About Jordyn Redwood

Pediatric ER nurse by day. Suspense novelist by night. Jordyn hosts Redwood's Medical Edge-- a medical blog for historical and contemporary authors to help them write medically accurate fiction. Both her medical thrillers, Proof and Poison, received starred reviews from Library Journal. Peril, the third novel in the Bloodline Trilogy, released September 2013.

Six Things Writers Need to Know About Email Marketing

Email Mouse ConceptNot long ago I was procrastinating my writing duties perusing Facebook and a fellow author (whom I know and love and who therefore will remain anonymous) was spouting off about how much she hates to get emails without her permission. “This is illegal!” she cried (as much as you can cry out on Facebook, the land of the overused exclamation point.) Many people commented their mutual disgust.

I, however, did not. You see, I’ve had a lot of personal experience with this lately and I thought I’d share what I learned with you.

Recently, I started working for a faith-based website. We wanted a large email campaign to build awareness. We hired a company to help us achieve this goal. For our target list, we researched public information. We didn’t use a computer software program or other nefarious means to gather info, but when we started to send e-mails through this company, we got the red light. The question became: How did you collect email addresses? We disclosed that it was through public information on the web.

This company wanted a permission-based email list in order to allow us to use their services. This could be achieved either through a personal phone call or the interested party filling out a web-based contact form. This is how subscription-based email systems like Mail Chimp work. You fill out a contact form and the author then has permission to e-mail you.

Everyone stays out of trouble.

The company I work for soon became familiar with the CAN-SPAM Act of 2003.

In short, you can email someone without their permission but that email needs to meet VERY specific requirements. Using an e-mail service like Mail Chimp accomplishes this and is likely why authors prefer it. However, you might need to email someone without “express consent” in order to see if they want to further know about your product.

E-mail services look at bounce rates. A bounce rate greater than the industry standard of 5% indicates the sender may be using substandard means to gather email addresses. Some of these means include using a computer program, guessing what the email address might be, and (according to this company) researching public sources.

But say you’ve had a reader contact you and you want to see if they’ll sign up for your newsletter. They haven’t given you “express consent” to email them (or advertise to them) but you think they might be interested in some of your product because they sent you a nice letter. You could send them an email asking them to sign up for your newsletter. In order to be in compliance with the law, that email would need to meet these requirements. I’ll be paraphrasing somewhat.

1. You must clearly identify who is sending the e-mail.
2. Use forthright subject lines. “Request to sign up for my newsletter!”
3. If the message is an ad, it must be clearly stated.
4. There must be a physical address in the body of the e-mail for you or the business. As an author, I wouldn’t suggest using your personal address. Get a PO box.
5. Tell recipients how they can opt out and then honor their requests within 10 business days. “If you’d like to stop getting these e-mails– please reply with STOP.”
6. If you’re using a company, they need to be following these rules as well.

So, technically, you can “cold email” someone, but you’ll need to hit these points. If you don’t, it can result in hefty fines. If you choose to not use a subscription based email service to build your newsletter list (which I do recommend), then read up on this law and (because I’m not a lawyer) consult a lawyer if you have additional questions.

What service do you use to email people? Have you ever heard of the CAN-SPAM Act?

Writing Inspiration from Anne Rice

Sometimes, what you need is a little inspiration from those that have braved the path before you. That’s really what this blog was designed to be– a way to help those who are a bit behind on the publishing path. To offer knowledge, encouragement . . . a helping hand.

Regardless of what you think of Anne Rice, she has “been there, done that.” I came across this interview on You Tube and found the information pretty interesting.

Hope it inspires you today.

What authors inspire you to keep perfecting your writing craft? What words of advice have kept you going?

WordServe News: June 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Debora Coty with Barbour publishing, released the 15 month day planner for 2015, Too 9781628368574_p0_v1_s260x420Blessed to be Stressed. 

**************************************************************************************

Mary Davis’s previously released title The Captain’s Wife was361943 included in a historical romance collection released by Barbour: Beaches and Brides. 

**************************************************************************************

Jody Hedlund released Captured by Love with Bethany House Publishers

9780764210495_p0_v2_s260x420.

