make you happy. No idea if that is true or not, but it feels like a mood booster when I do it. Plus, it pulls me out of email or editing for ten minutes or so and just lets me be creative or pray or review my list of things to do.
  2. Going to Starbucks or a local college. Usually, I see several college students reading or writing or studying, and I think, if they can push forward, so can I. And then I will see someone working on calculus or chemistry or some other god-awful subject, and I send up a prayer of thanks that the most stressful thing that I encounter throughout the work day are rejections or a particular difficult edit. Seriously, calculus? Who willingly takes a class like that?
  3. Talking walks. It was HOT in Colorado this summer, and I’ve heard we have more ninety degree days ahead of us, but I have really enjoyed the past few days where the temperature has dipped into the seventies. I like working outside on my balcony and taking walks to observe the changing leaves. I feel energized and like change is happening in me both physically (baby boy is growing!) and spiritually. God and I have had some wonderful conversations these past few days, and I have felt my relationship with Him maturing and becoming clearer in a lot of ways.

So what motivates you during the fall? Have you had your Pumpkin Spice Latte yet?

Top Ten Things You Should Read on Your Birthday

Yesterday I turned 29… again. So I decided to write a blog post about one of my favorite things: reading! On your birthday, you should definitely take a little time for yourself, if you can afford it. I try to take some extra time for reading on a personal level, since it is something that I enjoy, and it is an affordable indulgence.

Here are the top ten things you should read on your birthday:

All of your “Happy Birthday!” posts on Facebook Since most of my family and friends live in Michigan, and several of my friends are in Vermont and Wisconsin, I revel in birthday greetings from all across the US of A. How fun to read and respond to people you don’t often see.

Your birthday cards I always save my birthday cards, especially those from family. Since my Grandma Mason passed away in October of this past year, I plan to read some of the previous messages she blessed me with. Her words were always so wise, and I could definitely feel the love that she had for me, even in just a pen and pretty paper.

Your favorite blogs Because I am busy reading emails and queries and manuscripts for work, I generally don’t take time to read a lot of blogs during the work week. So, on my birthday, I like to catch up on blogs. A few blogs I will be spending time with include Jamie the Very Worst Missionary, John Green Books, Literati Cat, and A Miniature Clay Pot. The last blog is by my friend, Marie, who wrote a blog with over 5,000 responses after the Aurora theater shooting. She and her daughters were in theater 9, and she has been such a blessing to those involved in the shooting, as well as others. Of course, she was a blessing to others long before the shooting; she helped me through some difficult times, and she made my wedding invitations for free!

Queries, partials, and full manuscripts in my inbox as well as manuscripts that I am currently editing Yes, I work on my birthday, mostly because my husband also works, but also because my mom visited for the week, and she left yesterday morning. Instead of sitting around being sad and missing her, I plan to focus on projects that I need to complete.

Bible/devotional While I am not a daily bible or devotional reader, I do like to check in on special days. It is always so wonderful to see what God, who knit me together in my mother’s womb, has to say about me on my birthday. He planned the day I came into the world as well as every other day after that. I love to receive a special birthday blessing from Him.

Text messages Who doesn’t like to receive “Happy Birthday!” text messages?

The menu at your favorite restaurant. While I am normally an Olive Garden girl, this year, my husband, mom, and I plan to go to White Fence Farm, a home-style restaurant that specializes in fried chicken and high cholesterol. For those of you in the Denver area, be sure to visit the restaurant which includes a petting zoo, fun shops, and different music nights including square dancing and line dancing.

The menu at your favorite coffee shop A friend recently introduced me to the awesomeness that is Espressole Caffe. It is a bit farther than I normally travel for coffee, but I can’t think of a better way to spend my birthday than working on an editing project while sipping a five spice latte. Yum!

Your driver’s license Make sure it hasn’t expired!

And my favorite: a good novel! Currently, I am reading Pulitzer prize winning novel, Tinkers, and I finished it on my birthday. It always refreshes me to read beautiful writing with amazing story, and what a great way to start the weekend than with a great story still ruminating in my mind.

What sorts of birthday reading do you do? Do you have any other fun birthday traditions?

50 Shades of Grey: To Read or Not to Read

Okay, I will not really talk about whether or not you should read one of the most controversial books published in 2011. If you want to participate in that discussion go here. I will say that I read the first third of the first book and skimmed the rest of the first book. I asked my husband if I could read it before I started, and I talked to him about what I read as I moved through the book. I say that because I want to provide a context—I have at least some experience with 50 Shades of Grey. I really want to discuss how Christians can produce books as compelling as 50. I think we might start doing that by trying the following, but I would love to hear your thoughts as well. I’ve included a lot of questions. Feel free to offer your thoughts in the comment section below.

  1. Writing Well. In the article I linked to above, Michelle mentions that she chose not to read the book because her friend did not like the writing. Honestly? The writing needs improvement. Sure, the plot moves forward, but language and fully developed characters don’t drive the book. Shouldn’t Christians produce books that compel readers to keep reading based on the beautifully written language? Shouldn’t the plot make readers want to stay up late reading under the covers with a flashlight? Shouldn’t the setting feel like home? Or if it’s an uncomfortable setting, shouldn’t it make the readers feel the tension within that particular place?  What about the main characters? Shouldn’t they feel like life-long friends?
  2. Incorporating Strong Male Characters. Christian Grey, the protagonist in 50, has a dominant personality that makes females swoon. God set up the marriage relationship with the male as the head of the wife. Obviously, that does not involve abuse, but God created the idea of headship as attractive. I love romance books (Christian or otherwise) because I swoon over a strapping male willing to make tough decisions and come to the rescue. How could you incorporate a strong, sexy male character into your novel while remaining tactful? What sort of tact is necessary in a Christian romance novel, specifically regarding the male protagonist?
  3. Incorporating Strong Female Characters. The female protagonist in 50, Anastasia Steele, doesn’t just accept what Christian has to offer in a relationship at face value (at least in the first book). She fights him on the particular details of their relationship with which she feels uncomfortable. How can you make your female characters strong in their character and conviction? Should a female character confront her husband in a novel if he makes a poor decision? What if the male that she is confronting is just a boyfriend? How do the relationship dynamics differ, and how can you keep both types of relationships interesting so that readers want to keep turning pages?
  4. Discussing Controversial Topics. Even the secular community startled a bit when they discovered 50 Shades of Grey. I doubt it would have been as popular without the controversy. Should Christians be writing about controversial issues in novels, as well?  If so, should those issues be resolved biblically, or is it okay to show that a bad decision was made and to then reveal appropriate consequences for that bad decision? As with anything, you need to pray about the decisions you make in your writing.
  5. Writing About The “S” Word. Who doesn’t like to hear about a spicy relationship between a man and a woman? How would you choose to write about a man and a woman who are in a courtship or dating relationship? How do you write about a man and a woman in a marriage relationship? How do you balance being tactful but also keeping the spice going? And, finally, should Christians only be able to include kissing scenes in their novels, or will characters ever be able to go beyond first base?

What other ideas can we glean from controversial books that sell well?

I Have a Secret

Taken at the Denver Chalk Art Festival, June 2012

All good writers and creative-type people need a secret that drives them. The secret should push them to write more, write with superior quality, and write with a theme of hope in all of their WIPs, or even their journal. So far my secret allows me to accomplish all of the above and more.

  1. My secret wakes me up at 5:30 a.m.  Normally, I am an 8 a.m. riser or, more specifically, someone who rolls out of bed, texts something like “god mrning” to my hubby (who has already left for work), and sits on the couch, nursing my cup of coffee with the news on mute because I don’t like noise in the morning. Lately, I have been bright eyed and bushy tailed way before the hubby. So I poke him in the arm until he wakes up. Okay, so the 5:30 a.m. wake-up call isn’t good for everyone.
  2. My secret makes me go to bed at 8 p.m. I still need my 9 hours of sleep despite my early rising habits.
  3. My secret makes me eat healthier (or at least try to). I have consumed a lot more fruits and veggies because of my secret.
  4. My secret makes me more creative. I built a piece of furniture yesterday. Okay, I put together already assembled parts of a completely built piece of furniture. Oh, okay, I held the pieces while my hubby put together the piece of furniture.
  5. My secret makes me cry. Sometimes my secret is so overwhelming that all I can do is cry out to Jesus, asking him to hold me.
  6. My secret makes me laugh. I laugh even when no one else is around and I’m standing in the hamburger aisle at the grocery store, and then someone comes into the same aisle, and I laugh even harder.
  7. My secret makes me read my Bible more. Confession time: I am not a daily Bible reader. I never have been. I am not even a daily devotional reader. But my secret might turn me into one!
  8. My secret makes me love my husband even more. I made him a pan of homemade brownies the other day and called him at work “just because.” Seriously, I love that guy.
  9. My secret makes me exercise more. And not just because I would be the first person to die in The Hunger Games.
  10. My secret is my life, my light, and my joy!