 

 

 

 

 

 

**************************************************************************************

MaryLu Tyndall released Abandoned Memoriesthe third and final book in her Escape to9781616265984_p0_v1_s260x420 Paradise series with Barbour.

 

 

 

 

 

 

 

New WordServe Clients

Kimberlee Morgan signed with Sarah Freese.

New Contracts

Jan Drexler signed a three book deal with Revell. First book tentatively titled Here Lies My Heart. Sarah Freese agent of record.

What We’re Celebrating!!

Deb Coty’s Fear, Faith and a Fistful of Chocolate won a Selah Book Award in nonfiction!

Deb DeArmond will be writing a monthly column called “Do What Matters” for Lifeway Magazine Mature Living.

Dena Dyer and Tina Sampless book Wounded Women of the Bible is a finalist in the Non-Fiction book of the Year Golden Scroll Awards!

Adam Makos’s A Higher Call continues to stay on the bestseller lists for the 23rd week!

MaryLu Tyndall’s novel Forsaken Dreams wins cover contest!

Julie Cantrell and Rachel Phifer are finalists in the ACFW Carol Awards, Historical and Contemporary categories respectively!!

What can we help you celebrate?

Spiritual Marketing: Martha Carr

There are now endless marketing tips and tools available to everyone with every kind of budget. It has gotten much harder to know when to stay strong and push on through a marketing plan that’s not quite working and when to let go and see what happens. It’s a blessing and a curse for a writer.

TheKeeperI’ve been writing and publishing for a few years and I’ve been fortunate enough to get the chance to be traditionally published and to self-publish. I’ve had the chance to have no money for marketing and a healthy budget. The lessons I learned from the experiences have proved to be invaluable to my life as a writer but not in the way I expected, especially when it comes to marketing.

What I discovered has felt like an obvious answer and has given me back my love of writing. Years of frustration over marketing had slowly taken that from me till I wondered if I wanted to write anymore. That’s when I paused and started listening from within and finally got an answer.

First, remember that when it comes to the actual writing, we all have a calling, an urge to write in one style or another and it’s pretty difficult to get us to stray from it. Mine is to write a series of thrillers, the Wallis Jones series, that include big conspiracies and average families searching for a way to deal with it all. For some, the answer is God, while others keep searching, hoping for a different answer.

No matter how many times I went and tried another style of writing, I eventually came back to that mix.

Marketing, however, is altogether different, especially in a quickly-changing world full of experts who say they can help sell your book. I’ve tried quite a few of them and with both good and bad results. In the end, it was all a lot simpler than I was trying to make it.

The answer was to live life on life’s terms. In other words, if there’s enough in my budget to do some marketing, then consult with the experts, weigh the options and set out with a plan. Keep the focus on the one plan and invite God into the entire process.

Instead of focusing on how many books were selling, my attention shifted back to what motivated me in the first place. I wanted to write because I had something to say. The fun returned because it was no longer about the outcome. So much of marketing can be about outcome if you let it.

That’s where I’ve started using spiritual marketing as my guide and letting go of the results. My part is to just do the piece of marketing that’s due today and then stop. I find myself sitting down to write without gritting my teeth or thinking about who might want to read it. I’d still like to sell a lot of books but my stomach doesn’t lurch when someone asks me how many have sold and I don’t feel compelled to hunt down opportunities.

I’ve got a plan in place for The Keeper that is reasonable and in line with my current budget for time and money. Outcome is out of my hands and I turn it over daily to the one place I know will be able to do something with it. I do my part in all of it but I’m not making sure everyone else is also doing their job. Until I adopted the idea that God would need to be part of the marketing as well, it was never enough. But for me, spiritual marketing means God can get me wherever He wants me to be so I can be assured this is my journey and relax into it.

*******************************************************************************************

MarthaCarrMartha Carr is a journalist and author of five books, including the Wallis Jones series. The 2nd thriller in the series, The Keeper has just been released. http://www.wallisjonesseries.com/.

 

Is God Talking to Me?

DogAs Christian authors, we often view our books as a way to get God’s Word out in a non-threatening manner. Novels are easier to hand to someone than a Bible and generally an easier way to start a conversation.

However, two recent events are causing me to change my view on that a little. Recently, my minister said that when he’s working on a sermon series, the subject matter is usually something he’s struggling with—something God is trying to teach him.

I had the good fortune to hear Ted Dekker speak during his Outlaw Tour down in Colorado Springs. A big theme of his talk was that his struggles as a Christian come out in his books. His questions about faith. Those uneasy issues that we all contemplate. Is God real? Is He who He says He is? Is there really a Heaven? Is my belief in Christ truly enough?

Perhaps we as authors are actually working through our own issues and the collateral benefit is that we’re frequently able to help other people.

But surely my writing isn’t just about me. It can’t be because my spiritual life is all figured out . . .

I began to think through the books I’d written and the ones I was planning on writing. There were some consistent themes. Truly believing in God’s sacrificial love. Letting God take control. Being submissive to His will for our lives.

If I look honestly at these themes, they are what I struggle with the most. A God . . . people . . . the Lord of the Universe dying one of the most painful deaths ever . . . for me. My heart usually reconciles this easily but my intellectual side waivers occasionally. This is what I believe?

And sometimes with a big gulp . . . I whisper yes.

I’m a control freak by nature. It lends to the job I do every day. As an ER nurse it is expected of me to bring control to chaos. I am stubborn and independent—which is the nature of two out of three of my heroines. They’d rather fix it themselves than reach out for help and yet, when circumstances become insurmountable, they must reach out to survive.

Isn’t this how it is with us? Maybe it is just me and all of you are very good at relinquishing control. If so, please let me in on your tips.

As we write these stories, maybe what we need to do first is read our stories with ourselves in mind and hear what God is trying to say to that person we see in the mirror.

This post first appeared at the ACFW blog. Hope you’ll check it out.

WordServe News: May 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Rebecca DeMarino released her debut novel A Place in His Heart with Revell publishers.9780800722180_p0_v2_s260x420

************************************************************************************************

Doug Fields released 7 Ways to Be Her Hero with Thomas Nelson publishers. 920563

************************************************************************************************

Kathi Lipp released I Need Some Help Here! with Revell publishers.9780800720780_p0_v3_s260x420

************************************************************************************************

Jonathan McKee released Get Your Teenager Talking with Bethany Hou9780764211850_p0_v3_s260x420se Publishers.

 

 

 

 

 

 

 

************************************************************************************************

Spencer Moses released his suspense thriller with Revell publishers, Network of Deception.9780800722562_p0_v3_s260x420

************************************************************************************************

Gilbert Morris released the third book in his Western Justice series with Barbour 9781616267605_p0_v2_s260x420books, Raina’s Choice

************************************************************************************************

Dr. Arnie Cole and Michael Ross released Worry Free Living with Authentic.9781780782263_p0_v1_s260x420

 

 

 

 

 

 

 

************************************************************************************************

Karen Witemeyer released Full Steam Ahead with Bethany House Publishers. 9780764209673_p0_v2_s260x420

 

 

 

 

 

 

 

 

 

New WordServe Clients

Mark Atteberry, pastor and multi-published author, signed with agent Alice Crider.

Larry Dugger, pastor and Christian counselor, signed with agent Alice Crider

John Merritt, founding pastor of CrossWinds Church in Dublin, California, signed with Alice Crider

Bill Sanders, award-winning journalist, signed an agency agreement to be represented by Alice Crider.

New Contracts

Jan Drexler signed with Love Inspired to release A Home in Deadwood. Sarah Freese, agent of record.

Anita Agers-Brooks signed with Barbour for her non-fiction book, Getting Over What You Can’t Get Through. Alice Crider, agent of record.

Angela Strong signed with Ashberry Lane for her YA novel, The Water Fight Professional. Alice Crider, agent of record.

What We’re Celebrating!!

Jennie Atkins is a semi-finalist in the Romance category of the ACFW Genesis contest for unpublished authors!