Do you see now why every writer needs a secret? Your secret can be different than mine, but it needs to make you a better person. All good (or even bad) secrets do just that. So your challenge for this next week is to find yourself a secret―one that will push you harder toward your writing goals.

P.S. Some of you already know my secret. Please don’t say anything. :) For the rest of you—guess away. The big secret reveal will take place on my Facebook fan page on Wednesday, June 13.

Q4U: Do you have any secrets that motivate you? If so, what are they? KIDDING! How have they made you a better person? A stronger writer?

Ebooks: To Create or Not Create

A lot of WordServe authors have asked me about ebooks lately. In fact, with the digital age continuing to progress with new technologies, many who don’t have an agent or a publisher or a book wonder whether they should take that leap. While you (and your agent if you have one) ultimately get to decide whether or not to self-publish, I thought I would offer a few tips that might help you during your decision-making process.

  1. Spend Money on the Cover. If you have decided to publish an ebook, congratulations! Now, make sure that you do it right. Don’t try to design the cover yourself if you have limited or no experience in graphic design. Go on Craigslist or post a flyer on your local college’s graphic design program bulletin board. A starving student would love to design the cover of your book for probably half to a third of the cost that you would spend on a traditional graphic artist. Of course, if you have the money and decide to spend it, then hire a professional. Either way, make sure that the cover of your ebook looks as well-designed as a traditionally published book.
  2. You’re Hired! When you create an ebook, you may not just sit back and watch your rankings grow every day. Instead, you just became your own boss at your new sales company. You need to call several people a day to ask if they will review and like your book. Chances are about half (or less) of the people that you reach out to will actually follow through with their commitment, so the more people with whom you connect, the better. Your contact list should also include local celebrities, well-known bloggers, local radio hosts—anyone you can think of who has a strong sphere of influence (sorry, your Mom and Grandma don’t cut it). Those people can reach out to even more people without you even trying.
  3. Invest in InDesign. Numerous software programs create ebooks. However, most people recognize the high quality of InDesign. It does take a bit of a learning curve, though, so if you have the gumption, watch as many tutorial videos as you need and start learning yourself. I did this, and I moved along pretty quickly once I understood the basic premise of ebook creating in InDesign. If you need a more hands-on learning approach, then check into classes at your local library (usually free!). Or, again, you can always stop by your local community college and ask for directions to the graphic design school. For only a couple hundred bucks, you will receive a nice tutorial in InDesign, and your starving college student will receive more than a few nights of entertainment at Buffalo Wild Wings.
  4. Don’t Do Anything Stupid. Often writers get so excited about the prospect of self-publishing that they sell their soul to the self-publishing devil. You have all heard about “publishing” companies that offer to publish your book for a fee. At the completely awful soul-sucking companies, you get a worse cover design than if you would have created it yourself. However, legitimate self-publishing companies do exist. You still have to pay, but they offer valid services. One of my favorite, Dog Ear Publishing, offers several great self-publishing options. They also offer editorial services with comparable prices. Of course, you still have to do your research before you invest in any self-publishing company to make sure it fits well with you and your book.
  5. Read the Well-Fed Self-Publisher by Peter Bowerman. It has a ton of great resources. Seriously, even if you completely ignore all of my advice above, please go read Peter’s book. You will not be disappointed.

Whatever you decide, enjoy the publishing process. Become involved in marketing. Continue blogging. Work on enhancing your Facebook fan page. Write for magazines. Book speaking engagements. Oh, that sounds a lot like traditional publishing? Well, yeah. Whether you traditionally publish or self-publish, you need to make sure that you market yourself.

So, are you looking into the possibility of self-publishing a book or a promotional device for your book? What steps have you taken in that direction? What fears hold you back from moving forward with self-publishing?