Carol Barnier made the awards list in both humor and evangelism for two of her articles for the 2014 EPA Higher Goal Awards!

Debora Coty (Fear, Faith and a Fistful of Chocolate), Jo Ann Fore (When a Woman Finds Her Voice) and Jordyn Redwood (Poison) all made the shortlist for the 2014 Selah Awards!

Wounded Women of the Bible by Dena Dyer and Tina Samples is a finalist in the AWSA Golden Scroll Awards!

Leslie Leyland Fields was featured on Christianity Today as the cover story. You can read it here!

Adam Makos’ A Higher Call hit the New York Times, Publisher’s Weekly, and Washington Post bestseller lists!

Jordyn Redwood’s Poison and Julie Cantrell’s When Mountains Move are on the short list of Inspy finalists!!

Kimberly Smith wrote an article for Time magazine. Read the full story here!

What can we help you celebrate?

Setting and Straying from your Brand

BrandBranding is even more about defining the essence of a writer than it is defining the niche or genre. We all leave an imprint on others—some of us do this in a strategic way while others leave a message without meaning to. So why not be intentional?

How is it some can write different types of books and be consistent to their brand and others seem to be disloyal to their readers by branching out? It all depends on voice. Does the voice match the brand?

For example: Liz Curtis Higgs. I once talked with her at the International Christian Retail Show (ICRS) and told her, “I use you as an example in my marketing classes. When I teach branding, I explain that writers don’t have to declare a niche but they have to be true to their writing essence. Even though you write fiction, nonfiction, Bible Studies, humor and children’s books, your voice is consistent in each work. I see and hear Liz Curtis Higgs in every piece I read by you. You have no idea what a relief that is to writers who are so confused by the industry push to get branded into just one little box.” We had a good discussion about this topic. Then I told her, “When you are true to your voice, that’s the best brand of all, because it’s the imprint God wants you to leave.”

But then there’s John Grisham. His readers expect legal suspense. And he’s good at it. Made his money with this point of view. Any time he veers from this identity, some of his loyal readers feel betrayed. They don’t get what they are looking for in between the covers. They find a confused voice. Others have loved it. Is it worth it to take the risk? He can get away with it because if only 25% of his loyal readers buy his books when he strays from his brand, that’s still a big seller, but can a regular writer afford to only sell 25% of their normal book sales if they depart from their brand?

My advice to writers setting up a brand is to create a think tank or wisdom team and conduct a survey. Make sure it’s a variety of people who know you well (in the publishing industry, in ministry, from your target audience, family and friends). Ask them to give you some key words that best describe your essence (as a person, in your writing, in your speaking, in your ministry, etc.). Pay attention to the words that pop up on several lists. Try to capture those descriptors in your brand, and also make sure it has a “deliverable” quality to it. Those paying attention to your brand have a WII-FM mentality (What’s In It For Me).

For me, the words “light” and “shine” kept popping up. So I created my taglines and brand around that impression. This way, people know my voice, and know what I bring to the table when they connect with me.

Brand combines voice, style, audience, content, tagline, logo, style, colors, and more. It’s that overall impression you make (strategic) or leave (accidental).

The industry does want your brand—your voice—to speak to certain groups. It’s easier to sell to niche markets than to general markets. It’s better to categorize yourself as a certain type of writer, and then set yourself up as a go-to-writer in those genres or categories. Once you are established, and you think you can be true to your voice, then you can branch out. Let your brand be your filter so you know what projects are a good fit, and which ones to pass up.

What impression are you leaving?

************************************************************************************************
KathyWillisKathy Carlton Willis spins many plates as writer, speaker, editor, and platform coach. She writes and speaks with a balance of funny and faith—whimsy and wisdom. Kathy discusses the key issues that hold believers back and shines the light on their paths to freedom. Kathy’s passionate about helping audiences have lightbulb moments. All told, nearly a thousand of Kathy’s articles have been published online and in print publications. Speaker to Speaker: The Essential Speaker’s Companion (OakTara) and Grin with Grace (AMG) are set to release in 2014. She serves alongside her pastor husband, Russ Willis, in local church ministry.

WordServe News: April 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Sandra Bricker released her second contemporary fairy tale with Moody, Rise and Shine.9780802406309_p0_v2_s260x420

************************************************************************************************

Roberta Kells Dorr with River North released a repackaged edition of The9780802409591_p0_v1_s260x420 Sons of Isaac.

************************************************************************************************

9781624169908_p0_v2_s260x420Jonathan McKee released Guy’s Guide to God, Girls, and the Phone inYour Pocket with Barbour publishing.

************************************************************************************************

Lynn Morris released The Baron’s Honourable Daughter with FaithWords.9781455575596_p0_v1_s260x420

************************************************************************************************

HeartWideOpenShellie Rushing Tomlinson with Waterbrook/Multnomah released a companion DVD to the nonfiction title Heart Wide Open.

************************************************************************************************

Susie Shellenberger with Kristin Weber 9781624167607_p0_v2_s260x420released Smart Girl’s Guide to God, Guys and the Galaxy with Barbour publishing.

 

 

 

 

 

 

************************************************************************************************

Chuck Tatum with Tantor Media released an audio version of his book Red Blood, Black 532b40be79a3e.imageSand. 

************************************************************************************************

MaryLu Tyndall with Barbour publishing, released a compilation of her Surrender to 9781624167560_p0_v2_s260x420Destiny series in a book by the same name.

************************************************************************************************

Joe Wheeler released two titles with eChristian: Only God Can Make a Dad and A 9781618433381_p0_v1_s260x420 9781618433435_p0_v1_s260x420Mother’s Face is Her Child’s First Heaven

 

 

 

 

 

************************************************************************************************

Mike Yorkey’s recent title with Ben & Julianna Zobrist, Double Play, was released on 9781433683312_p0_v3_s260x420audio book.

 

 

 

 

 

 

 

 

 

New WordServe Clients

Pam Cable, fiction author, signed with agent Sarah Freese.

New Contracts

Marcus Brotherton signed a deal with Thomas Nelson publishers as a collaborator with Robert Morris for the forthcoming title Free Indeed. Greg Johnson, agent of record.

Michelle Griep signed a contract with Barbour publishers for her novel, Brentwood’s Ward. Sarah Freese, agent of record.

Robert Wise signed a contract with Barbour publishers for his book Bible Lands: An Illustrated Guide to Scriptural Places. Greg Johnson, agent of record.

What We’re Celebrating!!

Long-time client Robert Wise was granted a private audience with Pope Francis in Rome. Read the full post here.

WD2014The Wordserve Water Cooler was named, once again, as one of Writer’s Digest’s BEST 101 Websites for writers!!

When to Consult a Medical Expert

female doctor in ICUAlthough I’ve always helped authors along the way with medical questions, it’s been one of my primary focuses for the last three years since the invention of Redwood’s Medical Edge—my medical blog for authors.

The reason for creating my blog was the multitude of published works I read that were loaded with medical inaccuracies. Not just a few here and there. Time after time, errors caught my eye.

In a pod-cast interview, the interviewer asked if these medical mistakes would be enough for the average reader to pick up. To be honest, I’m probably more sensitive to these errors after spending 20 years in nursing but some are mind-numbingly obvious. Such as saying the spleen is on the right side. Such as calling a collar bone a shoulder blade. You don’t have to have a medical degree in anything to pick up on these missed anatomy issues.

Writers, I think, are confused as to when it’s beneficial to consider consulting a medical expert. And I actually mean more than asking Uncle Joe who has worked as a dentist when you need information about delivering an infant.

Not the best option.

An author who is also a medical expert is your best bet. They know what will overload the reader, they know what is too medically complex for a non-medical author to pull off, and can help you with the nuances (the language and the interactions) since they’ve worked in the field.

But when is it best to consider plucking down a few hard earned dollars to work with a medical consultant?

Here are my thoughts.

  1. You need a medical condition that fits a certain set of symptoms. I often get queries from authors along these lines and perhaps they’ve tried to find something on their own but just cannot decipher the medical language to know, for certain, if it fits: “I need a fatal condition for a child that won’t be immediately obvious but could put the child in peril around three months of age.” Believe it or not, a metabolic disorder fits this criteria.
  2. You have a medical scenario in mind but aren’t sure if it’s reasonable. This happens frequently and is probably the most dangerous position to work from. Let’s take a look at the following example: “My character has been in a car accident. The car has rolled three times. The injured character was not wearing a seat belt and was thrown 100 yards into a swift moving river, where he almost drowned. He was rescued and required only a minute of CPR to revive him. I need him home from the hospital that night.” Or the opposite is true. “I have a character that fell down the stairs and I need him to be in the ICU for three days.”

Both of these situations set up implausible medical scenarios. The car accident victim is going to be too injured to go home that day. Someone who requires CPR after nearly drowning is going to be watched, at a minimum, overnight. In order to get admitted into the ICU a patient has to be pretty sick so the simple fall down the stairs is likely not going to injure the character sufficiently.

  1. Come with an open mind but with a needed result for your character. What I prefer to know is your end game with an open mind to the medical scenario. “I need a character to suffer an injury from a fall that would land them in the hospital for a few days in the ICU and I’m fine with a few extra days in the hospital but I don’t want them to have any residual injuries.” For you, I would pick an epidural hematoma.
  2. You have a pivotal medical scene. I consulted once for an author who had a child in the Pediatric ICU, dying from leukemia. This is something you want to flow nicely for the reader. If at any moment they pause, look away from the page, and think about the accuracy of what you’ve written, you’ve taken them out of the story bubble and perhaps their trust in you has fallen. Perhaps you’ve even lost a reader.

I once read a review from a fan of historical fiction that skewered an author for writing a completely inaccurate historical scenario in the third book of the series. This reader then doubted the previous two books and swore off reading anything else from the author.

Don’t let this happen to you. Consult a medical expert if you find yourself writing these scenarios. It’s likely not as expensive as you think.

What about you? Any medical inaccuracies you’ve found in a novel?

How to Maximize Your Social Media Time

Early in my wanting-to-pursue-publication journey, I heard a woman give a talk about maximizing your time. She said, “Nothing you do should go to waste. If I see a movie, I’ll figure out a way to use it in my writing. I’ll write something about it.”

Social media conceptHonestly, at first, I did kind of give a big eye roll. Really? Nothing could be sacred, private, and free? Couldn’t my mind ever just have a void where I didn’t have to think about marketing?

Now, I might have changed my opinion on that somewhat.

Marketing is hard work. Author Richard Mabry once said to me, “It’s a marathon, not a sprint.” And this is the truth. When your book releases, there is usually a flurry of activity to launch your baby. But, there comes a time when you need to begin to focus on the next book while still keeping your other marketing activities going. This may be less about your book and more about growing your platform and social media presence.

Consider all your activities: can they aid in growing your social media? Can they give you a blog topic? Can something you do for fun give you a possible return on your time investment?

I recently read the book Fear Nothing, by Lisa Gardner. I wanted to read this book. Lisa is a favorite author of mine so I put most other books aside to enjoy her new releases.

On the marketing side, this is how I used my leisure time to help my social media.

1. I wrote a Goodreads review on the novel. This is good for authors. It gives people an example of your writing style and can help readers find you. After all, you likely write what you like to read.

2. I pinned it to Pinterest. Some readers/followers are more visual and I do find people repinning books from my boards.

3. I blogged about it– in two different places. My main blog is Redwood’s Medical Edge and it deals with medical accuracy in fiction. Fear Nothing had a character with congenital insensitivity to pain so not only did I blog about this particular medical disorder but I also did a post that was a review of the novel and some of its medical aspects. And now, I’m here blogging about how to use one activity to foster multiple marketing efforts. So, I guess that’s three blog posts.

Your activities should become the ultimate wardrobe, where all pieces can be mixed with one another. Ultimately, a book I read for fun ended up being used to build my platform (a medical nerd who writes suspense novels) and, hopefully, keep up interest in my social media.

What about you? In what ways have you used fun activities to maximize marketing efforts?